BELARUSTV — broadcast
20260808 163000 UTC
241 transcript segments
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[00:00:00] Activists of the Iskra movement of the Belarusian White Rus party
[00:00:04] and the All-Russian organization Young Guard of United Russia
[00:00:08] united on the basis of the local meat processing plant. 12 young men and
[00:00:11] women aged 18 to 30 years participate in the project.
[00:00:15] They are officially hired by the enterprise and will work as auxiliary workers
[00:00:19] in the workshops. The main goal of this initiative is to unite
[00:00:22] the youth of the two countries through common work and live communication.
[00:00:26] In the future, this experience is planned to be expanded.
[00:00:30] A Belarusian schoolchild became a participant of the international Icebreaker
[00:00:33] of Knowledge expedition. About 500 schoolchildren from
[00:00:37] 22 countries competed in the selection. 24 winners
[00:00:41] of the Icebreaker of Knowledge from Russia and one representative
[00:00:44] from each partner country take part in the current Arctic expedition.
[00:00:47] The expedition started from Murmansk on
[00:00:51] the nuclear icebreaker 50 Years of Victory and will last 10
[00:00:54] days. Synchronized swimmer Vasilina Khandoshka
[00:00:58] brought the Belarusian team.
[00:02:00] Russia, but also spread throughout
[00:02:02] the entire Commonwealth, and you see the excellent experience
[00:02:06] of the Republic of Belarus, which we
[00:02:09] are ready, by the way, to scale to other
[00:02:12] states, by the way, not only in the Commonwealth, we know
[00:02:16] the interest in our specialists,
[00:02:19] builders of nuclear power plants, for example, in
[00:02:23] Egypt, in other states, which intend or
[00:02:27] are already building relevant ones.
[00:04:30] very strong friends, the initiative
[00:04:32] of the CIS tourist capitals, if you can call it that, Lida
[00:04:36] also claims to become such a status next year,
[00:04:40] why is this important, the development of tourism
[00:04:44] potential, through tourism, through
[00:04:48] a visit in such a
[00:04:50] relaxed, unhurried
[00:04:53] format, although everyone has their own
[00:04:56] temperament, allows the
[00:05:00] guest of one or another
[00:05:03] state to fully
[00:05:06] immerse themselves in the environment
[00:05:58] of our studio was the permanent plenipotentiary representative of Belarus
[00:06:01] to the statutory and other bodies of the Commonwealth of Independent
[00:06:04] States, Igor
[00:06:05] Nazaruk.
[00:06:11] And in continuation, the time of Belarus in the world is noted. In the studio is our
[00:06:15] colleague Elena Putus. What route do we have today? As always,
[00:06:18] diverse, and its beginning is very dynamic. Belarusian
[00:06:22] cars at VDNKh in Moscow, the largest batch of Belarusian
[00:06:25] tractors went to Nigeria, and the Shirma Choir Chapel
[00:06:29] shines at the international festival in Austria. Belarusian
[00:06:32] cars at VDNKh in Moscow. The exhibition features only powerful
[00:06:36] engines. Sports Mass trucks, participants and
[00:06:39] winners of international rallies, innovative tractors.
[00:06:43] advanced models of agricultural and
[00:06:45] special equipment, a photo exhibition in the national pavilion of VDNKh introduces
[00:06:49] the achievements and novelties of the Belarusian automotive industry. Its opening
[00:06:52] coincided with the Moscow auto festival, so the cars
[00:06:56] came out of the picture and showed themselves in all their glory.
[00:07:31] that very much. The Minsk Tractor Plant sent the largest
[00:07:34] batch of tractors to Nigeria, more than 500 machines of different power,
[00:07:38] a record in the entire history of presence in this market. Belarusian equipment
[00:07:42] helps develop agriculture in the African country, and for us
[00:07:45] this is a direction with great potential. Nigeria ranks
[00:07:48] third in terms of GDP in Africa and leads the continent in
[00:07:52] population with 230 million
[00:07:55] people. New directions for cooperation are also being worked out.
[00:07:58] African partners have already shown interest in
[00:08:01] supplying the most powerful tractor in Belarus for heavy field
[00:10:19] This is the time of Belarus and also about traditions, Belarusian
[00:10:23] grain growers opened. a lecture of ritual loaves in the Palace of Independence in
[00:10:27] Minsk. The first symbols of the millionth grain harvest took their
[00:10:30] honored place in the hall of solemn ceremonies. The loaf from the Brest region,
[00:10:34] for example, is currently the tallest of the
[00:10:37] presented ones. And one more addition to the collection of the Palace
[00:10:40] of Independence, a bronze owlet was delivered to its destination.
[00:10:58] Oh, what a beauty, a life-size cow sculpture was presented to our
[00:11:02] President during a visit to the production site of the Savushkin product
[00:11:06] enterprise in Beryoza. By the way, Alexander Lukashenko previously
[00:11:10] proposed erecting a monument to the Cow the Wet Nurse. This
[00:11:13] heroine. During the Great Patriotic War in partisan detachments
[00:11:17] far in the outback, there was at least one cow, the head of
[00:11:20] state noted. Said, done. Employees
[00:11:24] of the enterprise. product, whose delicious products are known in all
[00:11:27] countries of the world, fulfilled the President's wish in the form of a bronze
[00:11:31] owlet. The cow sculpture will join the bison
[00:11:34] sculpture, which was also made in the Brest region and adorns the Palace
[00:11:38] of Independence. That's all, with you, the results were summarized by Pavel Lazovik
[00:11:42] and Victoria Senkevich. What will the time of Belarus be, we will find out
[00:13:50] Hello, the Club of Editors is on Belarus-1 satellite channel Belarus
[00:13:53] 24, as always on Friday. Replayed on Sunday, we discuss the most important topic
[00:13:57] of the past week and by our good tradition, I will introduce the guests present in
[00:14:01] the studio: Olga Shpilevskaya, director of the NTRK Mir representative office in Belarus, head
[00:14:04] of the Belarusian Union of Women, Alexey Vin, head of the Knowledge Society,
[00:14:07] Vadim Ilkhimov, head of the Department of Social Policy and Ideology of the Academy
[00:14:10] of Management under the President of the Republic of Belarus, Andrey Mohar, general director of BelTA
[00:14:14] and Vladimir Pertsov, first deputy head of the Presidential Administration of the Republic
[00:14:55] I saw that you watched outdoor trade, this is also important, these
[00:14:58] mobile shops that travel around villages, you probably
[00:15:01] know better, you worked in
[00:15:04] regional
[00:15:06] media, there it is one of such topical issues, people discuss
[00:15:10] it, and the President raised the issue that
[00:15:14] of course much needs to be done to ensure that Belarusians buy more
[00:15:17] Belarusian products, lately there are whole campaigns
[00:15:21] on Fridays we call on people to buy.
[00:16:07] decided, I think, that we mainly buy only
[00:16:10] Belarusian products, maybe some shrimp, and even those
[00:16:14] turn out to be Belarusian shrimp from Brest, and this
[00:16:17] is not a joke, in fact, they exist, as far as I know, they are caught, well, we
[00:16:21] have wonderful food products, this year we sold
[00:16:24] products worth 10 billion
[00:16:27] dollars last year, delicious, high-quality, this is already a brand
[00:16:31] without the loudest words in the
[00:16:34] post-Soviet space, they don't let us into Europe, but... I am
[00:16:37] sure that all this would be torn to pieces, because
[00:16:41] we have all been there, eaten plastic sausage,
[00:16:44] bread that can lie for a year and nothing will happen to it, because
[00:16:48] there is no bread, but
[00:16:50] why as for industrial goods,
[00:16:54] in particular clothing,
[00:16:56] the welfare of Belarusians is growing, Belarusians like to dress
[00:17:00] fashionably, this is also one of the brands, beautifully, we have also been to
[00:17:04] the USA and Europe, we saw that there shorts and a T-shirt are basically.
[00:17:37] I didn't get an answer, he said: well, never mind, we'll discuss it later on
[00:17:40] air, he just sent me our
[00:17:44] seller, salesperson, just sent me
[00:17:47] the latest statistics on advertisers, a foreign
[00:17:50] company that also deals with medicines,
[00:17:53] a company that sells food products, these are the ones who
[00:17:57] advertise with us, TV shops, a company
[00:18:01] that deals with food -
[00:18:04] foreign, foreign, uh, meat processing plant,
[00:18:44] what are the characteristics there, how far behind are we from these Western counterparts, or
[00:18:48] are we not behind at all, or are we not behind at all, what about
[00:18:51] clothes, where to buy a Belarusian jacket, and where
[00:18:55] without leaving the office, click and see different sizes, different
[00:18:57] styles, where is the advertisement in the media
[00:19:01] on television, we didn't invent it, that's how it
[00:19:04] works, Coca-Cola is a company that doesn't need to prove anything,
[00:20:07] you can always buy, but I definitely wear Belarusian
[00:20:10] brands, I know for sure that everyone who comes to us directly
[00:20:14] asks me, where can I buy this, how much does it cost, what
[00:20:17] our people make from linen, from wool, Komvol, by the way, now makes
[00:20:20] wonderful fabrics, suits wear well
[00:22:50] a similar competition in the food products market,
[00:22:53] our producers, who were also high-quality and maintained the
[00:22:57] assortment, and the conditions were difficult, and you remember,
[00:23:01] you remember how difficult it was to break through in the market of neighboring
[00:23:04] countries, but they built these marketing
[00:23:08] strategies, found effective approaches, those very
[00:23:12] marketers, came up with brands names for foreign
[00:23:15] markets, for the domestic market, now
[00:23:18] to prove that our... food products are good, high-quality
[00:23:22] and more popular than any foreign ones that
[00:23:26] may be, no one forbids them to be on the shelves in our
[00:23:29] stores, there are gourmets, but most people buy
[00:23:32] Belarusian products, the same thing needs to be done, probably,
[00:23:35] and these should be strategic decisions on
[00:23:38] building an effective marketing model, on
[00:23:42] production, promotion, effective sales, that's the only way it
[00:23:46] works, when they invest in production, in promotion nothing. in
[00:23:50] advertising nothing, and then they say: well, we are good, nobody
[00:23:53] knows anything about us, in our days in such competitive conditions,
[00:23:57] when in a Minsk store, but in a
[00:24:00] shopping center you can find any producer from any
[00:24:03] country, even a sanctioned one that doesn't want to be with us, but is sold, but
[00:24:07] this is probably a special kind of art, nimbleness,
[00:24:10] promptness of the leaders of these enterprises,
[00:24:13] concerns, because otherwise it's impossible, this path needs
[00:24:16] to be taken, we have indeed taken a big step forward in...
[00:24:20] technologies, we have found our niche, we have found our
[00:24:23] customer, including those who are fed up with cheap,
[00:24:27] seemingly catchy, but essentially low-quality one-day
[00:24:30] goods, the same thing is now being undertaken by the European Union, you
[00:24:34] know about their legislative initiatives to
[00:24:37] limit the sale of these one-day goods, we
[00:24:41] produce quality goods, yes, they need to be promoted to their target
[00:24:44] audience, do it accurately, competently, then
[00:24:48] this flywheel.
[00:25:20] urns, while people were resting there, they filled empty
[00:25:23] cans of this drink, just to make it visible, they just covered
[00:25:26] everything, and when people came out of there, they saw that the whole urn
[00:25:30] was filled with used cans of this
[00:25:33] drink, and everyone wondered, is it really that
[00:25:36] tasty, that's
[00:25:39] all, you won't throw it with suits, you won't
[00:25:42] throw it with t-shirts and so on, I agree with you in terms of the fact that as
[00:25:46] for food products, they didn't spare money, they invested. but
[00:25:50] with food products it was still easier, because the brand
[00:25:54] Made in Belarus in terms of food products was always there, we always bought
[00:25:57] Belarusian products, also because it was always a competitive product in
[00:26:00] terms of price. industry is much more difficult,
[00:26:04] because as for fashion, modernity
[00:26:07] and so on, promptness, we at some point lost our light industry,
[00:26:11] I know this myself, because I am a woman who wore different suits and
[00:26:15] still wears them, only in the last 5 years our light industry, in my
[00:26:19] opinion, has been getting back on track, when I have
[00:26:22] a desire to wear our Belarusian products, when I understand that it is fashionable,
[00:26:25] modern, it is high-quality, and I popularize it wherever
[00:26:29] I go, because people ask me, where do you get such?
[00:27:32] services, no, and they never offered me either, that's true, but they also have a limited
[00:27:36] order, but they have restrictions on this matter, well, for example, excuse me, I'll
[00:27:40] finish what I'm saying, and we, with Komvol, just recently, with Tatiana
[00:27:43] Alekseevna, developed a whole line in cornflower colors for
[00:27:47] the Belarusian Union of Women, amazing models, really, and I want
[00:27:51] our women to promote them so much that this would be such
[00:27:55] a new brand that appeared, sometimes it doesn't cost money, sometimes it only costs
[00:27:58] creativity and some kind of...
[00:28:32] determined, the wealth of a nation is determined by
[00:28:35] the ability of that nation to produce goods
[00:28:38] otherwise not so, to produce for its own consumption and for
[00:28:42] trade, if a nation does not have the opportunity
[00:28:46] to produce and protect its markets, it is a poor nation,
[00:28:49] naturally, now everyone in the
[00:28:52] nineties remember what they talked about, a global world, a global
[00:28:56] village, everyone is brothers to each other, everyone competes on
[00:29:00] equal terms, but the situation is such that... you can't trick the economy,
[00:29:03] everyone is fighting for markets, including fighting for
[00:29:06] our markets, yes, by giving access to our market, we thereby
[00:29:10] support employers of other
[00:29:13] countries, yes, their workers, their technologies, their capital, and so
[00:29:16] on, and of course now
[00:29:19] the main situation that is developing all over the world is
[00:29:22] a situation of crisis of overproduction, there are many goods,
[00:29:25] no one to consume them, our task, of course, is to protect our own market on the one
[00:29:29] hand, but we protect it carefully not...
[00:30:02] consumption, why it is extremely important to develop light industry,
[00:30:05] everyone, pay attention, large states, starting with
[00:30:09] Britain, yes, and now its
[00:30:13] status, USA, China, they started
[00:30:16] capital accumulation with light industry,
[00:30:19] the British, what about textiles, remember, the end of the 18th century,
[00:30:22] the beginning of the 19th century, Americans exactly the
[00:30:25] same, why, because light industry
[00:30:29] has a unique property, about which Lenin also wrote. only
[00:30:33] light industry generates maximum added value,
[00:30:36] the cost of producing goods,
[00:30:39] clothing is very small, but because of the fact that you can
[00:30:43] introduce a brand, the profitability is very high, I
[00:30:46] went in, found, well, here are shirts, shirts,
[00:30:50] why is there a Belarusian one on the website, why should I
[00:30:54] buy this shirt somewhere, I don't know where, and why
[00:30:57] should I, and I have a hypermarket near my house, I'm here for...