N1BOS — broadcast 20260911 053000 UTC 469 transcript segments Google Cloud Speech-to-Text API (Chirp) + Gemini 2.5 Flash Non-Thinking Data courtesy of The GDELT Project (https://www.gdeltproject.org/), from the Internet Archive TV News Archive. Machine transcription. Treat it as a searchable index of what was broadcast, not a verbatim quotation record. [00:00:00] lost his mind support, most [00:00:03] citizens, a significant part of SNS [00:00:07] voters in supporting [00:00:10] the regime, but as I [00:00:13] already partially said in [00:00:17] the previous answer, [00:00:19] telemah operation on because of that long- term attempt [00:00:22] to exhaust the demonstrators and those citizens, that [00:00:26] majority, and on the other hand, because of the shameful state. [00:00:30] I'm watching through my fingers, [00:00:33] I'm afraid in combination with electoral [00:00:36] manipulations, that the regime will succeed [00:00:40] again, certainly not gloriously, but that [00:00:44] doesn't probably matter to the regime, if it can survive [00:00:47] somehow, when we talk about elections in Serbia, [00:00:51] how much will European integration and relations with Russia, and [00:00:55] the question of democracy be key topics of the [00:00:58] upcoming campaign? Do you expect something else to actually [00:01:02] be dominant when it comes to uh [00:01:05] Serbia and the elections scheduled for October 25th? [00:01:08] Honestly, I doubt that the issue of European integration will play [00:01:12] any role in the election campaign because [00:01:16] the European Union, with its shameful state, [00:01:19] long ago lost credibility in [00:01:23] Serbia uh it [00:01:26] supported this false representation of interests. [00:01:30] There is a integration which we have long known [00:01:33] is not there, on the other hand, [00:01:37] one should not complain to the European Union that in [00:01:40] long-term student incentives you did not see [00:01:44] the flags of the European Union precisely because the European [00:01:47] Union discredited itself deeply in [00:01:51] Serbia, so I don't believe that will be a topic, it will [00:01:54] certainly be a topic, [00:01:58] national image. and the regime [00:02:01] and uh [00:02:04] the opposition, or rather students, [00:02:07] as unpatriots, [00:02:10] on the other hand, of course, there will be [00:02:13] topics of students, student lists, what [00:02:17] has been a topic for years in protests, [00:02:20] the level of corruption, undemocratic nature, and so [00:02:23] on. When we talk about European integration, [00:02:27] Montenegro is on the doorstep of the European Union, Albania is a step behind [00:02:30] it, what about the rest of the region, how much do these latest [00:02:34] developments in Serbia, which we talk about all the time, actually slow down [00:02:37] the European integration of the Western [00:02:39] Balkans? [00:02:41] Nothing is disputed, everyone uh uh uh [00:02:45] intimately knew in the European Union that such a Serbia can never [00:02:49] enter the European Union, Mr. Vučić had [00:02:53] his chance, he did not use it, he strayed far [00:02:56] from the path, [00:02:59] uh, in Bosnia, for example. We have that, a moist [00:03:02] idea of integration more out of [00:03:05] necessity, of the European Union itself, [00:03:09] especially after the start of the Russian aggression against [00:03:12] Ukraine, to show some success, which is not [00:03:15] there, and nationalist ruling elites [00:03:19] um gratefully play that [00:03:22] keyboard, but everyone [00:03:25] knows that Bosnia and Herzegovina with such a constitution [00:03:28] will not enter the European Union, therefore [00:03:31] uh, all that will not have any impact on [00:03:35] some uh potential [00:03:38] false process of integration of those countries which [00:03:41] simply is not there, Kosovo, [00:03:45] the case of Kosovo is a specific other one, there should perhaps be [00:03:48] another discussion about that, [00:03:51] whether [00:03:55] will actually rapidly [00:03:58] enter the European Union. How, how together, how [00:04:02] the common false representation of uh [00:04:05] Brussels, Podgorica and Tirana goes, I'm not even [00:04:08] sure about that, in fact I doubt it. I said [00:04:11] a little while ago, in Bosnia and Herzegovina, the official campaign [00:04:14] is underway, it started with warnings from CIK about hate speech and [00:04:18] misuse of public resources. Do you think that [00:04:21] this time identity themes will dominate instead [00:04:24] of economy and reforms, as was the case in previous years, or will citizens themselves [00:04:28] actually impose what is important to them and what they live on [00:04:31] as the most important in this campaign? [00:04:35] No, national themes will be important, that is the essence of the system, since [00:04:38] uh the West almost [00:04:42] 20 years ago gave up on Bosnia, or rather [00:04:46] handed Bosnia over to the ruling elites, [00:04:49] without solving the structural problem of the constitutional [00:04:52] pork, that is simply the only proven [00:04:56] recipe for how to politically survive in that... [00:05:00] in Bosnia and Herzegovina in that institutional system, and [00:05:04] citizens ask nothing, [00:05:07] they are dependent on the public sector, on the patronage [00:05:10] system. The European Union abandoned them [00:05:14] long ago, which they are well aware of, so [00:05:17] that citizens, citizens have the least [00:05:20] role uh, those who [00:05:23] vote, who vote because they have to or out of [00:05:26] despair, but they cannot play [00:05:30] any independent proactive role in such a system [00:05:33] without external support, therefore we will see [00:05:36] a standard standard [00:05:40] performance of [00:05:42] ethnonationalist concealment of interethnic tensions [00:05:46] for victory in elections. Mr. [00:05:49] Weber, are there forces in Bosnia [00:05:53] and Herzegovina that could unblock European processes [00:05:57] and lead Bosnia and Herzegovina forward after the October elections? Do you actually see [00:06:01] any parties in that political spectrum [00:06:04] that have the capacity to be parties of change after October [00:06:08] or will we live the same, just with perhaps partially different [00:06:12] political actors on the scene? [00:06:15] I'm afraid I'm not an optimist about that, it's simply a systemic problem [00:06:19] in that system, uh, [00:06:21] political parties, whatever they are called, ethnic [00:06:25] pre-parties or multiethnic or [00:06:28] Bosnian or civic, cannot [00:06:31] elevate themselves to a significant role, so we will [00:06:34] see, I'm afraid, on the side of [00:06:38] Croatian, national Serbian parties. The same [00:06:41] actors and [00:06:43] uh on the Bosnian Bosniak [00:06:47] so-called side, we will see [00:06:50] uh the pendulum going back that these parties will be punished [00:06:54] which with different rhetoric came to power four [00:06:58] years ago and then again their [00:07:02] their proclaimed [00:07:05] program was betrayed, meaning the parties of the troika will be [00:07:09] punished and we will probably see. The return [00:07:13] of the SDA, and after the elections, we will then see, I'm afraid, [00:07:16] an attempt to reopen the tender, Čović, [00:07:20] Dodik, old topics about the so-called [00:07:22] reform of the electoral [00:07:24] system, [00:07:27] the establishment of a third Croatian entity through the front door, [00:07:30] changes to the electoral system and pressure on the SDA in that [00:07:34] direction, especially since Milorad Dodik's regime in [00:07:37] Republika Srpska is now quite emboldened [00:07:39] and encouraged. which through the lifting [00:07:42] of sanctions by the Trump administration [00:07:46] and success in lobbying that administration. [00:07:50] So, at the end of this conversation, let's summarize what [00:07:53] we've been talking about for almost 30 minutes. When you look at the political [00:07:57] processes in Germany, Serbia, Bosnia and Herzegovina at the same time, do you see [00:08:01] them as a strengthening of populism, uh, [00:08:04] or are the causes of the crises still different from state to state? How [00:08:07] to explain what is happening to us, because it is a global [00:08:11] trend or do we have [00:08:14] - actions and reactions depending on the situation in certain parts [00:08:18] of the European Union and the Balkan countries? Well, [00:08:21] I would say that we need to [00:08:24] differentiate in the Balkans, [00:08:26] we see various variants of this same dominance, [00:08:30] ethno-nationalism that we have seen since its rise in [00:08:34] the 90s, [00:08:36] and unlike those 90s, when, [00:08:40] for example, Germany and the West thought that... it was some [00:08:43] marginal problem, that, that growth, or rather [00:08:47] the rise of nationalism after 1989, [00:08:50] and the Berlin Wall, a problem [00:08:53] of the periphery or a phenomenon of the periphery, [00:08:56] unfortunately, um, that [00:08:59] that career of ethnic [00:09:02] religious fundamentalisms has proven to be a global [00:09:05] phenomenon that has somehow now [00:09:09] come to the doorstep of Western democracies. So I [00:09:12] would say, I would summarize that it is in a way [00:09:16] a common problem of the 21st century on one side, of course [00:09:20] which has uh uh [00:09:23] much deeper and longer roots already [00:09:25] more than 30 years in [00:09:29] the Western Balkans region and but in [00:09:32] essence I'm afraid it's part of the same global [00:09:36] phenomenon, Mr. Weber, thank you very much for taking [00:09:40] the time and speaking for Live Day, one one... television this [00:09:43] Thursday, thank you for the invitation. [00:09:56] Aspirin Protect 100 mg is recommended [00:09:59] for individuals at high and very high risk of [00:10:02] cardiovascular diseases to reduce the risk of acute [00:10:05] heart and stroke. Before use, carefully read the package leaflet for information about [00:10:09] indications, precautions, side effects of the medicine, consult a doctor or pharmacist. [00:10:12] Bayer Telemach Club recommends Samsung Galaxy [00:10:16] 8+ 256 GB [00:10:20] 72.88 KM per month Toshiba [00:10:24] Haori air conditioner. 108.75 [00:10:26] KM per month TCL 55 inch 4K Coule TV [00:10:30] 31.63 KM per month, buy devices in [00:10:34] 24 equal installments with contract renewal or by switching to a larger package [00:10:37] and pay with your monthly [00:11:25] or is it a carefully planned process in a time when popularity [00:11:29] is measured by views, likes, shares, and number of followers, it is [00:11:33] increasingly difficult to distinguish instant visibility from true reputation, these [00:11:36] very questions are addressed in the new book by communications strategist, [00:11:40] publicist, university professor Damir [00:11:42] Šahanović, when life becomes a headline, here it is on our table, Damir is [00:11:46] our guest, he is in the studio, good day, welcome, thank you very much [00:11:49] for the invitation and for the time to present my. [00:11:53] book, let's talk, first of all, let's start with the title which is [00:11:57] very suggestive, somewhat even intriguing, what was [00:12:00] the key idea that led you to research [00:12:04] the phenomenon of public success and recognition? [00:12:07] In principle, I have been dealing with this for years, my first book, Don, which was published 10 [00:12:11] years ago, dealt with being a celebrity through my initial [00:12:15] research that I did for my master's degree, now I have [00:12:18] connected all that with new research from [00:12:22] 2025, where I wanted to show how much [00:12:25] communication models have actually changed in [00:12:28] a very short time interval, because [00:12:32] you cannot consider an interval of 10-12 [00:12:35] years to be terribly long, however in the field of communication, [00:12:39] especially with the expansion [00:12:41] of social networks, tectonic changes have occurred and [00:12:45] truly something that was once difficult to achieve [00:12:49] good visibility, today you can achieve it in 24 hours [00:12:52] if you have enough money to pay those networks, [00:12:56] to follow people who will do it for you, to pay for ads on those networks, so if you also know [00:12:59] how to produce content, that content. However, whether you will [00:13:03] have a reputation, whether you will have credibility, that is what I wanted [00:13:07] to deal with, and through the subjects that I [00:13:10] teach as an assistant professor at the university, uh [00:13:14] I wanted to show that indeed some basics, techniques, [00:13:17] strategies are very important in creating those contents, in [00:13:21] creating what you want as a final product, and all of us who deal with [00:13:25] some serious business, we want to have a reputation, for people to take us seriously and [00:13:28] recognize us in that domain, that is one of the central theses of the book [00:13:32] that success is not a coincidence but a process, and when we talk about [00:13:36] that, what are the most important elements of that process? When I say [00:13:39] coincidence, coincidence, the element of coincidence is always welcome, [00:13:43] however, behind every coincidence, behind every success [00:13:46] lies a very serious strategy, lies a serious plan [00:13:50] something that people who have achieved great success, about whom I [00:13:54] wrote, among other things, in the previous book, this book, actually [00:13:57] did so by perhaps accidentally getting into that [00:14:00] business, but then with some strategies, some of their [00:14:04] ideas, public relations techniques, they reached the [00:14:07] position they are in today. This is in [00:14:10] principle the first part of the book, in the second part is [00:14:14] that summary of research from 2011, 2012, this [00:14:17] 25 and these three stories which are actually case [00:14:21] studies, three different segments of uh... [00:14:25] celebrity people who unfortunately or [00:14:28] fortunately today our politicians apply, [00:14:31] a coincidence really happened because this book was supposed to come out [00:14:34] three months ago, it happened by coincidence that it is being published [00:14:38] exactly during the campaign, then they call me and say, did you do that on purpose, no [00:14:42] I really didn't mean to, but we will certainly talk about the campaign about your [00:14:45] vision of what is happening on our political scene from [00:14:49] the perspective of someone who observes those people [00:14:52] as public figures and their performance [00:14:56] in the public space, we will certainly talk about that, before that, a little more about the book [00:14:59] uh, you say that actually for public figures [00:15:03] there is a system, how should that system look [00:15:06] like to be functional and what are the basic elements that [00:15:10] should constitute it, without which that system cannot function? It [00:15:13] cannot function without credibility and without an idea of what you [00:15:17] actually want to achieve, if you have entered a business, for example, like [00:15:21] yours, you are entering some celebrity life or political [00:15:25] "you have some primary idea of what the main goal you want to achieve is, [00:15:28] on that path you have, of course, some obstacles that you must [00:15:31] communicate with strategies and techniques to reach that [00:15:35] final result." [00:15:37] However, in our environment it is very difficult to function in that [00:15:41] way, for the simple reason that some celebrities [00:15:45] have as their primary goal some achievement [00:15:48] of their categories of what they want to become [00:15:52] in the end, but what we see in the political system is something [00:15:55] completely, completely different and [00:15:58] I don't like the way it works, so when we started [00:16:01] that topic, let me continue in that direction, how much are today's BiH politicians. [00:16:05] actually a kind of celebrities, and political [00:16:09] campaigns are like marketing campaigns of public [00:16:12] stars, that's right, that's right, you see that they all work on [00:16:16] visibility and actually visibility is very easy to achieve, [00:16:19] they all use the same systems that are used in celebrity techniques, [00:16:23] that is, make a good picture, make a viral video, we noticed [00:16:26] that more and more of them sing and dance, some do better, some [00:16:30] worse, and so they want to achieve the same goal, with the difference that [00:16:34] in a celebrity... uh, for example, if we talk about [00:16:37] the entertainment industry, their ultimate goal is to sell concerts, theirs is, of course, to [00:16:41] win a mandate and the next one. Now, can what they use [00:16:45] be enough to create the image [00:16:49] of a politician, because for the image of a politician, something much [00:16:52] more is needed, if you ask me, in my personal opinion, [00:16:56] no, but obviously, but [00:16:59] obviously to the voters, however, there is a fundamental difference [00:17:02] between celebrities and politics, where in c'. [00:17:06] you actually like those people so you will listen to them, you will pay for their concert, [00:17:09] you will go to a play or a movie or something similar, however [00:17:13] political structures, especially large political parties that have been operating in our [00:17:16] areas for decades, have well-established [00:17:20] networks, their people, their voters who they have [00:17:24] employed, whose families they have employed, and where people [00:17:27] simply depend on them, and for the simple reason, whether they like [00:17:31] it or not, they will vote for their [00:17:34] job, so I assume that for these reasons [00:17:37] they do things the way they do, just to be visible, just to [00:17:41] be visible, because what I've seen, the most important thing for them is [00:17:44] to have their picture seen, regardless [00:17:48] of whether it makes any sense or not, they don't care at all about [00:17:52] colors, they don't care about slogans, about [00:17:54] the amount of text, about the messages they send through [00:17:57] those, for example, we are talking about billboards, but they are [00:18:01] absolutely on all social networks, their video [00:18:05] clips are viral, they send them. I saw that they started [00:18:08] door-to-door campaigns, so [00:18:11] uh they should work a lot with them, [00:18:15] mm, I tried to advise [00:18:18] some people in good faith, however, we here, [00:18:22] people who do this job, do not find [00:18:25] good feedback from those politicians and people who are generally [00:18:29] closely linked to politics, because before we started [00:18:33] this conversation, we said, they all think that they know everything, that they [00:18:37] know best. They have their own people from their circle, because they say they wouldn't be where they are if they weren't, they [00:18:40] have people from their close circle and above all, they should work a lot [00:18:44] on diction, on speech, on image, because [00:18:47] essentially what I, among other things, deal with and here in general [00:18:50] in my work is the difference between identity and image, [00:18:54] so many of them don't know how to manage that image, [00:18:58] don't know how to achieve a reputation that is the result of a good [00:19:01] image, and the main reason why they cannot do that is [00:19:05] the identity they lack. That's the [00:19:08] three-layered structure of identity, image, reputation, [00:19:11] to build something, you must have a foundation, which we, who are [00:19:15] strategists of that, prepared from a theoretical [00:19:19] to a practical aspect. Amire, how do you comment on [00:19:23] the current campaigns of parties, given that we are in [00:19:26] an election campaign, how innovative are they, what messages [00:19:30] do they send, has any caught your eye, what is actually [00:19:33] most lacking in those campaigns? I have to be honest, I haven't even finished watching [00:19:38] everything these days, I've been mostly focused on the book and preparing everything, [00:19:41] but what I saw in passing, it's inevitable to see on social networks and [00:19:45] walking through the city, I saw absolutely nothing new, [00:19:48] what I said a moment ago, so the key is their [00:19:51] visibility, to see their heads that are quite [00:19:55] large and disproportionate to those [00:19:58] posters, that those messages don't make any sense, that [00:20:02] the colors and print are very poorly done, for most of them, I'm saying [00:20:06] for everyone, some are completely at a loss [00:20:09] with the choice of colors and design, [00:20:12] but I don't believe that there will be any drastic change, [00:20:16] for the simple reason that people, I often call them [00:20:19] fish, quickly forget things that happen [00:20:22] and then you in some short time interval, like [00:20:26] the pre-election campaign of this month that we have until [00:20:29] voting, actually give them some [00:20:32] space to decide what they want to [00:20:36] decide, here... In the book, you talk about crisis situations, why [00:20:40] do crises most often arise precisely when someone's popularity [00:20:43] actually rapidly grows, that's what I said earlier, [00:20:46] when someone suddenly gains visibility but lacks credibility [00:20:50] and reputation, then crisis [00:20:53] situations appear, at moments when people call me to [00:20:56] advise them, I always tell them, let's talk about crises [00:21:00] before they happen, let's prevent them, let's [00:21:03] prevent something, let's prevent, let's prepare something for the event [00:21:06] of a crisis, because there is no crisis that you can completely [00:21:10] suppress, you can partially suppress it, you can mitigate it, you can [00:21:14] create a slightly better situation, much better [00:21:16] to anticipate, rare, rare are companies and... [00:21:20] "I won't name them, but there were two companies I worked with a few years ago, where they really invested a lot [00:21:24] in it, and it resulted in precisely that when [00:21:28] the crisis came, we were actually ready because [00:21:31] we had prevented it, because we had prepared two or three scenarios for potential [00:21:34] crises, that absolutely must be done in everything, in the celebrity world, [00:21:38] in politics, industry, or any other field, [00:21:42] uh, I want to ask you about one more important thing that has [00:21:46] become ubiquitous in the last..." "few [00:21:48] months, or even a year, [00:21:52] everywhere, in fact, in the world, artificial [00:21:55] intelligence, uh, how much will artificial [00:21:58] intelligence, deep fake technology, algorithms change the way [00:22:01] citizens assess truth during [00:22:04] not only political election campaigns, but campaigns in [00:22:08] general uh reasoning [00:22:11] reality. Somehow I'm most afraid of that, [00:22:14] I follow, I use artificial intelligence, of course, like everyone else, I follow as much as I can [00:22:17] what's happening next week I'm going to Paris for a big artificial [00:22:21] intelligence forum where I hope to learn [00:22:24] new things in that field, but we must [00:22:28] absolutely be ready for that, in the book I write, among other things, about [00:22:31] what can happen through fake news, through [00:22:34] deep fake and other things that are the results of artificial [00:22:38] intelligence, where today you can really use someone's voice and [00:22:42] photograph to create something that was never said or [00:22:46] seen, people accept it as relevant [00:22:49] information, it will go deeper and deeper and what I'm [00:22:52] afraid of, I expressed that fear in the book, that we will come to a [00:22:56] situation where we will most fear that [00:22:59] industrial production of some [00:23:02] news, some content that will affect [00:23:06] society in general, the political system in the world, that's what I'm actually most afraid of [00:23:08] as a prevention, the result of that I [00:23:12] proposed more [00:23:15] literacy, media literacy is... [00:23:18] "one of the most important things we need to deal with, many of my colleagues, and I, [00:23:22] deal with it, to instruct people on how to check [00:23:26] sources, to see who created it, I mean, it will happen, [00:23:30] let's be clear, you already see that applications have appeared where [00:23:33] with one photograph you can do whatever you want, [00:23:37] however, people need to be prepared for what will come in the next [00:23:40] months, next years, to be able to [00:23:43] distinguish truth from falsehood, fake news from real [00:23:46] news, to see who published it, because it's not the same if [00:23:50] N1 publishes it or some uh portal that has absolutely no [00:23:53] imprint, no editor, no one, people today read all sorts of things, [00:23:57] publish all sorts of things, today everyone is actually a medium for themselves, [00:24:01] they can get some space to say some [00:24:04] information, there will be more and more of that, we will have to go [00:24:08] into niches, among other things, I wrote about that, especially in this second part where I researched [00:24:11] and conducted research with people who succeeded in making [00:24:15] a positive transition from the original... media [00:24:19] form, this new one today, where one of the research results is [00:24:22] that we will go into niches, that you will have to be primarily in your niche [00:24:26] and really show credibility in those [00:24:30] niches so that people believe you. Damire, the book is here, Sarajevo [00:24:33] a promotion planned for [00:24:36] October 1st at the Museum of Literature, who would you like [00:24:39] to see at that promotion? I would like to see my colleagues, students and [00:24:43] people who are interested in this. I am very [00:24:46] grateful to the media and colleagues, here's what they are writing and inviting these days. in the [00:24:50] media to speak and, [00:24:53] but at the promotions we will certainly speak much more than that, [00:24:57] because at the promotions I will also have promoters, among others my [00:25:00] book reviewers, and on October 21st, [00:25:04] we are also planning a promotion in Tuzla, after that Zagreb, [00:25:07] Belgrade and Split, given that some people from Split are also in [00:25:11] the book, so we will see how the [00:25:14] publisher will distribute it, [00:25:17] I believe that primarily the book will reach... students for whom [00:25:21] it is, I think, very good and useful reading, but all [00:25:25] people who are in this industry can certainly learn something [00:25:28] new from these lines. thank you very much for this [00:25:31] guest appearance, here we had the opportunity to delve a little into [00:25:35] the covers of this, thank you, thank you, delbar. 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Special hospital Sveti [00:27:20] Vid Dobračina 27 Belgrade [00:27:23] Every saving is a step towards the goal and turns dreams into reality, whoever [00:27:27] saves creates Fixed-term savings campaign in KM or [00:27:31] Euro with a fixed rate. Sparkasse Bank. [00:30:26] Good morning, good morning, good morning, that's what our [00:30:29] colleague Zoran Kesić would say, while journalism these days [00:30:32] tries to become what it is not in its essence [00:30:36] neutral, we continue our work, [00:30:39] we ask, we analyze, we criticize and we correct, [00:30:43] in short, we do our job. I am Sunčica Lukić, this is [00:30:47] a new day, from the most important news from Bosnia and Herzegovina [00:30:50] we highlight that the reactions do not subside after [00:30:53] the funeral of the war criminal Ratko Mladić with all honors in [00:30:57] Serbia. Minister.