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20261011 140000 UTC
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[00:00:11] in of
[00:00:16] of of
[00:00:25] of
[00:00:27] of
[00:00:52] in
[00:01:10] preparations ahead
[00:01:14] of of the 2027 general elections, you can already see them, you know, post stars bearing the faces, names and political
[00:01:18] ambitions of aspirants are everywhere and visible
[00:01:21] across the country now, uh, particularly here in
[00:01:25] of Lagos, the walls, bridges, other public
[00:01:27] in infrastructure as well as other shared spaces, are becoming
[00:01:30] of canvases
[00:01:31] of for political messaging, raising questions about environmental
[00:01:34] responsibility, enforcement of regulations
[00:01:37] of and the cost of political ambition. now beyond the visual pollution that
[00:01:41] exists, it also raises questions about law enforcement, campaign
[00:01:44] ethics and accountability. now while small businesses and
[00:01:48] commercial advertisers face strict regulatory compliance, political
[00:01:52] parties and aspirants frequently display campaign materials across public
[00:01:55] spaces. now beyond the aesthetic and environmental impact, who
[00:01:59] all ultimately covers the cost of clean up and infrastructure restoration and more
[00:02:03] importantly, what is the lack of
[00:02:05] of compliance or the lack thereof uh
[00:02:08] of what does the compliance
[00:02:08] of the lack there of during campaign season reveal about how aspirants intend
[00:02:12] to uphold the rule of law once they're in office? so today on the show we're
[00:02:16] going to examine the regulation of public advertising, the role
[00:02:19] of of of enforcement agencies and the responsibilities of political
[00:02:23] parties ahead the upcoming
[00:03:03] with this, why is this situation such a persistent
[00:03:06] problem that's now being seen as normal, especially
[00:03:09] of around the
[00:03:10] of election season? okay, I think is because uh,
[00:03:14] of course it started
[00:03:15] of historically, nobody, nobody was perturped, and of course there were
[00:03:19] also no laws to regulate it at the time, but since laws
[00:03:23] of started of coming into play, I think in the early 20
[00:03:27] of 200s, it looks like the laws are just... the paper tigers, they are
[00:03:31] not meant to be enforced, it's very, very shameful. i saw, i
[00:03:35] saw what you displayed before before before coming back to
[00:03:39] the studio, and
[00:03:41] i it's is
[00:03:42] of disgraceful, of few minutes ago before i got into the studio,
[00:03:46] i passed by the lagos state secretariat,
[00:03:50] the emblem
[00:03:51] of the admin administration engine
[00:03:54] of the state of lagos
[00:03:56] of and it's a it's an absolute show of shame, is more of ice
[00:04:00] yeah than what you just said displayed and if
[00:04:04] LEGO supposed to be the center of excellence is a state i really really love
[00:04:08] and i think that every nigerian
[00:04:09] of should love can have signage not just
[00:04:14] of defecing but i i think it's
[00:04:16] of deficating it's administrative emblem of
[00:04:18] administration and if you can have it this
[00:04:21] of bad of what what
[00:04:24] of what what excuses can can the other states or or not
[00:04:28] not give in in?
[00:04:35] understand that, and the thing i want to also mention here
[00:04:38] is yes, legos, we're going
[00:04:44] of to discuss legos in total, but this is also national problem, but i want to look at something else, buse small businesses and advertisers are they face
[00:04:48] serious restrictions when it comes to publicly advertising, especially using public infrastructure
[00:04:52] and so on, why does it appear that politicians, political parties are play are
[00:04:55] playing by different set of rules, it's because they they just chose to be
[00:04:59] blind. when it comes to their own interests, i i
[00:05:03] really i feel a lot for for small businesses,
[00:05:06] celebrities and influencers or people
[00:05:09] in that that try to advertise,
[00:05:11] a not just using
[00:05:11] of public of spaces.
[00:05:12] of i think we should expand the conversations to maybe social
[00:05:15] media, if i have to drop names of particular social media,
[00:05:19] facebook, x, whatsapp, they you
[00:05:22] just see that as a practitioner in your mail, in the mail of your
[00:05:26] client arcon, major agency
[00:05:29] regulating advertising nigeria, advertising
[00:05:32] regulatory council of nigeria, they just putting an email in
[00:05:36] their in
[00:05:37] the in their box that sorry you are
[00:05:38] owing.
[00:05:42] I've actually heard
[00:05:43] of those emails, but but I want to look at, what we're looking at, public
[00:05:47] infrastructure,
[00:05:47] like you said, it's it's not a good look, um, in Lagos, in in other states, across
[00:05:51] other capital cities in the country, is this a failure of governance or
[00:05:55] regulation if you w to put it square, both, failure
[00:05:59] of course, is if there is failure of governance, it also leads to failure
[00:06:03] of enforcement of regulations, the regulations are there, yeah, the laws
[00:06:07] are there, and they are very, very, very, very broad in order to be able
[00:06:11] to cover any of... these fields, if you check the definitions of
[00:06:14] some these terms, you see that they are so broad that
[00:06:17] it is almost impossible for you escape the shackle if you break the
[00:06:21] law, but what what do we see? absolute non-enforcement? so we're
[00:06:25] talking about the law, section 339 the Lagos criminal law uh
[00:06:29] criminalizes the destruction, the modification or defacing of
[00:06:32] public facilities, um, I know that we have
[00:06:36] the uh legal state signage and advertising agency, we have other law enforcement
[00:06:40] agencies, what needs to be done to ensure? proper enforcement
[00:06:44] these laws, it exists, like you mentioned, relations are there, why, why,
[00:06:47] especially in this season, are we seen a forceful enforcement of this? because the
[00:06:51] attorney general that is supposed to to supposed to pursue all these people who
[00:06:55] are criminals is practically sleeping on his hands, he refused to
[00:06:59] actually enforce the laws, the b at this stage stops on
[00:07:03] the stable, he is the one that's supposed to pursue everybody that is
[00:07:06] breaking the extent laws of a state and especially, i don't
[00:07:10] even, i also don't want to restrict it to legos. Yes
[00:07:12] of
[00:07:15] but they just decide not to not to enforce because if they decide to enforce there will
[00:07:19] be a significant diminution these kind of activities and
[00:07:23] acts by of course politicians are going to come and
[00:07:26] say that oh they are going to plessible deniability that oh they were not the
[00:07:30] ones that actually posted these posters
[00:07:34] but the are they
[00:07:36] are cronies or whoever it is at least if you hold them if you
[00:07:40] hold them and you prosecute them it will discourage. them from wanting to carry
[00:07:43] out such coded instructions that they were given by the
[00:07:47] politicians in the back the ally and of course earlier you
[00:07:50] were just seeing uh videos across parts of of Lagas and other parts of
[00:07:54] country of different posters belonging to different political parties and
[00:07:58] different candidates and that's the thing here it's not just one political
[00:08:02] let me say this yeah we may say that maybe in order to
[00:08:05] switen the pie uh other political parties who are being drawn but
[00:08:09] the major culprate is not other. parties is
[00:08:13] usually parties in power, if you see most states where you have
[00:08:17] incumbent, it's almost an impossible scenario for you to see
[00:08:21] people who are not in power being able to have their posters around
[00:08:25] or as as very very as popular as the as the
[00:08:29] ones in power, but so we see that the major drivers
[00:08:32] the the brising breaking these
[00:08:36] laws are actually the government in power, so they give
[00:08:40] the pass, they give the endorse. to people who are not in
[00:08:44] power to say that, at least you are doing it on on industrial
[00:08:47] scale, nothing to should stop me from for wanting to
[00:08:51] break sort laws, so you see a situation where for example like you mentioned
[00:08:55] different political parties including the party in power going on about their supporters are doing these
[00:08:59] things, we've also seen situations where you know they've been people have
[00:09:03] complained, citizens have complained this is not right, it makes the city look really bad and so on,
[00:09:07] and they've been removal of some the post, well
[00:09:10] they've been and then supporters have gone back and reposted these things,
[00:09:14] so how do you deal with overzeller supporters who don't seem to listen to to perhaps
[00:09:18] instructions from from party leadership, there is really
[00:09:22] nothing in need for the supporters for them to now become
[00:09:25] overzealous,
[00:09:27] it is because in the back the
[00:09:29] all just like I said earlier, they were being told to go
[00:09:32] ahead and continue doing it, so it is not really the supporters that are doing
[00:09:36] it their own accord, there is something in it for the major
[00:09:40] politicians who are pushing this. gender, they are the ones, I'm not
[00:09:44] going to hold the supporters uh liable for say
[00:09:47] because and again another thing I like about these laws is, these laws
[00:09:51] actually know that these politicians do these things and sometimes especially the
[00:09:55] structure and signage and regulatory of advertising
[00:09:58] agent agency law of legal state, they actually
[00:10:02] go ahead beyond the supporters to also hold the persons who have been
[00:10:06] supported responsible when these kind of laws are broken, I just
[00:10:10] want to retur it again, this is national problem. "if you go to different capital cities and
[00:10:14] different cities in the country, you will see this and not just state, but I also want to say
[00:10:18] about the politicians themselves who like you, like you put it now endorse
[00:10:22] this thing happening, posters are being the themselves the..." parties are
[00:10:25] everywhere defacing public infrastructure, what does that say about them? if if they can't play by
[00:10:29] the rules before they get into power, what does that say about them if they get
[00:10:32] elected? of course when they get elected they also brizingly break the
[00:10:36] rules, so whatever it is that they are doing before does not
[00:10:40] really, it doesn't change anything about them, our politicians don't really care about the
[00:10:44] laws of this country, if they care about the laws of this country, both pre
[00:10:48] and post, they will actually abide by the laws, there are a lot of
[00:10:51] laws on the faces of of our acts and statutes and laws
[00:10:55] that they refuse by themselves to follow, so when it now
[00:10:59] comes to maybe anything that will get them to gain that
[00:11:02] power, if there is anything they will turn bigger blinder
[00:11:06] eyes, if if that expression is is permissible to
[00:11:10] such kind of activity, so they will endorse through the back doors, these are
[00:11:14] these are politicians that are that are employing and
[00:11:17] sponsoring violence in order to be able to so what
[00:11:21] now what what what to stop them from allowing just -
[00:11:25] the lesser breakage the law a manner of indeed and you can see on on the screen
[00:11:29] now you can see a video of a parts the city here post
[00:11:32] as facing clearly uh public and shared space you see trucks are
[00:11:36] going past there but you can see those they don't look
[00:11:44] there role for residents and citizens to play in this in terms
[00:11:47] of perhaps maybe removing the posters and so on what what can they
[00:11:51] do okay when when it comes to removing the posters i will see I will
[00:11:55] not really endorse that because of course it can cause it can result in violence, we
[00:11:59] have seen it repeatedly result in violence because some of people that who are paid to
[00:12:03] actually post these posters are thugs yes and their
[00:12:06] violent, the their orientation is violent, very
[00:12:10] violent, so I will not allow, I will
[00:12:12] not advise for citizens to take that into
[00:12:16] their hands, what I will advise for them to do is if the
[00:12:20] police is willing, they should approach the police
[00:12:24] and complaint. to the police that these laws have been broken and let the police maybe
[00:12:27] escort some people from the monitoring teams the signage
[00:12:31] agencies in the whole of Nigeria to actually go to such a
[00:12:35] flash points and have those things flushed out if they if they are
[00:12:39] if
[00:12:39] they are able to be fortunate enough to arrest those stocks let them have them
[00:12:43] prosecuted and some the some the things that they
[00:12:46] may that the prosecution may result in some cases will be
[00:12:50] imprisonment but again what was the period of imprisonment for people are caught doing
[00:12:54] these things. imprisonment period is two months, so
[00:12:57] not you don't think the punishment is stringent enough? it is absolutely
[00:13:01] non-stringent. okay, and i want to go onto the point of what it says about the
[00:13:04] quality of candidates here, all right, because if
[00:13:08] like you mentioned that it means that they don't really care about the laws and so on, but what do
[00:13:12] you say about the quality the if you're a voter today in somewhere in Nigeria and you
[00:13:15] clearly see the defitment of public infrastructure and perhaps maybe even by your preferred
[00:13:19] candidates if you like it, but what does that say about the
[00:13:22] quality the candidates
[00:13:23] of in question? here that none them can even come and stand up
[00:13:27] against something like this, for me, i think that the are the are they are
[00:13:31] also, they are also, they are also part the
[00:13:35] conspiracy to break the law, is a conspiracy to break the law, yeah, it may not be
[00:13:38] as explicit as as we may be think it is, but if it starts
[00:13:42] it, if you gave your impremator it in one shape of form, without
[00:13:46] coming out clearly to state that no public
[00:13:49] infrastructure should be defaced in the name of
[00:13:53] endorsing me or in the name of trying to sell me to the populist, if you cannot
[00:13:57] come out to say that, that should not be done, then
[00:14:01] you are also culpable, and that's number one, you don't also
[00:14:04] have to come out to say that, what, what, what has been for example, these
[00:14:08] governors, what has been prosecuted, we respect to when these
[00:14:12] things are done, who has been prosecuted, who has been who has been
[00:14:15] convicted, when these things are, these things are brazingly done, they are done
[00:14:19] everywhere, in all cranies of this country, they are done, but nobody,
[00:14:23] we cannot see one person that has been convicted of
[00:14:26] this kind of action, so and what, what again is the essence of having such
[00:14:30] provisions in such laws, when you when you not carry
[00:14:34] them out, and provisions of provisions criminalizing particular
[00:14:38] actions by their very nature are supposed to be deterent nature, and all
[00:14:42] you need to do is prosecute just one or two and let the members the fourth state
[00:14:46] the rem blast it to the people that oh, this person
[00:14:50] committed this, this is now really, really taken as a crime in
[00:14:54] Nigeria, and anybody...
[00:14:55] that that that the participate in it will be significantly and severely
[00:14:58] disciplined. if you do not do that, you are practically endorsing
[00:15:02] it. so so the thing is, i want to also talk about
[00:15:06] the what it costs to to remove these posters,
[00:15:10] because again the election period will come and go, and we're going to talk about that, but i also want to
[00:15:14] say in in some states, especially if you want to zero it down just for a little
[00:15:17] bit now, a state like lagos, we're going to the festive season, there are
[00:15:21] there's an international airport in lagos, people from outside the country. to come
[00:15:25] in uh, there's a big tourism potential, they won't even stay in the airport, they
[00:15:29] will move around, exactly, the argument can be made whether this is a this is
[00:15:33] tourist hob or whatever we're trying to get Nigeria's tourism up, what are the implications for that f?
[00:15:37] example, when you come into a country, you've been looking forward to all, you saved their money, you flying to
[00:15:41] the commercial heart
[00:15:42] of of country, you move elsewhere in the country, and you see public
[00:15:46] infrastructure being defaced like that, it paints us a terrible light, you know,
[00:15:50] sometimes people talk about Rwanda and talk one
[00:15:52] they about Kigali, and the things they cannot run away from talking about
[00:15:56] is how pristinely clean the city of Kigali
[00:16:00] is, the the country of Rwanda is because the culture
[00:16:04] that the government practically imposed and the culture. again
[00:16:08] was originated from the laws that were been passed, we
[00:16:12] also have exactly the same laws, or probably more
[00:16:15] bounfully provided laws in Nigeria, but
[00:16:19] what do we see? non-implementation, and that is why you will
[00:16:23] see that people are running to some countries to go and maybe
[00:16:26] enjoy tourism and things like that, but in in a state of
[00:16:30] Legos, we may not have that, we may not be able to enjoy that or we may not be
[00:16:34] able to enjoy it up to the level that we are entitled. to
[00:16:38] enjoy, if some these things had had actually been removed, other country
[00:16:42] that is popular to be very, very clean and pristine, is
[00:16:45] Japan, and these are some the little reasons why people go
[00:16:49] there, people want to know, especially tourist tourists who have moneys in
[00:16:53] their pocket to spend, harden money to spend, they want to
[00:16:56] enjoy their stay, they don't, they do not want to be scared of oh, maybe they will be
[00:17:00] infected by one disease or by because some these things they send -
[00:17:04] they put us a terrible, terrible light. and these are some the things
[00:17:08] that low lowest hanging fruits that the government can do in order
[00:17:12] to make the cities at least or the country entirely
[00:17:16] very very clean and be able to attract the people who are
[00:17:20] decent and who are organized in their thinking to come
[00:17:24] even consider this place a
[00:17:32] the cost of removal so this have been put there perhaps
[00:17:36] may be at party expense. personal expense and so on, however, say the
[00:17:40] candidate wins or the political party wins, they're going to need to be removed, they're going to need
[00:17:44] to clean this up, yes, where does the tax payer come in now,
[00:17:48] what is the fairness in putting that burding on the tax payer? it's
[00:17:51] absolutely unfair, and what the law actually says,
[00:17:55] especially all decided laws say is that you have a period of 10
[00:17:59] days after the election, whether I win or lose, you have a period
[00:18:03] of 10 days within which to remove anything that you have legally put.
[00:18:07] he's not even talking about the illegal ones, there are a lot of
[00:18:10] things, there
[00:18:11] are a lot of illegalities, so the ones that you have legally put
[00:18:15] up whether it's a billboard or on the structure that is approved by the government, you
[00:18:19] are supposed to remove it after 10 days, so if you if that is not even removed,
[00:18:23] that's number one, number two, the ones that are illegally put the illegally put
[00:18:27] the let's even remove the logic of expecting them to come and to come
[00:18:31] and remove it by themselves, if the boarding falls on the tax
[00:18:34] payer, and these are some the some the things. I will talk about, you
[00:18:38] are wasting and mismanaging the moneies that are been budgeted, even the
[00:18:42] money that are been budgeted are not enough to cater
[00:18:45] for genuine needs the populace,
[00:18:49] now talk talkless of you now, using hard end money
[00:18:53] the nigerian tax payer that they are paying through their noses to the
[00:18:56] government now using
[00:18:57] it to to clear what is illegally put there either
[00:19:01] tasicly or directly by the Nigerian politician, so
[00:19:05] these are unnecessary bdens again. on the tax payer,
[00:19:09] which to an extent is a and
[00:19:13] lot of times i'm even thinking about, i don't know whether to say it
[00:19:16] national tv, some these governor should be sued, some the people who are
[00:19:20] leading these agencies and the monitoring teams should be suit
[00:19:24] for abject failure in carrying out their
[00:19:27] responsibility, for example the secretariat that that we
[00:19:31] see go to most secretariat, most administrative hs of
[00:19:34] government, you will
[00:19:40] not just even the secretariat um there was a video earlier shown of if you go through the
[00:19:43] deputy governor of lagos leaves the posters the blanket of posters and one the
[00:19:47] world so how do we now say that the officials of lagos state or or some
[00:19:51] these states are not aware what kind of ignorance do they want
[00:19:54] to fail and now
[00:19:58] do this posters even convert do you think it doesn't
[00:20:02] but again they must give an appearance
[00:20:06] or
[00:20:07] the fact that that oh
[00:20:08] this person is popular in order a lot of situations for them to be
[00:20:12] able to steal the votes, well stealing the
[00:20:16] votes now, justice, we can't obviously accept that they will steal the
[00:20:20] votes, people will go out and vote and so on, so let's put let's put a
[00:20:24] pin on that, but I do want to just uh look at look at the impact again
[00:20:28] on on voters and uh voter education during this
[00:20:31] period, you've already mentioned that it will be risky for the average citizen to go there
[00:20:35] and start removing that, I want
[00:20:37] to endorse that. people who do that can't do have tendency to be uh availance as
[00:20:40] we saw in previous elections, but there must be other avenues here uh that
[00:20:44] people can explore cuuse if you leave a place you also have sort of
[00:20:48] responsibility to ensure that your... is clean, we've seen state governments
[00:20:52] tell citizens, oh, there will be environmental days or specific times to keep your environment clean,
[00:20:56] so if I want to feel responsible, what the avenues are there for me to
[00:21:00] to try and and pull this off, the only way I endorse is that you use the
[00:21:04] instrumentality the state government or national
[00:21:08] governments in order to be able to do it, you may have to have a lesson
[00:21:12] with arcon or their money the whatever departments they have monitoring,
[00:21:16] you may have to have a lesson with the structure,
[00:21:20] structure of signage and advertisement agency law of various
[00:21:24] states in order to ensure uh the removal. you may have to have a
[00:21:28] lesson with the local vigilantes and local security teams
[00:21:32] whether is whatever
[00:21:33] it is, whether it is in the all of southwest or whatever
[00:21:37] other is bar or something in the north or whatever other
[00:21:40] organization plus the police, you must work in cahoods with them
[00:21:44] or even with inec, inec is supposed to have some departments that that
[00:21:48] actually look into some these things. because this directly touches on some the
[00:21:52] things that they have jurisdiction over, so you may have to work in cahoots with
[00:21:56] those people in order to be able to ensure that the
[00:21:59] advertisements, political advertisements and posters are put in
[00:22:03] the proper structure as approved by the laws and the
[00:22:06] mode as approved also by federal law, so
[00:22:10] if these are done, i think that these are only the proper ways
[00:22:14] that i will give my impremator to, because outside of
[00:22:18] this, smell, danger alumen and the average
[00:22:21] citizen may not have the power to defend
[00:22:25] himself against some these people who are very
[00:22:29] very viol and if they also visit the violence on that
[00:22:33] average citizen there is no guarantee
[00:22:36] that the Nigerian states will come to their
[00:22:40] aid, we've seen it, we have had, we have had religious
[00:22:43] leaders say
[00:22:44] very viled things in Nigeria, we've had a senator in Ash say something very very
[00:22:48] viled, I remember, I remember we discussed that
[00:22:52] around the the elections in Ash, thank you very much, of
[00:22:55] course the elections are are just around the corner, it's important that
[00:22:59] obviously there is level and fair playing ground for all political parties
[00:23:03] involved, even if they're opposition parties, so there should be legal means
[00:23:07] for them of course to put out their campaign materials in the
[00:23:11] right places, in the approved places while ensuring that they play by the law,
[00:23:14] the government has a civic contract with the citizens to ensure
[00:23:18] that uh their... Environment is
[00:23:26] next.
[00:23:35] What
[00:23:35] else?
[00:24:12] hello and a warm welcome to house, i'm melinda coming
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[00:26:03] afternoon and now we're going to go to one of Nigeria's favorite pastimes
[00:26:07] reality television uh, in case you miss it, Big Brother Nijar has
[00:26:11] obviously been one the country's most influential entertainment
[00:26:14] reality shows, commands conversations across social media,
[00:26:18] generates celebrity careers, it's attracted major brand
[00:26:22] sponsorship uh and it's keeping it's kept audiences invested in the lives
[00:26:25] of housemates for weeks on end, however following the conclusion
[00:26:29] the latest season 11, this growing perception that perhaps the
[00:26:33] show may no longer command that level of attention, excitement and
[00:26:37] cultural dominance that he once enjoyed. now the question is whether
[00:26:41] the show has lost its magic or whether the entertainment landscape around
[00:26:45] it has fundamentally changed. as you know, social media has become increasingly
[00:26:48] crowded, it's chaotic now, it's
[00:26:50] far spaced. audiences are exposed to endless streams of content, their viral
[00:26:54] moments everywhere, their influences, skits, live streams,
[00:26:58] podcasts and breaking conversations. now in this environment
[00:27:01] canny reality show realistically expect
[00:27:05] viewers to remain invested in strangers lives for 71 days
[00:27:09] and of course to help us break that down we have media
[00:27:13] personality jude okwara or jc talks welcome back to the
[00:27:46] why. now big brother would obviously
[00:27:49] say, will obviously say it has not lost the
[00:27:53] spark, but it has lost its
[00:27:56] monopoly. now what do mean? f years ago, big brother is
[00:27:59] 11 years, but five years ago... or when it started in
[00:28:03] 2006, you would agree with me that it was more
[00:28:07] like the blowing platform, when you are there you have
[00:28:11] the followers and all of that, but
[00:28:14] trace it back to three years, we have tik tokers everywhere, we
[00:28:18] have platforms that once you are consistent shown out your content, you will
[00:28:22] blow, the blow we call blow, so it's no longer you must be on
[00:28:26] Big Brother Niger, you can be any other reality tv
[00:28:30] show, so we don't have just... one reality tv show we have
[00:28:34] others and other platforms so big brother is now not
[00:28:37] the only but one of so that's what it lost it lost
[00:28:41] the monopoly of earning that stadom giving
[00:28:45] platform i get that but there also people who would say and these
[00:28:49] are from followers the show through the years we've had several seasons segob double
[00:28:53] ala pepper dem lockdown shine your e latest one was called show yourself for
[00:28:56] example like the quality though casting of
[00:29:00] housemates do you think it's deep? over the years so we don't have compelling characters in the
[00:29:04] house for people to invest their timing. okay so i i
[00:29:08] think that for each season there's a theme
[00:29:12] so when it was si gobe
[00:29:13] they had to think
[00:29:15] what are the characters that will bring
[00:29:16] out this theme si gobe double h we needed
[00:29:20] someone we needed people with darts you know so this is show yourself
[00:29:24] they have to bring people that will replicate that theme we
[00:29:28] had so many talented people in this season but there's just something about
[00:29:32] comparison, people will tell you the previous one was more interesting,
[00:29:36] then watch it when we do season 12, you say
[00:29:39] oh, I miss season 11, there's always the need to compare the previous, I
[00:29:43] agree Jay, but even even you would agree
[00:29:45] with me that, especially lockdown, lockdown lockdown, we were all lock down,
[00:29:49] but even the one following that shiny, I level up, people argue that these were
[00:29:53] spect, not just the show in itself, but the characters were spectacular, when when winners
[00:29:57] would or contestants would leave the house, they will have hundreds of thousands of
[00:30:00] followers, platform changed. Yeah, like we had so many
[00:30:04] platforms, so that's a contributing factor, but I will say
[00:30:07] this um, once again that big
[00:30:10] brother is suffering from something that actually
[00:30:20] like um love island outside the country, they suffer
[00:30:24] that big brother, zamzi, they don't have that viewership again,
[00:30:28] because I cannot sit down and watch that show, like people will
[00:30:32] say... not me now, people will say i cannot watch that show,
[00:30:35] instead of doing that, i should just go live on tik tok, talk about it, the
[00:30:39] drop lion i make
[00:30:46] what the quality the characters have been, so the winner left this season
[00:30:50] i think with 70k followers on social media there abouts in the past,
[00:30:54] week one exits we'll see that surpassing those sort
[00:30:57] of numbers, i understand that you said