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20260915 073000 UTC
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[00:00:00] prevent senders from seeing if and when you've opened
[00:00:02] of their email. Safari leads the industry in protecting you against
[00:00:06] cross-sight tracking with intelligent tracking prevention,
[00:00:09] and this year we're making it even stronger by also hiding your IP address from
[00:00:13] trackers. In late 2020,
[00:00:16] Facebook published a text in famous American
[00:00:20] newspapers to object to Apple. In that
[00:00:23] text, Apple was accused of creating a
[00:00:27] monopoly in the technology
[00:00:29] in market
[00:00:29] in and... acting against businesses, in one corner apple
[00:00:33] CEO, in the other the
[00:00:37] Facebook CEO, Mark
[00:00:41] of Zuckerberg. It seemed the fight between Facebook and
[00:00:44] Apple had become public, a fight which had
[00:00:48] started with the display of Facebook's and its other
[00:00:52] platforms, IE instagram's name, at
[00:00:56] the unveiling ceremony
[00:00:58] of the 12th version of... IOS, these
[00:01:02] two social networks were introduced as examples of
[00:01:05] destructive apps for users time and
[00:01:08] information. Apple had since announced that Apple
[00:01:12] had since announced that OS included a new
[00:01:16] privacy policy, a policy according to which
[00:01:20] all applications installed on Apple devices
[00:01:24] had to obtain permission from users to monitor
[00:01:28] information and behavior. patterns and to sell
[00:01:32] them
[00:01:32] felix
[00:01:40] name felix date of birth November 5th
[00:01:43] 1986 tracking
[00:01:46] carvocation.
[00:01:57] in in
[00:02:19] When the new version of this operating system was
[00:02:22] introduced in April 2021,
[00:02:26] everybody realized the privacy policies were... fully
[00:02:30] implemented in it. this wasn't good
[00:02:33] of news for Facebook. the administrators of this social
[00:02:37] network predicted that users of apple
[00:02:41] devices would prevent Facebook from accessing their
[00:02:44] data and it would cut their revenue
[00:02:47] significantly.
[00:02:54] of for
[00:02:58] years and
[00:03:00] of social networks like Facebook have been making
[00:03:04] money by selling their user's behavioral data. the
[00:03:08] biggest customers of this data are advertising
[00:03:12] companies. this data
[00:03:15] of allows adds to appear for each
[00:03:18] of user
[00:03:18] in a targeted manner according to their
[00:03:21] interests. numerous
[00:03:24] ads that attack the users
[00:03:27] of when they open a page.
[00:03:34] While criticizing social networks, Tim
[00:03:37] Cook, Apple's current CEO, said the same
[00:03:41] things about user privacy that the company's previous
[00:03:45] CEO Steve Jobs believed in. It
[00:03:48] deserves reform. At its foundation,
[00:03:51] ATT is about returning control to users
[00:03:55] about giving them a say over how their data is
[00:03:58] handled. "privacy means
[00:04:02] people know what they're signing up for in
[00:04:06] plain English, and some people want to share more data than other
[00:04:10] people do, ask them, ask them
[00:04:13] every time. criticisms about the
[00:04:16] insecurity of social networks were proven a
[00:04:20] little later with the Facebook scandal.
[00:04:24] facebook was accused of selling the data of
[00:04:27] 87 million users to Cambridge. rich
[00:04:30] analytica in 2016,
[00:04:33] of a information for public opinion engineering. In fact,
[00:04:37] this data was to help Donald Trump's campaign win, to
[00:04:41] help Donald Trump's campaign win. The news brought Mark
[00:04:45] Zuckerberg to court. We didn't take a broad
[00:04:49] enough view of our responsibility, and that
[00:04:51] was a big mistake, and it was my mistake, and I'm
[00:04:55] sorry. Although the fact that Facebook was sentenced to
[00:04:58] pay fine of... 5 billion proved what
[00:05:02] Apple CEO said, it wasn't a convincing
[00:05:06] answer for those $87 million
[00:05:10] of people. Of course, Apple's full support.
[00:05:12] for user privacy is only one side the story, the
[00:05:16] text that Facebook published to object Apple could tell
[00:05:20] its audience other things too.
[00:05:24] The fight between the two technology giants was not
[00:05:28] just over privacy, it was over
[00:05:31] money. Tim Cook had
[00:05:34] managed to prevent millions of dollars of profit from flowing
[00:05:38] into the pockets of his rival Mark Zuckerberg a
[00:05:42] clever way, Apple could count on selling its
[00:05:46] devices to make money, but in the absence of Facebook
[00:05:50] users data, it would face huge
[00:05:53] losses. Whatever it was,
[00:05:57] this technology fight raised an important question: a
[00:06:00] question about online advertising and
[00:06:04] user data: when did this type of monetization
[00:06:08] become popular in the internet world,
[00:06:11] everyone? When
[00:06:15] the internet became a widespread phenomenon in the
[00:06:19] 90s, nobody was supposed to think about making
[00:06:23] money with it. The internet's main purpose was free
[00:06:27] access to information, access to vast and organized
[00:06:31] network of
[00:06:31] data,
[00:06:35] something that could both make people's lives easier
[00:06:39] and advanced knowledge. Larry. page
[00:06:43] and Sergey Bryn who laid the foundation of Google in those
[00:06:47] years had the same goal. They were worried about
[00:06:51] the destructive power of advertising. They
[00:06:54] considered advertising deviation from their search
[00:06:58] engine. They said advertising would harm
[00:07:02] Google users. Mark Zuckerberg and his
[00:07:05] friends who founded the social network of Facebook
[00:07:09] in 2004 hated at
[00:07:12] advertising too. Zuckerberg even
[00:07:16] rejected Sprite's $1 million
[00:07:19] offer. He didn't agree to receive this significant
[00:07:23] amount to turn Facebook's homepage green for one
[00:07:26] day. He too believed that
[00:07:30] advertising would ruin the pleasant experience of using the
[00:07:34] internet, but these anti-ad approaches
[00:07:37] lasted only few years. A while
[00:07:41] later in... Intense competition in the capitalist
[00:07:45] economy changed the idealism of Google and Facebook
[00:07:48] CEOs, monetization using each
[00:07:51] user was similar to what a strance journalists had
[00:07:55] done two centuries
[00:07:56] ago. In
[00:07:59] 1833, not many newspapers
[00:08:03] were published in New York because their high prices and
[00:08:07] people's low incomes prevented them from being
[00:08:11] sold, but that... wasn't all a while
[00:08:14] later newspaper came on the market that
[00:08:17] revolutionized the world of journalism a
[00:08:20] newspaper called the New York
[00:08:23] Son. this newspaper's managing editor Benjamin
[00:08:27] Day published strange, intriguing and of
[00:08:31] course fake stories. once he wrote there are
[00:08:34] forests, unicorns and winged people on the
[00:08:38] moon. in the middle these fake stories, he
[00:08:41] advertise. local businesses without receiving a
[00:08:45] single cent. A while later, as the
[00:08:48] newspaper sales increased, more business owners went to
[00:08:52] his office. They liked the idea of advertising their
[00:08:56] businesses in the newspaper. Benjamin Day accepted their
[00:09:00] offer, but he no longer did it for
[00:09:02] free. The
[00:09:05] advertising revenue allowed Day to keep the newspapers
[00:09:09] cost down and to bankrupt his compet. It
[00:09:13] appeared that he sold the newspapers pages to
[00:09:17] others, but the truth was different. They
[00:09:21] received less money from the newspapers audience, but in
[00:09:25] return he captured their attention. He was the
[00:09:28] first attention merchant in history, business that soon
[00:09:32] took on even stranger
[00:09:34] dimensions. A
[00:09:38] few years later, what Benjamin Day had done
[00:09:41] inspired people. people like Claude
[00:09:43] Hopkins, religious
[00:09:46] missionary and poor young man who decided to make
[00:09:50] living by writing
[00:09:51] ads. His method
[00:09:55] for creating an attractive ad was the same as that of
[00:09:59] promoting Christianity. He described everything he was
[00:10:03] going to advertise as if it was the only way to human's
[00:10:06] bliss. His talent for that
[00:10:10] soon made him famous. fame which showed at
[00:10:14] least one thing: apparently something new had
[00:10:18] replaced religion, something which could be seen on magazine
[00:10:22] posters, a phenomenon which... first flanted its
[00:10:26] impact a largest scale on March 31st,
[00:10:30] 1929.
[00:10:40] That day a large crowd had taken to New York's
[00:10:44] streets for Easter. Everything seemed
[00:10:47] normal until young woman entered the crowd
[00:10:51] and lit a cigarette. Little by little other...
[00:10:55] women gathered around her and lit cigarettes. The next
[00:10:59] day, pictures and news of this event were published in
[00:11:03] newspapers, because smoking by women was considered
[00:11:06] unusual, but something was a strange. How did
[00:11:10] the photographers and the going to happen? It's
[00:11:14] going to happen. It seemed a little
[00:11:17] suspicious. The newspaper
[00:11:21] headlines compared cigarettes to torches.
[00:11:25] torches of freedom. newspapers wrote, this
[00:11:29] spontaneous act has been carried out by feminists
[00:11:33] who want freedom, those who want to make women's smoking the
[00:11:37] norm, but it wasn't true. it was all done by a
[00:11:41] mysterious man, a man named Edward
[00:11:44] Bernes. Bernais had come up
[00:11:48] with a strange idea to sell cigarettes for the American
[00:11:51] tobacco company. he knew women, who made up half
[00:11:55] the population didn't buy cigarettes due to social
[00:11:59] convention, so he had to do something which made them smoke
[00:12:03] without the fear of being judged by others. women's
[00:12:07] smoking had to look like an achievement for civil
[00:12:10] liberty. bernez had planned the
[00:12:13] March 30th show like a director, that
[00:12:17] day he even coordinated with reporters and told them
[00:12:21] where to stand at the appointed time. he himself
[00:12:25] suggested the headline torches of freedom to
[00:12:28] newspapers. very soon after this show
[00:12:32] there was a surge in cigarette purchases by women. with
[00:12:36] this, bernez proved he was not only adept at
[00:12:39] advertising, but also at something else, a
[00:12:42] phenomenon called public opinion
[00:12:45] engineering.
[00:12:54] bernais was Sigm Freud's nephew and used
[00:12:57] this famous psychologist's ideas.
[00:13:01] Freud believed humans thoughts and actions stem from their
[00:13:05] unconscious and unconscious full of needs and
[00:13:08] instincts. To have a greater
[00:13:12] impact, Berney's two played on these needs
[00:13:16] and instincts, have much respect for people's
[00:13:19] decisions. He believed they had to be managed
[00:13:23] by others. believed one the main
[00:13:26] characteristics of democratic society was the
[00:13:30] manipulation of public opinion. he said those
[00:13:34] who engineered public opinion were successful,
[00:13:37] those for whom he had chosen the title the invisible
[00:13:41] government and considered himself member of
[00:13:44] it. with his
[00:13:47] ideas, bernez made people do what those in power
[00:13:51] wanted, buy what they wanted, consume more.
[00:13:55] and follow them, his ideas were
[00:13:59] widely used in Nazi Germany and the Soviet
[00:14:02] Union without him wanting such a thing. In
[00:14:06] addition, Berneis had good relations with
[00:14:10] American politicians. Convincing public opinion for
[00:14:14] the US's intervention in World War I and World War
[00:14:18] II was just one of his political
[00:14:21] influences. A little later.
[00:14:25] He also helped to stage a coup in guatemala and overthrow the
[00:14:28] democratic government there, but all these couldn't
[00:14:32] hold a candle to his influence on the cold war.
[00:14:36] Berney's advice to Eisenhower helped the government to
[00:14:39] instill fear of communism among people,
[00:14:43] fear that guaranteed the republicans
[00:14:46] survival. Berney's ideas soon spread to
[00:14:50] television too. A watch company add
[00:14:54] in early. July 1941 was the
[00:14:58] beginning the television advertising
[00:15:00] industry.
[00:15:14] Over the following decades, showing ads during
[00:15:18] broadcasts became popular and a little later
[00:15:22] celebrities were also attracted to this. industry,
[00:15:25] industry which, due to their fame, penetrated
[00:15:29] into every person's house. industry
[00:15:33] which, by the end
[00:15:35] the 20th century, had created created new ideas to
[00:15:39] attract the audience's attention. In fact,
[00:15:42] this lucrative industry hasn't left anywhere
[00:15:46] ad-free for humans, not even the lash green lands
[00:15:50] of King County,
[00:15:51] Washington.
[00:15:55] Recently, advertising companies have brought the rights to
[00:15:59] name trees, park trails and benches.
[00:16:03] This strange purchase is, in fact, investment
[00:16:06] a... attention, the attention of 5 million
[00:16:10] visitors who come to King County every year. This
[00:16:14] type of advertising influence is just a small
[00:16:17] example the situation we are facing. Not
[00:16:21] just streets, highways and roads are a hot
[00:16:25] bed of advertising. The last remaining
[00:16:29] arenas have also been attacked by
[00:16:31] ads. In the US, the
[00:16:35] number of schools that become advertising. venues is
[00:16:38] increasing day by day. A high school
[00:16:42] in SouthBend, Indiana, is one such
[00:16:45] example. School principals have given
[00:16:49] away the rights to name football fields, baseball
[00:16:53] fields, softball fields and tennis courts to
[00:16:57] several economic enterprises. In some other
[00:17:00] schools, advertising in gyms, on report
[00:17:04] cards and parental consent form. has become the
[00:17:08] norm. In Minnesota and California,
[00:17:12] students lockers are sometimes full of ads and school
[00:17:16] hallways have become like advertising corridors. Claud
[00:17:19] Hopkins use religious methods in
[00:17:21] advertising, but now churches
[00:17:25] themselves are directly used for
[00:17:27] advertising. Which advertising consult of a
[00:17:31] large congregation a church, of a large congregation a
[00:17:35] church. All these cases show
[00:17:39] the attention business has expanded
[00:17:42] greatly. A business whose
[00:17:46] path isn't clear. Are
[00:17:49] there going to be days when ads will also claw their way
[00:17:53] up our houses walls and doors? In
[00:17:57] recent years our attention has been focused on the
[00:18:01] things that advertising companies have
[00:18:03] designed. In fact, in in
[00:18:07] order to grab our attention, they compete both with each
[00:18:11] other and with
[00:18:12] us.
[00:18:23] ads which are seen in the waiting rooms of doctors
[00:18:26] offices or hospitals,
[00:18:30] advertising companies have captured people's eyes and
[00:18:33] ears wherever they can, elevators,
[00:18:37] offices, public transportation, and of course
[00:18:41] terminals and airports. Perhaps the
[00:18:45] most favorable time for these companies is long
[00:18:49] aeroplane flights where passengers have other
[00:18:52] entertainment than watching the screen in front them for
[00:18:56] several hours. Of course, these
[00:19:00] companies don't pay any money to use our
[00:19:03] eyes, ears and senses. What they...
[00:19:07] do is similar to what thiefs
[00:19:10] do, they steal our
[00:19:13] attention and pocket
[00:19:14] money. The thing is
[00:19:18] the difference between choice and compulsion: watching
[00:19:22] ads voluntarily is different from forced and
[00:19:26] repeated exposure to them.
[00:19:30] Neuroscientists believe our brains are
[00:19:33] activated involuntarily by sound and
[00:19:36] movement. so advertising companies engage us in
[00:19:40] something we are defenseless
[00:19:41] against. They
[00:19:45] engage us without asking for our permission. In fact,
[00:19:49] their huge revenues are made possible by force
[00:19:52] viewers and listeners. It
[00:19:56] not only wastes our time and invades our
[00:19:59] privacy, but has other destructive effects
[00:20:03] too. Perhaps the most important effect of
[00:20:07] attempt. and theft is on the audience's psycheey
[00:20:10] maddening, repeated and useless ads do
[00:20:14] nothing but disrupt the flow of our lives, they
[00:20:18] distract us, confuse our thoughts and take away
[00:20:22] our peace and
[00:20:23] quiet.
[00:20:36] silicon valley, located 44 miles southeast of San
[00:20:40] Francisco, is no longer an ordinary geographic
[00:20:44] area. These lands home to
[00:20:48] the world's most... famous technology companies look
[00:20:52] more like a farm of data about everyone on earth, a
[00:20:56] farm whose crop is our information, interests and
[00:20:59] smallest daily activities. data
[00:21:03] which becomes richer, more accurate and more
[00:21:07] valuable with every search, every click and
[00:21:11] every page which is opened. users
[00:21:15] each connection to the internet is better mechanism for
[00:21:18] evaluation. In the internet world,
[00:21:22] every user's connection means more visits, more
[00:21:26] visibility, more influence and more
[00:21:29] ads, an opportunity to integrate and
[00:21:32] sell
[00:21:33] information.
[00:21:37] The bulk of Google's $180 billion dollars
[00:21:41] annual revenue now comes from
[00:21:42] ads.
[00:21:47] So does the bulk of Facebook's. 85 billion
[00:21:51] revenue. Together, the two companies own
[00:21:55] more than 60% of all internet
[00:21:58] ads.
[00:22:07] What Benjamin Day did in his newspaper was to provide
[00:22:11] cheap content in exchange for receiving attention,
[00:22:15] but modern advertisers are no longer satisfied with
[00:22:18] that. Isn't it strange
[00:22:22] that Google, Facebook, YouTube and
[00:22:25] similar companies don't charge their users
[00:22:28] anything. Their services, unlike
[00:22:32] Benjamin Day's newspaper, are not even cheap. They
[00:22:36] are totally free, free email
[00:22:39] services, free messaging apps, free social
[00:22:43] networks. There is an old
[00:22:46] saying that goes, "If you're not paying for an..." online
[00:22:50] service, then you're the
[00:22:52] cost.
[00:22:56] everything we watch, read and like is
[00:23:00] turned into valuable and profitable data of
[00:23:03] hunger, but now our smartphones are
[00:23:06] performing this
[00:23:07] duty:
[00:23:11] a dark and deep well of selfies, fake news
[00:23:15] and useless
[00:23:16] ads.
[00:23:20] adds that, above all, robus the opportunity
[00:23:24] to look, listen and enjoy life and takes
[00:23:28] away our individual
[00:23:29] freedom,
[00:23:33] a freedom which may require more careful time
[00:23:37] management to
[00:23:38] regain,
[00:23:42] new approach to purposeful use the
[00:23:45] internet, an
[00:23:48] approach which can take out attention back from
[00:23:52] this industry's profit-seeking
[00:23:54] merchants.
[00:24:21] In today's show we'll be revisiting the genocide in South Lebanon which
[00:24:25] is continuing to see killings, displacement and the destruction of
[00:24:29] homes unfolding every day despite a supposed cease
[00:24:32] fire. well, the scale of destruction in
[00:24:36] south Lebanon is almost
[00:24:39] unimaginable for most of us. this
[00:24:43] is an area that is 10, 20
[00:24:46] times the size of Gaza that is occupied by
[00:24:50] Israelis and they have been uh
[00:24:52] conducting uh total uh ethnic
[00:24:56] cleansing campaign, you don't make an agreement with the science entity and
[00:25:00] expect that they will keep to it, they violate every cease fire,
[00:25:04] every treaty, every agreement usually before it's even come into
[00:25:08] effect, and of course that was the same uh in Lebanon from
[00:25:11] June
[00:25:12] onwards.
[00:29:56] The reminder of our top stories president says the straight of our
[00:30:00] mouse would open within the framework of. international law if
[00:30:04] the US stopped its acts of aggression against
[00:30:06] Iran. The Islamic Revolution
[00:30:09] Guard's course says it has shot down and destroyed an American MQ1
[00:30:13] drone over the straight of
[00:30:14] hormoos.
[00:30:20] And at least three civilians have been killed in fresh Saudi air strikes in
[00:30:24] Yemen's southwestern province.