RECORDNEWS — broadcast
20260917 020000 UTC
522 transcript segments
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[00:00:00] who verified this expansion in recent years? In recent years, we've had a very
[00:00:03] large expansion of technical education integrated with high
[00:00:06] school, which is a strategy that many state
[00:00:09] networks have also to attract students, so
[00:00:14] the D, right, when it turned one we went from around 10% of enrollments to 20% of
[00:00:17] high school enrollments are already in integrated technical education, which is
[00:00:21] that course where students in the morning do high school and in the afternoon
[00:00:25] do a professional course that we used to call vocational, that
[00:00:28] is, courses in... it's in the area of information technology,
[00:00:32] programming, mechanics, technical and construction, these are
[00:00:35] various courses that these young people have been taking and in the
[00:00:39] federal network, the network of federal institutes, which is a network of great
[00:00:43] quality in Brazil, we are expanding by more than 111
[00:00:46] units throughout the country, and this will generate
[00:00:50] something around more than 140,000 enrollments in
[00:00:54] Brazil in federal institutes, so more opportunities for young
[00:00:57] people to also, especially in the interior of Brazil,
[00:01:01] to be able to access quality education, technical education
[00:01:04] integrated with high school. Again, to cite the example of Piauí, there
[00:01:08] we already have more than 66% of enrollments in integrated technical
[00:01:12] education and they have shown
[00:01:16] And you know that here you can trust in in the Basic Education Development Index (IDEB) that they have risen a lot, had a very
[00:01:20] high performance, learning has improved a lot and one
[00:01:23] thing that we sometimes don't know is that students who
[00:01:27] do integrated technical education access the university
[00:01:30] more than those who do normal high school, we have a statistic
[00:01:34] in Brazilian public high school that 27%
[00:01:37] of students who finish high school access university,
[00:01:41] when you do high school integrated with technical
[00:01:44] education, 44% of young
[00:01:47] people access university, so contrary to what we think, technical
[00:01:50] education is also an incentive for students to
[00:01:53] access university and be able to develop
[00:01:56] fully. For a time there was even this belief that technical education ended
[00:02:00] the student's life there, minister, according to the data, so it's the opposite in fact, on the
[00:02:04] contrary, he has exposure to full-time education, he has more
[00:02:08] exposure to learning, he stays more
[00:02:11] and or she stays more confident
[00:02:15] and this makes us increase these access rates to higher
[00:02:18] education, including, so it is a very beneficial strategy that some
[00:02:22] states have adopted and that has yielded many
[00:02:26] positive results for Brazilian education. Well, you mentioned higher education.
[00:02:30] Minister, in recent years there has also been an expansion of
[00:02:34] higher education, according to what the MEC expected to do,
[00:02:37] really? Yes, higher education continues to grow by 8 to
[00:02:40] 10% per year, this is because more
[00:02:44] young people have completed basic education, as I said at the beginning
[00:02:48] of the program, we have more high school schools now, so we
[00:02:51] have more opportunities for young people to complete, young
[00:02:55] people completing basic education, also federal programs
[00:02:59] for Uni, FIES, the very REUNI program for the expansion of
[00:03:02] universities, brought more enrollments in higher
[00:03:05] education, free higher education increased
[00:03:09] its enrollments and we specifically instituted
[00:03:13] a program last year called Transformative Universities
[00:03:16] that the that will increase by 120,000
[00:03:19] vacancies in federal universities, which is something
[00:03:22] around 10 to 12% increase in vacancies in federal
[00:03:26] universities, specifically in innovative courses in artificial
[00:03:30] intelligence, information technology also in the area
[00:03:33] of public health, which is a very important area,
[00:03:37] occupational therapy, anyway, these are courses in which demand has grown
[00:03:40] a lot in recent years and federal universities also with
[00:03:44] a lot of investment, we are investing in the consolidation of federal
[00:03:47] universities more than 5 billion reais, we are creating
[00:03:53] answer, what did 18 new university campuses and five new federal universities, so all
[00:03:56] this range of investments also has to come with
[00:04:00] innovative courses, these courses are what we are doing in
[00:04:04] transformative universities in this program that will increase
[00:04:06] enrollments by 10% in Brazilian federal universities.
[00:04:10] Minister, thank you very much for your presence here with us, for your
[00:04:13] participation. I thank you, a hug to everyone.
[00:04:17] Thank you too for your company, see you
[00:04:21] next time.
[00:04:32] Hello, I'm Wilson Pedroso and you are connected to Link Business,
[00:04:36] our guest today understands everything about import, entrepreneurship and
[00:04:40] especially the automotive sector,
[00:04:43] parts, but the automotive as a whole, because he is also a racer
[00:04:46] of what is the what is Mercedes, Mercedes
[00:04:50] racer, is Gerson Coronado, how are you, all good and
[00:04:54] you, how is it to undertake in this
[00:04:56] country,
[00:04:59] right away? It's like starting right off the bat because
[00:05:03] it's good that we ask the most difficult questions at the beginning because we can
[00:05:06] hold our audience, especially people who are watching us, right?
[00:05:10] It's I
[00:05:13] think so, I don't think so, I'm sure
[00:05:16] it's a country of many opportunities, the
[00:05:19] company is 31 years old, it's
[00:05:22] Perfect Automotive, right, I work with auto parts, the
[00:05:26] industry, and,
[00:05:28] so, ah, of course, if
[00:05:31] it were difficult or impossible, I wouldn't have
[00:05:35] a company all this time, so we talk a lot, of course, about the
[00:05:38] country in relation to all the
[00:05:41] difficulties. What is it like to be an entrepreneur in
[00:05:45] the country, but it's a country of opportunities, it's a it's a
[00:05:49] large population, it's a in my case, a large fleet
[00:05:52] of vehicles, so there are, there are ways, right,
[00:05:56] someone has to do this, right, someone has to do this, right, you started
[00:05:59] very early at 12 years old, where were you born? I was born in São
[00:06:03] Paulo, São Paulo, I lived in São Paulo when I was a kid, yes, life
[00:06:07] was from the east side, Vila Prudente, Vila Prudente,
[00:06:11] I was sub-prefect of Vila Prudente. Oh yes, I was sub-prefect of Vila Prudente,
[00:06:14] Sapopemba, there on Douratória street, Douratória is where I
[00:06:18] lived, where you lived, yes, I lived there, I'm from, I'm
[00:06:21] but I was sub-prefect there but I'm from Santana and when
[00:06:25] you were a kid you worked in a metal factory, is that right? My
[00:06:29] father was a metalworker, so I did
[00:06:31] Senai, you did Senai there from Vila Prudente, from Vila Alpina, from
[00:06:35] Vila Alpina, next door, that's right, next door, see, next to the sub-district there, that's
[00:06:38] it, I did Senai and
[00:06:42] went to work as a metalworker,
[00:06:45] I worked for three years, but it wasn't what
[00:06:49] I liked, you know, I I did that
[00:06:52] that story of following your father and
[00:06:55] at the time, the ABC region was very strong, very strong, right, metallurgy
[00:06:59] was very strong, right, it was a good profession, right, so
[00:07:02] and it continues, right, but today
[00:07:05] few few
[00:07:08] possibilities, but there is still
[00:07:12] but then after that I wanted to go
[00:07:16] into sales, man, it was my dream to work with sales
[00:07:19] and I joined an auto parts distributor
[00:07:22] and started my career there, but the
[00:07:26] story of working in a metalworking company, I even remember the name of the guy who was the
[00:07:30] professor, I don't know if he was from your time, his name was
[00:07:33] Nivaldo, I don't know if he was from your time or if he was the coordinator
[00:07:36] there at Senai, it was Nivaldo, I don't know if he was from your time when
[00:07:40] you, I don't know how old he was.
[00:07:43] But did metalworking in some way open a
[00:07:46] path for you, open your eyes to your business today or nothing to do with it,
[00:07:50] because you deal with parts, right, there's no a, I
[00:07:53] I I I ask you, is there any correlation or not, a lot,
[00:07:57] a lot, a lot, look what happened, the country
[00:08:01] it became practically impossible for you to manufacture,
[00:08:04] right, then it enters the side of everything that happened here
[00:08:08] in the country with China, especially China and
[00:08:11] India, then you no longer
[00:08:13] had how to
[00:08:17] manufacture, right, that was that's the truth,
[00:08:21] buying from another country was much
[00:08:24] more viable than you working, than you manufacturing here
[00:08:28] inside, so I I, so
[00:08:32] in summary, I went to the distributor, started my career
[00:08:35] and with 4 years working in
[00:08:39] in auto parts I saw a possibility of...
[00:08:42] opening my distributor in 94, right,
[00:08:46] it completes now 31 years, right,
[00:08:50] and it just completed 31 years and I saw the possibility and
[00:08:53] started working with distribution,
[00:08:56] buying from factories and reselling,
[00:09:00] but from here or from outside, from here, all from here, all from here, 94,
[00:09:04] let's say until 97, 98, it was still very much here,
[00:09:08] right, there wasn't, so I bought, but Color
[00:09:11] opened imports, right, so that flood of imported
[00:09:14] cars came, I identified
[00:09:18] at the time, right, even in a Sebrae course
[00:09:21] I took on total quality, I identified
[00:09:25] a market that was
[00:09:29] what I was doing,
[00:09:33] right, what everyone
[00:09:36] was doing, what everyone was doing, then in Sebrae
[00:09:40] the instructor said: get out
[00:09:43] of your business graph
[00:09:46] and think about other things, and I,
[00:09:50] and it was then I identified the imported cars, man,
[00:09:54] that Color opened and that flood of cars came, there
[00:09:57] were no parts to supply, I went headfirst into
[00:10:01] this business of working with parts for imported
[00:10:04] cars, so from 97 to
[00:10:07] 2000 I stayed focused and that's when the business started to
[00:10:11] make money. You see, because then nobody was doing it,
[00:10:15] I started looking for companies outside, who was working, did you have
[00:10:19] a commercial room or not, I already had a small
[00:10:22] warehouse, where I already had a... stock,
[00:10:25] we started, of course, everything small, doing
[00:10:29] a lot of tied sales, bought and sold, bought and sold
[00:10:33] and, but then from that moment on I started to
[00:10:36] serve, I focused on these imported cars and my
[00:10:40] life went up, man, because nobody was doing it and I started to
[00:10:44] identify suppliers from the United
[00:10:47] States, Canada, from Mexico there who had
[00:10:51] stuffed a container and brought it to Brazil and my life
[00:10:55] began there, kind of you fell in love, listening to you a little,
[00:10:58] it seems like you fell in love with the commercial and
[00:11:01] sales area, do you see yourself today as an entrepreneur
[00:11:05] or as a great salesperson? A great salesperson, man, it's
[00:11:09] my story
[00:11:12] eh, I opened my social media, right, about a year and a half ago
[00:11:15] and then I didn't want to
[00:11:20] and to get into this subject and I saw this sales
[00:11:24] channel, you know, that... I always liked the
[00:11:27] the I was always the commercial person, right, of my company,
[00:11:31] then when I saw how much the
[00:11:35] networks encompass people
[00:11:38] help, so and there, talking to a
[00:11:41] friend, we were discussing, you know, when it clicks,
[00:11:45] I say, man, I've never seen a sales channel like this, right, we
[00:11:49] from the old days, from the old days, that's it, I also, I took a while but
[00:11:53] today I'm a big guy, today I have almost a thousand followers, look at that, that's it
[00:11:57] and I sell courses and I sell mentoring and I sell, it's a sales
[00:12:00] channel, it's a sales channel, it's a sales channel and then it was
[00:12:03] listening so I say
[00:12:07] like this, my main profession is that of a salesperson, man, I
[00:12:10] am sure that I have never stopped in these 31 years, even
[00:12:14] today, sales I, of course, I have
[00:12:18] a whole team but it's what I most but
[00:12:22] speaking of that, you asked me about the metalworking
[00:12:26] factory, if it influenced, so I did
[00:12:29] this work in reverse, I started
[00:12:32] importing, looking
[00:12:35] for, the true reality of Brazil
[00:12:39] that was industries falling and imports
[00:12:42] increasing, right, I'm talking about this in the decade of
[00:12:45] 2000,
[00:12:49] I started bringing 100% imported parts,
[00:12:52] everything, everything came from outside. And when I was
[00:12:56] in the United States I started to see
[00:12:59] that the parts I bought there all came from
[00:13:02] China, it's all from China, right, you turn things over and it says
[00:13:06] China, right, then in 2001,
[00:13:08] 2002, where did I go? Right, then I went to China,
[00:13:12] but then at that moment I already, I leave imported
[00:13:16] cars and already enter national cars, which were which national
[00:13:20] cars at the time, right, the Uno, the
[00:13:23] Gol.
[00:13:25] "I had a Corsa, so there were parts from Perfection
[00:13:28] there, there was
[00:13:31] there and I then I went to this market to fight with the
[00:13:35] big ones, to fight with, I won't talk about competition yet, but these
[00:13:39] multinationals, right, the multinationals, I said now
[00:13:42] and that's how we became,
[00:13:45] tornamos,
[00:13:48] after a while, I saw here in Brazil
[00:13:50] aluminum and rubber still..." it was
[00:13:53] competitive, it didn't compete with China and I set up
[00:13:57] a factory to cater to what was
[00:14:00] aluminum, what was, so I have a manufacturing part in Brazil
[00:14:03] that is in this area of aluminum, which is a wheel
[00:14:07] cylinder, part of the brake, so
[00:14:10] eh then you asked,
[00:14:13] right, what did metalworking now, giving you the
[00:14:18] metalworking help you with, right, what did Senai
[00:14:20] there in Vila Alpina help me with? Ah, when I started going to China
[00:14:25] to develop, I do reverse engineering, right, so I take the
[00:14:29] product here, I see what sells, I design,
[00:14:33] right, what is needed in the market
[00:14:37] and I do this
[00:14:39] engineering and send a drawing, I say this is what you're going to do, he doesn't know the
[00:14:42] car, many times he doesn't know anything, he knows nothing, that was
[00:14:46] my job as a metalworker, you see? So when it came to
[00:14:50] demanding in the purchase, I already had that normal.
[00:14:54] Right, because I came, right, from
[00:14:57] the part of manufacturing, from the part that I
[00:15:01] thought would never enter my life came back, so and
[00:15:04] undertaking is a difficult business, right, it's
[00:15:07] it's challenging, it's not for everyone, right, we have to be
[00:15:11] a little crazy to to leave the comfort
[00:15:15] of CLT many times and become an entrepreneur, and
[00:15:19] first of all, how was the
[00:15:21] investment, how was the initial money? "I opened with
[00:15:25] 1,700 at the time,
[00:15:28] remember tied sales yes, and that's the truth, it's
[00:15:32] logical, I earned at the time as a salesperson, let's
[00:15:36] say today's money"? I earned about 30 thousand a month, today's money
[00:15:39] was a good salesperson, the first one in sales
[00:15:43] and so on, and when I left I had already prepared
[00:15:47] myself that I wouldn't have that salary anymore,
[00:15:50] right, so today's money when I left I
[00:15:53] earned an average of about R$ 6,000,
[00:15:57] so that was an investment, right, personal
[00:16:00] investment, why this R$ 1,700,
[00:16:04] I we found a... I started
[00:16:07] in my garage at home, but I
[00:16:10] had the supplier that I bought from with
[00:16:14] 36 days, 40 days and sold with
[00:16:17] 28, so that gave me that
[00:16:20] term, which was all tied sales, that gave me that term
[00:16:23] that I used for my cash flow, so but in the old company
[00:16:27] I was a buyer and seller, I had I had
[00:16:30] the the I had
[00:16:34] the knowledge,
[00:16:37] right, of the people who sold, the person who bought, so I already
[00:16:41] had a relationship there in the middle, right, ah, Gerson is leaving,
[00:16:45] he's going to open a company, people trusted me, knew the work I did
[00:16:49] and gave me credit and I started my business, at some point in your
[00:16:52] journey, especially at the beginning, did you say: damn, it won't work,
[00:16:56] I'm going to give up? There was no turning back, man,
[00:17:00] there was no turning back, I
[00:17:03] made this decision because of a illness that my father
[00:17:06] had and... "I was the only source of income for
[00:17:10] the house, I became, right, the only
[00:17:14] source, me and my mother there, at that difficult moment,
[00:17:17] even, when the accounts zeroed, I have two sisters,
[00:17:21] but they didn't work,
[00:17:23] and there eh, it was a very
[00:17:27] great need when I was, before leaving the metalworking industry, I was in the army,
[00:17:31] then I had to leave the army, they dismissed me, so
[00:17:34] I tell you this: I I always had in my
[00:17:38] head that when I opened the
[00:17:42] company I said man, it's either this
[00:17:45] or nothing, you know, no no, so I went after studying,
[00:17:49] I went after cautious, of course I made a lot of
[00:17:52] mistakes
[00:17:55] but I built a cash flow, you know, from the beginning
[00:17:58] I didn't let the company get
[00:18:00] into debt, I could make mistakes,
[00:18:04] you see, that was it, now I made a lot of mistakes,
[00:18:08] a common mistake there, man, wrong purchase of parts and
[00:18:12] it's default or
[00:18:16] product, product itself came
[00:18:18] wrong, uh
[00:18:21] default is the guy would rip you off,
[00:18:24] so that means we had to be always looking at who
[00:18:28] we were selling to, the volume you were releasing, so you had to have all
[00:18:32] this this
[00:18:36] cash flow always supported it. You see, it always, it
[00:18:39] always came attending,
[00:18:42] so I always give this example, when you open a
[00:18:45] company, or you are a CLT, you go to sleep
[00:18:49] with debt, you go to sleep with, you
[00:18:52] don't, you don't, you can't build anything in your life, right, your head
[00:18:56] stays, your head is a million miles an hour and that is a reality within companies
[00:18:59] and so eh, if you're going to start
[00:19:02] undertaking, then it's the first
[00:19:06] thing is to prepare yourself, you see, I earned 30, I started earning
[00:19:09] six, five and I stayed like that for years,
[00:19:13] right, so you have to have a lot of discipline, don't
[00:19:16] think that and most are like this, now I'm
[00:19:20] an entrepreneur, I'm a businessman, I'm a merchant, that's the worst
[00:19:24] illusion that exists, right, to put that title,
[00:19:28] right, now you're a guy who will have to
[00:19:31] work a lot, a lot more, anyway, what's the biggest risk you
[00:19:35] took when you said, "Ah, I'm going to be a businessman"? What's the biggest risk you look
[00:19:39] at and say, that was a risk? When I was
[00:19:42] young, I wasn't
[00:19:46] married yet, I wasn't married, I didn't have much
[00:19:49] responsibility, so at the
[00:19:51] opening I didn't feel many
[00:19:55] risks because, you know, I can make mistakes,
[00:19:58] you know, so I had this comfort
[00:20:01] of saying if it doesn't work out, I'm a salesperson, I'll sell again,
[00:20:05] that's it, but I don't want to go back, I dreamed,
[00:20:09] there were, there were, there were nights when I was sleeping, I dreamed that I
[00:20:13] was working for someone, then I woke up with that great
[00:20:16] desire, you know, I said, man, I don't want to anymore, I
[00:20:19] want to have my own business, now, risks that
[00:20:23] I took, man, it was
[00:20:25] in the middle of the way, again,
[00:20:29] look, I bought a stock that
[00:20:32] was worth, it was of imported
[00:20:36] parts and it was worth at that moment, this was already in 2000, I already had
[00:20:39] some cash, but not enough to pay for all this, I
[00:20:43] took on $. The
[00:20:45] dollar was at the time, I'm going to say
[00:20:49] a number here, which is
[00:20:52] this, it was 1.25 the dollar, after about three
[00:20:55] months, this dollar went to 2.40, 2.50, I don't know if
[00:20:59] you remember that turn, I remember, I remember, it was holding, holding
[00:21:04] to one, then traveling,
[00:21:06] traveling, I'm going there, I take on this
[00:21:10] and this company had given me 12 months to
[00:21:13] pay for all this stock, I saw and
[00:21:16] since he was our importer, everything, I saw an opportunity
[00:21:20] to learn about business
[00:21:23] and that was the risk, but even with the dollar at
[00:21:26] 2.50, we paid, handled
[00:21:29] it with ease and moved on, so, but that was
[00:21:33] the main one, another one I'm remembering
[00:21:36] now was in the construction of the
[00:21:40] headquarters that is in Mogi, so at the
[00:21:43] time, 14, 15 years ago,
[00:21:46] the the...
[00:21:50] foreman said: "Look, you're going to spend 7 million here to
[00:21:53] build this warehouse, okay." Then
[00:21:56] I prepared myself and started
[00:21:59] construction. Then at the end of the
[00:22:03] work, work, but many companies
[00:22:06] go bankrupt because of this, they take from their main
[00:22:09] business and go to invest in something else that is not
[00:22:13] right, then
[00:22:16] it went to 14, 15 million, work, not even work of...
[00:22:20] amendment, that's it, then I messed with the, then
[00:22:23] I messed with the company, took my money, stock, everything, then I
[00:22:27] spent about 3, 4 years to
[00:22:29] recover that cash flow, right, that cash flow,
[00:22:33] so for me the two main ones were those, man, let's go for a short
[00:22:37] break and we'll
[00:22:38] be right back.
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[00:27:55] story, right? Imagining back then
[00:27:58] and the Gerson and the Gero that you
[00:28:01] built today. What advice would you give to the Gerson of
[00:28:05] the past?
[00:28:08] Because it even serves for those who are watching, right? I would
[00:28:11] seek the beginning of
[00:28:14] businesses, right? Let's think like that, it's something like, "Phew, don't go this
[00:28:18] way, go that way, it's already tested, it doesn't
[00:28:21] work." Uh, I I, like, I
[00:28:25] I would seek more knowledge, man, because after
[00:28:28] I acquired it, after I started to...
[00:28:32] study more, right, the
[00:28:35] businesses, right? Uh, damn, everything changed,
[00:28:38] you know? Ah,
[00:28:41] people, let's let's let's talk about
[00:28:45] the time of a hiring. I would go
[00:28:48] deeper, you know? More time dedicated
[00:28:52] to people, that's what I do today. Every
[00:28:55] manager today who comes in, every, it's
[00:28:59] logical, I don't
[00:29:02] hire everyone, but the
[00:29:05] ones who have the main decisions,
[00:29:08] I I'm always with them, right?
[00:29:12] So, because people are what makes a business, right? If you have a
[00:29:16] team, I think
[00:29:18] difference between me and
[00:29:21] the biggest auto parts industry in Brazil
[00:29:25] or the world is in people, right? It's who is doing
[00:29:28] that business better, right? So I...
[00:29:33] Today I invest a lot
[00:29:35] in this, and from 6 years ago until now, this has been the
[00:29:39] big difference. What what is the main quality
[00:29:43] that you you look for in a guy to be yours, to
[00:29:45] work with you, your manager, your
[00:29:49] even your employee? What is the main quality? Look,
[00:29:52] he has an entrepreneurial vision, that's it, you know? An
[00:29:56] entrepreneur or a salesman?
[00:29:59] It could be, because I'm going to tell you, I'll give you an example, Adib. I'm
[00:30:03] friends with the guy who does Adib's communication there, I've been with them a few times
[00:30:06] there. Adib was saying the other day, my legal team has to think about
[00:30:10] sales, my logistics has to think about sales.
[00:30:14] My salesman leaves at 9 am and hits
[00:30:17] the street, you shouldn't be calling him, let him sell, then the next day you
[00:30:21] talk. And he
[00:30:23] says that the people he hires have to have a salesman's
[00:30:27] mindset, in any of the areas.
[00:30:30] Yes, no, I... I say it because it's like
[00:30:33] this: if you are a good
[00:30:37] entrepreneur, what is a good entrepreneur? My financial
[00:30:41] team, they will sell. Then you say: "Ah,
[00:30:44] but he has to be a salesman." No, he doesn't know he's a salesman, but he's
[00:30:48] selling, because the system will make him
[00:30:51] uh uh
[00:30:53] manage that as it should be, that he will, he will
[00:30:57] at the time of a relationship with the client.