RECORDNEWS — broadcast
20261029 103000 UTC
381 transcript segments
Google Cloud Speech-to-Text API (Chirp) + Gemini 2.5 Flash Non-Thinking
Data courtesy of The GDELT Project (https://www.gdeltproject.org/), from the Internet Archive TV News Archive.
Machine transcription. Treat it as a searchable index of what was broadcast, not a verbatim quotation record.

[00:00:00] that the industry begins to recover lost
[00:00:03] time, it needs to reinvent itself with a very
[00:00:07] high speed. Brazil has many opportunities
[00:00:10] for this in terms
[00:00:13] of looking
[00:00:16] internally, right? We are living in a moment where the tax reform
[00:00:20] brings a very strong concern,
[00:00:23] that is, there should be,
[00:00:26] if everything remains as it is today, until 2032.
[00:00:30] There should be a great concentration of industries
[00:00:33] in the Southeast region, or even we can say in the South-Southeast region,
[00:00:37] and why? Because in the North, Northeast,
[00:00:40] and Midwest regions, the tax incentives that are vital for
[00:00:43] the permanence of these business units, these
[00:00:46] industries in these regions, they will succumb
[00:00:49] from 2032. There will no longer be
[00:00:52] tax incentives, right, for these industries to remain
[00:00:56] in these regions, except, of course, the
[00:01:00] Amazon state region, where you have the free trade zone, the
[00:01:04] companies that are part of the Suframa system, right, but
[00:01:07] excluding Western Amazon, all other
[00:01:10] states, Amapá, Pará, Rondônia,
[00:01:13] right, the Midwest, the Northeast, above all, so,
[00:01:16] that is, this is a very big concern about how the
[00:01:20] next ruler, right, or the next government,
[00:01:23] regardless of who is elected this Sunday,
[00:01:27] the 25th, how it will deal with ensuring that companies
[00:01:30] continue to be encouraged to maintain employment,
[00:01:34] generate income, right? Otherwise,
[00:01:37] there will be a process of deactivation or
[00:01:40] decrease in companies moving to large consumer centers,
[00:02:45] thank you very much for receiving our team here. Thank you all, the
[00:02:48] business vision program continues in the studio with Jangue
[00:02:52] Diniz. Dear determined friends, I want to thank
[00:02:55] again Marcelo Guerra from Pernambuco
[00:03:00] for sharing with us his experience, his
[00:03:03] knowledge and his vision about the business
[00:03:05] world. A trajectory that certainly brings
[00:03:09] important lessons for those who want to understand and
[00:03:12] build successful businesses. And don't go
[00:03:15] anywhere, we're going for a quick break and when we come back, there's a
[00:03:19] special episode of the startup battle. We'll be right back, it's at the
[00:03:23] end of the comfort zone that the zone of success,
[00:03:26] prosperity, and wealth begins. Entrepreneur, prepare your company to
[00:03:30] grow. Participate in the CSE, the company's secret
[00:03:33] code, a three-day immersion with entrepreneur Janguier
[00:03:36] Diniz, practical knowledge in management
[00:03:39] and scalability, with the experience of someone who has built great
[00:03:42] businesses. Access the QR code and register for the next
[00:09:20] Dear persistent people from all over Brazil, we are back
[00:09:23] on the program Vision and Business, entrepreneurship
[00:09:26] lessons. And now let's go to the battle
[00:09:29] of Startups. Have
[00:09:32] you ever thought about the importance of defining the responsibilities of
[00:09:35] each partner even before starting a
[00:09:38] company? Many businesses arise from the union
[00:09:42] of... friends, family or professionals
[00:09:45] who share a great idea, but a
[00:09:48] partnership cannot depend only on trust and
[00:09:51] friendship. It is fundamental to establish from the
[00:09:55] beginning, who will be responsible for management,
[00:09:58] for finances, for operations, for strategic
[00:10:02] decisions. It is also important to define the
[00:10:05] corporate participations, the rights, the duties
[00:10:09] and how possible conflicts will be resolved.
[00:10:13] When these rules are clear, the company gains
[00:10:16] organization, security and better conditions to
[00:10:19] grow. After all, a successful
[00:10:23] partnership needs shared objectives,
[00:10:27] but also well-defined responsibilities.
[00:10:30] Let's follow another episode of the startup battle
[00:10:34] and now it's time for us to
[00:10:37] hear from the determined Márcio Rodrigo, determined entrepreneur, Márcio
[00:10:41] Rodrigo here at our pitch table, who is the entrepreneur, creator,
[00:10:44] founder, you are the founder
[00:10:47] of Startup Arca, right? The time has come, so present Arca to
[00:10:51] Brazil in 60 seconds, go!
[00:10:55] Hello, I'm Márcio Rosa, I'm the founder of Arca. Arca is a platform
[00:10:58] that connects companies that need to offset their reverse logistics to
[00:11:02] reverse logistics credits. You at home,
[00:11:06] you consume an average of about 3 kg of
[00:11:09] waste per day. This waste ends up going
[00:11:13] to landfills. Arca's mission
[00:11:16] is to recover 100% of this waste
[00:11:19] directly from landfills. Before this trash is
[00:11:22] buried, is uh. generating problems for health,
[00:11:26] for society, in general, we will treat 100%
[00:11:29] of this waste, transforming it into
[00:11:32] value, into energy, into fuels, into gas and
[00:11:36] also generating the reverse logistics credit necessary for companies
[00:11:39] today that have a legal obligation to
[00:11:43] compensate 30% of the packaging they use and
[00:11:47] put on the market. This recovery will be done through the purchase of
[00:11:51] credits that are traded through the Arca online platform.
[00:11:55] Congratulations Márcio, that was also very good, right? Which
[00:11:59] pain of mine would you solve? Well, legally, each
[00:12:03] company has to compensate 30% of all the waste that is
[00:12:06] generated, it has to treat this waste. Today, a company that generates more than 8
[00:12:10] kg of waste per day, it has to treat it, it cannot
[00:12:13] discard it, this trash. We are recovering 65
[00:12:17] billion in value of waste that is currently
[00:12:20] buried every year in Brazil, so that this waste
[00:12:23] returns to the market, is recycled, recovered and that
[00:12:27] all this credit is available to companies or
[00:12:30] individuals who want to make their environmental footprint and
[00:12:34] want to make their compensation, but are not earning yet, not earning, because
[00:12:38] today we sell solutions to other countries, Germany, China
[00:12:41] and where they treat it
[00:12:45] there, here in Brazil we still haven't managed to put this into
[00:12:48] practice.
[00:12:52] That's right, persistent ones, we're reaching the end of another... business vision
[00:12:55] show, entrepreneurship lessons. And
[00:12:59] as we said at the beginning of the program, today's
[00:13:02] theme was leadership and strategic vision, the
[00:13:05] decisions that build great companies. Throughout the
[00:13:09] trajectory of any company, moments arise when it is
[00:13:13] necessary to make important choices:
[00:13:16] invest or wait, expand or
[00:13:19] consolidate, change strategy or maintain a
[00:13:22] path. These decisions... require
[00:13:25] knowledge, planning and, above all, a clear
[00:13:29] vision of where you intend to arrive.
[00:13:32] A good leader is not just one who makes decisions,
[00:13:36] it is one who knows how to listen, identifies opportunities,
[00:13:39] prepares their team, assumes responsibility for the
[00:13:43] results. Solid companies are
[00:13:46] built by people who can transform challenges into
[00:13:50] learning and decisions into opportunities
[00:13:53] for growth. And I want to leave you two tips,
[00:13:56] persistent one: first, develop your leadership
[00:14:00] capacity, value your team, know how to delegate
[00:14:04] responsibilities and build an environment of
[00:14:07] trust and commitment to results. Second
[00:14:11] tip: have strategic vision, do not make
[00:14:14] decisions thinking only of immediate results,
[00:14:17] plan for the future, evaluate risks and
[00:14:21] be prepared to take advantage of new opportunities.
[00:14:25] Remember, great companies are not
[00:14:28] built only with good ideas, but with consistent
[00:14:31] decisions, leadership and execution capacity.
[00:14:35] The program Vision and Business, Entrepreneurship Lessons
[00:14:39] is ending here, but tomorrow there's more, okay? Take firm steps, get into the
[00:14:42] rhythm, be determined,
[00:14:44] it'll work.
[00:14:54] Vision and business. Entrepreneurship
[00:14:56] lessons.
[00:15:00] The federal police are investigating how Flávio Bolsonaro reached the border with
[00:15:03] Argentina and left Brazil without going through immigration
[00:15:07] control. From Argentina, the senator traveled with his family to
[00:15:10] Miami, disregarding a decision from the Supreme Federal Court
[00:15:14] that ordered the surrender of passports to the Federal Police.
[00:15:17] Despite the cancellation of the documents, Flávio managed to
[00:15:21] enter the United States and received humanitarian authorization
[00:15:25] to remain in the country. Hours later, he published a letter
[00:15:29] in which he declared himself president of Brazil.
[00:15:32] Given the negative repercussion, including among allies,
[00:15:36] he altered the text and then began to present himself as a political
[00:15:39] leader of Brazil, but maintained the accusations of fraud in the
[00:15:43] elections, without presenting any
[00:15:46] proof. After the publication of the letter, the president
[00:15:49] of the TSE, Minister Nunes Marques, reaffirmed that the electoral
[00:15:53] process occurred with total
[00:15:55] normality. The trial of the luxury car driver
[00:15:59] who caused an accident, killing an app driver in São
[00:16:03] Paulo, enters its second day today. According to witnesses,
[00:16:06] you remember. Fernando Sastre Jr. was drunk. This
[00:16:10] accident was in 2024.
[00:16:13] Important topic for us to talk about live with Douglas Dias who brings
[00:16:16] us live information from São Paulo. Hi Douglas, good
[00:16:20] morning.
[00:16:24] Good morning Fabiano, well, the forecast is that the trial will end today. The
[00:16:27] public prosecutor wants the defendant to be sentenced to more than 20 years in
[00:16:31] prison. Yesterday, the jury began to hear the witnesses for the
[00:16:35] prosecution and defense.
[00:16:37] Vinícius Rocha, who was in the car with Fernando Sastre Filho, said that his
[00:16:41] friend had been drinking before the accident and that his girlfriend didn't want him
[00:16:45] to drive. His ex-girlfriend Giovana Pinheiro did not appear
[00:16:48] and the judge ordered her compulsory attendance to
[00:16:52] testify. Fabiana. Thank you Douglas for the live
[00:16:56] information. And pay attention, folks! The National Institute of Meteorology
[00:16:59] warns of the risk of heavy rain in 12
[00:17:03] states. This is for today, you see? The orange alert for storms
[00:17:06] includes. São Paulo, Minas Gerais, Rio de Janeiro,
[00:17:10] Goiás, Mato Grosso and Mato Grosso do Sul. The forecast is
[00:17:14] for up to 100 mm of rain, which is a lot, folks,
[00:17:18] and winds that can reach 100 km/h. Of course,
[00:17:21] our journalism will keep an eye out to update you on the
[00:17:25] weather conditions as well. With this information, I conclude this edition of the
[00:17:29] Record
[00:17:29] News.
[00:17:33] Offered by Bradesco Companies
[00:17:35] and businesses. Open an account for your
[00:17:45] Hi, good morning to you, Record News Rural is on air.
[00:17:49] A research by Embrapa carried out in the interior of São Paulo, shows that
[00:17:52] recovering degraded pastures with adequate
[00:17:55] management, can increase livestock productivity and
[00:17:58] help combat climate change.
[00:18:02] The researchers discovered that the best strategy is
[00:18:06] balance. The research found that it is possible to reconcile
[00:18:09] the increase in animal performance, economy, productivity
[00:18:12] with adequate environmental
[00:18:15] parameters. In addition to improving soil fertility and
[00:18:18] reducing costs, the technique can open the way for producers
[00:18:22] to earn money with carbon credits, without needing to
[00:18:25] deforest new areas. The carbon, in fact, is part of the organic
[00:18:29] matter that is essential for soil fertility, for
[00:18:32] water retention, for biodiversity. So
[00:18:35] what we did at this stage of the project
[00:18:38] was to measure carbon stocks, so we compared from
[00:18:41] 2011 to 2020 and showed that for
[00:18:44] this particular area you are increasing more
[00:18:48] than 2 tons of carbon per hectare
[00:18:51] per year, which is a very expressive value. It shows
[00:18:54] that the management is conciliating well the animal stocking, several
[00:18:57] aspects, and it is bringing this, this, this context
[00:19:01] of you increasing carbon and being able to put this into carbon
[00:19:05] credit projects uh if... this is the desire
[00:19:08] of rural producers, the researchers also developed a
[00:19:11] cheaper method to measure carbon in the soil, with the use of a
[00:19:15] near-infrared equipment, to be able to with a single measurement measure
[00:19:19] simultaneously, in fact you use the traditional method to calibrate this
[00:19:23] technique, but then you simultaneously measure the
[00:19:26] carbon, the bulk density which is already carbon stock and have
[00:19:30] this number, in this result we reached these values of more than 2
[00:19:34] tons of carbon per hectare per year, which gives more than
[00:19:38] 7 tons of CO2 equivalent, which is an avoided
[00:19:42] emission parameter, right? So, it is a result
[00:19:46] of value, it has a
[00:19:49] component of overcoming a scientific challenge. In this system,
[00:19:52] the soil accumulated more carbon than in areas of very
[00:19:56] intensive management. This happens because the grass grows
[00:20:00] better, develops roots and incorporates organic matter into
[00:20:03] the soil, which retains carbon for longer. In this project,
[00:20:07] some production systems were tested, from a
[00:20:10] degraded pasture to a pasture with highly
[00:20:14] intensive management, with irrigation, high amounts of fertilization, but from
[00:20:18] an environmental perspective, conciliating production, carbon
[00:20:21] accumulation, the most efficient system was what we called moderately
[00:20:24] intensive, right? It is nothing more than promoting pasture
[00:20:28] recovery, doing soil analysis, right? Recomposing,
[00:20:32] recomposing fertilizer, doing nitrogen fertilization, so that this
[00:20:34] step is to accumulate, accumulate biomass. Produce
[00:20:38] roots and this system was the one that most provided carbon accumulation in the
[00:20:41] soil, and the researchers emphasize that the result is very
[00:20:45] promising for Brazil. Brazil has approximately
[00:20:48] 160 million hectares. pastures, uh, something
[00:20:52] around 30% of this area presents some degree
[00:20:55] of degradation, pastures of low vigor, which is where you
[00:20:59] can promote pasture recovery, a recovery based on soil
[00:21:03] management, on fertilization, right?
[00:21:06] This will promote an increase in the production of this pasture and an increase in the
[00:21:09] production capacity of this pasture to support animals to produce more
[00:21:13] meat, more milk per daily unit. With the support of the
[00:21:17] Federal Institute of Piauí, the producers of the settlement. with relief
[00:21:20] are investing in the creation of black-legged chickens.
[00:21:24] In addition to receiving training and financial help,
[00:21:27] the settlers will have technical assistance until the end of
[00:21:31] next year. Dark plumage,
[00:21:34] black legs and a value that goes far beyond the
[00:21:38] backyard. In the Bom Sossego settlement in Teresina,
[00:21:41] this free-range bird became a symbol of pride and
[00:21:45] a new beginning for many people. The residents
[00:21:49] adopted a new activity, the breeding of the
[00:21:52] black-legged free-range chicken, which is native
[00:21:55] to Piauí, totally adapted to the heat of the
[00:21:58] semi-arid region and known for its rusticity. It
[00:22:02] hardly requires any expenses with industrialized feed and
[00:22:06] is resistant to diseases, not to mention
[00:22:09] the unique flavor of the meat. Looking at it, you already
[00:22:13] notice that it is harder, much harder, you know?
[00:22:16] It is a small animal, unlike the yellow
[00:22:20] one, but it is much
[00:22:24] harder, much more resistant. To make the breeding successful, the
[00:22:27] breeders participated in a 10-month course
[00:22:31] for technical training, offered by the
[00:22:34] Federal Institute of Piauí, the
[00:22:37] IFPI. The initiative is part of a
[00:22:41] large project in partnership with Banco do
[00:22:44] Nordeste, which guarantees financing lines of
[00:22:47] up to R$ 35,000.
[00:22:50] per producer and the Ministry of Development and
[00:22:53] Social Assistance, Family and Fight against Hunger,
[00:22:57] which benefits more than 1,500 family
[00:23:01] farmers registered in the single CAD, and already
[00:23:04] reaches several municipalities in Piauí. The
[00:23:08] objective is to transform the black chicken into a
[00:23:11] profitable business and consolidate the breed
[00:23:15] as a symbol of Piauí cuisine. From the training
[00:23:18] that the producers received and
[00:23:21] also from the knowledge regarding these breeds and especially the black-legged
[00:23:25] breed that was heavily worked on during the course, they can
[00:23:29] produce more efficiently
[00:23:32] and this preservation is not by chance. In October
[00:23:36] 2021, state law
[00:23:39] 7,615 formalized the black-legged
[00:23:43] chicken as a historical, cultural and
[00:23:47] genetic heritage of the state of Piauí, a
[00:23:50] cement that helps to protect the breed and
[00:23:53] open doors in the market for small
[00:23:56] producers. It was all about the theoretical part of how to really raise chickens
[00:24:00] in a commercial production scale. They
[00:24:04] also promised the cooperative that all
[00:24:07] production is absorbed by the cooperative. It's a pilot project here
[00:24:11] of ours, it was the first one being implemented here in our community, the other
[00:24:15] communities came here to take the course, but the first projects being
[00:24:19] done are these here. In addition to the investment we
[00:24:22] got from the bank, they showed us how to invest, we
[00:24:26] raise chickens, but we raise them in a rustic
[00:24:29] way, right? And with the project, they gave us all the instructions on
[00:24:33] how to raise them and have success, because when we raise them
[00:24:36] alone, sometimes something or other comes along and we don't know how
[00:24:39] to fight against what comes by disease, some things
[00:24:43] like that, and with the course, no, the course gave them all the
[00:24:46] instructions on how to fight against what appeared. So
[00:24:50] you can have
[00:24:50] success.
[00:24:58] Negotiations for paddy rice are still slow, we explain to
[00:25:02] you. In the domestic market, rice
[00:25:06] prices remain stable, this is because due to low demand from
[00:25:09] industries that are supplied and due to the weakening of
[00:25:13] exports, rice businesses in Rio Grande do Sul remain
[00:25:16] sporadic. For companies, the difficulty remains
[00:25:20] to pass on the costs of raw material to processed
[00:25:22] rice, which has led some companies to reduce
[00:25:26] purchases or temporarily withdraw from the market in
[00:25:29] recent days. According to Cepia, the demand for rice for
[00:25:33] export decreased after excessive purchases made by the
[00:25:37] foreign market in previous weeks. The fall of the
[00:25:40] dollar reinforced this movement, by reducing the attractiveness of
[00:25:44] shipments. On the selling side, producers are also still reluctant
[00:25:48] to negotiate and the... occur mainly to cover
[00:25:51] new crop expenses, since attention is focused on
[00:25:55] planting. After the break, you will know why the
[00:25:59] bell pepper crop thrives well in the Federal
[00:26:03] District. Record News Rural returns in
[00:26:04] moments.
[00:26:10] The new season of Innovation in Business is on
[00:26:13] air. Stories, strategies and trends that
[00:26:17] impact the future of companies, businesses
[00:26:20] and markets. With new segments and conversations that
[00:26:24] help you understand the decisions that
[00:26:27] move the business world from Monday to Friday at
[00:26:30] 8:15 AM. Watch and start your
[00:26:34] dia um passo à
[00:26:35] ahead.
[00:26:45] Brazilian small businesses are increasingly connected and
[00:26:48] oriented to use data in day-to-day management. This is what a
[00:26:52] Sebrae survey indicates, which registered a 10% growth in the
[00:26:55] last 2 years, jumping from 35 points in
[00:26:58] 2024 to 39 points in 2026. The
[00:27:02] study. a significant drop in the proportion of companies with
[00:27:05] low digital maturity, the group of ventures
[00:27:08] considered beginners plummeted from 17% in
[00:27:12] 2024 to just 2% in 2026.
[00:27:15] On the other hand, the share of digital leaders almost doubled in the
[00:27:19] period, rising from 5% to 9% of
[00:27:22] companies in Brazil. And these data show that
[00:27:25] digitalization stopped being a differential for
[00:27:28] a few, it became a survival requirement for most.
[00:27:44] of small businesses and coffee is the face of Brazil
[00:27:47] handicrafts are the face of Brazil açaí is the
[00:27:51] face of Brazil buying small is the face of Brazil
[00:27:54] jewelry is the face of Brazil caramel is the
[00:27:58] face of Brazil who has a lot is the face of
[00:28:01] Brazil Small is the face of Brazil, small businesses
[00:28:05] are the face of Brazil, buy from small is the face of Brazil.
[00:30:15] considered ideal for growing bell peppers, the sun and
[00:30:19] low humidity are favorable to the crop, the use of
[00:30:22] fertigation ensures good plant
[00:30:25] development.
[00:30:28] Here the green takes over the crop. It's bell pepper.
[00:30:32] that grows among the leaves and requires constant care
[00:30:36] until it reaches the ideal point for harvest. Here in the rural
[00:30:39] nucleus of Pipiripal, in Planaltina, Manuel plants the
[00:30:43] Monalisa variety which has good resistance, isn't
[00:30:47] that right, Manuel? And it also has a larger size, a standard
[00:30:50] size. You've been planting here for over 30 years, why did you
[00:30:54] decide to plant bell peppers? Because bell pepper at this time, it's a good
[00:30:58] time to plant, especially this variety because of the
[00:31:01] climate, right? It's a very good variety, because there are other varieties, but this is one
[00:31:05] of the best.