OMAN — broadcast
20260920 213000 UTC
467 transcript segments
Google Cloud Speech-to-Text API (Chirp) + Gemini 2.5 Flash Non-Thinking
Data courtesy of The GDELT Project (https://www.gdeltproject.org/), from the Internet Archive TV News Archive.
Machine transcription. Treat it as a searchable index of what was broadcast, not a verbatim quotation record.

[00:00:01] The main variable, of course, here in
[00:00:05] this system is the store owner. The store owner now
[00:00:09] focuses only on the product and product quality
[00:00:12] and marketing, perhaps, if he wants, but perhaps
[00:00:16] he entrusts the rest of the parties to other companies.
[00:00:19] Logistics companies have started to provide flexible solutions during
[00:00:24] has entered many peak demand periods, so the that he is always doing well, merchant now focuses only on the product and its marketing.
[00:00:28] As for operational matters, they have become part of logistics companies. The biggest
[00:00:32] example here in the Sultanate is Asyad, which is considered
[00:00:36] the huge and giant government provider for the
[00:00:40] logistics system, so
[00:00:43] they have storage
[00:00:47] and they also have
[00:00:48] delivery of goods and they care
[00:00:51] about shipping goods and delivering them to their appropriate place and they care
[00:00:55] about their quality, the quality of their arrival to
[00:00:58] the user.
[00:01:01] available or the quantities in
[00:01:01] By receiving the order from
[00:01:05] In fact, delivery companies can achieve this
[00:01:08] balance by investing in these systems,
[00:01:11] these delivery systems and logistics systems.
[00:01:14] For example, through these systems, they can
[00:01:18] increase the number of operations, which are
[00:01:20] visible breakage in orders or shipments.
[00:01:24] For example, if they have a strong system, they can
[00:01:28] or there is a problem with handle many orders. So, they will cover
[00:01:32] Now the merchant does not from the profits, meaning reduce the cost. So,
[00:01:36] since they increased the number of these operations
[00:01:39] or orders, they will reduce or cover
[00:01:42] this cost also through logistical organization, meaning
[00:01:46] for example, you have a representative, for example, a delivery representative who will deliver
[00:01:49] an order in a specific place.
[00:01:52] He might have two ways, he might go deliver, then go here and there.
[00:01:56] Here he wastes his fuel and he also wastes his time.
[00:01:59] But if he has a strong organization and system, when
[00:02:03] he goes, he will go in a way, meaning when he delivers, he will deliver to all customers
[00:02:06] near the place. Therefore, through
[00:02:08] investing in systems and also through
[00:02:11] organization,
[00:02:14] and the product left delivery companies can balance between cost and also
[00:02:18] price.
[00:02:24] In the beginning, Ammar, the idea was that a buyer was facing
[00:02:27] problems, so he was trying to find solutions to these
[00:02:29] and some fees may be incurred in problems. For example, for every order, the customer
[00:02:35] complete from the day he clicked the pays two riyals for delivery. You have a problem, for example, difficulty in getting information about
[00:02:38] products, for example, if the product
[00:02:41] to the customer. is available or the types available of the same product, and also
[00:02:43] the slowness of the response or reply from the merchant. So when
[00:02:47] the customer sends and the merchant replies, it takes time.
[00:02:50] So the solution was Ammar, an organized warehouse, an easy
[00:02:54] application, and fast delivery. The customer, meaning as soon as he orders, receives three
[00:02:57] notifications: a notification to the customer himself
[00:03:00] that his order has been placed, a second notification reaches the merchant that
[00:03:03] he has a new order, and a notification reaches our system. From
[00:03:07] the system, we can see all orders with all
[00:03:10] track is the Elite track. This details.
[00:03:12] that failed in After that, we prepare the orders and hand them over to delivery companies. Delivery companies deliver
[00:03:16] products and orders to the customer, whether from inside
[00:03:19] or outside the Sultanate. Honestly,
[00:03:22] reached this the application was not originally intended for makeup only, but its goal was all
[00:03:25] normal things, meaning the most important thing without flowers, without chocolate,
[00:03:28] because things spoil. Delivery, but because
[00:03:31] most customers
[00:03:35] became girls, the merchants became mostly makeup and such. But
[00:03:39] we had clothing merchants, we had
[00:03:41] accessories merchants, we even had
[00:03:45] kitchenware merchants. So
[00:03:48] we can take anything, the most important thing is that it's not flowers or chocolate
[00:03:51] so that it doesn't spoil in the heat. You might
[00:03:55] four shows were selected to participate this year in this ask a question about makeup Therefore, for or cosmetic products, for example, soaps and such, all
[00:03:59] of which need special care, whether it's cooling or
[00:04:02] maintaining them during the preparation process or
[00:04:05] delivery. So we deal with products according to the merchant's
[00:04:09] instructions. For example, if the merchant needs a refrigerator, we can provide him with a refrigerator. But we generally
[00:04:13] do not accept products that
[00:04:17] need care like a refrigerator, because even if we
[00:04:20] opinion, this kept them in the warehouse, it might be difficult, you know, they might be affected
[00:04:23] by delivery. However, for cooling, our warehouse
[00:04:27] is refrigerated. To protect them from
[00:04:33] the most important theater experiences in breakage, we have wrappers that are bubbles that we use to wrap the products. Also, the merchant
[00:04:36] brings them to us already well-wrapped. When
[00:04:39] we put them, we also put a sticker saying "do not
[00:04:42] break" or "fragile" so that the delivery person
[00:04:46] is aware of the product. Ammar's role
[00:04:49] never ends until the customer receives
[00:04:53] the order and is satisfied with it, because he cares about all the details from the beginning
[00:04:56] of downloading the application, from downloading the application until the customer receives
[00:05:00] the order. Ammar takes care of all the details, but we
[00:05:03] must ensure the quality of delivery, so we have linked
[00:05:06] Ammar's system with the system of delivery companies
[00:05:10] so that we can track orders and the status
[00:05:13] of orders in real time. This has helped us solve any problem that might
[00:05:16] arise due to what? Due to
[00:05:19] delivery.
[00:05:22] The e-commerce system in the Sultanate of Oman is witnessing
[00:05:26] continuous expansion, supported by the National E-commerce Plan
[00:05:29] 2022-2027.
[00:05:30] 2022-2027
[00:05:33] By the end of 2025, the
[00:05:36] completion rate of the plan reached 86.7%,
[00:05:40] after the completion of 26 initiatives out of
[00:05:43] 30. The number of licensed activities
[00:05:46] for e-commerce reached 19,260
[00:05:50] activities by August 1,
[00:05:52] 2026. Meanwhile, the number of documented
[00:05:56] online stores on Maroof Oman platform
[00:05:59] reached 412 stores.
[00:06:03] These logistics services transfer the burden from the merchant to these
[00:06:06] companies. So logistics companies are the ones that
[00:06:10] bear this operational burden.
[00:06:14] the merchant, then starting to package the product
[00:06:17] and deliver it to the specified
[00:06:19] destination, in addition to managing
[00:06:23] returns for these shipments in case the
[00:06:26] customer requested to return them
[00:06:30] due to damage or
[00:06:32] the product.
[00:06:35] So logistics companies in general manage all stages from the moment
[00:06:38] of receiving the product to the moment of returning the product in case of damage.
[00:06:44] focus only on the product, but rather focuses on the delivery
[00:06:48] method. Did the product reach
[00:06:51] its owners in the appropriate way? Did it arrive in the appropriate condition?
[00:06:55] But did it
[00:06:58] go through the stages it was supposed to go through
[00:07:01] to the user? So, I don't focus now on the fact that
[00:07:04] sometimes the product reaches the customer
[00:07:08] with high quality, but it arrived late or
[00:07:12] arrived. It arrived in a way
[00:07:15] that is not suitable for use, for example. So here the customer
[00:07:18] will blame the store, even
[00:07:22] though the product was of good quality when it left the store
[00:07:27] the store in good
[00:07:30] delivery, this product was
[00:07:33] damaged, for example. So here I have that
[00:07:36] as a store owner, I must focus on the user experience or what I call
[00:07:40] the customer journey, which is the customer's
[00:07:44] journey. Is the customer's journey
[00:07:47] button until he reached his doorstep? Is this
[00:07:51] whole experience complete? Is the storage method at your place,
[00:07:55] the shipping, is the delivery, is
[00:07:58] the deposit, was it deposited in a good place, meaning in a good
[00:08:02] the same or did the
[00:08:05] packaging change, and so on? So here I have that delivery
[00:08:09] has become something the store owner makes sure of, that the delivery
[00:08:13] or the company he chose to deliver the product is a good company,
[00:08:16] because there are many criteria that a person must
[00:08:19] look at, including delivery speed, including
[00:08:23] what this company covers, meaning
[00:08:26] it covers, of course, inside Oman and outside Oman, meaning
[00:08:29] its coverage. Also, among them is how returns
[00:08:32] are handled, meaning returns, do they return them correctly,
[00:08:36] damaged, not damaged? Also,
[00:08:39] you have customer service, do they respond quickly or not
[00:08:42] respond quickly? Also, you have collection amounts, do
[00:08:46] they transfer amounts quickly to merchants or do they delay? So all
[00:08:50] these things. Also, you have the system itself. When
[00:08:53] there is a strong system, it means the merchant can track his order and so on. So all
[00:08:57] these things are important in the process
[00:09:00] of choosing the right company. For example, you have the merchant's
[00:09:04] page. Through the merchant's page, the merchant monitors
[00:09:07] shipments, monitors inventory, adds
[00:09:11] products, sends shipments. He can even view reports anytime he
[00:09:14] wants. The second thing is our codes and coding.
[00:09:18] Each product has a specific code. In the beginning, each store
[00:09:21] has a code, each product has a code, and each type of product also has
[00:09:25] different codes. So we have codes for everything to facilitate
[00:09:28] the process. The third thing, through which we guarantee
[00:09:32] the quality of inventory management, is inventory. We must conduct inventory
[00:09:35] regularly to ensure that things are going perfectly.
[00:09:38] يرام.
[00:09:44] Before a merchant sends his goods to the fulfillment and distribution center,
[00:09:47] he usually sends us a notification. The notification contains
[00:09:50] the details of the products he is sending and their quantities. In turn,
[00:09:54] as soon as we receive this quantity, we verify its accuracy,
[00:09:57] product types, and compliance
[00:10:00] with the received notification. If there are any discrepancies, we will notify the merchant of the
[00:10:03] discrepancies, whether an increase or decrease. Then they are inspected to ensure they are free from
[00:10:07] any damage, increase, or decrease. Then we
[00:10:10] prepare them to be placed on the shelf as agreed. Usually,
[00:10:14] each product has its own special code, which is in English,
[00:10:17] SKU. This distinguishes each product from the other.
[00:10:21] And in our role within the warehouse, we ensure that all products are together,
[00:10:25] all a merchant's goods are kept together, so that he
[00:10:28] is billed at the end of each month for a certain storage quantity.
[00:10:32] This way, it is easy for us to find products according to the merchant type.
[00:10:35] And the orders that come in, the process is usually between the consumer
[00:10:39] and the merchant, and our role begins when the merchant receives the order from
[00:10:42] the consumer and sends it to us, either electronically or through
[00:10:46] the interface or system provided to them by us. As soon as we receive these
[00:10:50] orders, the supervisors assign
[00:10:53] these orders to
[00:10:57] based on the system. They will take
[00:11:00] the order details and take the product details and quantities,
[00:11:03] and they are packaged and prepared
[00:11:06] according to the required packaging. Then a shipping
[00:11:10] policy is attached to track the delivery path later. Inventory
[00:11:13] data is always available to the merchant
[00:11:17] permanently, live, so that in case requests are raised,
[00:11:21] the inventory is reduced immediately. In case what is
[00:11:23] available for the order is not
[00:11:26] the order do not match the inventory, the order is rejected.
[00:11:30] However, we provide live data either through integration or through
[00:11:34] the system interface we provided to them. Every shipment that leaves the
[00:11:37] fulfillment and distribution center will have its own tracking number.
[00:11:41] This tracking number is shared with the merchant and the consumer
[00:11:44] as well. So both can track the shipment's exact location, whether it has been
[00:11:48] received by the delivery department or is being sorted
[00:11:53] the address, delivery attempt, and so on. Final delivery
[00:11:55] and return in case the shipment
[00:11:59] could not be delivered, regardless of the reason, to the customer, it is returned
[00:12:03] to the sender. In this case, the fulfillment and distribution center is the sender on behalf of
[00:12:06] the merchant. So we, in turn, treat it as a new
[00:12:09] shipment or new goods coming to the warehouse.
[00:12:13] So we will receive it, make sure, track it, make sure of its quality,
[00:12:16] and return it to the shelf and notify the merchant so that he can sell the product again.
[00:12:19] And in case the customer received the order
[00:12:23] but wanted to return it. Because the
[00:12:26] size, for example, is not suitable for him or he agrees with the merchant to
[00:12:30] return it, we have a service called the return service. The driver from CX
[00:12:33] Express goes to the customer, takes the order and returns it to the warehouse, and we
[00:12:37] add it to the inventory. International orders differ slightly from
[00:12:40] domestic orders. They usually require some additional documents
[00:12:44] such as invoices for the shipment, customs
[00:12:47] declaration to be exported to the other country. And by the competent authorities
[00:12:50] of customs in the other country, it is cleared,
[00:12:54] the other country by the recipient, and it may take some
[00:12:58] additional days because it is international shipping. But we try to
[00:13:01] offer the maximum speed
[00:13:06] In the last stage of the order journey comes what is known
[00:13:09] as the last mile, which is
[00:13:11] the distance the shipment travels from the distribution center until
[00:13:15] it reaches the consumer. And even though it is the last stage, it
[00:13:19] can be one of the most challenging delivery
[00:13:22] stages.
[00:13:26] Addresses, of course, greatly affect the entire
[00:13:30] process. It is not just an order that did not
[00:13:33] arrive or an order
[00:13:37] delivery. No, it is bigger than that. Why? Because it will
[00:13:41] cause loss to both parties. It will cause loss
[00:13:44] to the merchant and it will also cause loss to
[00:13:47] the delivery company. Why? Because the representative will go
[00:13:51] to the customer's house, meaning he will go to the customer's house, and in the end
[00:13:54] the customer does not answer him because there is an error in the address
[00:13:57] and so on. So here he will lose fuel, meaning, and he will
[00:14:01] lose time. And also the company will
[00:14:03] ask the merchant to pay the amount of the return. Of course,
[00:14:07] companies differ, meaning some companies charge one riyal, some
[00:14:10] companies charge the same price, two riyals, and some companies charge half a riyal. So here there will be
[00:14:14] a shared loss.
[00:14:17] addresses, it is very important, meaning before the order goes out for delivery,
[00:14:21] it is very important to confirm, communicate with the customer,
[00:14:25] do you want the order tomorrow or not? Is the
[00:14:29] address correct? If there is any amendment or anything, amend it.
[00:14:32] I
[00:14:37] contract with specialized companies so that I don't
[00:14:41] drop, for example, or that the product reaches
[00:14:45] the place, or that it goes through stages that are not
[00:14:49] sound, for example. The payment system, sometimes if I contract
[00:14:52] with an excellent company for payment,
[00:14:56] the payment system will run smoothly.
[00:14:59] Even when customers come to my
[00:15:03] store, they won't be complicated by the issue because
[00:15:06] I have incorporated distinctive systems into the infrastructure
[00:15:10] of my store that are not
[00:15:12] complicated, so the user experience will be
[00:15:15] smooth. But operation will definitely be more complex.
[00:15:19] I will need more
[00:15:23] than one party to deal with, but here
[00:15:27] we come to the need
[00:15:30] for artificial intelligence,
[00:15:33] for example, which can
[00:15:36] enhance the cohesion
[00:15:39] of these parties so that if there is
[00:15:42] a problem with one of these parties, it can predict
[00:15:45] the problem and inform the other
[00:15:48] party before the problem
[00:15:51] occurs or before the product reaches
[00:15:55] the final person. Artificial intelligence will be involved in many things. The first thing
[00:15:59] we notice now is that most of it
[00:16:02] companies, which is customer service. Most of them now have
[00:16:05] these bots that answer
[00:16:08] the customer, question and answer, question and answer, until, for example, if he has
[00:16:11] any problem, he resorts to calling. So this is one
[00:16:14] of the developments that
[00:16:17] can enter e-commerce.
[00:16:20] And also, for example, delivery
[00:16:23] predictions. And also
[00:16:26] delivery routes, where exactly the shipment has reached, where
[00:16:30] it came from and where it arrived, and predict when it will arrive
[00:16:33] exactly. This is available now, but I can have
[00:16:37] an agent, whether I am a customer or a store owner, I can
[00:16:41] have an agent, who is the assistant or the agent,
[00:16:45] the agent or the artificial intelligence agent who applies
[00:16:48] to me or understands when the customer or what the customer wants
[00:16:51] now, and I provide him with services according to what he wants.
[00:16:55] If, for example, on the screen, he likes to see, for example, sports things,
[00:16:59] things according to what the customer likes, I give him
[00:17:03] or predict what he likes, or for example, is this a father with children or a mother
[00:17:06] who cares about specific interests? I can
[00:17:09] predict these
[00:17:12] things and enter the
[00:17:16] basic product to the basic person or the
[00:17:20] correct person. The linking is done through technical integration between
[00:17:24] the electronic platform of the merchant and the technical
[00:17:28] platform of the logistics company. For some
[00:17:31] small and medium enterprises,
[00:17:33] we provide them with an electronic portal
[00:17:36] to manage inventory. Through this link, we offer
[00:17:39] the merchant several advantages, including inventory management and returns
[00:17:43] management. Also, access to
[00:17:46] notifications
[00:17:48] in case of shipments that have been delivered or have not been
[00:17:51] delivered.
[00:17:56] Regarding the e-commerce sector, it is a very important
[00:18:00] sector, and the numbers speak for themselves. If you look at
[00:18:04] the global level, we will go to the global level, then Oman. At the global
[00:18:08] level, in 2022, the level of
[00:18:11] e-commerce volume was
[00:18:15] 5 trillion. In 2025, it rose
[00:18:18] to 6.5 trillion. In 2028, it is expected
[00:18:22] to reach 8 trillion, and this means growth of more than
[00:18:25] 55%.
[00:18:27] This is considered a big thing, meaning. Of course, the Omani market is linked
[00:18:31] to external markets. You cannot separate and say we are different and so on. No,
[00:18:34] we are the same, meaning we are affected by external
[00:18:37] markets. Even Oman, of course,
[00:18:40] almost the average e-commerce
[00:18:44] was in a study in 2024, approximately
[00:18:47] 254 million, and this
[00:18:50] for your information, did not exceed 1% of
[00:18:53] the total retail trade. So that means
[00:18:57] only 1% of our e-commerce
[00:18:59] number. The other thing, in my opinion,
[00:19:02] is that e-commerce in Oman needs to develop.
[00:19:06] We need to work
[00:19:24] which is to first offer the online store, link it with
[00:19:28] online payments like Amwal like QPAY, and after
[00:19:32] that storage, it tells you if you want refrigerated storage or
[00:19:35] regular storage. The merchant
[00:19:37] can store by himself, and after that, it provides you with delivery, meaning delivery can be
[00:19:41] B2B and B2C. B2C delivery from the warehouse to the customer
[00:19:45] himself, and B2B from the customer to branches, meaning
[00:19:48] someone might have 15 branches in Salalah, in Nizwa, so you deliver
[00:19:52] to him, he tells you to deliver to the Nizwa branch, such and such branch, such and such. So in my
[00:19:57] type of company, if it happens in Oman, will greatly strengthen
[00:20:01] online stores. Why? Because it will give the online
[00:20:05] store or the merchant. All the services he needs, meaning.
[00:21:52] Welcome, dear viewers. We appear to you in
[00:21:55] the Afnan program. I am Afra Amer, and this is what we have monitored
[00:21:59] for you. Dhofar International Theater
[00:22:03] Festival with Arab
[00:22:04] participation.
[00:22:07] Distinguished Omani presence at the Kazan
[00:22:10] International Film Festival.
[00:22:13] Omani talents win 11 awards in
[00:22:17] the Gulf Smart Investor competition.
[00:22:21] The Omani Theater Association opens nominations
[00:22:24] for the Muscat Theater Festival.
[00:22:28] Al-Dun Theater steals the show and wins
[00:22:31] two international
[00:22:32] awards.
[00:22:42] The activities of the second edition of the Dhofar
[00:22:45] International Theater Festival kicked off amidst an Arab
[00:22:49] artistic presence. Organized by Dhofar Municipality,
[00:22:52] the ceremony honored nine prominent artistic
[00:22:56] figures: Ahmed Helmy, Sherif
[00:22:59] Mounir, Yasser Jalal, Jamal Suleiman, Asaad
[00:23:03] Fadda, Saleh Zaal, Imad Al Shanfari, Abdullah
[00:23:07] Malik, and Ahmed Bou Rahima.
[00:23:11] The festival represents an international platform for artistic exchange
[00:23:14] and cultural dialogue, as it allows young Omani
[00:23:18] creators to develop their skills through interaction
[00:23:21] with Arab
[00:23:22] expertise.
[00:23:29] The patron of the ceremony, His Highness
[00:23:32] Sayyid Marwan bin Turki bin Mohammed Al
[00:23:35] Said, on the exceptional evening.
[00:23:52] The festival also comes in a new look and a new form,
[00:23:55] consisting of three different tracks. The first
[00:24:00] track includes four winning theatrical
[00:24:04] performances from previous international festivals, competing for the Dhofar
[00:24:07] International Festival award worth 50,000 dollars, in addition to individual
[00:24:11] awards. The second track is the Major Productions
[00:24:14] track. The Major Productions track also opened the door
[00:24:18] for participation through registration
[00:24:20] links for those interested and wishing to participate. The number
[00:24:24] of applications for this track
[00:24:26] alone exceeded more than 120
[00:24:30] shows. The third track is the Dhofar
[00:24:33] track. This track is dedicated
[00:24:36] to shows for groups in Dhofar Governorate. Also,
[00:24:39] a group of shows applied for this track, and
[00:24:45] track. And they also compete
[00:24:48] for an award worth 50. Besides the individual awards, of course.
[00:25:08] This city, uh, has a special place
[00:25:12] in my heart. The first greeting we extend is to the city, and the second
[00:25:15] greeting is to all those in charge of this event that brought us together
[00:25:19] to meet, discuss, and learn about
[00:25:23] the Arab world and the world. In fact,
[00:25:25] uh, my choice to head the jury
[00:25:29] of the festival regarding the major productions is a
[00:25:33] responsibility. First, it is an honor for me, second,
[00:25:37] a responsibility that I hope we can tackle
[00:25:39] objectively. My wishes for this
[00:25:42] festival, which is two years old, but I think it has become
[00:25:46] young prematurely. My wishes are for its steps
[00:25:50] to always be successful.
[00:25:52] Always.
[00:26:18] I mean, honoring an artist always feels like
[00:26:21] something that makes him feel
[00:26:25] that he is on the right track, especially when you are honored in
[00:26:28] a country you haven't visited before, so that also makes a difference
[00:26:31] that you
[00:26:35] have communication with others in
[00:26:38] their places. The third thing is that the festival is also
[00:26:41] close to my heart because it is a theater festival, and
[00:26:45] theater for me, because I am a theater graduate and studied theater, so it has a special place in
[00:26:49] my heart. So, of course, this honor has
[00:26:53] three different facets.
[00:26:56] I am very, very happy with the honor and honored that
[00:26:58] I am honored and honored to be here
[00:27:02] today at the Dhofar Theater Festival, second edition.
[00:27:20] Honestly, the festival itself, this is its second edition, but
[00:27:23] you feel like it's old, like it's been running for 10
[00:27:26] years. So, mashallah, the festival is very
[00:27:29] good, and there are more than one competition,
[00:27:32] films and shows from all countries, whether Arab
[00:27:36] or foreign, even. No,
[00:27:40] it's something honorable, and I wasn't expecting,
[00:27:43] honestly, that it would be this beautiful, this valuable,
[00:27:47] and this popular.
[00:27:49] ده
[00:27:53] I feel that Oman, I mean, for a long time I've had a strange kind of love for it,
[00:27:57] indescribable. A kind people, beautiful places, a beautiful
[00:28:00] country, and it has a rich history, a history with
[00:28:04] the sea, sailing, trade,
[00:28:07] romance, and all these things. I
[00:28:10] and the kindness of the people of Oman. They are kind and have love
[00:28:13] in their hearts, and this makes me happy. When I come here, I feel that I am
[00:28:17] truly, with all sincerity, among my family and people, just as I am speaking fluently without
[00:28:21] thinking about what I am saying, and this gives me great
[00:28:24] happiness.
[00:28:42] The activities of the 22nd Kazan International
[00:28:46] Film Festival 2026
[00:28:49] in Russia concluded with wide international cinematic
[00:28:53] participation under the slogan "From Dialogue of Cultures to
[00:28:57] Culture of Dialogue". This edition witnessed
[00:29:00] a distinguished Omani presence through the activation of the strategic
[00:29:03] cooperation agreement between the Omani
[00:29:06] Cinema Association and the festival's administration
[00:29:10] for exchanging expertise and screening
[00:29:12] films.
[00:29:19] The agreement includes the exchange of films,
[00:29:22] directors, producers, and experts, and the organization
[00:29:25] of joint cinematic screenings and events,
[00:29:28] in addition to holding training workshops
[00:29:31] and specialized seminars, and exchanging expertise
[00:29:35] in filmmaking and managing and organizing
[00:29:37] festivals. The agreement represents an opportunity
[00:29:41] to introduce the Sultanate of Oman as a destination
[00:29:43] for film production and filming, due to its
[00:29:47] geographical, cultural, and natural diversity,
[00:29:50] and locations that can attract
[00:29:54] international cinematic productions.
[00:29:56] The Sultanate
[00:30:57] of Oman won .