NTV — broadcast
20260920 043000 UTC
358 transcript segments
Google Cloud Speech-to-Text API (Chirp) + Gemini 2.5 Flash Non-Thinking
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[00:00:03] Near Moscow, green meadows, a rural
[00:00:06] morning.
[00:00:09] We are looking for milk rivers, that very
[00:00:12] protein, and this is farmer Oleg Sirota,
[00:00:15] whom we didn't recognize right away. Oleg
[00:00:19] is in great shape, well, I eat a lot of protein, and he, by the way, will
[00:00:22] also show what kind of protein he eats for such
[00:00:25] metamorphoses.
[00:00:28] Such a scamp. An indicator that he accepts
[00:00:31] and loves you, and what is dry
[00:00:34] concentrate made from? If you put it in some kind of
[00:00:38] protein pie, you already have a high-protein product that can be
[00:00:41] sold twice as expensive. Look at this
[00:00:44] noble white powder, a sculpted athlete on the jar,
[00:00:48] and promises in the description to turn you into Arnold Schwarzenegger in
[00:00:52] a couple of weeks. Shrewd marketers decided to boost
[00:00:56] sales and expand segments from sports nutrition to...
[00:01:01] They promise youth, health, beauty, benefits
[00:01:05] for everyone, and this sells well. Let's go
[00:01:08] to a regular store and see what they offer us. This is Roman, world
[00:01:12] bodybuilding champion. His daily protein norm for
[00:01:15] such a physique is 250
[00:01:17] g. And to get his protein norm from eggs, I would need to eat about
[00:01:21] 20 pieces, which he can't even look at anymore. Here's
[00:01:25] an alternative: new high-protein and
[00:01:28] healthy goodies. It seems like a good idea,
[00:01:32] but what is pure
[00:01:34] protein made from?
[00:01:39] When milk is processed into cheese, 90% of that very
[00:01:43] whey remains, this cloudy liquid: farmers
[00:01:46] are just happy to get rid of production waste and
[00:01:49] give it away for next to nothing. At the factory, it is
[00:01:53] dried, and to get 6 kg of protein,
[00:01:56] a whole ton of whey is needed, a ton.
[00:02:03] Production is expensive, but demand solves everything. By
[00:02:07] bartering, a jar of nanotechnological protein
[00:02:10] is given to Oleg, and he gives it to this guy.
[00:02:14] For example, cheese, he loves whey, in liquid
[00:02:17] form, in dry form, but then brilliant
[00:02:21] marketers came up with the idea that you can also feed people, say it's cool, and
[00:02:25] now they are given whey for calves, for livestock,
[00:02:28] yes, for livestock.
[00:02:31] They devour it, essentially, what was poured out to livestock is fed to
[00:02:34] people, but if it's for business, then you can
[00:02:37] eat it, and they do. Don't you want to
[00:02:40] re-profile? It's
[00:02:41] a profitable business. No, we're
[00:02:45] naturals.
[00:02:49] Let's go back to the store. The inscription "protein," "белок," is not the most
[00:02:53] important thing. It doesn't mean that the product will be low-calorie. It's important to consider
[00:02:56] fats and carbohydrates. Professionals are simply in
[00:03:00] shock at the composition. Here we have 475 calories per 100 g,
[00:03:03] 404 calories per 100 g, 420
[00:03:07] calories per 100 g. In regular marshmallows, it's only 300 calories per 100
[00:03:10] g. That is, a little more protein, but a lot of fat
[00:03:13] and sugar for taste. But we'll still buy
[00:03:17] a snack, 141 rubles for this bar, to take
[00:03:20] it for testing. The mass fraction of protein we got was
[00:03:24] 15.75, which is also less than declared. It turns out that to get my
[00:03:27] protein norm, I need to eat them... Even more. Not only
[00:03:31] PP enthusiasts are indignant. Roskachestvo experts
[00:03:34] checked protein ice cream and
[00:03:37] shakes and found undeclared sweeteners
[00:03:41] and vegetable fats. And in protein jars
[00:03:44] from marketplaces, protein was missing,
[00:03:47] but they found fat, carbohydrates,
[00:03:50] and sugar.
[00:03:54] In the fitness industry, protein is always positioned as the main
[00:03:57] building material for our muscles.
[00:04:02] And it's also a building material for our beauty. Manufacturers of
[00:04:05] protein supplements promise instant rejuvenation:
[00:04:09] firm skin, strong nails,
[00:04:12] and silky hair.
[00:04:16] But a laboratory analysis shows that
[00:04:20] the manufacturers of this mixture are cruelly
[00:04:22] deceiving us.
[00:04:25] Instead of elite protein that will build the body of your dreams, into a jar with
[00:04:28] a beautiful label, they can generously pour ordinary
[00:04:31] sugar with
[00:04:32] starch.
[00:04:38] You think you are carefully building a beautiful and firm
[00:04:41] body,
[00:04:43] but in reality, you just bought a ticket to the world of excess weight
[00:04:47] and clogged kidneys. All your construction will collapse like a house of
[00:04:51] cards.
[00:05:00] Meet Peter Rahal - a genius of fitness marketing.
[00:05:03] First, he sold the world date and egg white
[00:05:07] bars for 600 million dollars. In
[00:05:10] 2024, he decided that... bodybuilders should
[00:05:13] stop chewing boring dry food, so
[00:05:16] the perfect David, the Messiah
[00:05:19] bar, was born. America faced a health crisis, an
[00:05:23] obesity epidemic. It became clear that the most
[00:05:26] important macronutrients needed to be introduced into the diet.
[00:05:29] The marketing hype was aggressive
[00:05:31] and impeccable. The promise to deliver 28 g
[00:05:35] of protein with a ridiculous 150 kilocalories
[00:05:38] made fitness bloggers literally cry with
[00:05:41] joy. Influencers bought up boxes, declaring
[00:05:44] a new era and a revolution in nutrition. Revenue for
[00:05:48] the year - over 100 million dollars.
[00:05:51] 60% on our website are women; they pay
[00:05:54] more attention to nutrition. The product was sold using a
[00:05:58] drop system, like scarce sneakers. Getting
[00:06:01] a bar was more prestigious than a gold medal at the
[00:06:04] Olympics. But the irony of fate still caught up with the
[00:06:08] brand when something was found in the
[00:06:10] laboratory. The label states 150
[00:06:14] kilocalories and 2.5 g of fat, but independent
[00:06:17] tests showed 271 kilocalories and
[00:06:21] 12.3 g of fat. But in
[00:06:24] court, Rahal elegantly fended it off, stating that it was
[00:06:28] a special fat substitute that the body does not
[00:06:31] absorb. Literally, eat and
[00:06:34] lose weight. However, enthusiastic reviews on blogs
[00:06:37] were replaced by detailed reports of sudden
[00:06:40] diarrhea and attacks of flatulence right during
[00:06:44] barbell squats. But even if your filters worked
[00:06:48] perfectly, doctors still have bad news for you.
[00:06:52] The fashion to eat and drink protein by the bucketload is a ticket to
[00:06:55] a hospital bed. More on this and more, right
[00:06:59] after the
[00:06:59] commercial.
[00:12:41] Why sell protein only in jars, if you can infect
[00:12:44] everything with protein fever?
[00:12:46] But let's say you
[00:12:50] were lucky, you found real protein.
[00:12:53] Before proceeding, you need to weigh yourself.
[00:13:25] So, we started at 261 pounds,
[00:13:27] now 244. Lost 17 pounds.
[00:13:31] Looks like he won't forget this week for
[00:13:34] a long time. This is probably the worst week of
[00:13:37] my life. Weakness, headaches, and my intestines are
[00:13:41] like a branch of a Philippine volcano.
[00:13:44] This challenge with protein
[00:13:49] shakes is accepted by one out of ten. The liver tries
[00:13:52] with all its might to process the excess
[00:13:56] amino acids, literally becoming fatty. Hello,
[00:14:00] non-alcoholic hepatosis. The kidneys start working in
[00:14:03] the mode of a Chernobyl filtration station, trying to remove
[00:14:07] all of this. The result: kidney stones, renal
[00:14:10] insufficiency.
[00:14:13] Advertisements and podcasters promote diets with very high protein
[00:14:16] content, and this can lead people to premature
[00:14:19] death. Breaking news. Megan Hefford,
[00:14:22] bodybuilder and 25-year-old mother of her children, died,
[00:14:26] presumably from a protein overdose. On her social
[00:14:30] media page, there are many photos with her children, but
[00:14:33] even more stories from the gym. She spent
[00:14:36] most of her time there, until her sudden
[00:14:40] death. This particular woman had
[00:14:43] a rare condition, and her body could not properly
[00:14:46] break down protein. This condition occurs in
[00:14:50] one in 8 thousand people, but it
[00:14:53] still exists.
[00:14:55] And
[00:14:59] this is Nikita, and this is also him. Fat
[00:15:03] will go away, and muscles will come. This is how you will reach your
[00:15:06] prime. He gained weight and lost
[00:15:09] 20 kilos. It seems he found the formula for the ideal
[00:15:12] body. Here is his champion's breakfast, a protein
[00:15:16] cheburek. Eat and lose weight. Overturn a tortilla,
[00:15:19] put minced meat in the middle, you can put cheese on top, grease the edges of the tortilla
[00:15:22] with yolk. It's quite
[00:15:25] an alternative to regular belyashi, more protein, less fat
[00:15:28] and carbohydrates. Or here's protein pizza with
[00:15:31] vegetables, light cheese, cottage cheese, and
[00:15:34] eggs. Why should I give up my favorites?
[00:15:39] You don't have to give up this. It's better to stick to boiled chicken breast, but
[00:15:43] how long will you stick to it? A week, and then you'll
[00:15:46] break again. With this diet, you can stick to it forever.
[00:15:49] You don't need a protein shake, necessarily,
[00:15:52] you can get all of this from regular
[00:15:54] food.
[00:15:56] You know what the biggest scam is? When they sell high-protein cheese. It's
[00:16:00] such a nightmare. Well, cheese itself is a dry protein product, but in our
[00:16:04] cheese, there will be about 40 grams of protein per 100
[00:16:08] grams anyway. Protein beer has already been invented. We're
[00:16:12] waiting for protein mayonnaise netting
[00:16:15] for New Year's salad. And while
[00:16:19] marketers are coming up with ways to sell cheap
[00:16:22] powder even more expensively as a premium superfood,
[00:16:26] this guy continues what nature prescribed
[00:16:29] him.
[00:16:34] We are convinced
[00:16:46] change the topic. From St. Petersburg this week came
[00:16:49] sad news, which personally took my breath
[00:16:52] away. Evgeny Bronevitsky passed away. He was at
[00:16:55] the origins of the first vocal and instrumental ensemble in the history of our country,
[00:16:59] the Singing Guitars. He was 81 years old, a venerable
[00:17:03] age, at which many prefer a rocking chair and a warm
[00:17:06] blanket. But quite recently, Evgeny, as part of
[00:17:09] the legendary Singing Guitars, took the stage of the Superstar project
[00:17:14] and rocked it so much that it seemed beyond the strength of
[00:17:17] even the young.
[00:17:25] Every day you
[00:17:27] pass
[00:17:29] by.
[00:17:32] They will definitely say about him that an era has passed. These
[00:17:35] are the rare кадры, where... This era began. A young
[00:17:39] guy with a guitar, Leningrad, sixties. He stands on
[00:17:43] stage and plays as if nothing happened, and those who listen to the
[00:17:46] strumming of guitar strings at this moment probably don't even
[00:17:49] realize that a musical revolution is happening
[00:17:52] right before their eyes. Who among us didn't save
[00:17:56] their dreams? Evgeny was born in '45 to a family
[00:17:59] of a naval officer and a singer. His older brother,
[00:18:02] Alexander Bronevitsky, led the Druzhba ensemble and was married to
[00:18:06] Edita Piekha. It seemed that his path to music was
[00:18:09] predetermined, but Evgeny did not go to the stage on the beaten path;
[00:18:13] he went where there was no path
[00:18:15] yet.
[00:18:23] Young guys from Leningrad challenged all party
[00:18:27] directives, and while high-ranking officials condemned the corrupting
[00:18:31] influence of the West, they simply went on stage and played music
[00:18:34] that sounded like real Soviet rock.
[00:19:37] has already become a museum exhibit, but they were not
[00:19:40] going to be exhibits, they came out and lit it up.
[00:19:43] Bronevitsky picked up his guitar again and proved to everyone
[00:19:46] that legends don't grow old. Well, so many things
[00:19:50] coincided for me, in fact. And
[00:19:53] music, cultural code, everything that was happening here
[00:19:57] right now. And it simultaneously took me back to
[00:20:00] my childhood. And to my childhood, some kind of
[00:20:03] archaic childhood, where Zhenya
[00:20:07] sat at the table and Edita, our whole large family
[00:20:10] gathered, yes, there were many of us, and it was indeed
[00:20:14] a super finale of our show, this very song,
[00:20:18] this is as if the culmination of everything that
[00:20:22] happened here today. And yes, it just so happened that Evgeny took the stage
[00:20:26] of the Via Superstar project, and Stas Piekha was in the judge's chair,
[00:20:29] for whom Evgeny Sanych was part of a large family
[00:20:33] history. The sky
[00:20:34] rose.
[00:20:39] I'll return, my saddest
[00:20:43] flight, I will return,
[00:20:46] next to me. You're
[00:20:50] always there. I
[00:20:53] will return. The Singing Guitars became
[00:20:57] the winners. In the final, they sang "I Will Return," a song that
[00:21:01] sounded like a prophecy. A little tired,
[00:21:04] tired, because age makes you
[00:21:08] tired. I won't lie and say
[00:21:10] that I'm old, but I'm
[00:21:14] not tired at all. Why survive, the winner
[00:21:17] of the second season of VIP Superstar? The Singing
[00:21:21] Guitars are
[00:21:23] preparing.
[00:21:25] This was not just a victory, it was a triumph. Did he think at that
[00:21:29] moment that this was his last time on stage?
[00:21:32] Of course not. The Singing Guitars were preparing a new big concert,
[00:21:36] which will definitely take place. Only this time, everyone
[00:21:40] but him will take the stage, but he will still be there in
[00:21:43] every note they play. Sometimes
[00:21:46] you have to fight fatigue, step over
[00:21:50] what you can't, some "I can't". Well, at
[00:21:52] concerts, I participate, as they say,
[00:21:55] while I'm alive. He left,
[00:21:58] leaving behind what will never leave,
[00:22:02] songs, a voice, the history of the country's
[00:22:05] first vocal and instrumental ensemble.
[00:22:08] As long as the Singing Guitars play,
[00:22:11] he
[00:22:13] lives.
[00:22:19] Well...
[00:22:50] who was San Sanych, that's my
[00:22:52] grandfather, tough, strong-willed,
[00:22:56] very brutal, very
[00:22:58] gentle, very unwilling to offend anyone, very
[00:23:02] warm, with a very incredible
[00:23:05] subtle sense of humor, and very caring, that's Zhenya, that's
[00:23:09] how he was. And he essentially raised my mother more,
[00:23:12] probably, than her biological father, An Sanych. So he
[00:23:16] was like a father to her. When you found out that the Singing Guitars would be participating
[00:23:20] in Superstar, and that you would have to
[00:23:23] judge the Singing Guitars, including Evgeny Bronevitsky, at
[00:23:27] least in the first episode, didn't you want to, I don't know,
[00:23:30] call and say, "What are you doing there?" Throw everything away, escape? No, I
[00:23:34] honestly, I was happy that he would be on stage. I was
[00:23:37] waiting for it. I wanted to hug him. I hadn't seen him for
[00:23:41] several years by then, because we mostly met at my grandmother's for
[00:23:45] birthdays. Here we are seeing these shots, when after many
[00:23:48] years, yes, you... it's absolutely incredible. I plunged into
[00:23:52] childhood, into all the best things that happened to me. I'm getting
[00:23:55] goosebumps now, my tears were not from sadness, but from
[00:23:59] happiness that such a thing happened in my life. And by the way, about
[00:24:03] tears, at the moment when the Singing Guitars started singing,
[00:24:06] "I Will Return," you didn't hold back your emotions at all. I,
[00:24:10] honestly, despite the fact that I've known you for many
[00:24:13] years, I've seen you like this for the first time.
[00:24:17] I want to remind our viewers of this moment again, show it:
[00:24:27] "Dear Stas, we've never seen you like this
[00:24:30] before.
[00:24:32] I swear, me neither. I've never seen Piekha cry.
[00:24:36] It's just,
[00:24:37] guys.
[00:24:41] Do you remember that at that moment you were - exactly like
[00:24:44] that, completely overwhelmed? Damn, I don't
[00:24:48] know, the feeling, I... I tell you, I plunged into something, the
[00:24:52] most beautiful memory that existed in life,
[00:24:55] the brightest, unburdened by any
[00:24:58] worries, adult problems, exactly into that
[00:25:01] family, that not small family, we had few family
[00:25:05] gatherings, everyone worked, constant tours, lived in
[00:25:09] different cities, were absent for half a year, but when Zhenya was
[00:25:12] there, it meant that the whole family was together, and Zhenya gave some kind of
[00:25:16] warmth, that was missing, because
[00:25:20] well, essentially I didn't have a father in my childhood either, and I was just
[00:25:23] saying, "I'll be back," as if he, at 80 years old, was
[00:25:27] saying that he would return to this stage, and the Singing Guitars
[00:25:30] told me that Zhenya said a phrase, that he
[00:25:34] would die on this stage with this guitar, but he wanted this to live
[00:25:37] until his last breath and after him too, for it to live,
[00:25:41] and I just broke down. It was the only time this ever happened to me on television.
[00:25:44] Now, as I'm saying it, everything
[00:25:47] in me is just...
[00:25:51] You know, I even wanted to ask you,
[00:25:54] what about this: when loved ones pass away, everyone
[00:25:57] has words they didn't manage to say,
[00:26:01] even more than I...
[00:26:32] as if I considered him the closest grandfather
[00:26:36] in my life, and I never told him that I loved him, as if I
[00:26:40] understood it at the Superstar finale, that we talked
[00:26:43] so little, I would have liked to tell him that I love him very much and will probably
[00:26:47] always love and remember him. As long as we remember, people live. As long as the
[00:26:51] Singing Guitars play,
[00:26:53] Evgeny Bronevitsky will live on in
[00:26:57] every person who loved, who knew, who
[00:26:59] appreciated him. At the same time, there is, you know...
[00:27:32] This is probably the most grandiose show on television. I'm waiting
[00:27:36] for those very emotions, conflicting emotions. I'm
[00:27:39] waiting for conflicts within the jury. I'm waiting
[00:27:43] for joy from our participants. I'm
[00:27:47] waiting for this life called Superstar. I always look forward to this
[00:27:50] show very much. Well, see you on air, now in
[00:27:54] a week. Via Superstar, third
[00:27:56] season. Don't miss it. We won't
[00:28:00] miss it. I wish you strength.
[00:28:33] Polling stations opened in 152 countries, where almost 2 million
[00:28:36] voters can cast their ballots. In Thailand, today polling stations can be found in Pattaya
[00:28:40] and Phuket, and tomorrow, on the last day of voting,
[00:28:44] a polling station will open at the Russian Embassy in Bangkok. In
[00:28:47] China, polling stations are open in seven cities; our
[00:28:51] citizens can cast their votes in Beijing, Hong Kong, Guangzhou, Wuhan,
[00:28:55] Harbin, Shanghai, and Shenyang.
[00:28:58] Our embassy expects that in the territory...
[00:29:01] that besides politics, there's a lot
[00:30:20] On the home stretch, today in Russia is the final stage of the three-day
[00:30:23] voting. How the elections are going in different parts of
[00:30:26] the country. Accurate calculation. Our fighters strike at
[00:30:30] the enemy's military logistics and...
[00:30:36] He's only 9 years old, and his dream is very simple - to go out into the yard and play with
[00:30:39] friends. Little Sasha needs a lot of help from NTV
[00:30:43] channel viewers.
[00:30:46] Welcome to the NTV television company's news service. Denis Kaplya is in the studio.
[00:30:50] Hello. Today is the final stage
[00:30:53] of the three-day voting. By evening, the first results of
[00:30:57] the State Duma elections, as well as more, will begin to be summarized.