RECORDNEWS — broadcast
20260909 110000 UTC
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[00:00:00] a season, according to the CPA, some
[00:00:02] producers opted for corn in search of diversification
[00:00:06] of crops and risk reduction with other
[00:00:10] products such as soybeans. According to the research center,
[00:00:13] attentive to the possible impacts of El Niño for the next
[00:00:16] season, sellers are withdrawn, limiting the
[00:00:20] volume of lots for negotiation and international highs have
[00:00:24] raised export parity. The result
[00:00:27] is pressure on prices with the... a
[00:00:30] portion of buyers has chosen to consume the lots
[00:00:33] commercialized in advance, instead
[00:00:36] of negotiating at higher levels. According to Cepea researchers,
[00:00:40] these agents bet that full
[00:00:43] warehouses, the need to pay debts, and the weakened
[00:00:47] on the stock exchange, you had an excess of pace of exports this season, will make
[00:00:51] producers need to sell in the coming
[00:00:54] weeks. Soybean prices gained strength
[00:00:58] at the beginning of September. Look.
[00:01:02] The appreciation of soybeans observed in August gained
[00:01:05] strength at the beginning of this month, supported by
[00:01:08] uncertainties about the possible impacts of El Niño on
[00:01:11] the 2026/27
[00:01:14] crop, by greater Asian demand,
[00:01:17] use WhatsApp. Record for North American soybeans and by the intensification of conflicts in the Middle East.
[00:01:20] In addition, according to the CPA, Brazilian producers
[00:01:24] are waiting for a greater volume of rain to start field activities
[00:01:27] in the 2026 season. 27,
[00:01:31] a scenario that retracted negotiations, involving
[00:01:34] large quantities. For researchers, the rise in the
[00:01:37] national market was limited by the decrease in external demand
[00:01:41] for Brazilian soybeans. Which is common for this period of
[00:01:44] approaching the entry of the North American harvest. Even
[00:01:48] so, from January to August, Brazil exported almost
[00:01:52] 90 million tons of soybeans in grain, a record for the
[00:01:56] period.
[00:01:58] Let's see the weather forecast now for this Wednesday throughout
[00:02:01] the country.
[00:02:07] Wednesday will be marked by the return of instabilities in some areas of
[00:02:11] the south-central part of the country, the combination between a low-pressure area in the interior of the continent
[00:02:15] and a trough in the atmosphere again favors the formation of heavy clouds,
[00:02:19] in addition to the transport of heat and humidity, increasing the risk of storms,
[00:02:22] mainly between Paraná, Santa Catarina, Rio Grande do Sul and São
[00:02:25] Paulo. In addition to heavy rain, there is a chance of lightning, wind gusts and
[00:02:29] high volumes in some places. Attention, Thursday and Friday
[00:02:33] should concentrate the highest volumes of rain, the highest risk for storms
[00:02:36] between the south and southeast, in the south of the country the weather changes again, the
[00:02:40] action of a trough associated with a low-pressure area in the interior of the
[00:02:43] continent increases instabilities again, from
[00:02:47] early on, the forecast is for showers between Paraná and the north of
[00:02:50] Santa Catarina, throughout the afternoon and also at night, these instabilities
[00:02:53] advance through more areas of Santa Catarina, in Paraná, there is an alert for storms throughout
[00:02:57] the day in the state of Rio Grande do Sul the... is more concentrated in the northwest and in the
[00:03:01] northern strip, while the rest of the state has drier
[00:03:04] weather, and a new incursion of cold air keeps temperatures lower in some
[00:03:08] areas of the state of Rio Grande do Sul. In the southeast, the circulation of humid
[00:03:12] winds continues to maintain a lot of cloudiness on the coast and in the east of the
[00:03:15] region. In addition, a trough at mid-levels of the atmosphere
[00:03:20] October 1st and favors new showers, mainly in the interior of São Paulo and also in
[00:03:22] Minas Gerais. The forecast is for rain in the state of São Paulo, Rio de Janeiro, Espírito
[00:03:26] Santo, the triangle, south, central, west, east regions of
[00:03:30] Minas Gerais with a risk of storms in some areas. The situation requires
[00:03:34] attention also on the coast of São Paulo, where there is a chance of high volumes of
[00:03:37] rain. And the situation is dangerous. In the areas closest to the
[00:03:41] coastal strip and in the south-central part of São Paulo, in addition to the south and some areas
[00:03:44] of eastern Minas Gerais, the cold air keeps temperatures a little more pleasant, while
[00:03:48] in the interior of Minas Gerais and northern São Paulo, thermometers rise more in the
[00:03:51] afternoon. Wednesday already requires attention in some areas, but the
[00:03:55] scenario becomes even more worrying in the coming days. Between Thursday and Friday
[00:03:59] the pre-storm conditions will increase in much of the south
[00:04:02] and also in the southeast, Paraná remains the state with the highest tension,
[00:04:06] with a risk of intense rain, hail, wind gusts and storms.
[00:04:10] São Paulo also enters an alert on Thursday, especially in the south-central
[00:04:13] part of the state, where the condition is dangerous for high accumulated
[00:04:16] rainfall. During storms, avoid open areas, do not stay
[00:04:20] you don't have access to close to trees and if possible, avoid going out during the
[00:04:23] periods of most intense rain. In the Midwest, isolated showers may still occur
[00:04:27] during the morning of this Wednesday. Throughout the day,
[00:04:30] new areas of instability gain strength between the center, east and north of Mato
[00:04:35] access to the Grosso, the eastern half of Mato Grosso do
[00:04:38] harvest Sul, the Federal District and
[00:04:39] larger fairs tend to south-central Goiás. The showers occur irregularly, but can be
[00:04:42] strong accompanied by thunderstorms in some places. And there is an alert for
[00:04:45] storms in southeastern Goiás and also in Mato Grosso do Sul, the
[00:04:48] northeast, it continues to rain, mainly in the south of Bahia and along the
[00:04:52] coastal strip between the Natal region and
[00:04:54] today Alagoas, moderately to strong, while inland, the weather
[00:04:57] remains drier. And in the northern region of the country, the showers
[00:05:01] continue between Amazonas, Pará, northern Tocantins and in
[00:05:04] Roraima, with an alert for pre-storms in some places, while in the
[00:05:08] other areas, the weather remains drier, heat and sun
[00:05:11] predominate. While some areas of the south-central part of the country again register
[00:05:15] rain, dry air continues in some areas, mainly in the central
[00:05:19] region of Piauí, where the indices can be between 12 and 20%
[00:05:23] and reach emergency levels in some places. In Curitiba, the
[00:05:26] chances of rain already increase during the morning and especially during the afternoon
[00:05:30] and also at night. The showers can occur moderately, strongly,
[00:05:34] with storms and high accumulations, with a maximum of 19
[00:05:37] in the afternoon. In São Paulo, the forecast is for rain from
[00:05:40] early morning and also in the morning. Throughout the day and also at night, it rains at any
[00:05:44] time, there is a risk of heavy rain, storms, high accumulations
[00:05:48] and disruptions in some places, the maximum can reach 21 degrees
[00:05:52] and in Recife, the instabilities increase during the afternoon
[00:05:55] and also at night, where the forecast is for moderate to strong rain with
[00:05:59] some clearings and temperatures can reach 27 in the
[00:06:03] afternoon, in Porto Alegre, in Florianópolis, a maximum of 20,
[00:06:06] 22 degrees this Wednesday. In Vitória, temperatures
[00:06:09] can rise to 25, already in Brasilia.
[00:06:12] it gets a little warmer with a maximum of 28 and in Palmas in
[00:06:16] Cuiabá heat of 35 and 36 degrees in the
[00:06:19] afternoon. Sales of agricultural machinery and implements accumulate a drop of
[00:07:11] micro and small businesses were responsible for eight out of 10
[00:07:14] jobs generated in Brazil in July, according to CAGED data,
[00:07:17] of the total of 58,568
[00:07:21] jobs created in the country in the period, micro and small businesses accounted for
[00:07:25] 46,542,
[00:07:28] while medium and large businesses accounted for
[00:07:30] 9,782 positions. The services
[00:07:34] sector presented the largest balance of jobs created by small businesses
[00:07:38] in July, with 22,751
[00:07:41] new formal positions: following, construction
[00:07:45] appears with 16,899 vacancies and commerce with
[00:07:49] 2,489.
[00:07:51] Together, the three sectors accounted for
[00:07:53] 42,139
[00:07:56] jobs.
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[00:09:40] lower than last year. From January to July, the drop was more than
[00:09:44] 25%. Now the sector expects a warming in the
[00:09:48] coming months, but the annual balance should still be below
[00:09:51] 2025. Pedro Estevão, president of the sectoral chamber
[00:09:55] of agricultural machinery and implements of
[00:10:06] throughout the year, the sales of agricultural machinery and
[00:10:10] implements were already.
[00:10:12] since last year, since last year, what is
[00:10:16] happening, why are sales not reacting,
[00:10:19] Look, there are several factors,
[00:10:22] but the main ones. I will list
[00:10:25] them for you and the viewer, first that the
[00:10:29] sector is quite leveraged, that is, in the period
[00:10:33] 2019 to 2023, it was that period that we had a pandemic
[00:10:37] interest rates fell, the price of commodities eh rose
[00:10:40] a lot, people, we increased the planted area by around
[00:10:44] 15 million hectares, it's a lot, it's such a
[00:10:48] astonishing increase. People got eh leveraged
[00:10:51] in that period the problem is... started
[00:10:55] in 2025, we had a crop loss due
[00:10:58] to drought, a very severe drought throughout Brazil, we had a crop
[00:11:02] loss back in 2025 the
[00:11:04] price of the main, of the two main commodities, which
[00:11:08] is eh soybeans and corn, fell a lot
[00:11:12] supply and that price that reached, for example, soybeans
[00:11:15] hit $17 a bushel and went back to $10 a bushel,
[00:11:18] so you have a very low profitability,
[00:11:22] especially until mid-now... we
[00:11:25] have very low soybean and corn prices and
[00:11:29] these two commodities basically represent
[00:11:32] 60% of the agricultural machinery market, so
[00:11:36] the profitability of these commodities was very low,
[00:11:40] so people not having profitability, having crop loss
[00:11:43] having debts to pay, he he will hold back
[00:11:46] investment, another detail is that the interest rate for
[00:11:50] costing is quite expensive,
[00:11:53] the resource that the government... puts for investment for
[00:11:57] costing is around 170
[00:12:00] billion, despite the crop plan being 530, we are now more
[00:12:04] or less subsidized 170 billion for costing, so you have
[00:12:08] a large portion of farmers who will need to go to
[00:12:11] the market and pay a very high interest rate, so he won't go to the market, he prefers
[00:12:15] to use his own resources and do the costing and
[00:12:19] then certainly less money is left for investment
[00:12:22] eh and we
[00:12:25] have now El Niño right, which is actually an
[00:12:29] imponderable, we don't know exactly what will happen and this
[00:12:33] ends up, let's say, scaring away investments, because if the farmer doesn't know
[00:12:37] exactly what will happen, he has a lot of fear
[00:12:39] of crop loss and not being able to
[00:12:43] pay his bills, so it also makes
[00:12:46] you have, let's say, a very great fear of the
[00:12:50] farmer making investments, so
[00:12:52] a these things that I told you are
[00:12:56] a leveraged sector, low profitability, crop
[00:12:59] loss, high interest rates, eh made
[00:13:02] this year, especially this year, very bad for the agricultural machinery market,
[00:13:06] let's talk a little more about all these points, right, between January
[00:13:10] and July of this year, sales totaled 26
[00:13:14] billion and 200 million reais,
[00:13:18] 25.8% less than in the same period
[00:13:21] last year, you said right from the pandemic era. that
[00:13:25] investment was higher, so we perceive a
[00:13:29] a a ups and downs, a roller coaster, right, some years
[00:13:33] ago the producer was one of the only, one of the only sectors
[00:13:36] of the economy that worked much more, right,
[00:13:40] it was during the pandemic, it was agribusiness, then we realize
[00:13:43] that at that time the producer invested a lot and is still paying
[00:13:47] that bill because we know that a machine like this costs
[00:13:50] a lot, right, so the producer took advantage of the
[00:13:54] high prices of that period, took advantage of the expansion
[00:13:57] of area of that period, made an investment and this bill is still
[00:14:01] arriving?
[00:14:04] certainly yes, investments
[00:14:07] usually farmers characterize farmers
[00:14:10] buying to make financing of investments, these
[00:14:14] investments are more or less from 10 to 5 years, so
[00:14:18] let's say an average of 7 years, so you have a lot of
[00:14:21] bills to pay, then you have low profitability, you...
[00:14:25] very little money is left for you to have resources to make new
[00:14:28] investments, so really the agricultural sector has a lot of these ups and
[00:14:32] downs, and these ups and downs are due to the price of
[00:14:36] commodities, notice that I said that in a
[00:14:39] good time the price of soybeans in the Chicago stock exchange was $17 a
[00:14:43] bushel, which is 27 kg and it
[00:14:46] dropped to 10 now 4 months ago, that is, a very big difference from
[00:14:50] seven to 10 from 17 to 10, so it
[00:14:54] depressed profitability a lot and behind soybeans comes corn, comes
[00:14:57] wheat, come other commodities, other grains that
[00:15:01] make the price fall a lot, so then we always have this
[00:15:04] discrepancy between profitability
[00:15:07] and and and the prices of commodities, this makes
[00:15:11] sales really rise and fall at a very high
[00:15:14] speed, to give you an idea, in the period
[00:15:18] 21,22, the sector invoiced 98
[00:15:21] billion and now we are talking about invoicing 53 billion. It's a
[00:15:25] very big difference, ah, is this normal in the agricultural
[00:15:28] sector? Yes, let's say that
[00:15:31] basically, it has always been like this, that is, when the price of the commodity falls
[00:15:35] people stop buying. When the price, profitability is high,
[00:15:39] people buy, it has always been like this, this magnitude
[00:15:42] of this fall, ah, it's a little bigger than the
[00:15:46] other events that happened in the past, precisely because
[00:15:50] of the accumulation of eh negative factors, which were the drought, the
[00:15:53] high interest rates eh made it so that
[00:15:57] let's say it potentiated this this low
[00:16:01] eh yield of crops, low profitability,
[00:16:05] when we talk about another point that
[00:16:08] you mentioned... the issue of high interest rates, of the crop plan,
[00:16:12] explain how it works, because we always report here year after year,
[00:16:15] right, that some millions of reais were released
[00:16:19] for investment, for small, medium, large
[00:16:22] farmers, family farming, how does it work eh for
[00:16:26] the farmer to have access to this credit to invest in machinery,
[00:16:30] because there are some plans including that are specific
[00:16:33] for the purchase of machinery, for the purchase of tractors, agricultural machinery.
[00:16:38] Yes, the crop plan has many lines of
[00:16:41] of of investments and you we sometimes get confused, you have the
[00:16:45] costing part and the investment part, the investment
[00:16:48] part, the interest rates are not so expensive, today you have
[00:16:51] the Pronaf line, which is for
[00:16:54] small farmers, which is 5%, it's quite a reasonable
[00:16:57] interest rate, quite, I would even say it's quite attractive, an interest rate
[00:17:01] of 5%. but this is for very small farmers who are called
[00:17:05] Pronafianos, then...
[00:17:07] you have the line, for example, today there is
[00:17:10] MRO, which is a line that the government recently
[00:17:14] introduced, about 30 days ago, which costs
[00:17:17] 9%, so it's also reasonable, then
[00:17:20] you have the traditional lines, which are for farmers, but large farmers, which is the
[00:17:24] fleet model, which is 12.5%, you have a
[00:17:28] financing line for medium farmers, which is Pronamp, which is
[00:17:32] 11.5%, and besides that you have FCO and FNE, which
[00:17:35] are the lines for the Center-West and for the North,
[00:17:39] Northeast, so let's say, the volume of resources
[00:17:42] you have for investments is even reasonable, if you add everything I told you,
[00:17:46] it's around 22 billion available
[00:17:50] for farmers to buy, for sales of
[00:17:53] 50-something billion, we have basically 60% of our sales
[00:17:57] would be covered by interest or resources that are
[00:18:00] reasonably cheap, right, what is really
[00:18:04] expensive today is the, let's say...
[00:18:07] the costing, as I said, what I told you, only
[00:18:11] 170 billion is a subsidized resource,
[00:18:14] the bulk of the costing is done by CPR, CPR
[00:18:18] will cost Selic plus one, Selic plus 3, Selic plus 4, depending on the
[00:18:22] farmer's payment capacity, which is not such a cheap resource,
[00:18:26] so you have these differences in the crop plan, but I insist
[00:18:29] again, for investment you even have
[00:18:33] quite a lot of resources with a reasonable
[00:18:36] interest rate, what is really lacking is the farmer's appetite
[00:18:39] to buy due to these variables that we have been talking about
[00:18:43] throughout the interview and it is interesting because agricultural
[00:18:47] fairs are important
[00:18:50] thermometers that guide this
[00:18:53] purchase and sale relationship, right? For example, Expointer ended last
[00:18:57] weekend, the balance of Expointer, which is the biggest agricultural fair
[00:19:01] in, right, in Brazil, which happens in Rio Grande do Sul,
[00:19:04] purchase intentions compared to last
[00:19:08] year's edition, about 25%, meaning,
[00:19:11] we had already been seeing this at Agrishow, we saw it at other
[00:19:14] fairs, now Expointer, which I think is the last big fair of the annual
[00:19:18] calendar, right, this market is eh is challenging,
[00:19:22] reflecting Expointer reflecting this trend of
[00:19:26] retraction in investments,
[00:19:29] so the fair, the trend of fairs is to reflect what is happening
[00:19:33] in the market, you see that at Agrishow we
[00:19:36] reported a... 22% drop, the
[00:19:39] accumulated from January to July is 22%, that is, the fair
[00:19:43] reflects a lot of what happens, especially the big
[00:19:46] fairs, if you take a regional fair, it may be that in that
[00:19:49] specifically for that region, for that crop the market is
[00:19:53] different, right, so you have some crops that are doing well, for example,
[00:19:56] eh, you take machines for
[00:20:00] livestock, it's reasonable, it's not a bad market like soybeans
[00:20:04] and corn, eh, machines for coffee are very... good, that is, if you
[00:20:08] have a specific fair for coffee, eh, it will
[00:20:11] not report such a bad result, but the
[00:20:16] reflect what happens in the market, you hardly
[00:20:20] have a result at the fair that is very different from what is
[00:20:23] happening in the market, so this number from
[00:20:27] Expointer reflects exactly what is happening in the market, there is nothing
[00:20:31] different, there was nothing different at the fair that would cause
[00:20:35] sales to increase, it reflects exactly. what is happening
[00:20:39] eh it is worth
[00:20:40] noting
[00:20:43] to the public that we recently, about
[00:20:47] 20 days ago, the price of soybeans and corn increased
[00:20:50] a lot on the Chicago stock exchange due
[00:20:53] to climate problems in the United
[00:20:56] States, so let's say, the price increased a little, this
[00:21:00] made the farmer a little more optimistic, but this
[00:21:04] optimism will only be reflected next year, that is,
[00:21:07] when he really has a good harvest, when El
[00:21:11] Niño does not harm him much in February, May of next year, when he
[00:21:14] harvests, he will do the math, there will be money left, the price is
[00:21:18] better because it has increased, basically 15% the price of
[00:21:21] commodities, so he will have a slightly better profitability,
[00:21:25] but this will only be reflected next year, this
[00:21:28] year, even this increase that happened now in the last
[00:21:31] 15 days still probably
[00:21:34] won't reflect this year, so we continue with the
[00:21:37] same forecast to close the year with -20
[00:21:41] which even so will be a challenge, -22 to reach -20
[00:21:44] would mean that from now on sales would have to be a little better than
[00:21:48] they have been so far. up to our statistics up to
[00:21:52] July, we think it's difficult for that to happen,
[00:21:55] we're at -22,
[00:21:58] aiming for -20 we think it will be difficult, it's because it's interesting
[00:22:01] for us to reinforce, right, when you say that these numbers or this
[00:22:05] profitability will only be reflected next year, because when we talk about agriculture we talk about a
[00:22:09] long cycle, right, when we talk about crop year we don't talk about the year from January
[00:22:12] to December, so the farmer is planting now or is
[00:22:16] preparing the soil or is, even if he is finalizing the harvest, in the case of the...
[00:22:20] second harvest, but this sale has either already been made and
[00:22:23] is already committed or is negotiating for next year, will only receive next
[00:22:27] year, so it's important for us to also say this to those who
[00:22:31] follow us and sometimes are not so familiar with this
[00:22:34] calendar, but then another point that you eh reinforced
[00:22:38] also that impacts this retraction of investment is El
[00:22:42] Niño, we have been talking about an intense El Niño this year worldwide
[00:22:45] and you have already talked about North American production
[00:22:48] and this climatic insecurity
[00:22:52] directly affects the investment that the
[00:22:54] farmer makes in this machinery, so that means,
[00:22:58] the reflection of El Niño or the impact of El Niño in the Northern
[00:23:01] Hemisphere will also interfere with what the Brazilian farmer will
[00:23:05] invest,
[00:23:08] oh certainly right, you the
[00:23:12] media is giving intense coverage to El
[00:23:16] Niño, right, considered the biggest El Niño since 1870.
[00:23:20] We don't know what will happen, this brings a lot of insecurity to the farmer, right?
[00:23:23] We know that here in Brazil you have an excess of rain and drought in the
[00:23:27] Northeast, Midwest, in the Midwest the climate becomes
[00:23:31] irregular, right, but as let's say, it's being
[00:23:34] said that it's a very strong El Niño and look from
[00:23:38] 1870, from 1870 to
[00:23:41] now, back then it was a disaster,
[00:23:44] right, you didn't have as much resources as you have today, they talk about
[00:23:48] 40 million people, right? So it really was a very
[00:23:52] serious phenomenon. the farmer is very
[00:23:55] fearful of making any investment with something that he doesn't
[00:23:59] have any control over, right? It's completely imponderable, totally imponderable what's
[00:24:03] going to happen with it, this really greatly retracts investments,
[00:24:06] and for the next few months,
[00:24:10] Pedro, what can we expect? Maybe
[00:24:13] a slight recovery, some data talks about a slight recovery, and I also wanted
[00:24:17] you to tell me a little bit, just to finish, about the import of machines, because
[00:24:21] we also see in the fields today
[00:24:25] machinery that comes from outside
[00:24:28] the country, other brands that are not the traditional ones, right? How is
[00:24:32] the sector seeing this
[00:24:35] issue? Well, imports have increased, especially from China, right?
[00:24:38] China started investing here in Brazil, direct
[00:24:42] imports, just to give you an idea, in
[00:24:46] four years, it increased from 40 million dollars to
[00:24:50] 13 million dollars, and this
[00:24:52] year, despite sales falling, China is increasing sales by 27%
[00:24:56] here in Brazil, so China has become a very strong player
[00:25:00] here in Brazil.
[00:25:02] They
[00:25:05] China still has a problem that it brings a lot of imported things and
[00:25:10] the harvest plan, right? Because to access the harvest plan, you have
[00:25:13] to have local content, China when it brings
[00:25:17] it directly doesn't have it, so much so that people are talking a lot about bringing industry
[00:25:21] here, then yes, they would have local content and would have
[00:25:28] plan. What happens is that in recent
[00:25:31] years, the so-called Pix amendment has increased a lot, which are,
[00:25:35] let's say, those purchases, that money that a deputy sends
[00:25:39] to his base and many
[00:25:42] municipalities buy agricultural machinery, the government itself buys agricultural machinery
[00:25:45] and then you, by the current
[00:25:48] law, you are not obliged to have
[00:25:52] local content, so purchases are basically
[00:25:55] price and then the Chinese end up winning because they
[00:25:59] have a very high competitiveness for products in China.
[00:26:03] It's about 40% cheaper than ours, so China
[00:26:06] has really entered the market, it's not yet,
[00:26:10] let's say, among the big producers, because it doesn't
[00:26:14] have a product that has
[00:26:16] adapted quality for our
[00:26:19] market, the big farmer needs
[00:26:23] to have after-sales, you don't have enough resale yet from
[00:26:26] China, so, let's say, it's a player that's
[00:26:30] entering, it's not yet... it's not that
[00:26:34] big, but it scares with its speed, right? Because
[00:26:38] if it jumped from 40, I think this year it will go to 240, so it's
[00:26:42] at 240 million dollars, right? It's really entering very
[00:26:45] quickly the Brazilian
[00:26:48] market, they made factories here in Brazil, the Brazilian
[00:26:52] market is open, right? So much so that we have
[00:26:55] European, Indian,
[00:26:59] Korean companies here in Brazil manufacturing agricultural machines. The
[00:27:02] Chinese is just another
[00:27:33] with Márcio
[00:27:33] Cogut.
[00:27:41] Hello, welcome to another Founder to
[00:27:44] Founder here on the Innovation and Business program on Record News, on the
[00:27:48] R7 portal and on all digital platforms. I'm Márcio Cogut
[00:27:51] and in today's program I receive Carlos
[00:27:55] Mazei, businessman and president of the National
[00:27:58] Association of Inventors. Carlos has been working for more than...
[00:28:32] founders and entrepreneurs through creations,
[00:28:36] right, of trademark and patent registration, in
[00:28:40] fact, Márcio, I say that I have been working with startups for more than 40
[00:28:43] years before the word was invented, exactly, because in fact, in the beginning
[00:28:47] there were inventions, right, there were inventors, right, they weren't entrepreneurs,
[00:28:50] right, today we talk a lot about entrepreneurs, but years ago
[00:28:53] there were inventors, it was a person who invented a
[00:28:57] business, a startup or even a product,
[00:29:00] right? In fact, you think
[00:29:02] that, well, it had several names, it had
[00:29:05] creators, inventors, developers,
[00:29:09] but startup came from how long ago? 15 years ago, 15 years, 15
[00:29:13] years ago the word was imported from the United States, I remember
[00:29:17] because at the time, in 2000, when I started working on the internet, I participated in a
[00:29:21] competition here with my brother called e-cobra, which was the
[00:29:24] e-commerce competition, and there they were, they
[00:29:27] elected, they chose the best
[00:29:30] business plans, look, so they didn't even talk about it. They said it was
[00:29:33] the best business model and business plan after the year
[00:29:37] 2000, when the term startup came out, I heard that you are also
[00:29:41] an inventor, right? You invented something, registered a patent that I
[00:29:44] remember, I registered a patent, I didn't have much luck back then
[00:29:47] because it was very different from what it is today, but here it's cool because
[00:29:51] you're going to tell this story, Carlos, before we start, I made a
[00:29:55] brief presentation of you here, I wanted you to tell us a little bit about who Carlos
[00:29:59] Mazei is and a little bit about your experience, your
[00:30:02] trajectory as an entrepreneur, as a
[00:30:06] visionary who gave so many opportunities to inventors
[00:30:10] for more than 40 years. Well, I'm going to tell things I've never told
[00:30:13] before, that's cool, to no one, no TV station, that's
[00:30:17] cool, I've been on Jo Soares' show five times, I've given several
[00:30:21] interviews, but I've never told this one.
[00:30:24] One time I was, I'll summarize, okay, because the story is long, I was in New
[00:30:28] York, I took the wrong subway and
[00:30:31] ended up at an invention fair, look at that,
[00:30:34] then I said, "Man, this is crazy, an invention fair,"
[00:30:38] I had never heard of it, when I entered this invention fair in New
[00:30:41] York, in that Jacobs Convention Center pavilion,
[00:30:45] that big one in Manhattan,
[00:30:47] I found myself in a world completely apart, which drove me
[00:30:51] crazy, I said, "The guy invents something..."