PRESSTV — broadcast
20260917 073000 UTC
421 transcript segments
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[00:00:00] An Iranian may give his life for his homeland and independence, but he
[00:00:04] will never surrender their fate to
[00:00:06] in foreign
[00:00:06] power.
[00:00:31] of
[00:00:51] of
[00:00:52] of
[00:01:09] of of
[00:01:23] of
[00:01:35] of
[00:01:46] in
[00:02:31] of
[00:02:41] a It was April
[00:02:44] 2021, when the weight finally
[00:02:48] ended, the latest version
[00:02:50] of the iOS operating system was released
[00:02:54] so that Apple product users could upgrade their
[00:02:58] devices. The release of
[00:03:02] this version, as always, hit the headlines in the
[00:03:06] field of
[00:03:07] of technology, but there was another issue too, a strange
[00:03:11] story added to the significance of this
[00:03:14] unveiling, story which had begone
[00:03:18] a while ago. At Apple,
[00:03:22] we believe privacy is a fundamental human right. So now in
[00:03:26] the mail app, we're introducing male privacy protection.
[00:03:31] Here's what it does: it hides your IP address so senders
[00:03:35] can't link it to your other online activity or determine your
[00:03:38] location and it
[00:03:40] in prevents senders from seeing if and when you've opened
[00:03:43] of their email. Safari leads the industry in protecting you against
[00:03:47] cross-sight tracking with intelligent tracking prevention. And this year we're making
[00:03:50] it even stronger by also
[00:03:52] of hiding your IP address from trackers. In late
[00:03:55] 2020 Facebook published a text in
[00:03:59] famous. american newspapers to object to
[00:04:02] Apple. In that text, Apple was accused of
[00:04:06] creating a monopoly in the technology market
[00:04:10] in and acting against businesses. In one corner,
[00:04:13] CEO. Tim. In the other, the
[00:04:17] Facebook CEO, Mark
[00:04:20] Zuckerberg. It seemed the fight
[00:04:23] between Facebook and Apple had become
[00:04:26] public, a fight which had started with the
[00:04:30] display of Facebook's and its other platforms
[00:04:33] iE instagram's name. At the
[00:04:37] unveiling ceremony
[00:04:38] of the 12th version of IOS, these
[00:04:42] two social networks were introduced as examples of
[00:04:46] destructive apps for users, time and
[00:04:49] information. Apple had since announced that the
[00:04:53] new versions of IOS included a new
[00:04:57] privacy policy, a policy according. into which
[00:05:01] all applications installed on Apple devices
[00:05:05] had to obtain permission from users to monitor
[00:05:09] information and behavioral patterns and to s the
[00:05:12] felix,
[00:05:21] name felix, date of birth, november 5th,
[00:05:23] 1986.
[00:05:59] When the new version of this operating system was
[00:06:03] introduced in April 2021,
[00:06:06] everybody realized the privacy policies were fully
[00:06:10] implemented in it. This wasn't good news for
[00:06:14] Facebook, the administrators of this social
[00:06:18] network predicted that users of Apple
[00:06:21] devices would prevent Facebook from accessing their
[00:06:25] data and it would cut their revenue
[00:06:27] significantly.
[00:06:38] For years, applications and social
[00:06:41] networks... like Facebook have been making money by
[00:06:45] selling their user's behavioral data. the biggest
[00:06:49] customers of this data are advertising
[00:06:52] companies. this data allows
[00:06:56] ads to appear for each user a
[00:06:59] targeted manner according to their
[00:07:01] interests. numerous
[00:07:05] ads that attack the users when they open a
[00:07:08] page.
[00:07:14] While criticizing social networks, Tim
[00:07:18] Cook, Apple's current CEO said the same
[00:07:21] things about user privacy that the company's previous
[00:07:25] CEO Steve Jobs believed in, it
[00:07:29] deserves reform. At its foundation, ATT
[00:07:33] is about returning control to users, about giving them
[00:07:36] a say over how their data is
[00:07:39] handled. Privacy means
[00:07:43] people know what they're signing up for in
[00:07:46] plain English, and some people want to share more data than other people
[00:07:50] do, ask them, ask them every
[00:07:53] time. criticisms about the
[00:07:57] insecurity of social networks were proven a
[00:08:00] little later with the Facebook scandal.
[00:08:04] Facebook was accused of selling the data of
[00:08:07] 87 million users to Cambridge
[00:08:10] Analytica in 2009.
[00:08:12] 16 information for public opinion
[00:08:15] engineering. In fact, this data was first
[00:08:19] filtered and then used to help Donald Trump's campaign
[00:08:23] win. The news brought Mark Zuckerberg to
[00:08:26] court. We didn't take a broad enough view of our
[00:08:30] responsibility, and that was a big mistake,
[00:08:33] and it was my mistake,
[00:08:35] and I'm sorry. Although the fact that Facebook was sentenced
[00:08:39] to pay fine of $5 billion dars proof. what
[00:08:43] Apple CEO said, it wasn't a convincing
[00:08:46] answer for those 87 million people.
[00:08:50] Of course, Apple's full support for user
[00:08:54] privacy is only one side the story. The text that
[00:08:58] Facebook published to object Apple could tell its audience
[00:09:01] other things too. The fight
[00:09:05] between the two technology giants was not just over
[00:09:09] privacy, it was over money.
[00:09:13] Tim Cook had managed to prevent millions of dollars of
[00:09:17] profit from flowing into the pockets of his rival
[00:09:21] Mark Zuckerberg a clever way. Apple could
[00:09:25] count on selling its devices to make money, but in
[00:09:29] the absence of Facebook users data, it would face
[00:09:33] huge losses. Whatever it
[00:09:36] was, this technology fight raised an important
[00:09:40] question: a question about " online
[00:09:43] advertising and user data: when did
[00:09:47] this type of monetization become popular in the internet
[00:09:51] world?
[00:09:56] when the internet became a widespread phenomenon in the
[00:09:59] 90s, nobody was supposed to think about making
[00:10:03] money with it. the internet's main purpose would both make
[00:10:07] people's lives easier and advanced
[00:10:10] knowledge. Larry Page and Sergey
[00:10:14] Briin who laid the foundation of Google in those years
[00:10:18] had the same goal. They were worried about the
[00:10:21] destructive power of advertising. They
[00:10:25] considered advertising deviation from their search
[00:10:28] engine. They said advertising would harm
[00:10:32] Google users. Mark Zuckerberg and his
[00:10:36] friends, who founded the social network of
[00:10:40] Facebook
[00:10:40] in 2004, hated
[00:10:43] advertising too. Zuckerberg
[00:10:47] even rejected Sprite's 1 million dollar
[00:10:49] offer. He didn't agree to receive this significant
[00:10:53] amount to turn. Facebook's homepage green for one
[00:10:57] day, lasted only few
[00:11:00] years. a while later, intense
[00:11:03] competition in the capitalist economy changed the
[00:11:07] idealism of Google and Facebook CEOs,
[00:11:10] monetization using each user was similar to what
[00:11:14] a trance journalists had done two centuries
[00:11:17] ago. in
[00:11:20] 1833, not many newspapers
[00:11:24] were... published in New York because their high prices and
[00:11:28] people's low incomes prevented them from being
[00:11:31] sold, but that wasn't all. A while
[00:11:35] later, newspaper came on the market that
[00:11:38] revolutionized the world of journalism,
[00:11:41] newspaper called the New York Son. This
[00:11:45] newspaper's managing editor Benjamin Day
[00:11:49] published strange, intriguing and of course fake
[00:11:52] stories. Once he wrote the... are forests,
[00:11:56] unicorns and winged people on the moon. In the
[00:12:00] middle these fake stories, he advertised local
[00:12:04] businesses without receiving a single cent. A
[00:12:08] while later, as the newspaper sales increased,
[00:12:12] more business owners went to his office. They liked the
[00:12:15] idea of advertising their businesses in the newspaper.
[00:12:19] Benjamin Day accepted their offer, but he no longer did
[00:12:23] it for free. "the
[00:12:26] advertising revenue allowed Day to keep the newspapers
[00:12:30] cost down and to bankrupt his competitors. It
[00:12:34] appeared that he sold the newspapers pages to
[00:12:38] others, but the truth was different. They
[00:12:41] received less money from the newspapers audience, but
[00:12:45] in return he captured their attention. He was the
[00:12:49] first attention merchant in history, business that soon
[00:12:53] took on even strange..."
[00:12:55] dimensions. A
[00:12:59] few years later, what Benjamin Day had done
[00:13:02] inspired people like Claud
[00:13:04] Hopkins, religious, missionary
[00:13:08] and poor young man who decided to make living by writing
[00:13:12] ads. His method
[00:13:16] for creating an attractive ad was the same as that of
[00:13:20] promoting Christianity. He described everything he was
[00:13:24] going to advertise. as if it was the only way to humans
[00:13:27] bliss, his talent for that
[00:13:31] soon made him famous, fame which showed at
[00:13:35] least one thing, apparently something new had
[00:13:39] replaced religion, something which could be seen on magazine
[00:13:43] posters, a phenomenon which first flanted its
[00:13:47] impact a large scale on March 31st,
[00:13:51] 1929.
[00:14:00] That day a large crowd had taken to New York's
[00:14:04] streets for Easter. Everything seemed
[00:14:08] normal until young woman entered the crowd
[00:14:12] and lit a cigarette. Little by little other
[00:14:16] women gathered around her and lit cigarettes. The next
[00:14:20] day, pictures and news of this and the reporters
[00:14:23] know such event. was going to happen? it
[00:14:27] seemed a little suspicious.
[00:14:31] the newspaper headlines compared cigarettes to
[00:14:35] torches, torches of freedom.
[00:14:38] newspapers wrote, this spontaneous act has been
[00:14:42] carried out by feminists who want freedom, those who
[00:14:46] want to make women's smoking the norm, but it wasn't
[00:14:49] true. it was all done by a mysterious man, a
[00:14:53] man named. bord Berney
[00:14:57] Bernais had come up with a strange idea to sell
[00:15:01] cigarettes for the American Tobacco company. He knew
[00:15:05] women who made up half the population didn't buy
[00:15:08] cigarettes due to social convention so he had to do
[00:15:12] something which made them smoke without the fear of being judged by
[00:15:16] others. Women's smoking had to look like an
[00:15:19] achievement for civil liberty. Bernez
[00:15:23] had planned the march. 30th show like a
[00:15:26] director that day he even coordinated with
[00:15:30] reporters and told them where to stand at the appointed
[00:15:33] time, he himself suggested the headline:
[00:15:37] torches of freedom to newspapers. Very soon
[00:15:40] after this show, there was a surge in cigarette
[00:15:44] purchases by women. With this, Bernes proved he
[00:15:48] was not only adept at advertising, but also at something
[00:15:52] else, a phenomenon called public opinion
[00:15:55] engineering.
[00:16:04] Bernes was Sigmund Freud's nephew. and use
[00:16:08] this famous psychologist's ideas.
[00:16:12] Freud believed humans thoughts and actions stem from their
[00:16:16] unconscious and unconscious full of needs and
[00:16:19] instincts. To have a greater
[00:16:23] impact, Berney's too played on these needs
[00:16:27] and instincts. Most the ads he conceived
[00:16:31] were based on the audience's unconscious, not on
[00:16:34] logic and reason. didn't have
[00:16:38] much respect for people's decisions, he
[00:16:42] believed they had to be managed by others, he believed
[00:16:46] one the main characteristics of democratic
[00:16:49] society was the manipulation of public opinion. he
[00:16:53] said those who engineered public opinion were
[00:16:57] successful, those for whom he had chosen the title
[00:17:00] the invisible government and considered himself
[00:17:04] member of it. With his
[00:17:08] ideas, Berneis made people do what those in power
[00:17:12] wanted, buy what they wanted, consume more
[00:17:16] and follow them. His ideas
[00:17:19] were widely used in Nazi Germany and the Soviet
[00:17:23] Union without him wanting such a thing. In
[00:17:27] addition, Berneis had good relates just one of his
[00:17:31] political influences. A little
[00:17:34] later, he also helped to stage. in Guatemala and
[00:17:38] overthrow the democratic government there, but all
[00:17:42] these couldn't hold a candle to his influence on the cold
[00:17:46] war. Bernet's advice to Eisenhower helped the
[00:17:49] government to instill fear of communism among people
[00:17:53] a fear that guaranteed the
[00:17:56] Republicans survival. Bernet's ideas soon
[00:18:00] spread to television to a watch
[00:18:04] company add in early July 1941.
[00:18:08] was the beginning the television advertising
[00:18:11] industry.
[00:18:25] Over the following decades, showing ads during
[00:18:29] broadcasts became popular and a little later
[00:18:32] celebrities were also attracted to this industry
[00:18:36] and industry. which due to their fame penetrated
[00:18:40] into every person's house, industry
[00:18:44] which by the end the 20th century had
[00:18:48] created new ideas to attract the audience's
[00:18:51] attention. in fact, this lucrative
[00:18:54] industry hasn't left anywhere at free for
[00:18:57] humans, not even the losh green lands of king
[00:19:01] county,
[00:19:02] washington.
[00:19:05] recently, advertising. companies have brought the rights to
[00:19:09] name trees, park trails and benches.
[00:19:13] This strange purchase is in fact an
[00:19:17] investment attention, the attention of 5
[00:19:20] million visitors who come to King County every
[00:19:24] year. This type of advertising influence is
[00:19:28] just a small example the situation we are
[00:19:31] facing. Not just streets, highways and roads
[00:19:35] are a hot bed of advertising. The last
[00:19:39] remaining arenas have also been attacked by
[00:19:42] ads. In the US, the
[00:19:45] number of schools that become advertising venues is
[00:19:49] increasing day by day. A high school
[00:19:53] in South Bend, Indiana is one such
[00:19:56] example. School principles have given
[00:20:00] away the rights to name football fields, baseball
[00:20:04] fields, softball fields and tennis courts. to several
[00:20:08] economic enterprises. In some other
[00:20:11] schools, advertising in gyms, on
[00:20:14] report cards and parental consent forms
[00:20:18] has become the norm. In Minnesota and
[00:20:22] California, students lockers are sometimes full of
[00:20:25] ads and school hallways have become like advertising
[00:20:29] corridors.
[00:20:34] But ads have not just taken over. schools
[00:20:37] once Claude Hopkins used
[00:20:41] religious methods in advertising, but
[00:20:45] now churches themselves are directly used for
[00:20:48] advertising. Which advertising
[00:20:51] consultant won't be tempted at the site of a large
[00:20:55] congregation a church? All these
[00:20:59] cases show the attention business has expanded
[00:21:02] greatly. A business whose
[00:21:06] path isn't clear. Are
[00:21:10] there going to be on
[00:21:12] the things that advertising companies have
[00:21:14] designed. In fact, in order
[00:21:18] to grab our attention. They compete both with each
[00:21:22] other and with
[00:21:23] us.
[00:21:34] Ads which are seen in the witing rooms of doctors,
[00:21:37] offices or hospitals. Advertising
[00:21:41] companies have captured people's eyes and ears
[00:21:45] wherever they can. Elevators,
[00:21:48] offices, public. transportation and of
[00:21:52] course terminals and airports in the screen
[00:21:55] in front them for several
[00:21:57] hours. Of course, these
[00:22:01] companies don't pay any money to use our
[00:22:04] eyes, ears and senses. What they
[00:22:08] do is similar to what thieves
[00:22:11] do. They steal our
[00:22:14] attention and pocket
[00:22:15] money. The thing is the...
[00:22:20] difference between choice and compulsion: watching ads
[00:22:24] voluntarily is different from forced and repeated
[00:22:27] exposure to them.
[00:22:31] neuroscientists believe our brains are activated
[00:22:34] involuntarily by sound and movement,
[00:22:38] so advertising companies engage us in something we are
[00:22:42] defenseless against.
[00:22:46] they engage us without asking for our permission. in fact,
[00:22:50] their huge revenues are made possible by force
[00:22:53] viewers and listeners. It not
[00:22:57] only wastes our time and invades our
[00:23:00] privacy, but has other destructive effects
[00:23:04] too. Perhaps the most important effect
[00:23:08] of attention theft is on the audience's psychee,
[00:23:11] maddening, repeated and useless ads do
[00:23:15] nothing but disrupt the flow of our lives. They
[00:23:19] distract us. confuse our thoughts and take away
[00:23:23] our peace and
[00:23:24] quiet.
[00:23:37] Silicon Valley, located 44 miles southeast of
[00:23:41] San Francisco, is no longer an ordinary geographic
[00:23:45] area. These lands home to the
[00:23:49] world. most famous technology companies look more
[00:23:53] like a farm of data about everyone on earth, a farm
[00:23:57] whose crop is our information, interests and
[00:24:00] smallest daily activities. data
[00:24:04] which becomes richer, more accurate and more
[00:24:08] valuable with every search, every click and
[00:24:12] every page which is opened. users
[00:24:16] each connection to the internet is better mechanism for.
[00:24:21] In the internet world, every user's connection means
[00:24:25] more visits, more visibility, more
[00:24:28] influence and more ads, an
[00:24:31] opportunity to integrate and sell
[00:24:34] information. The
[00:24:38] bulk of Google's $180 billion annual
[00:24:41] revenue now comes from
[00:24:43] ads.
[00:24:48] So does the bulk of? Facebook's $85 billion
[00:24:52] revenue. Together, the two companies own
[00:24:56] more than 60% of all internet
[00:24:58] ads.
[00:25:08] What Benjamin Day did in his newspaper was to provide
[00:25:12] cheap content in exchange for receiving attention,
[00:25:16] but modern advertisers are no longer satisfied with that.
[00:25:21] Isn't it strange that Google,
[00:25:24] Facebook, YouTube and similar companies don't charge their
[00:25:28] users anything. Their services,
[00:25:32] unlike Benjamin Day's newspaper, are not even
[00:25:35] cheap, they are totally free, free
[00:25:39] email services, free messaging apps, free
[00:25:43] social networks. There is
[00:25:47] an old saying that goes, "if you're not..." paying for an
[00:25:50] online service, then you're the
[00:25:53] cost.
[00:25:57] everything we watch, read and like is
[00:26:01] turned into valuable. and profitable data for
[00:26:04] companies,
[00:26:08] once only newspapers, radio and
[00:26:12] television kept us awake longer, but now our
[00:26:16] smartphones are performing this
[00:26:18] duty,
[00:26:22] a dark and deep well of selfies, fake news
[00:26:26] and useless
[00:26:26] ads,
[00:26:31] ads that Above all Rob us the opportunity
[00:26:35] to look, listen and enjoy life and takes
[00:26:39] away our individual
[00:26:40] freedom,
[00:26:44] a freedom which may require more careful time
[00:26:48] management to
[00:26:49] regain,
[00:26:52] new approach to purposeful use the
[00:26:55] internet, an
[00:26:58] approach which can take or attention back from this. this
[00:27:02] industry's profit seeking
[00:27:04] merchants
[00:27:31] the situation.
[00:27:36] with the click of a button, you can bring
[00:27:40] down nations to their
[00:27:42] knees,
[00:27:46] but don't think that decision to recognize Israel is easy
[00:27:50] one, killing and
[00:27:53] Israel,
[00:27:58] two words that encapsulate a single concept, state,
[00:28:02] terrorism, they are a kind of
[00:28:05] artificial existence. It's always been our home,
[00:28:09] it will always be our home. Our main weapon of
[00:28:13] deterrance is their fear of us.
[00:28:17] The killer applaudes and leaves behind innumerable
[00:28:20] number of victims our good friend, all
[00:28:24] harmed by tools of
[00:28:27] killing.
[00:29:10] Headlines on Press TV, the Palestinian journalist syndicate condemns
[00:29:14] Israel's subduction of Press TV's reporter Naka Ahmed
[00:29:18] warning about the health condition in the regime's
[00:29:21] prisons. The United
[00:29:25] States.