OMAN — broadcast
20261012 220000 UTC
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[00:00:01] So that's why this location was chosen for this reason. It's beautiful. Who are your most prominent
[00:00:05] customers today? Who are the most frequent visitors to your coffee shops?
[00:00:11] of swelling in the The beautiful thing about it is the diversity. As we mentioned, we have diversity in
[00:00:14] it is accompanied by heat in services, so it's natural that it creates diversity in customer
[00:00:16] segments. We don't just have, for example, in the workshop
[00:00:19] room, most of the time it's naturally either teachers who give private
[00:00:23] lessons, or we have, for example, those with accredited
[00:00:26] training certificates. This gives them
[00:00:34] as cartilage erosion, So how do you maintain your competitiveness in the studio as well. Recently, especially during the summer, people
[00:00:37] الاخيرا ان شاء الله خاصه فتره الصيف الناس
[00:00:39] but it's not necessarily joint inflammation. have a lot of free time because of summer vacations. So, we've been very active.
[00:00:43] We've hosted photoshoots
[00:00:46] for all categories of people, girls, boutiques. We've even hosted
[00:00:50] makeup session photoshoots here with us.
[00:00:53] Private family parties are the same. We've hosted
[00:00:56] podcast photoshoots. So the diversity
[00:00:59] within the place, in its entirety, is what naturally creates
[00:01:02] diversity in customer segments. Beautiful. Asmaa, let's talk about a very important point. Projects
[00:01:06] like these need constant and continuous marketing.
[00:01:09] What is your current marketing method for this
[00:01:12] project? And actually, to be honest, this is one
[00:01:16] of the biggest challenges we currently face because, as you can see, there is great
[00:01:20] diversity in the places or facilities
[00:01:23] available with us here.
[00:01:25] hummus stew with So each category targets a different segment and markets it in a different
[00:01:28] way. Currently, we are present on social media platforms, on
[00:01:32] Instagram. We are now opening on LinkedIn because this is very
[00:01:36] important for companies and institutions. We will be available on
[00:01:39] LinkedIn soon, God willing, and we also rely on
[00:01:42] WhatsApp at this stage. However, we are working
[00:01:46] intensively on advertisements, including sponsored ads on
[00:01:49] Instagram. This is the most effective way we are currently using, but I have come
[00:01:52] to a conclusion, to be honest, that word of
[00:01:55] mouth is the most effective way to market such projects.
[00:01:58] So, the visitor who comes, I must make them satisfied with the service so that they
[00:02:02] leave and talk positively about me. They will bring their colleague, their friend,
[00:02:06] their brother, and thus the customer base will grow, because marketing is not
[00:02:11] is there a difference in for training, exactly. One of always about me filming reels or posting to convey the picture correctly.
[00:02:15] The person might come and see it, but they don't understand the place, the size of the place isn't
[00:02:18] into an interactive whiteboard, because this reflected by a camera lens, right? So this is the
[00:02:21] current method we are working on, but I still aspire
[00:02:26] discussion space, the to utilize channels through networking,
[00:02:28] inflammation, but genetic predisposition meaning with institutions, with
[00:02:30] of early diagnosis and identifying companies. This is what will expand my customer base, exactly. So you can partner
[00:02:34] with certain institutions, partner with other institutions. In this
[00:02:38] physical activity, maintaining way, we need to reach them so they know about us, and based on that, from there,
[00:02:41] we will start expanding more and more. Excellent. One of the most important services that
[00:02:45] you provide today is the studio,
[00:02:47] of joints is not limited to and the fact that there's an integrated operation, the presence of a photographer, the presence of lighting. This is a service
[00:02:51] that many people are looking for today, and many business
[00:02:54] owners. Let's see the details of this studio
[00:02:58] and what are the most important things you offer there.
[00:03:16] think it's logical
[00:03:20] Mashallah, Asmaa, all these equipments, these lights, and this
[00:03:24] studio of this size needs someone to operate it. How do you manage
[00:03:28] to operate it well?
[00:03:32] This is one of the things we excelled at. We don't just operate the project
[00:03:35] as a space, but also provide opportunities for Omani youth. We opened an opportunity in the past
[00:03:39] for young people who would like to join us for photography,
[00:03:43] little while ago, it sheds light on
[00:03:43] are more as a male or female photographer.
[00:03:44] many And they benefit, and we operate the studio for freelancers,
[00:03:47] for freelancers, exactly. Yes. So we currently have male
[00:03:51] and female photographers
[00:03:55] due to the pain and stiffness segments and stories that that can also affect for all uses, for all purposes in the studio, whether it's podcast photography, or reel
[00:03:57] sessions, or photography of, for example,
[00:04:00] models, or private parties, or products, or
[00:04:05] with Chef Issa. Good morning, Chef. products, and so on. Everything is done through
[00:04:07] wants to order it while they are in their our photographers, or if the person wants to bring their own photographer
[00:04:09] with them. So, today, today, as a customer,
[00:04:13] the kitchen. Thank you very much. Thank I can come and tell you that I need a photoshoot
[00:04:16] for a specific thing, and you give me a list of photographers, or do you
[00:04:19] provide them for me? We give him the list of available photographers.
[00:04:24] disease, especially The photographer might not be available at that time, so we say,
[00:04:26] taking longer to "These are the photographers, and these are their profiles or their accounts on Instagram. Check out their work." Yes,
[00:04:31] whoever suits him. We don't,
[00:04:35] morning. Of course, I thank you for all the profit, the coordination, and all the profit goes directly to the photographer. We don't
[00:04:37] osteoarthritis take anything. Excellent. So you've opened a door for young people to earn a living as well, right? Exactly. Our goal
[00:04:40] is to turn this place into an incubator for entrepreneurs, whether this person
[00:04:47] the pressure on the times in the benefits through our spaces or creates a job for themselves in this place. Excellent. So tell us, Asmaa, about the corners
[00:04:53] helps in celery. Yes, we will definitely and themes available in this studio. For example, we have
[00:04:55] but first, before drinking this this theme, which we usually use for podcast photography, whether it's for two people or a group of people, even
[00:05:00] for filming episodes, if people are interested in this aspect. We have
[00:05:03] the plain backgrounds that are here. The purpose of this is that some people like to photograph
[00:05:07] with plain backgrounds. We created
[00:05:11] there is weakness in the themes here for the Eid period. This location
[00:05:14] was active with us during the Eid period for events. Yes, Eid al-Fitr, Eid al-Adha.
[00:05:18] So here also, the theme, the last theme we made was for Eid
[00:05:21] al-Fitr, so for Eid al-Adha as well. So these
[00:05:25] themes here are intended to provide, especially
[00:05:28] for example, this corner, it's a baby corner because it's a bit low. We took into account that
[00:05:32] babies need a lower height. So we tried to provide all themes for all
[00:05:36] needs inside the studio. Okay, how do you maintain competitiveness?
[00:05:40] I see that your prices, mashallah, as they say,
[00:05:43] are affordable for everyone.
[00:05:46] the market? Also, when we talk about the income
[00:05:50] in general for any project, it's either driven
[00:05:54] by value or volume. This is generally speaking.
[00:05:57] So, one might expect it to be very premium. Our place is very
[00:06:01] premium, but our approach, or our way
[00:06:04] of working, is based on volume. So we try
[00:06:07] to increase our sales volume by increasing
[00:06:10] the number of our customers. However, our prices are reasonable compared
[00:06:14] to others. Some people work on the basis that they are premium, so they raise their prices,
[00:06:17] and they settle for fewer customers. This is
[00:06:21] what makes us attract a larger number of customers, even though we opened a
[00:06:25] short while ago, but mashallah, the place is busy. You see, before you were
[00:06:28] here, we had a three-hour photo shoot booking. After we finish here, there will be another
[00:06:32] booking for three or two hours. So the place is busy
[00:06:36] by the hour, and each hour is at a reasonable
[00:06:39] price, but it works this way. Excellent. Operations are continuous.
[00:06:47] The workshop and training room. We have two models for them
[00:06:50] with two different capacities. One of them accommodates eight
[00:06:54] people, and it's mostly used by teachers for private
[00:06:57] lessons. This is a model of the large workshop rooms.
[00:07:00] It accommodates up to 24 attendees. What
[00:07:04] distinguishes it is that it has an interactive smart screen,
[00:07:07] as well as the flexibility available within it. Today, a customer might say, "I want it in a U-shape." Another customer tomorrow
[00:07:11] شيف الكستمر اخر بكره
[00:07:16] might want a different shape. We can apply it in this room according to the client's needs, and it's equipped
[00:07:20] with all the services required
[00:07:23] the things we were keen to provide in the workshop room in particular is a smart
[00:07:27] touch screen that can even be converted
[00:07:31] has become very much in demand, especially among teachers,
[00:07:34] private teachers. So they can use these
[00:07:38] rooms flexibly and use them
[00:07:41] for teaching and training purposes. Yes, the screen is like a computer and also
[00:07:45] a whiteboard at the same time. Excellent.
[00:07:46] Very
[00:07:54] good. This is a model of individual rooms or
[00:07:57] offices that we provided. They are mostly used by
[00:08:01] entrepreneurs, by students, by
[00:08:03] university students, and also by school students. It's nice that a computer is also
[00:08:07] available. We've provided office tools in it, like the screen, mouse,
[00:08:11] keyboard. Of course, I'd like to emphasize that we chose
[00:08:14] the furniture here carefully because people here want to sit for the longest possible time with the least
[00:08:18] health harm. So all our chairs are ergonomic and comfortable, not just
[00:08:22] comfortable, but also ergonomic. This is another model for individual offices,
[00:08:26] but it's different from the model we saw earlier, because these are
[00:08:29] what we call semi-private spaces. They have privacy, but they are not
[00:08:33] fully enclosed, because not everyone likes to work in enclosed spaces. Good. Also, these
[00:08:37] are for a fee. Yes, a symbolic fee, not
[00:08:40] very high, because our goal is to match the budget of the student, or job
[00:08:44] seeker, or freelancer in general. Yes. So, how do
[00:08:47] you handle bookings? Do you handle them manually
[00:08:51] or do you have an electronic
[00:08:54] booking system
[00:08:57] for the bookings you receive? Previously, when
[00:09:00] we launched the project, we had a booking system, but we encountered some
[00:09:03] technical problems, so we stopped it and temporarily switched to
[00:09:07] WhatsApp, meaning until we improve the quality of the system. And God
[00:09:10] willing, within the next two weeks, a new system will be available, and it will
[00:09:14] be through the booking system. Even the coffee, if a person
[00:09:19] car, they can order it through the application and pick it up
[00:09:22] at the car. Yes. So what is the importance of automation in managing and operating
[00:09:26] such projects? Automation is very important, honestly,
[00:09:30] given that I am basically an employee and not 100% dedicated to the business.
[00:09:33] So automation solves problems of quality, problems of
[00:09:39] respond to customers, and so on. Automation
[00:09:42] is very essential. There must be a system, two separate systems. We're talking about
[00:09:46] a booking system plus a system for managing the cafe itself.
[00:09:50] So this will hopefully be available soon, God willing. So as a customer,
[00:09:53] I can log into a specific application and see, for example, the available
[00:09:58] studio or in the meeting rooms, exactly, without
[00:10:01] having to contact you directly, exactly. In the future, there will be no contact via
[00:10:05] WhatsApp, except in the case of inquiries not
[00:10:07] answered by the website itself. And God willing, this will not
[00:10:11] be the case, meaning that there will be no inquiry that cannot be answered
[00:10:14] by the website. Our goal is for the browser to go to
[00:10:18] our website and order everything they want from there, whether they want
[00:10:21] to book a table, book a meeting room, or book.
[00:11:26] Go ahead, Mr. Ahmed. Thank you very much. We truly thank you.
[00:11:29] We thank Oman TV for this hosting. We also
[00:11:33] thank you. It's a distinguished project, and we wish you continuous success, God
[00:11:36] willing. Thank you, viewers. We will see you in a future
[00:11:40] episode of the program "Masaa".
[00:14:04] welcome, dear viewers. Welcome
[00:14:07] all, wherever you are watching Oman TV,
[00:14:11] and through the program "Morning Coffee," which is renewed
[00:14:14] every day with a collection of
[00:14:18] we always hope will win your admiration and approval, and we highlight
[00:14:22] them so that everyone can
[00:14:25] benefit. Welcome all, and I welcome you this early morning
[00:14:30] Welcome. How are you? Alhamdulillah,
[00:14:34] thank God. You brighten my world today in
[00:14:38] you. And you too, Chef Ali. You always enlighten us with the nice information
[00:14:41] you provide and the delicious dishes every morning
[00:14:45] through your show. The viewers
[00:15:24] Amal. Good morning, Amal. Good morning, Shaima, and good
[00:15:28] morning, Chef Issa, and a morning
[00:15:30] of joy and happiness to you, dear viewers, and welcome
[00:15:34] to a new episode of your program, "Morning
[00:15:48] to my colleague Shaima to learn with Chef
[00:15:52] Issa about the main dish. Thank
[00:15:55] you very much, Amal, and without a doubt, we will return to you
[00:17:28] about our morning segments for today with Amal.
[00:17:31] So Shaima, as you said, indeed, the meals'
[00:17:35] ingredients are diverse. And also very beneficial
[00:17:39] for the human body. Likewise, our segments
[00:17:42] and discussion spaces always enrich
[00:17:46] the viewer's knowledge and also
[00:17:49] expand their understanding. Therefore, today,
[00:17:53] it is full. Today's episode is full
[00:17:56] of diverse stations. Therefore, we highlight,
[00:18:00] at the beginning of our first
[00:18:04] World Arthritis Day. Early awareness for more
[00:18:07] healthy movement and an important step
[00:18:09] towards better movement,
[00:18:13] and prevention is better than a thousand cures. Another
[00:18:16] station in the oyster farming project in the state
[00:18:20] of Masirah. Promising horizons for sustainability.
[00:18:23] Marine investment enhances food security and supports
[00:18:27] the blue economy. Then,
[00:18:29] we move to another topic: developing the skills of job
[00:18:33] seekers with hearing disabilities. Training
[00:18:37] and rehabilitation programs in
[00:18:40] enhancing their capabilities and opening new horizons for them
[00:18:43] to enter the job market and also achieve
[00:18:46] their ambitions. Another station at the
[00:18:50] EduTrack Oman 2026 exhibition.
[00:18:53] This exhibition opens academic opportunities
[00:18:56] and career options and brings together an elite group of
[00:19:00] prominent local and international universities and colleges
[00:19:03] from more than 12 countries around
[00:19:06] the world. It is also specialized in higher
[00:19:09] education, training, and professional development in the Sultanate
[00:19:13] of Oman. So, dear viewers, this is a tour of the most
[00:19:17] prominent headlines of our episode for today. Certainly, there
[00:19:21] details within it, but now let's go
[00:19:24] to see the temperature index and know
[00:19:28] the weather in the Sultanate of Oman in its various
[00:19:32] states and governorates, and then we will return to you.
[00:19:34] Stay with us.
[00:21:53] Welcome, dear viewers, and we welcome everyone who joined
[00:21:56] us during these moments to watch the Morning Coffee program.
[00:21:59] We welcome everyone. I and Amal are always with you, and we definitely
[00:22:03] enjoy your presence and your beautiful comments on social media.
[00:22:07] Also, viewers, we start with an important
[00:22:10] report, which talks about the 12th, which is
[00:22:14] World Arthritis Day. This day, viewers,
[00:22:17] aims to raise awareness about the importance of early diagnosis
[00:22:21] and finding the appropriate treatment for this disease
[00:22:24] and also providing support to patients. More details
[00:22:28] will be presented in the upcoming report. Let's watch it together.
[00:22:47] Joint pain is one of the health problems that
[00:22:51] can affect the quality of life and limit a person's
[00:22:54] ability to perform daily activities easily.
[00:22:57] Joint pain results from multiple
[00:23:01] causes, including inflammation, osteoarthritis,
[00:23:04] and injuries.
[00:23:05] The
[00:23:12] World Arthritis Day is an opportunity
[00:23:16] to raise awareness about the importance
[00:23:20] symptoms that require a doctor's visit,
[00:23:23] in addition to emphasizing the role of appropriate
[00:23:28] a healthy weight, and following a balanced lifestyle
[00:23:32] in supporting joint health. Taking care
[00:23:37] treatment when pain is felt, but rather begins
[00:23:40] with prevention and health care, because movement
[00:23:44] is an essential part of our daily lives, and maintaining
[00:23:47] it means a more active
[00:23:57] and independent life. In conclusion, awareness of joint health
[00:24:00] is an important step towards better movement
[00:24:04] and a more comfortable and active life.
[00:24:27] So, viewers, through the report that
[00:24:30] we watched together a
[00:24:34] inflammations, specifically joint
[00:24:37] inflammations, which are considered among the health problems
[00:24:42] movement and quality of life
[00:24:45] they cause, and the difficulty in performing
[00:24:48] some activities. And with World
[00:24:52] Arthritis Day, we shed light on the importance
[00:24:55] of awareness of the symptoms of these conditions, and also methods of
[00:24:59] early diagnosis and appropriate treatment, and the role
[00:25:02] of a healthy lifestyle in maintaining joint health
[00:25:06] and also limiting the impact of this disease.
[00:25:09] For more information, we have
[00:25:12] Dr. Tariq bin Abdullah Al-Fana Al-Areimi, Senior Consultant
[00:25:15] in Rheumatology and Internal Medicine at the Royal Hospital.
[00:25:18] Dr. Tariq is with us in the studio. Welcome. Good
[00:25:21] morning. Welcome. Good
[00:25:25] hosting us and for giving us this opportunity to shed
[00:25:28] light on a group of important diseases.
[00:25:32] Of course, estimates indicate that 1.7
[00:25:34] billion people worldwide suffer from
[00:25:38] joint problems, bone problems, and
[00:25:41] skeletal problems. And under these
[00:25:44] problems come joint inflammations. Yes, Doctor, first,
[00:25:48] define for us what joint inflammation means, because
[00:25:52] sometimes there is a misunderstanding of its concept.
[00:25:55] Sometimes people think it is an infection, sometimes they think
[00:26:01] bones. So let's give a simple explanation to the viewer
[00:26:04] of what joint inflammation means.
[00:26:07] Of course, joint inflammation is an actual
[00:26:10] inflammation in the form
[00:26:13] joint, and sometimes
[00:26:16] the joint, as well as stiffness, the feeling
[00:26:19] of stiffness. It usually occurs in the joint lining and joint
[00:26:23] membranes. So this is joint inflammation. Of course, there is
[00:26:26] confusion between joint inflammation and osteoarthritis.
[00:26:29] Osteoarthritis is different. It is mostly
[00:26:33] what I can describe
[00:26:37] which results in pain. There might be swelling,
[00:26:42] Good. So, Doctor, you
[00:26:45] just mentioned the symptoms, including difficulty moving
[00:26:49] the fingers, swelling. Sometimes people
[00:26:53] go to the doctor and
[00:26:55] the examinations show that their condition is,
[00:26:59] thank God, good, right?
[00:27:03] But they continue to experience pain, they continue to feel
[00:27:06] swelling. In this case, how is this condition
[00:27:10] assessed? Of course, diagnosis depends
[00:27:14] on certain pillars. These pillars include
[00:27:17] medical history and physical examination,
[00:27:21] as well as blood tests.
[00:27:24] Joint diseases may not be
[00:27:27] chronic. They could be due to a viral infection for a temporary period,
[00:27:30] or they could be chronic. Of course,
[00:27:34] when they are chronic, usually there are diseases,
[00:27:38] a group of specific diseases that we, as rheumatologists,
[00:27:40] diagnose and treat.
[00:27:42] Of course, discovering and diagnosing
[00:27:45] them early is important
[00:27:48] because chronic joint inflammation, if left
[00:27:52] untreated, can lead to joint damage. Yes,
[00:27:55] Doctor, what are the causes that lead us to
[00:27:58] joint inflammation? Is it lifestyle? Is it
[00:28:02] excess weight? Is it the nature of the foods we
[00:28:05] eat that leads to joint inflammation, or
[00:28:09] is it old age? Also,
[00:28:14] age? Age may not be
[00:28:17] one of the factors, but
[00:28:20] of course, theories indicate that these patients always
[00:28:24] have a genetic predisposition. They may have
[00:28:27] genes associated with joint
[00:28:30] alone is not
[00:28:33] enough to cause the disease. There are other
[00:28:36] things that can lead to the disease, such as certain
[00:28:40] lifestyles, for example.
[00:28:43] You also have environmental factors,
[00:28:46] for example, exposure to a virus, for example, or
[00:28:48] pollution, and even smoking can
[00:28:52] increase the likelihood of joint
[00:28:56] inflammation. Yes, clear.
[00:28:58] Okay, Doctor, now some
[00:29:01] patients are afraid to move too much,
[00:29:04] fearing that the pain will increase. In this case, Doctor,
[00:29:08] what do you advise them regarding the amount of rest,
[00:29:11] movement, and activity? I mean, surely
[00:29:15] patients, I don't
[00:29:19] for them to abandon their social
[00:29:22] and professional lives because of joint
[00:29:25] inflammation. Well, that's a good
[00:29:29] question. It depends on the type of
[00:29:33] joint inflammation. I will briefly discuss the types of joint inflammation.
[00:29:37] The common types we know are rheumatoid
[00:29:41] arthritis, which results from inflammation and increased
[00:29:44] activity of the autoimmune system. Of course,
[00:29:48] this particular type requires treatment, which usually
[00:29:51] reduces inflammation, and there are many medications
[00:29:54] we can use to control the disease's activity.
[00:29:58] Physical activity is recommended for these
[00:30:01] diseases, especially when they are not very active,
[00:30:04] because activity reduces the symptoms of
[00:30:07] stiffness. There are other types such as psoriatic
[00:30:11] arthritis. You have gouty
[00:30:14] arthritis. This also can
[00:30:17] be treated with physical activity during periods of no
[00:30:21] severe inflammation. During severe inflammation, it is preferable to
[00:30:25] control the
[00:30:27] these flare-ups. When we talk about another type of
[00:30:30] joint problem, which is, for example, osteoarthritis, the basic
[00:30:34] pillar in treating these types of
[00:30:39] is encouraging
[00:30:43] muscle strengthening and physical activity to strengthen
[00:30:46] the muscles around the joint so that
[00:30:49] joint is reduced. Physical therapy
[00:30:53] sometimes coping
[00:30:56] with osteoarthritis.