M1 — Meselo cegtablak 20260920 153500 UTC 361 transcript segments Google Cloud Speech-to-Text API (Chirp) + Gemini 2.5 Flash Non-Thinking Data courtesy of The GDELT Project (https://www.gdeltproject.org/), from the Internet Archive TV News Archive. Machine transcription. Treat it as a searchable index of what was broadcast, not a verbatim quotation record. [00:02:38] and technique, the [00:03:30] The national archive [00:04:22] As strange as it may seem, these idyllic pictures were taken in a factory [00:04:25] area, serving as the backdrop for the life of a large [00:04:29] industrial family. Every corner evokes the activity [00:04:32] that took place within these walls. The [00:04:36] family worked and lived here on the factory grounds from the [00:04:40] 1860s, when the small manufactory began to [00:04:43] grow. [00:04:47] Everything was different for us than in other families. Our beautiful [00:04:51] reception room bore the marks of my father's [00:04:55] individuality. The entire house was decorated with expertise [00:04:58] and good taste. [00:05:02] Teréz's words about her childhood are illustrated by the memorial [00:05:06] room set up in the museum, as well as her father's portrait, [00:05:09] painted on ceramic by Bertalan Székely. Vilmos Zsolnay, the one who [00:05:13] almost single-handedly forged [00:05:14] his empire. [00:05:22] It is my intention to establish a factory [00:05:25] on the site of my well-known Pécs pottery workshop [00:05:28] and commercial nursery that will [00:05:31] meet all modern requirements [00:05:35] in every respect. I am convinced that the city [00:05:39] council will gladly welcome any initiative that [00:05:42] promotes industrial development and thus [00:05:45] ensures prosperity. I only wish [00:05:48] to note that my fireproof products may be needed [00:05:52] by any factory or workshop that uses [00:05:55] kilns. The factory will also be of public [00:05:59] benefit because it will employ a significant number of [00:06:02] workers, thus helping [00:06:04] many in need. [00:06:16] It took a lot of work for the factory to grow into such a large [00:06:20] enterprise over time. Initially, most of the porcelain [00:06:23] objects were made following rural prototypes. In the [00:06:26] 1870s, peasant pottery workshops produced the [00:06:30] chosen pieces. At that time, ethnographic [00:06:34] collecting became fashionable, and such jugs and pitchers [00:06:37] found their way into bourgeois homes. The Zsolnay family adopted [00:06:40] the forms, stylized the objects with which they [00:06:44] achieved their first [00:06:45] successes. [00:06:49] At the Vienna World Exhibition, Emperor Franz Joseph also noticed [00:06:53] the masterpieces, so the king even visited [00:06:56] the factory. The Paris World Exhibition [00:06:58] in 1878 finally opened the doors [00:07:01] to foreign countries. Our father calmly accepted the [00:07:05] gold medal he had earned with his work. The French [00:07:08] Legion of Honor, however, brought him great joy. [00:07:11] His pride, not vanity, but rather the feeling [00:07:15] of triumph, intensified after many years of hard struggle [00:07:18] among people who did not believe in his enterprise, [00:07:21] ridiculed him, and finally received [00:07:24] full recognition [00:07:25] worldwide. [00:07:32] Urn vases, once popular figures, were made for wealthy [00:07:36] customers at home and abroad, and these are just [00:07:39] a few examples from the museum garden. [00:07:48] In form, style, [00:07:51] repertoire expanded, and the wealthy clientele [00:07:54] greatly favored these historicizing pieces. Initially, [00:07:57] somber-toned paintings were followed by more brilliant ones. [00:08:01] Vilmos persistently perfected the majolica [00:08:03] glaze to make it suitable for artistic [00:08:06] painting. [00:08:13] These images depict the Art Nouveau period of the [00:08:16] Zsolnay factory. The metallic-sheen vases, made [00:08:19] by hand, were accessories in wealthy bourgeois [00:08:22] homes. Other ornate items went to [00:08:26] noble homes. This dinnerware set was made [00:08:29] for the German [00:08:30] Hoenloe family. [00:08:35] Unique creations and series products, whose [00:08:38] memory was preserved in the factory books called "Fazon and Decor books". [00:08:44] Nicknacks intended for petty bourgeois homes from over 100 years [00:08:47] of production, objects that once adorned dining [00:08:50] tables. The Viennese merchant Wallis made a good [00:08:53] deal, becoming the exclusive distributor of Zsolnay [00:08:56] in Austria. A depot also opened on Váci [00:08:59] Street. Nevertheless, by the end of the last century, 80% [00:09:02] of production went abroad with the five-towered trademark [00:09:06] that evoked [00:09:07] Pécs. [00:09:17] The most beautiful buildings in the city bear the hallmark of the Zsolnay family, [00:09:21] such as the former Pécs Savings Bank in Széchenyi Square. [00:09:24] Zsolnay first appeared before the world at the Vienna Exhibition [00:09:28] with architectural ceramics. He painstakingly experimented [00:09:32] to develop a majolica glazed tile that was resistant to [00:09:36] weather, and in Pécs we can see more and more beautiful [00:09:38] variations of it. [00:09:44] In the city, György Vasvári, a wealthy iron merchant, was the biggest [00:09:47] customer of the factory's products. His villa [00:09:50] is adorned with magnificent Zsolnay ceramics here [00:09:53] above Pécs. Just like Mr. Sipőc's still operating [00:09:57] pharmacy here in the heart of the city. [00:10:09] The Black Man's Pharmacy was designed by Vilmos's nephew, Gyula Zsolnay. [00:10:13] Here, the objects serve not only beauty but also practical [00:10:16] function. [00:10:28] The ornamental fountain was donated to the city [00:10:31] by Vilmos's son, Miklós. The animal figures were modeled [00:10:34] after the famous golden vessels found in Nagyszentmiklós. [00:10:38] Its designer was the Pécs architect Andor [00:10:40] Pilty. [00:10:46] The Ottoman world may be long gone from Pécs, but the factory [00:10:50] brought Turkish-Oriental objects into fashion as well, [00:10:54] openwork pieces imitating metalware. [00:10:59] Through their travels and purchases, the Zsolnay family was open [00:11:02] to foreign forms. The jug [00:11:05] evokes Greece, these motifs on a beautiful [00:11:09] piece from the primeval forest series, and the rich [00:11:12] factory museum is now only a photograph that captures [00:11:16] their famous oriental collection throughout [00:11:18] Europe. The Persian-patterned jug was made [00:11:22] in the late 90s with the famous glaze whose [00:11:25] secret competitors tried in vain to discover. The [00:11:29] Eosin glaze, requiring special firing techniques, and meticulous [00:11:32] painting created the factory's famous Eosin [00:11:36] objects, with forms that were sometimes overdecorated and sometimes [00:11:39] simpler, admired pieces at exhibitions [00:11:43] and fairs. [00:11:46] At a time when marketing as a concept was completely [00:11:50] unknown, the Zsolnay family was very good at [00:11:53] marketing. They sensed the [00:11:56] need and started producing [00:11:59] products that could be sold well, [00:12:02] and for example, by developing Eosin, [00:12:05] which is a global patent, [00:12:08] they were able to bring a new product to the market [00:12:12] in which they had no competitors. [00:12:15] My great-grandfather was Vilmos Zsolnay, and Vilmos [00:12:18] Zsolnay had three children, Teréz, Júlia [00:12:22] and Miklós. Miklós Zsolnay studied [00:12:25] commerce in Graz, and already [00:12:28] at the age of 19 or 20, he represented the factory [00:12:32] at the Paris World Exhibition, so it's wonderful how young [00:12:35] people were already involved in the work. Teréz [00:12:39] and Júlia Zsolnay at the age of 20-21 [00:12:42] were already designing patterns for their father [00:12:45] in the factory. They never studied, they couldn't draw originally, [00:12:48] and yet they were able to design these wonderful [00:12:51] things. [00:13:08] Teréz took care of the factory museum, and she had one of the [00:13:11] largest ethnographic collections [00:13:13] in the country. [00:13:16] She married a geologist who was also involved in the [00:13:18] family business, discovering clay mines nearby [00:13:22] and far away. [00:13:28] Júlia's husband, a Polish architect, Tadeusz Sikorski, [00:13:32] designed the Mausoleum, which, at least according [00:13:35] to the ideas of the time, was intended as the family's final resting place. [00:13:49] On the sarcophagus, accompanied by family members, Vilmos Zsolnay [00:13:53] offers his life's work to the goddess Minerva. It [00:13:56] was exactly 1900 when his active life [00:14:00] came to an end. [00:14:06] After Vilmos Zsolnay's death, his son Miklós entered into [00:14:09] an inheritance agreement with his two sisters, [00:14:12] Teréz and Júlia. According to this, Miklós became [00:14:16] the sole owner of the factory. The whole family continued [00:14:20] to participate in the company's activities. Later, Vilmos [00:14:23] Zsolnay's grandchildren also joined the work. [00:14:30] The apprentice school held a significant place, as the Zsolnay family [00:14:34] always trained their own skilled workforce. [00:14:38] The factory complex was also an exhibition area, [00:14:41] where the dear customer could choose everything from [00:14:44] decorative items to building elements. Architects also visited frequently. [00:14:48] Ödön Lechner had a good friendship with Vilmos [00:14:51] Zsolnay. He decorated the Museum of Applied Arts, [00:14:55] which he designed, and a host of other buildings in the country [00:14:58] with ceramics ordered [00:14:59] from the Zsolnay factory. [00:15:09] For the Geological Institute's palace on Stefánia Road, [00:15:13] special decorative elements and a huge quantity of [00:15:17] majolica tiles were needed. Only the blue of the sky can [00:15:20] compete with the azurite blue color of the Pyrogranite [00:15:23] chimneys and the entire roof. [00:15:36] My companions on the moon. [00:16:00] Starting from the Parliament building, we could list many [00:16:03] famous buildings adorned with Zsolnay's [00:16:05] works. Vilmos was not only [00:16:09] friends with architects, renowned painters [00:16:12] worked in his factory. Ármin Klein often [00:16:15] created classical, sometimes Hungarian-style figures, [00:16:19] some of which remain distinctive [00:16:21] motifs to this day. [00:16:27] Ripple Ronai, who, among others, designed a dinner set for [00:16:31] Count Andrássy, also spent a longer [00:16:33] time here. The ceramic paintings were [00:16:37] famous, which could compete with the most nuanced oil paintings. Their true [00:16:41] colors unfolded in the depths of the kiln during [00:16:44] firing. [00:16:50] The sculptor Miklós Ligeti also had a close connection [00:16:54] with the Zsolnay house. According to his plans, [00:16:58] sculptures and all ceramic decorations and tiles [00:17:01] were used in the thermal [00:17:03] bath of the former Szent Gellért Hotel. [00:17:16] Among the clients in the construction boom at the end of the century [00:17:19] were many aspiring industrialists and entrepreneurs, [00:17:23] who, like Vilmos, built their reputation and [00:17:26] wealth with diligent work. [00:17:29] Such was the champagne producer József Törley, who is greeted [00:17:32] with champagne by his followers in the former hall of his [00:17:36] factory, Zsolnay's tile picture. [00:17:45] This house, which later became known as the Arizona [00:17:48] cabaret, belonged to a famous photographer, Manó Mai. [00:17:52] The builder couldn't give up, all the ceramics for [00:17:55] the house were ordered from Zsolnay. [00:18:08] The domed elephant house truly became a symbol of [00:18:11] the Pest Zoo, when the garden, which had struggled [00:18:15] with lack of funds for a long time, was built in its present [00:18:18] form, the company sold the covering tiles at a great discount for the thick-skinned inhabitants. [00:18:33] In Pécs, or in Zsolnay's Budapest architectural office, [00:18:37] everyone could choose from the mass-produced elements. [00:18:40] For the largest, often state-commissioned projects, [00:18:43] almost every detail was [00:18:45] custom-made. [00:18:49] Town Hall in Kecskemét, with the well-known majolica [00:18:51] cladding, and in Kiskunfélegyháza, where [00:18:55] the Hungarian ornamentation virtually covers [00:18:57] the facade. [00:19:04] After World War I, the Zsolnay family not only [00:19:07] lost their clay mines, but in the worse economic [00:19:11] situation, their customer base also dwindled. Artistic [00:19:15] ceramics were mostly created towards the end of the 1940s. Meanwhile, [00:19:18] commercial porcelain was made for display cases, and industrial [00:19:22] goods, such as porcelain insulators, had been a significant [00:19:38] This orphaned factory initially operated as a subsidiary [00:19:40] of the Pécs Zsolnay company. The Budapest [00:19:43] company's goal, according to the foundation, was primarily [00:19:47] the production and sale of wall cladding [00:19:49] faience sheets. [00:19:53] Family records already mentioned that in '85, [00:19:57] Zsolnay Virmos wanted to establish a factory in Pest. [00:19:59] In '42, when they started to expand the Pest [00:20:02] factory, I also had to go to the [00:20:06] Pest factory, and there, I didn't supervise the construction, [00:20:09] but I had to assist with material procurement, and the main [00:20:13] goal was to get to know the equipment, the new equipment [00:20:17] that was being built, because at that time, the tunnel kiln [00:20:20] was still a novelty, and right up until the nationalization, [00:20:23] I was involved in this construction. [00:20:27] On Good Friday, I went to the factory to finish my work, [00:20:31] and they told me that it had been nationalized. [00:20:34] Then I had to plan the [00:20:37] internal work for its completion. [00:20:40] After that, the moment the kiln was finished, [00:20:43] I received my [00:20:44] dismissal notice. [00:20:54] Recently, the machines stopped at the Budapest porcelain [00:20:57] factory, which could not compete with the flood [00:21:00] of imports, and is waiting for a new owner, or perhaps [00:21:04] demolition. [00:21:14] Until the nationalization of the Pécs factory, production was [00:21:17] almost equally divided between insulators and tableware manufacturing. [00:21:21] "In the era of large plan fulfillments, which of [00:21:24] course was the death of artistic work, industrial porcelain [00:21:28] became dominant. It seemed [00:21:30] that the famous Zsolnay ceramics were doomed. [00:21:38] Nowadays, white porcelain, i.e., tableware for households, [00:21:42] represents a quarter of production. Another quarter consists of [00:21:46] decorative items, which are nowhere near as popular as they once were. [00:21:54] "The old techniques, gilding, the Eosin, which our great [00:21:58] predecessors worked on so much, were long condemned [00:22:01] to oblivion, and thus it is not easy [00:22:14] What would Vilmos Zsolnay say to the factory's current [00:22:18] showroom, which presents of the new [00:22:21] produce? We don't know. There are a few timeless [00:22:24] pieces among them, they are the great survivors, like the [00:22:28] shepherd, who has been sad for decades. [00:22:36] In the Zsolnay Museum's warehouse, witnesses of various [00:22:40] eras line the shelves. This is a real historical [00:22:44] tableau, whose characters at one time were deemed [00:22:47] suitable for pouring into porcelain. [00:23:00] The Pécs factory complex, this unique industrial historical [00:23:03] treasure, is now under monument protection [00:23:07] after extensive intervention by the descendants, [00:23:10] a faithful mirror of the [00:23:12] past and a distorted mirror of the present. [00:23:21] The Mausoleum was intended for eternity, [00:23:24] but the grave robbers thought [00:23:26] otherwise. Vilmos's sarcophagus, however, proved [00:23:30] too strong, they could not [00:23:31] break it open. [00:23:35] Anyone could take a small piece of material from the fence, [00:23:39] which the new director allowed after nationalization. Fortunately, [00:23:43] the factory garden remained [00:23:44] and survived everything, including the factory itself. [00:23:50] This nearly 150-year-old factory has a very [00:23:53] sad fate. The situation is that the problems started [00:23:57] when its independence was abolished and it became [00:24:00] one of the factories of the so-called Fine Ceramic Industrial [00:24:04] Works. It didn't have to sell, only produce. The film [00:24:08] sold everything. A market-oriented mindset didn't [00:24:12] develop. In addition, its [00:24:14] technology is completely outdated. [00:24:17] Porcelain is fired in kilns built in 1950, [00:24:21] sometimes without much success. So, on [00:24:24] one side, there's a [00:24:27] technological crash, so to speak. On the other [00:24:31] side, the state, as owner, doesn't help [00:24:34] the factory. Now, the era of Münchausen [00:24:37] is over, at least in economic life. This company [00:24:41] cannot pull itself out of the rut by its own [00:24:44] bootstraps. 300-400 million Forints would be needed [00:24:48] to repay its debts and to tech... [00:24:51] it also has very big problems, as the domestic market has shrunk [00:24:55] by about 30%. Strong foreign marketing [00:24:59] work would be needed to replace this lost [00:25:02] volume with exports abroad. [00:25:05] Unfortunately, the [00:25:08] factory does not have the foreign recognition, or rather, [00:25:12] the factory's products do not have the recognition they should, [00:25:16] precisely because it operated as a factory and not [00:25:19] as an independent company. The decision is [00:25:22] in the owner's hands, [00:25:25] especially since it has been advertised for privatization [00:25:29] four or five times already. [00:25:32] I respect the entire past, [00:25:35] and that's probably why I've been connected to the Zsolnay [00:25:39] factory for over 30 years. We are currently going [00:25:42] through a very difficult period, when [00:25:46] everyone has bread worries, it's obviously [00:25:49] not a priority to buy a dinnerware [00:25:53] set, or a flowerpot, [00:25:56] or a flower holder that... there's a small [00:25:59] segment that might be able to afford [00:26:02] it. Now there are investments, [00:26:05] so since I'm [00:26:08] very wisely following the [00:26:10] old Zsolnay, [00:26:12] whom I greatly respect, [00:26:15] he was versatile, he already knew back then [00:26:18] that one had to live on several legs, so [00:26:22] to Eosin decorative objects, [00:26:25] he dealt with everything, whatever was in demand at the time. [00:26:28] Now I'm working in the pyrogranite department, so this is [00:26:32] an architectural decorative [00:26:35] material, things that go into the building's [00:26:38] environment can be realized from it. And thank [00:26:42] because there are new constructions, new investments, [00:26:45] and so on. [00:26:49] Here and there, the Pyrogranite roof shines beautifully, [00:26:53] evoking the heyday of Zsolnay of Pécs. They have been [00:26:56] renovated in the city, enhancing the atmosphere [00:26:59] of Pécs, but many are still wondering what awaits [00:27:02] the factory and its future. Unfortunately, [00:27:05] at the Pest factory, we experienced [00:27:08] that monument protection is worthless. So [00:27:11] we are in doubt about what will happen to the Pécs factory, because [00:27:15] the factory possesses all the shape books, decor books, and the second [00:27:19] copies of Zsolnay's recipe books. Most of the originals [00:27:23] went to the museum, but the second copies are there. If a [00:27:26] foreign buyer buys it, they can close the [00:27:29] factory and open a Zsolnay factory anywhere [00:27:32] in the world with Zsolnay products, and there is no [00:27:36] protection for this, it falls under the 30-year rule. [00:27:42] The privatization tug-of-war ended just as our [00:27:45] film was being made. The majority [00:27:48] of the company's shares were bought by a domestic bank [00:27:51] and Hungarian private individuals. It seems the goat ate [00:27:55] the cabbage and the cabbage remained. The only question [00:27:58] is how much water will flow down the fountain before Zsolnay sees better days again.