Original Broadcaster Captioning (Enhanced). Treat it as a searchable index of what was broadcast, not a quotation record.
00:00:00IN THE PUBLIC EYE AND BE
00:00:02RECOGNIZED FOR THEIR
00:00:05BACKGROUNDS, THEIR CONTRIBUTIONS, THE FACT THAT THEY ARE THE ONLY PERSON
00:00:10ARGUABLY IN THE WHITE HOUSE THAT AT THE END OF THE DAY TRULY
00:00:14CARES ABOUT THEIR HUSBAND'S SUCCESS.
00:00:17THE PRESENT SUCCESS, AS YOU
00:00:19MENTIONED, REBECCA, EVEN THOUGH
00:00:21WE CAN TAKE ISSUE WITH WHAT EDITH WILSON DID, KNOWING THAT
00:00:24THE COUNTRY WAS AT RISK, SHE WAS CARING ABOUT HIM.
00:00:28SO I THINK IN LONG, YOU KNOW, A
00:00:30SHORT ANSWER TO THE QUESTION, OF
00:00:32COURSE, THEY'RE CONSCIOUS OF WHO'S BEEN THERE BEFORE. THEY ARE CARETAKERS OF THE PLACE
00:00:36THAT THEIR PREDECESSORS HAVE HAD THE PRIVILEGE OF BEING
00:00:40CUSTODIANS AS AS WELL. AND THEY JUST WANT TO BE
00:00:45REMEMBERED FOR WHO THEY ARE. THANK YOU. THANK YOU, ANITA.
00:00:47C-SPAN'S AMERICA 250 PROGRAMING IS BROUGHT TO YOU BY THE CABLE,
00:00:51SATELLITE AND STREAMING
00:00:54COMPANIES THAT PROVIDE C-SPAN AS A PUBLIC SERVICE.
00:00:58WELL, GOOD AFTERNOON, EVERYONE. WE'VE HAD AN EMERGING DAY OF
00:01:01FIRST LADIES AND ONE MORE PANEL TO GO, BUT IT'S A REALLY GREAT ONE.
00:01:04SO I'M DELIGHTED TO BE HERE WITH THIS GROUP OF PANELS RATHER THAN
00:01:09ME DOING THE INTRODUCTIONS. I THOUGHT IT WOULD BE REALLY
00:01:12MUCH MORE ENGAGING FOR EACH OF THEM TO TELL YOU ABOUT THEIR
00:01:16WORK AND HOW THEY GOT INTO IT. SO LET'S BEGIN.
00:01:18WE'VE GOT PEOPLE WHO HAVE
00:01:20CREATED THEIR OWN BRANDS IN THE
00:01:22FIRST LADY'S MAN AND HISTORY MOM.
00:01:25SO THIS IS A GROUP OF PEOPLE, WITH THE EXCEPTION OF TAMMY, WHO
00:01:27IS AN ACADEMIC AND TEACHING STUDENTS. WE HAVE PUBLIC HISTORIANS WHO
00:01:31ARE PRESENTING DIRECTLY TO THE
00:01:35AMERICAN PUBLIC OUT THERE IN VERY INNOVATIVE TECHNOLOGICAL WAYS.
00:01:38SO WE'RE GOING TO LEARN HOW THEY DO THAT AND HOW THEY GOT INTO IT. TAKE IT AWAY.
00:01:43HI, MY NAME IS LIBBY MCNAMEE AND I AM A RECOVERING LAWYER.
00:01:48AND I LAUNCHED INTO WRITING
00:01:51BOOKS, WRITING MY FIRST BOOK.
00:01:52IT'S ACTUALLY ABOUT A ANCESTOR
00:01:56OF EDITH BOLLING WILSON AND THE
00:01:58BUSH FAMILY AND AS I WAS FINISHING UP THAT BOOK, MY
00:02:02FRIEND JADA AND I WERE WE'RE
00:02:06MAKING PLANS. WE HAVE A BIRTHDAY A DAY APART. AND SHE SAID, HEY, WOULD YOU
00:02:10LIKE TO GO TO THIS LECTURE ON DOLLEY MADISON OR, YOU KNOW, FOR
00:02:14OUR BIRTHDAYS? AND I WAS THINKING, NO, DOLLEY
00:02:16MADISON, THE WORTHY 1812. WHAT A SNOOZER.
00:02:19BUT IT WAS HER BIRTHDAY. SO I SAID, OKAY, I'LL GO.
00:02:23AND IT WAS WE WERE ONLY HALFWAY
00:02:25THROUGH THE LECTURE AND I KNEW THIS IS MY NEXT BOOK.
00:02:28AND I WAS ON FIRE. SO THAT'S HOW I GOT INTERESTED
00:02:30IN DOLLY MADISON. AND I LIKE TO SAY THAT I SPENT
00:02:34COVID WITH DOLLY AND THERE'S NO BETTER COMPANY THAN THAT.
00:02:38THE SPENDING THING, A PANDEMIC, DOLLY MISSING.
00:02:42SO AND I HAVE SINCE WRITTEN ANOTHER BOOK.
00:02:45IT'S CALLED THE UNION SPY MASTERS, ABOUT A WOMAN NAMED
00:02:48ELIZABETH VAN LOO WHO RAN A
00:02:50UNION SPY RING AND SEE A LOT OF
00:02:52DEALINGS WITH THE CONFEDERATE AND FIRST LADY AS WELL.
00:02:57SO NOW NOW I'M ALL IN FOR THE
00:03:00FIRST LADY'S JAYDA.
00:03:02YES, I'M JAYDA JUSTICE AND I'M A
00:03:05FORMER LEGISLATIVE DIRECTOR ON THE HILL. AND WHEN WE MOVED TO RICHMOND,
00:03:09WE WERE HAVING A FAMILY. I'M DRAGGING MY KIDS AROUND TO ALL THE BATTLEFIELDS AND ALL THE
00:03:12MUSEUMS IN RICHMOND AND IN VIRGINIA. AND I HAD FRIENDS JUST ASKED ME
00:03:16LIKE, HOW DO YOU FIND OUT ABOUT ALL OF THESE HISTORICAL SITES
00:03:19AND HOW DO YOU GET YOUR KIDS TO GO WITH YOU TO THE. SO I STARTED MY BLOG CALLED THE
00:03:23HISTORY MOM TO ENCOURAGE
00:03:26FAMILIES OF AND OF ALL AGES TO VISIT HISTORICAL SITES ALL
00:03:30AROUND THE WORLD. FOCUS ON US AND EUROPE WITH SOME
00:03:33IN ASIA. AND I VISIT SITES AND I
00:03:36RECOMMEND BOOKS TO READ BEFORE YOU GO OR AFTER YOU VISIT. SO YOU CAN REALLY GET THAT
00:03:41ENHANCED VIEW OF HISTORY. AND I THINK THERE'S NOTHING
00:03:43BETTER THAN WALKING IN HISTORY. AND I THINK FOR KIDS, HISTORY
00:03:47COMES ALIVE WHEN THEY'RE ABLE TO WALK ON THE SAME FLOORBOARD AS A
00:03:50PRESIDENT GROWING UP OR, YOU KNOW, SOME SOMEONE SOME REVERED
00:03:54HISTORICAL FIGURE THEY CAN THINK ABOUT WHO CAN CAN RISE TO THAT LEVEL.
00:03:57SO THAT'S MY PASSION, IS TO BRING HISTORY TO LIFE OR FOLKS.
00:04:00AND I'M ALSO A WRITER ON MY
00:04:03BLOG, BUT ALSO I READ ABOUT THE FIRST LADIES ON MY BLOG
00:04:06BEGINNING IN JANUARY 2023, I STARTED A NEW BLOG SERIES EVERY
00:04:11MONTH WHERE IT'S CALLED LOOKING AT THEIR HISTORY FIRST LADIES.
00:04:13SO I'VE READ MANY OF THE BOOKS THAT WERE OVER HERE FOR MY MY
00:04:17PROJECT, BECAUSE EACH MONTH I FOCUS ON A DIFFERENT FIRST LADY, BEGINNING WITH MARTHA WASHINGTON.
00:04:21AND ACTUALLY, THIS IS MY LAST MONTH OF IT. I'M ENDING IT WITH BARBARA BUSH THIS MONTH.
00:04:25SO I'M VERY EXCITED. I'LL BE SAD TO LOSE MY TIME WITH
00:04:28THE LADIES, BUT NEVER FEAR.
00:04:29I'M STILL GOING TO BE FOCUSING ON FIRST LADIES.
00:04:33AND ACTUALLY, I WAS SO INSPIRED BY ONE OF THE LADIES THAT I READ
00:04:36ABOUT THAT I'VE WRITTEN A HISTORICAL FICTION NOVEL ABOUT
00:04:39LOUISA, CATHERINE ADAMS, BECAUSE HER LIFE WAS JUST SO EXTRAORDINARY.
00:04:43AS I HOPE YOU'LL HEAR LATER, I HOPE YOU'LL AGREE. AND SO I'M RIGHT NOW ACTIVELY
00:04:46PURSUING PUBLICATION FOR THAT. I THINK MANY OF THE PEOPLE IN
00:04:51THIS ROOM KNOW THAT ANDY AND I HAVE A PROFESSIONAL RELATIONSHIP
00:04:54ALL CENTERED AROUND FIRST LADIES. BUT TELL THIS GROUP AND OUR
00:04:57C-SPAN AUDIENCE AND OUR STREAMING AUDIENCE HOW IT ALL GOT STARTED. SURE.
00:05:01MY NAME IS ANDREW OKE AND I'M THE FIRST LADY'S MAN.
00:05:04I'M ALSO RECOVERING AS YOU ARE RECOVERING FROM A LAWYER.
00:05:08I'M A RECOVERING 24 HOUR NEWS PRODUCER OF WHICH I WILL
00:05:11PROBABLY NEVER RECOVER. BUT IT PUT ME IN THE RIGHT PLACE
00:05:15TO JOIN SUSAN AND EXECUTIVE PRODUCER MARC FARKAS AND AN
00:05:19INCREDIBLE TEAM AT C-SPAN AND
00:05:21ANITA MCBRIDE AND THE WHITE HOUSE HISTORICAL ASSOCIATION
00:05:24THAT CREATED THE SERIES FIRST
00:05:27LADY'S INFLUENCE AND IMAGE. MY SPECIFIC JOB FOR THAT WAS THE
00:05:31SERIES PRODUCER THAT TRAVELED TO EVERY HOME LIBRARY, CHURCH,
00:05:33SCHOOL, BIRTHPLACE, CEMETERY,
00:05:36ATTIC, VAULT, TRAIN STATION,
00:05:39TRAIN TRACKS, EVEN FOR EVERYONE. FIRST LADY MARTHA WASHINGTON TO
00:05:43THEN MICHELLE OBAMA.
00:05:45MY RESEARCH CONTINUES AT EACH OF
00:05:49THESE LOCATIONS. YES, PEOPLE EITHER RUN TOWARDS A
00:05:51CAMERA OR THEY RUN AWAY.
00:05:53I RUN TOWARDS NO SURPRISE THERE. BUT THE PEOPLE THAT DID COME UP
00:05:56TO ME AT EVERY LOCATION. WHAT DO YOU DO? WHAT ARE YOU FILMING?
00:06:00WHAT SHOW? I SAID, WELL, IT'S A SHOW ON FIRST LADIES.
00:06:03I REMEMBER SPECIFICALLY AT MONTICELLO BEING RIGHT OUT ON
00:06:07THE PATIO THERE. WELL, WHAT FIRST LADY, I MEAN,
00:06:11CLEARLY, MARTHA JEFFERSON, MARTHA, PATSY, JEFFERSON RANDOLPH.
00:06:15BUT ALL OF THEM. WELL, WHAT DO YOU MEAN ALL OF THEM? WHICH. NO, NO, ALL OF THEM.
00:06:19MARTHA WASHINGTON AND THROUGH
00:06:20MICHELLE OBAMA, NO ONE HAD THE GUMPTION OR THE AUDACITY TO TRY
00:06:25THAT BEFORE OR SINCE. WE HAD A GOVERNMENT SHUTDOWN.
00:06:28IN THE MIDDLE OF THAT IN OCTOBER OF 2013, THE LONGEST UNTIL
00:06:32UNFORTUNATELY RECENTLY AND NOT A RECORD THAT YOU WANT TO BEAT.
00:06:35BUT WE HAD TO SHUT DOWN AND WE WEREN'T ABLE TO SPEAK TO ANYONE AT ANY OF THESE LOCATIONS.
00:06:39IT WAS BREAKNECK SPEED. I WAS IN PLAINS, GEORGIA FILMING.
00:06:41I JUST COMPLETED FILMING THE SEGMENTS THAT WOULD GO INTO THE
00:06:45ROSALYNN CARTER SHOW. AND I WATCHED UPSTAIRS IN MY
00:06:48ROOM THE PAT NIXON SHOW LIVE.
00:06:50THERE WAS NO WIGGLE ROOM. IT SHOULDN'T HAVE BEEN ABLE TO BE DONE.
00:06:54MARK FARKAS AND I LAUGH ABOUT IT TODAY. RECENTLY, IN AN INTERVIEW WITH
00:06:58EAST WING MAGAZINE. DID WE REALLY DO THAT?
00:07:00WAS IT WAS IT ABLE TO BE DONE? AND IT HAPPENED IN SUCH A FLASH.
00:07:03BUT AT THE END, EVERYONE WANTED TO HEAR MORE. THERE'S THERE'S TRUTH TO WHAT
00:07:08LANDS ON THE EDIT ROOM FLOOR.
00:07:10THERE'S HOURS OF FOOTAGE AND INFORMATION AND I'VE PUT THOSE
00:07:13INTO MY SPEECHES AND PUT THOSE INTO MY BOOKS AND IT ALLOWS ME
00:07:16TO BE HERE. SO THANK YOU TO C-SPAN.
00:07:20THANK YOU, THE WHITE HOUSE HISTORICAL ASSOCIATION. THANK YOU TO EVERYONE IN THIS
00:07:24ROOM WHO CONTINUES THIS TYPE OF RESEARCH IN THIS TYPE OF EDUCATION.
00:07:27NOW I GET TO SIT ON THE BOARD OF DIRECTORS FOR A NATIONAL FIRST
00:07:30LADIES DAY COMMISSION. I'M A LIFETIME MEMBER OF FLAIR
00:07:34AND I'M HERE SPEAKING TO EVERYONE TODAY TO THESE FIRST LADIES.
00:07:38MADE ME THE FIRST LADY'S MAN.
00:07:41YOU KNOW, FROM JOB NUMBER ONE. I GREW UP IN ROCKVILLE, RIGHT
00:07:44OUTSIDE OF D.C., THE SMITHSONIAN WAS OUR PLAYGROUND.
00:07:47IT'S WHERE WE TOOK RELATIVES. IF I TOUCH THE MOON ROCK ONE MORE TIME, I WAS GOING TO DIE.
00:07:51NOW I CAN'T WAIT TO GET BACK INTO THESE MUSEUMS.
00:07:53YOU KNOW, AS AN ADULT, NOT A
00:07:55KNUCKLEHEAD KID, BUT FROM THE
00:07:58FIRST TRIP THROUGH VIRGINIA, I
00:08:00SAW THINGS AND I WAS TAUGHT ABOUT WOMEN.
00:08:02THESE WOMEN, IN A WAY THAT I HAD NEVER BEEN TAUGHT ABOUT IN A
00:08:06GOOD SCHOOL SYSTEM WITH A MOTHER WHO WAS A SCHOOLTEACHER, A
00:08:08FATHER WHO WAS A CIVIL WAR BUFF. SO I OH, C-SPAN, THE WHITE
00:08:12HOUSE, HISTORICAL ASSOCIATION, A GREAT DEBT OF GRATITUDE, BUT
00:08:15MORE SO THE FIRST LADIES WHO MADE ME THE FIRST LADY'S MAN.
00:08:18WHY AM I THINKING CURB YOUR
00:08:22ENTHUSIASM.
00:08:27WE WE LOVE HOW MUCH YOU LOVE THE SUBJECT MATTER.
00:08:29TAMMY VIGIL AT BOSTON UNIVERSITY ENGAGES HER STUDENTS IN
00:08:33UNDERSTANDING THE CONTRIBUTION AND SOME FIRST LADIES.
00:08:37TELL US ABOUT YOUR WORK THERE. SURE. FIRST OF ALL, THIS PANEL IS
00:08:40MAKING ME THINK I NEED TO COME UP WITH A CATCHY NAME WITH
00:08:43PROFESSOR V IS ABOUT AS CLOSE AS IT EVER COMES.
00:08:46AND I GUESS THAT DOESN'T REALLY QUITE GET IT IN THE SAME WAY WE,
00:08:49YOU KNOW, SO THANK YOU.
00:08:51I'M AN ASSOCIATE PROFESSOR OF COMMUNICATION AT BOSTON
00:08:55UNIVERSITY, AND I CAME TO THE STUDY OF FIRST LADIES THROUGH A
00:08:59KIND OF WINDING ROAD, STARTED WHEN I WENT TO THE UNIVERSITY OF
00:09:03KANSAS AS A GRADUATE STUDENT. AND I WAS ASKED TO BE A RESEARCH
00:09:08ASSISTANT BY THE FLOWER PRESIDENT.
00:09:10NOT AT THAT TIME, BUT NOW DIANA
00:09:12KARLAN AND SO SHE GOT ME EXCITED
00:09:14AND INTERESTED IN STUDYING POLITICAL CAMPAIGNS AND
00:09:18POLITICAL CAMPAIGNING WHEN WE WERE DOING THE DEBATE.
00:09:23WATCH 1990S SIX PROJECT. AND FROM THERE ON I SORT OF BEEN
00:09:26BOUNCING AROUND STUDYING LOTS OF DIFFERENT KINDS OF CAMPAIGN
00:09:29THINGS AND WHEN I WAS WORKING ON MY FIRST SOLO AUTHORED BOOK
00:09:33ABOUT THE NATIONAL NOMINATING CONVENTIONS AND THE SPEECHES
00:09:36THAT ARE GIVEN THERE, I DID A CHAPTER ON THE SPOUSES SPEECH.
00:09:40THE FIRST LADY'S AND ALSO THE
00:09:43SPOUSES OF THE ALSO RANS, WHICH PEOPLE DON'T ALWAYS REMEMBER, BUT THEY ARE SUPER FASCINATING
00:09:47AS WELL. AND AND I REALIZED THERE'S THERE
00:09:50WAS NOT A LOT OF RESEARCH ABOUT
00:09:53HOW THE SPOUSES OF THE NOMINEES AND THE SPOUSES OF THE
00:09:55CANDIDATES, WHICH ALSO INCLUDED SITTING FIRST LADIES DURING
00:09:58REELECTION CAMPAIGN WINS. AND SO THAT LED ME TO MY SECOND
00:10:02BOOK, WHICH WAS ALL ABOUT THE
00:10:04WOMEN, THE THE FEMALES ACTUALLY,
00:10:08I CAN'T SAY THAT EITHER. THE SPOUSES OF THE NOMINEES, BECAUSE IT DID INCLUDE 2016.
00:10:12SO THERE WAS THE MALE SPOUSE IN THERE AS WELL.
00:10:15AND SO FROM THERE ON, I STARTED JUST WRITING MORE AND MORE,
00:10:19GETTING DEEPER AND DEEPER INTO THIS FASCINATION WITH FIRST LADIES.
00:10:22I WROTE A BOOK CALLED MELANIA AND MICHELLE FIRST LADIES IN A
00:10:25NEW ERA, AND NOW, FOR SOME
00:10:29REASON, I WRITE ALL KINDS OF DIFFERENT CHAPTERS ABOUT MELANIA
00:10:32TRUMP AND OTHER FIRST LADY.
00:10:34SO I BRING THE INFORMATION INTO
00:10:38THE CLASSROOM IN MY POLITICAL CAMPAIGNS CLASS AND TRY TO
00:10:42INFECT THE STUDENTS WITH THE NEED TO KNOW MORE.
00:10:45SO THANK YOU AT EVERY ONE OF THE BREAKS.
00:10:47I THINK I'VE COMMENTED TO SOMEONE THAT THIS CONFERENCE HAS
00:10:51BEEN EXTRAORDINARY. THE FACT THAT SO MANY OF YOU ARE
00:10:53SUBJECT MATTER EXPERTS AND THE
00:10:55LEVEL OF QUESTIONING HAS BEEN SO
00:10:57DEEP AND INTERESTING AS A RESULT OF THAT.
00:11:00IT'S ONE BIG ROOM OF CONGRESS, AND YOU ALL KNOW ME AND MY
00:11:04ORIENTATION ABOUT GETTING PEOPLE INVOLVED. SO PREPARE YOURSELVES.
00:11:07I HAVE QUESTIONS, BUT I.
00:11:09I LIKE TO USE THEM RARELY BECAUSE FOR THIS SESSION, WE
00:11:12REALLY WANT TO WRAP UP BY HEARING WITH YOU ESTABLISHED A LOT OF THEMES.
00:11:16AND NOW WE HAVE A DIFFERENT GROUP OF FIRST LADIES TO APPLY THEM TO.
00:11:19AND I ALSO WOULD REALLY LIKE TO INVITE THE FOLKS WHO ARE
00:11:22WATCHING ON OUR STREAMING SERVICE. I'VE GOT MY PHONE HERE. I CAN READ YOUR QUESTIONS AS
00:11:26THEY COME IN. SO THIS IS YOUR LAST OPPORTUNITY
00:11:28TO GET THAT QUESTION OUT TODAY. AS YOU'VE BEEN LISTENING TO ALL THIS, OUR PANELISTS HAVE
00:11:32ASSEMBLED THEMSELVES IN CHRONOLOGICAL ORDER OF THEIR FIRST LADIES.
00:11:36SO WE'RE GOING TO BEGIN WITH LIBBY AND DOLLEY MADISON. THANK YOU SO MUCH.
00:11:40AND I HAVE SOME SLIDES IF
00:11:42THEY'RE AVAILABLE.
00:11:45SEE WHEN DOLLEY JAMES MADISON
00:11:49MOVED TO WASHINGTON AND CITY,
00:11:51THIS IS WHAT IT LOOKS LIKE OVER HERE, WHAT HAVE YOU.
00:11:54YOU COULD SEE ALL THE WAY FROM THE PRESIDENT'S HOUSE, ALL THE
00:11:57WAY TO THE POTOMAC RIVER. AND THERE ISN'T A CAR IN SIGHT.
00:12:01IMAGINE THAT. SO IT REALLY WAS PRETTY BLEAK.
00:12:04WASHINGTON CITY WAS WHAT THEY
00:12:07CALLED STREETS WITH NO BUILDINGS
00:12:10AND BUILDINGS WITH NO STREETS. SO WHEN DOLLEY AND JAMES MOVED
00:12:14TO WASHINGTON CITY, THEIR ADDRESS WAS SIX BUILDINGS BECAUSE THEY LIVED WHERE THERE
00:12:18WERE SIX BUILDINGS TO GO.
00:12:20SO THIS IS WHAT DOLLEY WAS DEALING WITH.
00:12:23AND THERE WERE REALLY NO NO BUILDINGS FOR ANY OF THESE
00:12:27CONGRESSMEN TO LIVE WITH. SO NONE OF THEM COULD COULD BRING THEIR FAMILIES.
00:12:31SO THEY ALL LIVED IN THESE BOARDING HOUSES AND WITH THEIR
00:12:34ROOMMATE. AND THE ONLY WAY TO ESCAPE THE
00:12:38ESCAPE, YOUR ROOMMATE WAS PROBABLY TO GO TO THE OUTHOUSE.
00:12:41SO RIGHT AWAY, DOLLEY ENDED UP
00:12:43BECOMING A HOSTESS QUITE OFTEN
00:12:45FOR PRESIDENT JEFFERSON AND WHEN
00:12:47MADISON RAN FOR OFFICE AND ONE
00:12:50HIS OPPONENT, CHARLES PINCKNEY,
00:12:52SAID, I LOST TO MR. MRS. ADAMS. MR. MRS.
00:12:56MADISON, I WOULD HAVE STOOD A BETTER CHANCE HAD I RUN AGAINST
00:12:58MR. MADISON ALONE BECAUSE DOLLEY
00:13:01WAS SO INCREDIBLY POPULAR AND
00:13:05SHE CAME INTO THE PRESIDENT'S
00:13:08HOUSE AND FACED A VERY DAUNTING
00:13:11SITUATION WHERE THE COUNTRY WAS EXTREMELY DIVIDED.
00:13:15AND MOST PEOPLE DON'T REALIZE THAT HOW DIVIDED THE FEDERALISTS
00:13:18WERE FROM THE DEMOCRATIC REPUBLICANS AT THAT POINT.
00:13:21AND DOLLEY WAS DETERMINED TO FIND A SOLUTION.
00:13:25NEXT SLIDE, PLEASE.
00:13:27SO SHE BASICALLY FORCED HENRY
00:13:30CLAY AND CONGRESS TO GIVE HER
00:13:32MONEY TO REDECORATE THE FRONT
00:13:35ROOMS OF THE PRESIDENT'S HOUSE, WHICH BASICALLY HAD NEVER BEEN
00:13:38DECORATED THERE. ADAMS LIVED THERE FOR ONLY THREE MONTHS AT THE END OF HIS
00:13:43PRESIDENCY, JEFFERSON NEVER ENTERTAINED.
00:13:45HE HAD THE ENTIRE HOUSE
00:13:47DECORATED WITH ARTIFACTS FROM
00:13:50THE LEWIS AND CLARK EXPEDITION. THOSE WERE GONE.
00:13:52SO IT BASICALLY THE ONLY THING THAT WAS LEFT IN THE WHITE HOUSE
00:13:56OF ANY VALUE WAS THE PORTRAIT OF
00:13:58GENERAL WASHINGTON, THE LIFE SIZE PORTRAIT.
00:14:02SO DOLLEY CALLS IN HENRY CLAY
00:14:06AND AND THE THIRD RANKING
00:14:09MEMBERS OF CONGRESS AND BASICALLY SHAMED THEM INTO
00:14:13GIVING HER MONEY SO THAT SHE CAN DECORATE THE PRESIDENT'S HOUSE.
00:14:17AND SHE COMES IN UNDER BUDGET
00:14:19WITH THIS LOVELY, LOVELY SETTING
00:14:22WHERE ABIGAIL ADAMS SAID ONCE
00:14:24HUNG HER LAUNDRY OUT TO DRY AND
00:14:28SHE INVITED EVERYONE AND AT FIRST THE FEDERALISTS WHO HATED
00:14:32JAMES MADISON WANTED NOTHING TO DO WITH IT.
00:14:34AND THEN THEY REALIZED FREE
00:14:38FOOD, FREE DRINK AND I CAN GET OUT OF MY BOARDING HOUSE AND
00:14:42AWAY FROM MY ROOMMATE. SO EVERY BUDDY CAME.
00:14:44EVERYONE IN WASHINGTON CITY CAME
00:14:46BECAUSE THERE WAS NOTHING ELSE
00:14:48TO DO AND THERE WAS ALCOHOL AND THERE WAS A BAN.
00:14:52AND SHE ALWAYS SAID, IF YOU TREAT PEOPLE WELL, THEY WILL BEHAVE WELL.
00:14:56SO THIS WAS A HUGE RISK BECAUSE
00:14:58THIS WAS THE TIME OF DUELS AND
00:15:01ALREADY THE BRITISH AND AND THE
00:15:03FRENCH DIDN'T TAKE US SERIOUSLY. YOU KNOW, THEY HAD BUCKINGHAM
00:15:07PALACE AND THEY HAD BACI AND WE
00:15:09HAD THIS PATHETIC BUILDING THAT REALLY WASN'T EVEN COMPLETE. IT.
00:15:13SO SHE DECIDED THAT SHE WOULD
00:15:16CREATE WHAT WAS CALLED A CHARM
00:15:18OFFENSIVE AND CREATE A SENSE OF
00:15:21AMERICAN IDENTITY.
00:15:23SO WHAT WHAT I HAD TO DO TO WRAP
00:15:27MY HEAD AROUND THIS IS REALIZING THAT GEORGE WASHINGTON AND THEIR
00:15:31ONLY BEEN INAUGURATED 20 YEARS EARLIER.
00:15:33SO LET'S SAY THAT OUR COUNTRY
00:15:36BEGAN IN 2006, THAT WOULD HAVE BEEN GEORGE W BUSH'S SECOND
00:15:40TERM, AND THAT'S WHEN OUR COUNTRY BEGAN.
00:15:44SO IT WAS SO NEW, SO FRESH.
00:15:47WE HAD WON THE CONTEST, BUT WE DIDN'T REALLY KNOW WHAT TO DO
00:15:51WITH THE PRIZE. SO SHE STARTED ESTABLISHING ALL
00:15:54THESE TRADITIONS AND HER FIRST WAS THESE SHE CALLED THEM DOLLEY
00:15:59MADISON TO WEDNESDAY NIGHTS. AND WE TALKED ABOUT THE PRESS
00:16:01EARLIER, THE PRESS, HER FRIEND
00:16:05WAS VERY CONVENIENTLY MARGARET
00:16:07BAYARD SMITH WAS RUNNING THE
00:16:10NATIONAL INTELLIGENCE OR WHO WAS
00:16:12HER FRIEND, ADVERTISED THE
00:16:15EVENTS AND EVERYONE WAS THERE.
00:16:17AND EVERY EVERY WEEK MORE AND MORE PEOPLE WOULD COME IN TO THE
00:16:19POINT WHERE EVERYONE WOULD SQUEEZE IN AND THEN EVERYONE
00:16:23JUST STARTED TO CALL THEM SQUEEZES OR JAMS AND WHAT WAS
00:16:27NOVEL IS THAT THE WOMEN WERE INVITED.
00:16:29THE CHAUFFEURS WERE INVITED, YOU KNOW, THE COACHMEN, NO MATTER
00:16:33WHO YOU WERE, YOU WERE INVITED
00:16:35TO COME IN AND BECAUSE IT WAS THE PEOPLE'S HOUSE AND IT
00:16:40BELONGED TO EVERYONE. AND THAT WAS LIKE A HUGE MIND
00:16:43BLOWING CONCEPT IN THIS AGE OF
00:16:46OF, YOU KNOW, OF DEMOCRACY BEING
00:16:51SUCH A NEW THING. AND PEOPLE WERE ONLY USED TO ROYALTY.
00:16:53SO PEOPLE CALLED HER QUEEN DOLLY, BUT SHE DIDN'T WANT TO BE QUEEN DOLLY.
00:16:57THAT'S WHY SHE STARTED WEARING PEARLS. SO SHE'S THE ONE THAT STARTED
00:17:00THE WHOLE AMERICAN PHENOMENON. AND SO SHE WAS JUST A MASTERMIND, A SYMBOL ISM AND OF
00:17:06KINDNESS. SHE WAS BROUGHT UP AS A QUAKER
00:17:08AND SHE WAS AND BASICALLY
00:17:11REMOVED FROM THE SOCIETY OF FRIENDS. THEY DIDN'T WANT TO BE HER
00:17:14FRIEND ANYMORE AFTER SHE MARRIED A NON QUAKER.
00:17:17BUT THAT KINDNESS THAT WAS
00:17:19EMBEDDED, EMBEDDED IN HER AS A
00:17:22CHILD THAT THEY BELIEVED THAT
00:17:24EVERY PERSON HAS AN INNER LIGHT.
00:17:27AND WHEN I WAS WRITING THE NOVEL
00:17:29ABOUT HER, I AND PEOPLE WOULD
00:17:31COME TO THESE SQUEEZES AND THEY WOULD SAY NASTY THINGS ABOUT HER
00:17:35AND NASTY THINGS ABOUT HER HUSBAND. AND SHE WOULD ALWAYS RISE ABOVE
00:17:39AND IT REALLY, YOU KNOW, I TRIED
00:17:41TO MAKE A JOKE ABOUT, YOU KNOW, I'M REALLY TRYING TO FIND THIS
00:17:45PERSON'S INNER LIGHT. I'M TRYING HERE. BUT I DON'T SEE IT.
00:17:48BUT SHE WOULD BASICALLY KILL
00:17:50THEM WITH KINDNESS.
00:17:52AND THAT'S HOW SHE DEALT WITH
00:17:55THE THE OPPOSING PARTY OF HER HUSBAND.
00:17:58SHE WOULD HAVE THESE DOVE PARTIES AND SHE WOULD INVITE ALL
00:18:02THESE SPOUSES OVER AND SHE WOULD GIVE THEM GOOD FOOD AND GIVE
00:18:05THEM GOOD DRINK AND PUT THEM IN A GOOD MOOD.
00:18:08AND THEN SHE'D EXPLAIN HER HUSBAND'S POLICIES AND WHY HE
00:18:12BELIEVED WHAT HE DID. AND THEN IN HOPES THAT THEY WOULD GO HOME AND TELL THEIR
00:18:16HUSBANDS AND CONVINCE THEM TO COME ON OVER TO MADISON SIDE.
00:18:19SO SHE USED WHAT WE TALKED ABOUT EARLIER, THIS SOFT DIPLOMACY.
00:18:23AND IT WAS GENIUS. SHE REALLY WAS A SOCIAL GENIUS.
00:18:26AND THE REAL REASON SHE WAS HAVING THESE SQUEEZES WAS TO
00:18:30ADVANCE HER HUSBAND'S AGENDA.
00:18:33SO SHE WOULD ASK HIM BEFORE THE
00:18:36EVENT, WHO DO YOU WANT TO TALK TO? WHO DO YOU WANT ME TO BRING OVER
00:18:40TO YOU? AND HE'D SAY, HENRY CLAY, I WANT DANIEL WEBSTER.
00:18:43AND MADISON WAS FIVE FOOT, 400
00:18:47POUNDS SOAKING WET. AND HE'D BE IN THE CORNER
00:18:50WEARING HIS REVOLUTIONARY WAR STYLE BREACHES.
00:18:54ALWAYS WORE BLACK, ONLY HAD ONE SUIT, AND DOLLEY WAS THE BELLE OF THE BALL.
00:18:58SHE HAD THESE AMAZING OUTFITS AND THESE TURBANS THAT, YOU
00:19:01KNOW, WENT UP TO HERE WITH FEATHERS MATCHING HER OUTFIT.
00:19:05AND WHAT IS SO NEAT, THIS
00:19:09HISTORY NUGGET THAT I FOUND IS PART OF THE REASON SHE BOUGHT
00:19:12THOSE OUTFITS WAS SO THAT MADISON COULD FIND HER BECAUSE
00:19:15SHE COULDN'T FIND HIM BECAUSE HE WAS SO TINY AND HE WAS VERY
00:19:20HAPPY. OFF IN THE CORNER, IN THE DARK.
00:19:22BUT IF SHE SAW PEOPLE ARGUING OR
00:19:24GETTING UPSET WITH EACH OTHER, SHE WOULD JUST SEND OVER MORE
00:19:27CAKE OR SHE WOULD SEND OVER A DRINK OR SHE WOULD GO OVER AND
00:19:30INQUIRE, HOW IS YOUR GRANDSON? AND I HEARD THAT, YOU KNOW, HE'S
00:19:33NOT FARING WELL AND JUST AMAZING.
00:19:37AND ONE OF MY FAVORITE STORIES ABOUT HER IS THERE WAS KIND OF A
00:19:41LONG, YOUNG LUMBERJACK MAN,
00:19:44YOUNG MAN WHO CAME IN AND IN
00:19:46WEARING GREASY BOOTS, I DON'T KNOW HOW HIS BOOTS GOT GREASY,
00:19:49BUT THAT'S HOW THEY WERE DESCRIBED. BUT HE WAS OFF IN THE CORNER AND
00:19:53SHE NOTICED THAT HE WAS ALONE AND LOOKED A LITTLE UNCOMFORTABLE.
00:19:57AND HER SERVANT WAS GOING AROUND HANDING OUT COFFEE.
00:20:01SO HE HAD JUST GOTTEN A CUP OF COFFEE. SO SHE WANDERED OVER AND TO SAY
00:20:04HELLO TO HIM.
00:20:05AND HE WAS SO JUST LIKE FREAKED
00:20:09OUT THAT DOLLEY MADISON WAS COMING UP TO HIM, THAT HE
00:20:12DROPPED THE COFFEE ONTO THE
00:20:14FLOOR AND HE HE SLID THE SOFT
00:20:20SAW INTO HIS POCKET AND. AND SHE SAID, OH, I'M SO SORRY.
00:20:23I JOSTLED YOU. YOU KNOW, IT'S IT'S, YOU KNOW,
00:20:26IT'S. IT'S SO CROWDED IN HERE. I'M SO SORRY. AND SHE DIDN'T JOSTLE AT ALL.
00:20:30AND THEN SHE SAID, I BELIEVE I MET YOUR MOTHER. YOU KNOW, I SPENT, YOU KNOW,
00:20:34SEVERAL YEARS AGO. AND HE SAID, OH, YES, MY MOTHER, YOU KNOW, STILL TALKS ABOUT THAT
00:20:38AND HOW SHE MET YOU.
00:20:41AND IT JUST, YOU KNOW, AND HE JUST LIT UP AND FELT SO
00:20:45COMFORTABLE. BUT SHE DID THAT REALLY WITH EVERYONE. AND EVERY YOU KNOW, EVERY PERSON
00:20:50WAS VALUABLE TO HER. AND EVERYONE LOVED HER.
00:20:52EVERYONE LOVED DOLLY MADISON. LIBBY, I'M GOING TO JUMP IN JUST
00:20:56SO WE HAVE ABOUT TEN MINUTES FOR EACH PERSON. SO WE'RE GOING TO GO MIND IF WE
00:21:00GO DOWN TO YOUR QUESTION. OKAY. JADA, YOU ARE AN EXPERT ON
00:21:03LOUISA KATHERINE ADAMS, WHO YOU
00:21:06CALL EXTRAORDINARY, A WELL-TRAVELED FIRST LADY.
00:21:09SO WHAT'S YOUR STORY FOR THE AUDIENCE? YES. SO WE CAN GO TO MY FIRST SLIDE HERE.
00:21:13YES. I CALL HER A WELL-TRAVELED FIRST LADY. AND SHE HAS SUCH AN
00:21:18EXTRAORDINAIRE IN LIFE. BUT REALLY, UNLESS YOU REALLY DON'T KNOW ABOUT HER, BECAUSE
00:21:21SHE I CALL HER THE OTHER MRS. ADAMS, BECAUSE YOU ALWAYS HEAR
00:21:25ABOUT ABIGAIL, HER MOTHER IN LAW. BUT YOU NEVER REALLY HEAR ABOUT BEAUTIFUL LOUISA HERE.
00:21:28AND SHE WAS OUR FIRST FOREIGN BORN FIRST LADY, SO SHE WAS ACTUALLY BORN IN ENGLAND TO AN
00:21:33AMERICAN FATHER AND A BRITISH MOTHER IN 1775, JUST A FEW
00:21:37MONTHS BEFORE THE SHOT, HER ROUND THE WORLD TOOK PLACE.
00:21:39SO SHE'S BORN INTO THIS LONDON
00:21:43SOCIETY, BUT SHE'S HALF AMERICAN, AND SO SHE ALWAYS
00:21:46CONSIDERS IS CONSIDERED AMERICAN.
00:21:49AND SHE'S THE FIRST TO WRITE HER MEMOIRS. AND SO WE HAVE A LOT OF HER WRITINGS IN HER OWN WORDS, WHICH
00:21:52I THINK IS SO INSPIRING WHEN YOU'RE TELLING SOMEONE STORY TO HAVE THEIR OWN WORDS, JUST TO
00:21:58TALK ABOUT. AND TODAY I'M JUST GOING TO TALK ABOUT HER FIRST 40 YEARS WHERE
00:22:01SHE WAS, AND SHE HAD EXTRAORDINARY TRAVEL.
00:22:04SHE WAS OUR FIRST TRUE REAL DIPLOMATIC WIFE OR JOHN QUINCY.
00:22:07AND TO BE CONSIDERED ONE OF THE
00:22:09MOST WELL-TRAVELED FIRST LADIES OUTSIDE OF THE MODERN ERA OF
00:22:13PLANES AND TRAINS. AND SO HER ACCOMPLISHMENTS HAVE NEVER REALLY BEEN TRULY
00:22:18CELEBRATED. AND SO I WANT TO TELL YOU ABOUT THOSE TODAY.
00:22:20I'M HER FATHER, JOSHUA JOHNSON WAS FROM MARYLAND. HE'S OVER IN LONDON.
00:22:24HE HAS A FAMILY. AND THE REVOLUTION BREAKS OUT.
00:22:28SO HE TAKES HIS FAMILY TO FRANCE AND LITTLE LOUISA IS TAKEN TO
00:22:30FRANCE WITH THEIR OLDER SISTER AND HER MOTHER AND FATHER.
00:22:34THEY LIVE IN FRANCE AND SHE GOES TO A CATHOLIC SCHOOL THAT'S HELD
00:22:38UPSTAIRS IN IN HER HOME.
00:22:40AND HER FATHER IS A TRUE PATRIOT. AND SO HE HOSTED A LOT OF
00:22:43AMERICAN DIGNITARIES WHILE THEY'RE IN FRANCE.
00:22:45AND SO SHE AND JOHN ADAMS COMES
00:22:49TO HIS THEIR HOME ALONG WITH HIS LITTLE 12 YEAR OLD SON, JOHN QUINCY.
00:22:52SO WE DON'T HAVE ANY PROOF THAT THEY MET, BUT WE ARE HOPEFUL
00:22:55THEY AT LEAST CAUGHT A GLIMPSE OF EACH OTHER. SHE'S ONLY FOUR, SO SHE PROBABLY
00:22:59DOESN'T REMEMBER HIM. AND THEY COME BACK TO ENGLAND
00:23:03AFTER THE END OF THE AMERICAN REVOLUTION. AND SHE REALLY STANDS OUT FROM
00:23:05HER CLASSMATES IN HER IN HER SCHOOLING BECAUSE SHE'S VERY A
00:23:09RUSTIC CRADDICK. SHE HAS THIS BEAUTIFUL, REGAL BEARING, AS YOU CAN SEE HERE.
00:23:12SHE'S JUST VERY CHARMING. BUT THEY NICKNAME HER MRS. MISS
00:23:16HARTY OR THE DUCHESS IS WHAT SHE'S CALLED BY HER FAMILY.
00:23:20AND THEY LIVE IN TOWER HILL,
00:23:22NEAR THE TOWER OF LONDON IN THIS BEAUTIFUL TOWN HOME.
00:23:24AND IT REALLY BECOMES THE CENTER
00:23:26OF AMERICAN SOCIETY IN LONDON. HER FATHER IS THE AMERICAN ENVOY.
00:23:30THEY ARE AMERICAN CONSUL THERE. AND SO SHE AND HER TWO OLDER,
00:23:34HER SISTER ON EITHER SIDE OF HER, SHE'S THE SECOND.
00:23:37THEY KIND OF I LIKE TO CALL THEM THE SCHUYLER SISTERS OF LONDON,
00:23:40BECAUSE THEY'RE THESE AMERICAN
00:23:43BEAUTIFUL GIRLS IN LONDON AND
00:23:45ALL OF THE AMERICAN PEOPLE THAT ARE COMING TO LONDON AFTER THE WAR.
00:23:49THEY COME THERE. AND SO HER FATHER, THOUGH, HOWEVER, HAS ONE REQUEST FOR HER CEDARS.
00:23:53YOU CAN ONLY MARRY AN AMERICAN. SO WE GO TO THE NEXT SLIDE.
00:23:57YOU'LL SEE ONE OF THOSE AMERICAN
00:23:59SUITORS WAS ABOUT THE CURRENT VICE PRESIDENT'S SON, JOHN
00:24:02QUINCY ADAMS, AND HE MEETS HER AT HER HOME IN ON TOWER HILL IN
00:24:07LONDON. AT A PARTY HE COMES TO A PARTY
00:24:10WITH HIS FRIEND JOHN TRUMBULL.
00:24:12AND THEY THEY MEET AND HE'S INSTANTLY CAPTIVATED BY THESE
00:24:16THREE SISTERS. BUT REALLY, LOUISA, WHO STANDS OUT TO HIM WITH THIS BEAUTIFUL
00:24:20VOICE, SHE PLAYS THE HARP. SHE'S VERY MUSICAL AND SHE'S
00:24:23VERY CHARMING. SHE LOVES TO READ.
00:24:25SO I THINK THAT REALLY ATTRACTED JOHN QUINCY TO AND THEY ATTEND
00:24:29PLAYS IN BARS AROUND LONDON, AND THEY HAVE A VERY TUMULTUOUS
00:24:33COURTSHIP. HOWEVER, JOHN QUINCY IS A LITTLE SEVERE AND LOUISA IS A LITTLE
00:24:37SENSITIVE. SO THAT'S A LITTLE CAN BE A LITTLE TROUBLE. BUT ALSO, THEY THINK HE'S IN
00:24:40LOVE WITH HER SISTER. AND SO WE HAVE THIS THIS WEIRD
00:24:46SITUATION WHERE THEY THINK THAT EVERYONE IN HER FAMILY THINKS HE'S COURTING THE OLDEST SISTER.
00:24:50NOPE. HE WANTS LOUISE. SO ONCE HE FINALLY MAKES HIS HIS
00:24:53HIS LOVE FOR HER, NOW,
00:24:55EVENTUALLY THEY MARRY IN 1797,
00:24:57IN LONDON AND ALL HALLOWS BY THE
00:25:01TOWER IS WHAT IT'S CALLED NOW. IT'S THIS BEAUTIFUL CHURCH. IT'S THE OLDEST CHURCH IN THE
00:25:04CITY OF LONDON, AND IT'S RIGHT NEAR THE TOWER OF LONDON.
00:25:08AND I WALKED DOWN THE AISLE. YOU CAN GO SEE THEIR WEDDING
00:25:10REGISTRY THERE, WHICH IS SO NEAT TO SEE HER SAY HER ACTUAL
00:25:14SIGNATURE IN JOHN QUINCY SIGNATURE. SO I'M HIGHLY RECOMMEND THAT.
00:25:18AND THEN THEY'RE IMMEDIATELY SENT TO BERLIN. SO HE BECOMES MINISTER TO
00:25:22PRESSURE FOR HIS FATHER'S ADMINISTRATION. AND SO THEY MOVE INTO AN APARTMENT AT THE BRANDENBURG
00:25:26GATE AND THEY ATTEND LAVISH
00:25:29BALLS IN THE PRUSSIAN COURT.
00:25:31AND THIS IS HER ARISTOCRAT
00:25:33CREDIT UPBRINGING AND HER
00:25:35BEAUTIFUL CLOTHES WAITED TO ENTERTAIN.
00:25:38IS IT REALLY ADVANTAGEOUS TO JOHN QUINCY BECAUSE HE HAS A
00:25:41VERY SEVERE DEMEANOR, AS WE ALL
00:25:43KNOW, VERY PURITAN AND A GIRL GROWING UP IN NEW ENGLAND.
00:25:46AND SO SHE REALLY BRINGS THIS EUROPEAN CULTURE TO HIM.
00:25:50AND AND REALLY HELPS HIM IN HIS
00:25:52DIPLOMATIC POST. SO SHE DAZZLES THE PRUSSIAN
00:25:56COURT AND USES THEIR MEAGER BUDGET THAT THE AMERICAN GOVERNMENT GIVES THEM.
00:25:59SHE TRIES TO REPURPOSE GOWNS AS MUCH AS SHE CAN, SO IT DOESN'T
00:26:03LOOK LIKE SHE'S WEARING THE SAME THING. AND HER SHE BECOMES EXTREMELY
00:26:07GOOD FRIENDS WITH QUEEN LOUISE, WHO'S THE QUEEN OF PRUSSIA, AND
00:26:10QUEEN LOUISE IS THIS BEAUTIFUL
00:26:12FIGURE EVERYONE LOVES HER IN THAT COUNTRY IS A SHE LOVES
00:26:16LOUISA AND SHE EVEN NOTICES WHEN LOUISA, UNFORTUNATELY, IS
00:26:19UNDERGOING SEVERAL MISCARRIAGES. AT THIS TIME.
00:26:21WE THINK SHE WAS PREGNANT, MAYBE
00:26:24AN ESTIMATED 14 TIMES WITH ONLY FOUR LIVE BIRTHS. SO SHE'S UNDERGOING THIS
00:26:28EXTREMELY STRESSFUL TIME WHILE SHE'S IN PRUSSIA.
00:26:31AND QUEEN LOUISE IS LIKE, YOU LOOK A LITTLE PALE. AND SHE SENT HER A LITTLE RUDE.
00:26:34WELL, JOHN QUINCY WAS NOT VERY HAPPY ABOUT THIS, TOOK HER AND
00:26:38TOOK IT OFF FOR HIMSELF FROM HER FACE.
00:26:41SO BUT SHE, LIKE SHE IS SUCH A HAS SUCH A BALL IN RUSSIA.
00:26:45SHE FINALLY HAS A SON. RIGHT. I'M PRESS. I'M SORRY.
00:26:48RIGHT BEFORE THEY LEAVE PRUSSIA, SHE HAS LITTLE GEORGE WASHINGTON
00:26:52ADAMS. AND SO YOU CAN IMAGINE THAT NAME
00:26:54DOESN'T FLY OVER VERY WELL WITH ABIGAIL WHEN THEY GET HOME.
00:26:58BUT THIS IS IN 1801. AND SO SHE LEAVES BERLIN JUST
00:27:01TWO MONTHS LATER WITH A NEW BABY. SHE'S PARTIALLY PARALYZED IN THE
00:27:05BIRTH AND THEY PUT HER ON A SHIP TO AMERICA.
00:27:08SO SHE STEPS ONTO AMERICAN SOIL FOR THE FIRST TIME AS A 26 YEAR OLD.
00:27:13NEW MOTHER. SO HER FIRST 26 YEARS HAVE BEEN SPENT OUTSIDE OF THE COUNTRY AND
00:27:16SHE COMES TO AMERICA, THIS NEW COUNTRY, AND IS FORCED TO BECOME
00:27:20A NEW ENGLAND HOUSEWIFE. WELL, THIS IS NOT SOMETHING SHE HAS BEEN PREPARED TO DO.
00:27:24SHE'S GROWN UP IN THIS
00:27:26BEAUTIFUL, REGAL SETTING AND IT DOESN'T COME NATURALLY TO HER TO
00:27:30MILK COWS LIKE ABIGAIL INSISTS THAT SHE DOES.
00:27:32HER MOTHER HAD TAUGHT HER HOW TO ENTERTAIN IN GRAND DRAWING
00:27:36ROOMS, NOT THIS FRUGAL NORTH. NEW ENGLAND LIFESTYLE.
00:27:39BUT SHE DOES HAVE TWO MORE SENSE WHILE THEY'RE HERE.
00:27:43JOHN ADAMS, SECOND AND LITTLE SON, CHARLES FRANCIS.
00:27:45AND THEY'RE TRAVELING BACK AND FORTH BETWEEN WASHINGTON AND THE
00:27:49END BOSTON AT THIS TIME FOR JOHN QUINCY SENATE SERVICE.
00:27:52BUT THEN IF WE CAN GET TO THE
00:27:54NET, THE LAST SLIDE IN 1901, SHE
00:27:57GETS TO TO VISIT HER AND EUROPEAN ROOTS AGAIN WHEN THEY
00:28:01JOHN QUINCY ACCEPTS AN APPOINTMENT AS MINISTER TO
00:28:04RUSSIA AND IN THE JAMES MADISON
00:28:06ADMINISTRATION IN THIS IS IN 1809.
00:28:09AND HE DOES NOT CONSULT LOUISA BEFORE ACCEPTING THIS APPOINTMENT.
00:28:12SO SHE IS TOLD YOUR TAKE IT
00:28:14YOU'RE GOING TO PACK OUR BAGS. WE'RE GOING TO WRITE TO RUSSIA
00:28:18AND HE ALLOWS HER TO TAKE THE TWO YEAR OLD CHARLES FRANCIS.
00:28:21BUT UNFORTUNATELY, WHEN HE AND ABIGAIL KIND OF CONSPIRE AGAINST
00:28:25LOUISE. AND SO I HAVE A LITTLE GRUDGE AGAINST THEM FOR THIS, THEY KEEP THE TWO OLDER BOYS IN
00:28:30MASSACHUSETTS, KIDS. THEY'RE EIGHT AND SIX YEARS OLD, AND LOUISA DOESN'T SEE THEM FOR
00:28:34SIX YEARS. AND THIS IS TRULY THE HEARTBREAK OF HER LIFE.
00:28:38SHE POINTS TO THIS MULTIPLE TIMES IN HER PAST, IN HER LATER
00:28:42YEARS. THIS IS THE TRUE BREAK.
00:28:44SHE REALLY FELT RESPONSIBLE FOR HOW THEY TURNED OUT.
00:28:47AND SHE ALWAYS POINTS BACK TO THIS AND SHE BLAMES JOHN QUINCY A LOT FOR THIS.
00:28:51SO SHE GOES TO RUSSIA ON THIS AMAZING TRIP WITH THIS TWO YEAR OLD SON.
00:28:54AND I KEEP THINKING, AS A MOTHER, HOW DO YOU TAKE A TWO
00:28:57YEAR OLD ON A SHIP TO RUSSIA AS YOU'RE TRYING TO BE?
00:28:59WINTER IN ICE SETTING IN? BUT THEY THEY TRAVEL THROUGH THE
00:29:03NORTH SEA IN THE BALTIC SEA, AROUND THE WARRING SHIPS OF
00:29:07ENGLAND AND DENMARK, AND THEY FINALLY MAKE IT TO RUSSIA, TO
00:29:10THE GRAND RUSSIAN COURT. SO WHEN YOU THINK ABOUT THE CZAR
00:29:14AND ALL OF THE OPULENCE OF RUSSIA, THAT IS WHAT SHE'S
00:29:16WALKING INTO. BUT SHE IS THE PERFECT PERSON TO
00:29:20BE JOHN QUINCY'S SPOUSE HERE BECAUSE SHE IS PROBABLY THE ONLY
00:29:24WOMAN IN AMERICA WHO COULD HANDLE THIS.
00:29:25SHE GREW UP AND USED TO THIS TYPE OF LIFESTYLE.
00:29:29SO SHE SO SHE BECOMES A BIG PART
00:29:33OF THE CZAR'S COURT THERE. AND YOU CAN SEE A BEAUTIFUL DRESS.
00:29:37SHE SHE DRESS BEAUTIFULLY. THIS IS FROM A FEW YEARS AFTER
00:29:39THEIR RUSSIA ADVENTURE. BUT I JUST THOUGHT IT WAS SO
00:29:43INDICATIVE OF HOW BEAUTIFUL AND
00:29:44REGAL AND JUST CHARMING SHE WAS.
00:29:47AND SHE'S AT IT. PARTIES ALL HOURS OF THE NIGHT.
00:29:50THEY THEY DON'T BELIEVE IN YOU KNOW, THEY START THE PARTY SUPER LATE.
00:29:53SO SHE'S OUT ALL HOURS IN THE VERY DECADENT COURT LIFE.
00:29:56AND EVEN LITTLE CHARLES FRANCIS GETS INVOLVED IN THE BALLS. THEY TAKE HIM TO BALLS, THEY
00:30:00DRESS HIM UP. AT ONE POINT, HE REPRESENTS AMERICA AS A NATIVE AMERICAN AT
00:30:03THE BALL. AND SO SHE'S VERY SUCCESSFUL FOR
00:30:07JOHN QUINCY IN THE BALLROOM BECAUSE HE WAS CALLED THE MUTE
00:30:10OF SUBURBIA HERE BY THE OTHER
00:30:14RUSSIAN AMBASSADORS THERE. AND SHE SMOOTHED OVER ANY
00:30:18RUFFLED FEATHERS AND SHE REALLY JUST WAS HIS AND HELPED ME IN
00:30:22EVERY WAY POSSIBLE. BUT HE NEVER REALLY, TRULY RECOGNIZED THIS.
00:30:25I DON'T BELIEVE HE NEVER REALLY SAW HER.
00:30:29WHAT SHE WAS DOING AS HELPFUL
00:30:31AND DIDN'T REALIZE HOW VALUABLE HER DIPLOMATIC SKILLS WERE
00:30:34HELPING HIM. AND THEY HAVE ANOTHER BABY WHILE THEY'RE THERE IN 1811.
00:30:38SO SHE HAS A DARLING LITTLE DAUGHTER, BUT UNFORTUNATELY, SHE
00:30:40ACTUALLY PASSES AWAY JUST A YEAR LATER.
00:30:42SO LOUISE IS IN RUSSIA AND WITH
00:30:46GRIEVING, THIS IS TRULY THE THE WORST TIME FOR LIFE.
00:30:50BUT THEN, CHARLES, JOHN QUINCY IS SENT TO BELGIUM FOR THE
00:30:54TREATY FOR THE WAR OF 1812 AND
00:30:56LEAVES LOUISA IN. THE LITTLE SIX YEAR OLD CHARLES
00:31:00FANCIES ALONE IN RUSSIA WHILE HE GOES TO BELGIUM.
00:31:03SO SHE HAS A GREAT TIME.
00:31:05SHE LOVES TO REACH. SHE DOESN'T FEEL ANY OBLIGATION
00:31:08TO DO ANYTHING SHE DOESN'T WANT TO DO.
00:31:10SHE TAKES CHARLES WHEN CHARLES FRANCIS TO ALL THE BARS AND THAT
00:31:14SHE WANTS TO AND SHE THEY HAVE A GOOD TIME.
00:31:16BUT ALL THE THINGS HAVE TO COME TO AN END.
00:31:19SO IN 1815, ON HER 40TH BIRTHDAY AND YOU CAN'T MAKE THAT UP ON
00:31:22HER 40TH BIRTHDAY, SHE AND CHARLES FRANCIS LEAVE ST
00:31:27PETERSBURG, RUSSIA IN A CARRIAGE SIMILAR TO WHAT WE SEE HERE WITH
00:31:30A NURSEMAID AND TWO PROTECTORS. AND THEY TRAVEL TO THOUSAND
00:31:34MILES OVER THE FROZEN TUNDRA,
00:31:37THE WHEELS OVER THE FROZEN TUNDRA WERE MADE INTO LIKE
00:31:40SLEIGH WHEELS, SLEIGH RUNNERS. BUT THEN THEY PUT THE WHEELS
00:31:43BACK ON THEM, TAKES THEM 40 DAYS TO REACH TO REACH PARIS.
00:31:46AND THIS TAKES YOU THROUGH
00:31:49MODERN DAY COUNTRIES LIKE LATVIA, LITHUANIA, POLAND,
00:31:51GERMANY AND FRANCE. AND I DON'T THINK I WOULD DO
00:31:55THAT TODAY IN MY HOME, IN A CAR OR TRAIN, BUT I CAN'T IMAGINE
00:31:58DOING IT WITH THOSE SEVEN YEAR OLD SON IN IN A CARRIAGE LIKE
00:32:03THAT. SO THEY ENCOUNTER POTENTIAL
00:32:05ROBBERS IN DANGEROUS TERRAIN, DIRTY ENDS AND EDIBLE FOOD, ALL
00:32:09WHILE KEEPING HER SEVEN YEAR OLD SON OCCUPIED. AND SHE GETS TO VISIT BERLIN
00:32:13AGAIN, WHICH IS A REALLY HIGH POINT OF THEIR TRIP. ALTHOUGH QUEEN LOUISE HAS
00:32:17ALREADY DIED. WHEN THEY GET WHEN THEY GET THERE.
00:32:20AND GUESS WHAT ELSE HAPPENS?
00:32:22IF THIS ISN'T AS FANTASTIC AN F AS YOU THINK.
00:32:25AND NICOLE AND DECIDES THIS IS THE TIME TO COME BACK FROM ELBA.
00:32:29SO WHILE LOUISA IS TRAVELING ACROSS EUROPE, SHE'S TRYING TO
00:32:33RAISE NAPOLEON BACK TO PARIS.
00:32:36SO SHE IS SUCCESSFUL, BUT SHE IS
00:32:38SO SMART AND SO AND KNOWS WHAT TO DO. I MEAN, I'M SURE SHE WAS
00:32:42TERRIFIED. IF YOU READ HER ACCOUNTS, I MEAN, IT WAS A VERY TRYING TRIP.
00:32:45BUT SHE YELLS, VIVA NAPOLEON. AND AT THE THE CARRIAGE.
00:32:49SO THEY PROTECT HER. SHE'S PROTECTED ALONG THE WAY.
00:32:52AND THEN SHE'S REUNITED WITH HER FAMILY. AND THE NEXT TWO YEARS ARE
00:32:55ACTUALLY THE HAPPIEST OF HER LIFE. THEY LIVE IN ENGLAND.
00:32:58JOHN QUINCY IS MADE MINISTER TO ENGLAND, BUT THERE'S NOT A LOT
00:33:02FOR HIM TO DO THERE. THEY DON'T REALLY STILL LIKE AMERICANS VERY MUCH.
00:33:06THERE. AND SO THEY'RE NOT REALLY THEY GO TO BUT NOT VERY OFTEN.
00:33:09AND SHE HAS HER ALL HER BOYS WITH HER. THEY BRING THE TWO OLDER BOYS BACK.
00:33:12AND SO IT'S REALLY, TRULY THE HAPPIEST TIME OF HER LIFE.
00:33:16AND SO AFTER THAT, SHE'S 42.
00:33:19THEY COME BACK TO AMERICA AND THAT ENDS HER BIG EUROPEAN
00:33:23ADVENTURES. SO FOR THE REST OF HER LIFE, THEY REALLY JUST TRAVEL BETWEEN
00:33:26BOSTON AND WASHINGTON IN HER ENTERTAINING SKILLS. HELPED JOHN QUINCY ACHIEVE THE
00:33:29WHITE HOUSE. BUT HER TIME IN THE WHITE HOUSE IS NOT VERY HAPPY.
00:33:33AGAIN, SHE POINTS TO THESE SEPARATIONS FROM HER CHILDREN AS
00:33:37REALLY THE REASON THAT THEY ONLY TWO OF HER THREE CHILDREN, TWO OF HER THREE CHILDREN, DID NOT
00:33:41OUTLIVE HER. SHE ONLY OUTLIVED ONE CHILD. CHARLES, ARE HE CHARLES FRANCIS
00:33:45ONLY IT WAS ONLY CHILD THAT LIVED HER. AND SHE REALLY BLAMED JOHN QUINCY'S DUTY TO AMERICA.
00:33:49HE PUT THAT ABOVE THEM.
00:33:51HER FAMILY HURT HERSELF.
00:33:53AND SHE ALWAYS SAID THAT ONE OF THE I LOVE THIS QUOTE, ONE OF
00:33:57THE GREATEST TAXES I HAVE TO PAY IS THAT OF CONCERNING THAT I'M A
00:34:00TRAVEL LADY. AND SO I THINK SHE ALWAYS THOUGHT THAT SHE WAS LOOKED DOWN
00:34:04UPON BY, YOU KNOW, A LOT OF THE AMERICAN PUBLIC, YOU KNOW, AS
00:34:08ONE POINT DURING HIS REELECTION CAMPAIGN THERE, YOU KNOW, IS SHE
00:34:10REALLY AMERICAN? SO SHE'S ALWAYS LOOKED DOWN UPON.
00:34:13BUT IT WAS SUCH AN ASSET FOR OUR YOUNG COUNTRY WHEN SHE WAS OVER
00:34:16THERE IN EUROPE TO HAVE THIS BEAUTIFUL, CULTURED WOMAN
00:34:20REPRESENTING AMERICA, EVEN THOUGH SHE HAD NEVER BEEN TO AMERICA, SHE WAS REPRESENTING
00:34:25AMERICA.
00:34:25AND SO SHE ENTITLED HER, HER AND
00:34:29HER MEMOIRS, ADVENTURES OF A NOBODY. AND I ALWAYS LIKE TO SAY AT THE
00:34:32TIME WE MAKE HER AS SOMEBODY BECAUSE SHE TRULY WAS.
00:34:36AND ACTUALLY TODAY IS THE 174TH
00:34:38ANNIVERSARY OF HER PASSING. SHE DIED IN 1852 AND TODAY, MAY 15TH.
00:34:43SO I HOPE TODAY WE CAN MAKE HER THAT SOMEBODY.
00:34:46THANKS VERY MUCH, JADA. AND YOU COULD HAVE CHOSEN ANY
00:34:50ONE OF THOSE FIRST LADIES THAT YOU TALK ABOUT WHEN YOU'RE OUT ON THE ROAD WITH AUDIENCES.
00:34:53WHY DID YOU PICK LUCY HAYES?
00:34:57THAT THAT'S A GOOD QUESTION. AND IT'S ACTUALLY ONE THAT WAS
00:34:59ASKED TO ME BY A FRIEND OF MINE, AND I THOUGHT I KNEW WHAT I WAS
00:35:03GOING TO TALK ABOUT AND HOW I WOULD START THE PRESENTATION TODAY.
00:35:05BUT I GOT THE QUESTION FROM A FRIEND THAT KNEW THAT I WAS
00:35:09SPEAKING HERE TODAY, AND SHE SAID, OF ALL THEM, WHY LUCY
00:35:12HAYES, I'VE BEEN SPEAKING ON THE
00:35:14ROAD SINCE WELL, SINCE THE
00:35:17SERIES ENDED, YOU KNOW, 2014.
00:35:19AND IT'S BEEN FANTASTIC.
00:35:22BUT MOST RECENTLY SINCE OCTOBER OF LAST YEAR, I'VE BEEN
00:35:26CELEBRATING AMERICA 250 THROUGH THE ACCOMPLISHMENTS AND THE
00:35:30LIVES OF OUR U.S. FIRST LADIES. AND IT DAWNED ON ME, THESE FIRST
00:35:33LADIES HAVE TAKEN THEIR HUSBANDS FROM THE BATTLEFIELD TO THE
00:35:37WHITE HOUSE, AND THERE'S A LOT OF FIRST LADIES THAT FALL UNDERNEATH THAT CATEGORY.
00:35:41WE TALKED ABOUT SOME TODAY. JULIE GRANT HECK, YOU KNOW,
00:35:45REVOLUTIONARY WAR. MARTHA WASHINGTON WAS ON THE REVOLUTIONARY WAR, WINTER
00:35:49ENCAMPMENTS, NEARLY ALL, IF NOT ALL 13.
00:35:51THEY'VE BEEN DOING THIS. WE KNOW THEIR NAMES.
00:35:55I CHOSE LUCY HAYES BECAUSE OUTSIDE OF THIS ROOM AND OUTSIDE
00:35:59OF MANY PEOPLE WATCHING, PEOPLE
00:36:01DON'T KNOW LUCY HAYES.
00:36:04AND WHEN DURING THE SERIES,
00:36:06AFTER AFTER EVERYONE, IF I HAPPEN TO BE IN TOWN OR IF I WAS
00:36:10WATCHING FROM OUTSIDE OF WASHING IN D.C. OR WHEREVER I MIGHT HAVE
00:36:14BEEN, I GAUGE THE SUCCESS OF EACH SHOW.
00:36:17IF I HAD LEARNED SOMETHING. ALL THE BOOKS THAT I HAD READ,
00:36:20ALL THE PLACES THAT I DID, ALL
00:36:22THESE INCREDIBLE EXPERTS THAT WE HAD THAT SUSAN INTERVIEWED RIGHT
00:36:25THERE ON SET IN WASHINGTON, D.C., THE CALLS AS C-SPAN IS SO
00:36:29FANTASTIC AND TAKING VIEWER CALLS.
00:36:31IF AFTER ALL OF THESE RESOURCES AND ALL OF THIS INPUT, I WALKED
00:36:35AWAY FROM ONE OF THOSE SHOWS, I'M LIKE, WELL, I DIDN'T KNOW
00:36:38THAT IT WAS A SUCCESSFUL SHOW.
00:36:41I HAPPENED TO BE IN TOWN FOR THE
00:36:43MARY LINCOLN SHOW.
00:36:45AND YOU THINK, GOSH, WHAT DO WE
00:36:47NOT KNOW ABOUT MARY LINCOLN? AND I WAS IN THE GREEN ROOM
00:36:51AFTERWARDS WITH C-SPAN CONTRIBUTOR AND HISTORIAN
00:36:54RICHARD NORTON SMITH, AND I SAID, RICHARD, I LEARNED
00:36:58SOMETHING TONIGHT. SO IT'S A SUCCESSFUL SHOW.
00:37:01HE SAID, WELL, GUESS WHAT? WE GET TO TEACH HIM NEXT WEEK. I SAID, WHAT?
00:37:06RICHARD? WHAT IN THE WORLD? WHAT ARE YOU THINKING? HE SAID, WE GET TO TEACH HIM.
00:37:08WHO THE HECK IS ELIZA JOHNSON? AND I THOUGHT, YES, WE DO.
00:37:15UNFORTUNATE. ONLY YOU STEP OUTSIDE OF WASHINGTON AND OUTSIDE OF HISTORICAL CIRCLES.
00:37:18MOST PEOPLE CAN'T NAME ALL OF THE PRESIDENTS. WHY WOULD THEY BE ABLE TO NAME
00:37:21ALL THE PRESIDENTS WIVES? BUT COLLECTIVELY HERE WE'RE DOING THAT.
00:37:25WE'RE TEACHING PEOPLE AND PEOPLE
00:37:27ARE HUNGRY FOR THIS INFORMATION.
00:37:30FOR ANOTHER REASON I CHOSE LUCY HAYES WAS BECAUSE SHE GOT ME OUT
00:37:32OF A SPEEDING TICKET ONCE I WAS
00:37:36ON MY WAY TO A TELEVISION APPEARANCE FROM SHADYSIDE,
00:37:39MARYLAND, WHERE I LIVE OUT THE BACK SIDE OF DEAL, MARYLAND, IF
00:37:43YOU KNOW WHERE THAT IS. AND I WAS GOING TOO FAST.
00:37:45WELL, I DECIDED THAT I'D TRY MY LUCK.
00:37:48I ENJOY A CHALLENGE AND I WOULD GO TO COURT TO TRY AND FIGHT THE
00:37:52TICKET WHILE THE JUDGE WAS ASKING EVERYONE WHAT THEY DID.
00:37:55DID THEY LIKE SCHOOL? WHERE DID THEY WORK THIS, THAT AND THE OTHER, I THOUGHT, WELL,
00:37:59I GOT I GOT THIS GUY, YOUR HONOR, I'M THE FIRST LADY'S MAN.
00:38:04I'M A FIRST LADIES HISTORIAN, AUTHOR AND DOCUMENTARIAN.
00:38:08AND THE JUDGE SAYS, WELL, WHO'S YOUR FAVORITE FIRST LADY?
00:38:11I SAID, WELL, SIR, THAT'S A VERY DIFFICULT QUESTION TO ASK.
00:38:15SO I'LL GO THROUGH THE YEARS IN THE 1700S.
00:38:17ABIGAIL ADAMS OH, VERY AMERICAN IN THE 1800S.
00:38:21LUCY HAYES AND THE JUDGE SAYS LEMONADE.
00:38:25LUCY I SAID, SIR, DO YOU KNOW YOUR STUFF?
00:38:29AND HE AND HE DID. AND AT THE END HE SAID, WELL, MR. ROACH, YOU KNOW, YOU'RE YOU
00:38:33MIGHT BE THE MOST INTERESTING DEFENDANT. WE HAVE TODAY. AND PROBATION BEFORE JUDGMENT.
00:38:37NO POINTS. AND EVERYTHING WORKED OUT REALLY WELL. I HAVE LUCY TO THANK FOR THAT.
00:38:40BUT BUT PEOPLE ARE HUNGRY FOR THIS.
00:38:43PEOPLE WANT TO KNOW. SO WHEN I THOUGHT ABOUT FROM THE
00:38:47BATTLEFIELD TO THE WHITE HOUSE AND WHEN I'M ASKED ABOUT CIVIL
00:38:51WAR ERA FIRST LADIES, NO OFFENSE TO ANYONE IN THE ROOM, BUT LUCY
00:38:54HAYES ALWAYS POPS UP IS MY FAVORITE BECAUSE PEOPLE DON'T
00:38:58KNOW WHO SHE IS. AND LUCY HAYES IS A TRIPLE
00:39:01THREAT IN THIS DEPARTMENT.
00:39:03SHE'S THE WIFE OF A GENERAL. SHE'S THE WIFE OF A GOVERNOR.
00:39:07SO SHE'S FIRST LADY OF A STATE AND SHE'S FIRST LADY OF THE
00:39:10UNITED STATES TO TWO TERMS, TO
00:39:13NONCONSECUTIVE TERMS AS GOVERNOR AND FIRST LADY OF OHIO.
00:39:17AND SHE DID THINGS THAT OTHER
00:39:18WOMEN DIDN'T DO.
00:39:21YOU KNOW, THE TITLE OF MY BOOK
00:39:24IS AH IS UNUSUAL FOR THEIR TIME. AND I DIDN'T JUST PLUCKED OUT OF
00:39:27THE AIR AT EACH OF THESE LOCATIONS. I WENT TO EVERY HOME, EVERY
00:39:30LIBRARY, EVERY CHURCH, EVERY MUSEUM, EVERY BASEMENT, EVERY OUT.
00:39:34YOU WOULD GET SOMEONE. INEVITABLY, THEY SAY, WELL, YOU KNOW, LOUISA, KATHERINE ADAMS
00:39:37WAS UNUSUAL FOR HER TIME BECAUSE OF THIS. MARY LINCOLN WAS UNUSUAL FOR
00:39:41TIME. AND I REMEMBER JOKING WITH SOME OF THE PRODUCERS WHEN I GET BACK AND WELL, YOU'LL NEVER BELIEVE
00:39:45IT. MARTHA WASHINGTON WAS UNUSUAL
00:39:48FOR HER TIME, AND I THOUGHT IT WAS A LINE THAT WAS LIKE IN THE
00:39:52CURATORS HANDBOOK OR THE PARK SERVICE HANDBOOK. HE GOT TO SEE THEIR UNUSUAL FOR
00:39:55THE TIME, BUT THEY ARE UNUSUAL FOR THEIR TIME. THEY'RE NOT.
00:39:58THEY'RE UNIQUE FROM EACH OTHER IN CERTAIN ASPECTS, IN MANY
00:40:02ASPECTS, BECAUSE THEY'RE INDIVIDUALS, THEY'RE HUMANS,
00:40:04THEY'RE PEOPLE, BUT THEY'RE NOT
00:40:06UNUSUAL FOR THEIR TIME BETWEEN
00:40:09EACH OTHER NECESSARILY.
00:40:11THEY'RE UNUSUAL FOR THEIR TIME,
00:40:13TIME FOR EVERY HUMAN BEING ON
00:40:17EARTH OR AT THE END OF THE DAY. SO I GUESS I CAN THROW ANTS ON
00:40:20YOUR PICNIC AND RUIN YOUR DAYS. STATISTICALLY SPEAKING, NO ONE
00:40:23IN THIS ROOM WILL BE FIRST LADY TAKING IN.
00:40:27REFLECT ON THAT.
00:40:31THEY SAY THEY MARRIED SOME GUY
00:40:33THAT HAD THE ALL THE THE IDEA
00:40:37THAT HE COULD BE ONE OF THE MOST POWERFUL MEN IN THE WORLD AND
00:40:40BEAT EVERY ODD NOT ONLY JUST TO RUN BUT TO WIN.
00:40:44WE HAVE A BETTER CHANCE OF GETTING EATEN BY A SHARK STRUCK BY LIGHTNING OR WINNING THE
00:40:48LOTTERY THAN BECOMING PRESIDENT OR FIRST LADY. YET THERE THEY ARE IN A ROLE
00:40:53WITH NO PAY, NOT ELECTED, NO JOB
00:40:57DESCRIPTION. WE'VE BEEN TALKING ABOUT IT ALL DAY.
00:40:59NO LEGAL OBLIGATION TO FULFILL.
00:41:03WE TREAT THEM LIKE ALL OF THESE
00:41:05ARE THE EXACT OPPOSITE.
00:41:07LUCY HAYES WAS QUIET.
00:41:10LUCY HAYES WAS CONFIDENT AND
00:41:12LUCY HAYES WAS CONSIDERED STINT.
00:41:15SHE WENT TO WINTER ENCAMPMENTS OF THE CIVIL WAR.
00:41:19OTHER WIVES DIDN'T GET TO DO THAT.
00:41:22THAT AUTOMATICALLY PUTS HER IN A DIFFERENT CATEGORY.
00:41:26THEN NEARLY EVERYONE IN THE
00:41:28UNITED STATES OTHER THAN JULIA GRANT AND SOME OF THE OTHER
00:41:31FIRST LADIES THAT WOULD HAVE DONE THE SAME FOR THEIR GENERAL
00:41:36HUSBANDS. THEY HAVE ACCESS TO THESE MEN.
00:41:38LUCY HAYES DID DO SOMETHING UNUSUAL DURING THE CIVIL WAR, THOUGH.
00:41:42SHE BROUGHT HER SEWING MACHINE.
00:41:44THERE WAS NO JOB TOO SMALL OR
00:41:47TOO BIG FOR LUCY HAYES.
00:41:49THERE'S DOCUMENTATION OF HER
00:41:51HELPING MEN UNIFORMS, ALSO
00:41:55SUPPORTING HER HUSBAND. AND WHEN EVERYONE WENT HOME IN THE TENT, FLAPS CLOSED.
00:41:59IT'S LUCY AND RUTHERFORD
00:42:02ADVISING, DISCUSSING,
00:42:06STRATEGIZING, JUST LIKE IT GOES ALL THE WAY BACK TO THE REVOLUTIONARY WAR WITH MARTHA
00:42:11WASHINGTON AND GEORGE WASHINGTON. AS GOVERNOR.
00:42:15THE WIFE OF THE GOVERNOR, FIRST LADY OF OHIO, SHE WENT WHERE
00:42:18OTHER WOMEN DID NOT GO, WHERE
00:42:20OTHER WOMEN OF SOCIAL STANDING
00:42:24DID NOT GO.
00:42:24SHE WENT TO MENTAL HOSPITALS.
00:42:28SHE WENT TO VETERANS HOMES.
00:42:32SHE REPORTED BACK. SHE DIDN'T HAVE A SLOGAN AND SHE
00:42:35DIDN'T HAVE JUST SAY NO, BE BEST.
00:42:37LET'S MOVE.
00:42:39SHE WENT BEFORE IT WAS COOL.
00:42:42SHE WENT BEFORE IT WAS A BUMPER STICKER. SHE WENT BEFORE IT WAS EXPECTED.
00:42:45SHE WENT BECAUSE IT WAS THE RIGHT THING TO DO.
00:42:49SHE WENT BEFORE IT WAS PUBLICIZED, BEFORE IT WAS CARED
00:42:52ABOUT TO BE PUBLICIZED. SHE CAME BACK TO HER HUSBAND AND
00:42:55SAID, THIS PLACE IS GOOD.
00:42:57LET'S HAVE MORE OF THIS. THIS PLACE IS BAD.
00:43:01SHUT IT DOWN. PULL THOSE PEOPLE OUT. THEY'RE HUMAN BEINGS AND TREAT THEM RIGHT AND GET THEM INTO A
00:43:05GOOD FACILITY. SHE DID THIS IN ORPHANAGES. SHE DID THIS IN VETERANS
00:43:08HOSPITALS AND SHE DID IT IN MENTAL HOSPITALS.
00:43:11WHEN SHE GOT TO THE WHITE HOUSE,
00:43:15SHE CAUGHT A LITTLE GRIEF A LITTLE BIT. I THINK LIKE ROSALYNN CARTER
00:43:19DID, SHE WAS HER WAY OUT IN OHIO.
00:43:23SHE WAS A HILLBILLY. SHE WAS A RUBE. SHE DIDN'T DRESS COSMOPOLITAN.
00:43:26WE TALKED ABOUT THE PITFALLS OF WASHINGTON, THESE SOCIAL STATUS
00:43:29AND STANDINGS. WE DIDN'T INVENT THAT IN THE 20TH.
00:43:33IN THE 21ST CENTURY, PEOPLE HAVE BEEN JUDGING PEOPLE SINCE WE
00:43:36STOOD UPRIGHT AND STARTED WALKING YOUR CAVES BETTER THAN MINE.
00:43:39YOUR ROCKS ARE BIGGER THAN MINE. YOU CAN LOOK AT PICTURES.
00:43:43I'VE GOT SOME HERE OF LUCY HAYES.
00:43:47SHE DOESN'T CHANGE. SAME HAIRSTYLE, SAME CLOTHES.
00:43:51CONFIDENT TAKES ON THINGS LIKE TEMPERANCE. THAT'S WHY THEY WERE CALLED. SHE CALLED LEMONADE. LUCY.
00:43:55SHE DID NOT SERVE ALCOHOL IN THE WHITE HOUSE.
00:43:58I READ THAT ABRAHAM LINCOLN WAS GOING TO TRY AND TACKLE THAT.
00:44:00IT WASN'T A POPULAR THING. YOU ALL KNOW WASHINGTON, D.C. IF YOU CAN THROW A PARTY AND NOT
00:44:04SERVE ALCOHOL AND PEOPLE ARE STILL SAYING THAT WAS A GOOD TIME.
00:44:07YOU'RE A GOOD HOSTESS. AND THAT WAS LUCY. AND SO IT'S ALL THESE REASONS
00:44:12WHY I BRING HER TO LIGHT AND WHY SHE CHOOSES TO BE A FAVORITE. THERE'S A PICTURE OF HER WHITE
00:44:16HOUSE PHOTOGRAPH OR DURING HER WHITE HOUSE YEARS. THERE'S ANOTHER PICTURE OF HER,
00:44:20THE YOUNGEST ONE THAT WE HAVE WHERE SHE LOOKS JUST ABOUT THE SAME IN THE CLOTHES.
00:44:23AND THEN THERE'S ONE. IF WE JUST KEEP ADVANCING THROUGH THE SLIDES, YOU'LL SEE
00:44:27HER AT THE END OF HER LIFE SITTING ON HER FRONT PORCH
00:44:29WEARING RUTHERFORD BEHAVES HIS HAT. SHE LOOKS THE SAME.
00:44:33SHE'S CONSISTENT. SHE'S CONFIDENT, AND SHE'S QUIET
00:44:37ABOUT IT. SHE ALSO WAS HUMBLE. SHE WROTE LETTERS ABOUT HOW ALL
00:44:42THOSE WHO HAD COME BEFORE HER HAD DONE JUST AN AMAZING JOB,
00:44:45AND SHE COULD ONLY HOPE TO DO AS GOOD A JOB AS HER.
00:44:47BUT SHE WAS TRANS FORMATIVE.
00:44:50SHE BLAZE TRAILS TO LEAD THE WAY
00:44:54FOR OTHER FIRST LADIES TO HAVE THESE CAUSES BEFORE IT WAS COOL.
00:44:56AND I'LL END MY REMARKS THERE. SUSAN, THANK YOU. THANK YOU, SIR. AND WE'RE GOING TO JUMP ALL THE
00:45:00WAY TO CONTEMPORARY TIMES WITH
00:45:02TAMMY TELLING US ABOUT THE FIRST LADIES THAT SHE'S BEEN LOOKING
00:45:06AT USING MEDIA TO ADVANCE THEIR CAUSES. ALL RIGHT.
00:45:09THANK YOU SO MUCH. SO, YES, WE ARE MOVING
00:45:13CONSIDERABLY QUICKLY THROUGH
00:45:15HISTORY TO GET TO MY AREA. THIS IS A PROJECT THAT I'M JUST
00:45:18SORT OF STARTING TO DABBLE IN.
00:45:20SO IT'LL BE EXPANDING QUITE A
00:45:24BIT, I'M SURE, FOR A FOR NOW, LET'S JUST START WITH THE IDEA
00:45:27OF USING MEDIA, RIGHT? USING MEDIA EFFECTIVELY TO MAKE
00:45:32HISTORY. AND IF YOU THINK ABOUT MEDIA USE IN THE WHITE HOUSE, USUALLY WHAT ENDS UP HAPPENING IS PEOPLE
00:45:36START JUMPING STRAIGHT TO PARTICULAR PEOPLE IN TIME.
00:45:39AND THOSE PEOPLE ARE USUALLY THE PRESIDENTS, RIGHT?
00:45:43THE MEN IN THE WHITE HOUSE. SO YOU THINK INNOVATIVE OR
00:45:47INTERESTING USE OF MEDIA? I KNOW ABOUT YOU FIRST COMES TO
00:45:50MIND FOR ME, FDR AND THE RADIO NEXT COMES TO MIND.
00:45:54LBJ AND TELEVISION, ESPECIALLY TELEVISION ADVERTISING.
00:45:58THEN YOU JUMP FORWARD TO 2008 AND YOU'VE GOT BARACK OBAMA AND
00:46:02THE INTERNET RIGHT.
00:46:04AND THEN, OF COURSE, CAN'T
00:46:08FORGET 2016 AND TWITTER HER AND DONALD TRUMP. SO THOSE ARE THE THINGS THAT
00:46:11USUALLY HAPPEN WHEN WE START
00:46:13THINKING ABOUT INNOVATION AND
00:46:15INTERESTING USES OF MEDIA AS IT RELATES TO THE WHITE HOUSE.
00:46:19BUT WHAT I WANT TO DO TODAY IS TAKE A DIFFERENT KIND OF LOOK AT
00:46:23THINGS AND TALK A LITTLE BIT ABOUT THE WOMEN OF THE WHITE
00:46:25HOUSE AND HOW THEY USED MEDIA. AND I KNOW WE'VE HAD A LOT OF
00:46:28DIFFERENT CONVERSATIONS TODAY
00:46:30ABOUT THINGS LIKE HOW THE PRESS, WHEN WE HEARD ALL ABOUT, YOU
00:46:34KNOW, MARY LINCOLN AND THE IDEA
00:46:36OF HOW THE PRESS HOUNDED HER. AND WE HAD SOME OTHER
00:46:40CONVERSATIONS ABOUT HOW THE PRESS TREATED PAT NIXON POORLY
00:46:42AND THEY TREATED THIS. BUT WE'RE NOT TALKING ABOUT THE PRESS IN THIS PARTICULAR CASE.
00:46:46WHAT WE'RE TALKING ABOUT IS HOW
00:46:50THE INDIVIDUALS USE THE MEDIA,
00:46:52HOW THEY MAKE PARTICULAR KINDS OF MEDIA CHOICES.
00:46:56NOW WE CAN TALK ABOUT SO MANY
00:46:59FIRST LADIES HERE. WE CAN TALK ABOUT LADY BIRD JOHNSON.
00:47:03SHE HAD THE YOU KNOW, SHE HAD A DEGREE IN JOURNALISM.
00:47:06SHE OWNED RADIO STATIONS. SHE HAD A LOT OF MEDIA SAVVY.
00:47:10WE COULD TALK ABOUT FLORENCE
00:47:16HARDING. RIGHT. AND HER EXPERIENCES AS A
00:47:18NEWSPAPER WOMAN. AND WE CAN KIND OF GO THROUGH
00:47:21ALL KINDS OF DIFFERENT PEOPLE. SO IT WAS REALLY HARD TO KIND OF NARROW THIS DOWN.
00:47:25SO I THOUGHT, ALL RIGHT, I'M GOING TO PICK FOR EXEMPLARS AND
00:47:29JUST SORT OF GIVE YOU A BIT OF AN OVERVIEW JUST TO GIVE US SOME GROUNDING.
00:47:32AND THEN IN THE CONVERSATION, IN THE Q&A, WE CAN DIG DEEPER, IF YOU LIKE.
00:47:35SO TODAY WHAT I'M GOING TO DO IS FOCUS IN ON FOUR FIRST LADIES,
00:47:39THE FIRST ONE IS ELEANOR ROOSEVELT. SO IF WE CAN PROGRESS THE SLIDES
00:47:42SO WE'LL HEAR ABOUT ELEANOR ROOSEVELT, LAURA BUSH, MICHELLE
00:47:46OBAMA AND OF COURSE, MELANIA TRUMP.
00:47:49SO FIRST OF ALL, ELEANOR ROOSEVELT, WHEN YOU THINK ABOUT
00:47:52ELEANOR ROOSEVELT, I THINK EVERYBODY KIND OF JUMPS TO THE TWO THINGS THAT WE REALLY KNOW
00:47:57AND RELATE TO HER ABOUT, ABOUT MEDIA USE.
00:48:00FIRST IS HER OWN ARTICLE, RIGHT?
00:48:02SHE WAS WRITING THE MY MY DAY COLUMN.
00:48:06SHE STARTED IN 1935. IT RAN UNTIL 1962.
00:48:10AND THAT'S PROBABLY THE THING THAT MOST PEOPLE WOULD THINK
00:48:13ABOUT WHEN IT RELATED TO ELEANOR
00:48:17ROOSEVELT. SO I PROBABLY DON'T NEED TO JUMP INTO THAT IN TOO MUCH DETAIL. THE SECOND THING THAT MOST PEOPLE UNDERSTAND AND THINK
00:48:21ABOUT IS HER DECISION TO INVITE
00:48:24ONLY WOMEN TO HER PRESS CONFERENCES.
00:48:27SO THAT NEWSPAPER WOULD HAVE TO
00:48:29HIRE FEMALE JOURNALISTS. AND SO SHE WAS PROGRESSING THE
00:48:32WOMEN'S MOVEMENT, AND SHE WAS ALSO MAKING HER PRESS
00:48:36CONFERENCES UNIQUE.
00:48:37AGAIN, ELEANOR ROOSEVELT, VERY WELL RESEARCHED.
00:48:41SO A LOT OF PEOPLE REALLY KNOW THIS STUFF. I DON'T WANT TO KIND OF SPEND WAY TOO MUCH TIME ON THAT PART,
00:48:45BUT I DO WANT TO JUMP TO HER AFTER HER FIRST LADY DAYS
00:48:49BECAUSE I THINK THERE ARE A COUPLE OF THINGS THAT SOME PEOPLE MAY OR MAY NOT ACTUALLY
00:48:52KNOW MUCH ABOUT THEIR ONE IS THE
00:48:561956 PRESIDENTIAL DEBATE. YES, 1956 PRESIDENTIAL DEBATE.
00:49:01TELL REVISED PRESIDENTIAL DEBATE. NOW, HERE'S THE THING.
00:49:05SOME PEOPLE WILL CALL IT THE FIRST EVER PRESIDENTIAL DEBATE. I TAKE A LITTLE UMBRAGE WITH
00:49:08THAT BECAUSE IT WASN'T THE PRESIDENTIAL CANDIDATES, BUT
00:49:12INSTEAD IT WAS ELEANOR ROOSEVELT
00:49:15AND MARGARET CHASE SMITH, WHO WERE STANDING AS PROXIES FOR
00:49:19ADLAI STEVENSON AND EISENHOWER.
00:49:22DWIGHT EISENHOWER. AND SO THEY RAN IT JUST LIKE ANY OTHER DEBATE THAT YOU'D BE
00:49:27FAMILIAR WITH. THESE WOMEN WENT BACK AND FORTH AND BACK AND FORTH. AND IN FACT, THERE'S ONE STORY
00:49:30ABOUT IT WHERE APPARENTLY
00:49:34ELEANOR ROOSEVELT GOT SO ANNOYED BY MARGARET SMITH.
00:49:38MARGARET CHASE SMITH'S KIND OF
00:49:42STACCATO ANSWERS AND HER AGGRESSIVENESS THAT AT THE END
00:49:45OF THE DEBATE, ELEANOR REFUSED
00:49:47TO SHAKE HANDS BECAUSE SHE WAS JUST THAT UPSET OVER IT.
00:49:50SO I THINK THAT'S KIND OF A FUN LITTLE YOU KNOW, SHE'S PROGRESSING.
00:49:53SHE'S STILL CONTINUING TO BE ACTIVE. AND SHE WAS ASKED TO ACTUALLY
00:49:57PARTICIPATE IN THE DEBATE BECAUSE SHE WAS SO WELL-SPOKEN,
00:50:00SO WELL KNOWN, AND THEY THOUGHT THAT SHE COULD REALLY CARRY THE
00:50:04DAY. AND IT WAS ALSO INTERESTING BECAUSE THE FIRST AND REALLY
00:50:06ONLY TIME TWO WOMEN GOT TO
00:50:08DEBATE FOR THE PRESIDENCY, EVEN THOUGH THEY WEREN'T REALLY RUNNING.
00:50:12THE OTHER THING THAT ELEANOR ROOSEVELT DID, ESPECIALLY AFTER
00:50:15HER TIME AS FIRST LADY, WAS SHE EXPERIMENTED WITH TELEVISION.
00:50:19SHE WENT ON TELEVISION SHOWS
00:50:21LIKE WHAT'S THE NAME OF THAT?
00:50:23I'M SORRY, WHAT'S WHAT'S MY LINE? RIGHT. SHE'S ON.
00:50:26WHAT'S MY LINE? SHE WAS ON FACE THE NATION. SHE WAS ON MEET THE PRESS.
00:50:30AND SO SHE REALLY SHOWED UP AND
00:50:33GAVE THE POST WHITE HOUSE FIRST LADIES A VOICE.
00:50:38AND SET SOME STANDARDS THAT LATER, FIRST LADIES WOULD CERTAINLY FOLLOW IN HER FOOTSTEPS.
00:50:41WITH THAT. ALSO, THERE WAS A NICE LITTLE
00:50:45CLIP IF YOU WANT TO LOOK FOR IT ON YOUTUBE OF HER ON MEET THE
00:50:49PRESS, WHERE SHE'S ASKED ABOUT
00:50:51BEING NOMINATED FOR THE
00:50:53PRESIDENCY BECAUSE APPARENTLY
00:50:55EARLY IN 1957, PEOPLE STARTED
00:50:58TALKING ABOUT HER AS A POTENTIAL PRESIDENTIAL CANDIDATE.
00:51:01SHE LAUGHS AND SAYS, I AM SO OLD
00:51:05TO WAKE UP RIGHT?
00:51:07AND THEY HAD THE INTERVIEWER
00:51:09SAYS, WELL, I'M NOT THE ONE SAYING IT. I'M JUST SAYING PEOPLE ARE
00:51:14SAYING THEY WANT TO NOMINATE YOU. DO YOU THINK THERE WILL EVER BE
00:51:16A FEMALE PRESIDENT? AND THEN SHE EXPOUNDED ON THAT FOR A WHILE.
00:51:19SO IT'S REALLY INTERESTING. A LITTLE CLIP, I WOULD SUGGEST THAT YOU LOOK IT UP SOME POINT.
00:51:22SO SHE CONTINUES TO USE MEDIA IN
00:51:25INNOVATIVE WAYS. WAS SHE THE FIRST TO GO ON TELEVISION?
00:51:30NO. DISNEY INNOVATE TELEVISION, NO. BUT WHAT DID SHE DO?
00:51:32SHE STARTED USING THE TECHNOLOGY THAT PEOPLE HAD STARTED TO
00:51:36BECOME COMFORTABLE WITH. IT. AND WE SEE THIS WITH OTHER FIRST LADIES AS WELL.
00:51:40WE MOVED TO THE NEXT SLIDE.
00:51:41WE CAN MOVE FORWARD SEVERAL
00:51:45DECADES AND WE'LL TALK A LITTLE BIT ABOUT LAURA BUSH.
00:51:48LAURA BUSH WAS VERY MEDIA SAVVY INDIVIDUAL. I THINK.
00:51:51I THINK SOME OF HER STAFF MIGHT HAVE BEEN REALLY INSTRUMENTAL IN
00:51:56THAT.
00:51:56AND SO THE IDEA WITH LAURA BUSH
00:52:00WAS THAT SHE WAS AN EFFECTIVE SURROGATE CAMPAIGNER. WE HEARD ABOUT THAT EARLIER.
00:52:04WE HEARD A WHOLE LOT FROM JILL ABOUT LAURA BUSH EARLIER TODAY.
00:52:09BUT ONE OF THE THINGS THAT I THINK WITH LAURA BUSH WAS INTERESTING IS THAT WE TEND TO
00:52:13REMEMBER HER FOR, YOU KNOW, TAKING OVER THE WEEK PRESIDENT'S WEEKLY ADDRESS.
00:52:17SHE'S THE FIRST FIRST LADY TO DO THE ENTIRE ADDRESS BY HERSELF.
00:52:21SHE DID IT A COUPLE OF TIMES.
00:52:23SHE DID IT TO ADVOCATE FOR HER
00:52:26PROGRAMS, HER INTERESTS, BUT
00:52:28ALSO TO HELP JUSTIFY HER
00:52:32HUSBAND'S ACTIONS IN AFGHANISTAN. AND SO SHE WAS KIND OF SERVING A
00:52:35DUAL PURPOSE THERE WHERE SHE WAS HELPING PROMOTE HERSELF, BUT
00:52:39ALSO HELPING PROMOTE THE WEST WING IN A DIFFERENT KIND OF WAY.
00:52:43BUT IN ADDITION TO THAT, WHAT SHE DID ON HER OWN TO ADVANCE
00:52:45HER OWN PUBLIC PERSONA AND TO
00:52:47ESTABLISH INTEREST IN HER
00:52:53GOING ON SESAME STREET, RIGHT? SHE WAS DOING CHILDREN LITERATE CHILDREN'S LITERACY.
00:52:56WHY NOT SESAME STREET? THAT MAKES A WHOLE LOT OF SENSE.
00:52:59SHE ALSO WENT ON JAY LENO'S TONIGHT SHOW FOUR DIFFERENT
00:53:02TIMES, TWICE DURING HER
00:53:04CAMPAIGNS TO HELP ADVOCATE FOR
00:53:06OTHERS AND TO GET PEOPLE TO
00:53:08VOTE, BUT ALSO TO JUST SHARE HER
00:53:11PERSONALITY, SHARE HER INSIGHTS AND ADVOCATE FOR HER OWN
00:53:13INTERESTS AND INITIATIVES. AND SO SHE DID A REALLY NICE JOB
00:53:17OF ACTUALLY INCORPORATING DIFFERENT KINDS OF MEDIA INTO
00:53:19THE MEDIA STRATEGY FOR THE FIRST LADYSHIP.
00:53:23SHE ALSO, NEAR THE END OF HER
00:53:25TIME IN THE WHITE HOUSE, WAS THE
00:53:27CO-HOST OF THE TODAY SHOW, AND SHE APPARENTLY DID.
00:53:31I PERSONALLY DIDN'T SEE IT. I APOLOGIZE. BUT APPARENTLY SHE DID SUCH A
00:53:34GOOD JOB THAT SOME OF THE ORIGINAL HOSTS OR THE ACTUAL
00:53:38HOSTS WERE SAYING WHY WE SHOULD HAVE HER BACK AFTER SHE FINISHED THIS WHITE HOUSE. WHAT DO YOU WANT TO DO?
00:53:41COME HAVE A JOB HERE?
00:53:44SO LAURA BUSH WAS DEFINITELY AN EXAMPLE OF SOMEONE WHO CONTINUED
00:53:47ON IN THE INNOVATIVE USE. BUT IF YOU NOTICE AGAIN, SHE
00:53:50WASN'T BREAKING NEW GROUND WITH NEW TECHNOLOGIES.
00:53:53SHE WAS TAKING THE THINGS THAT WE WERE FAMILIAR WITH, THINKING ABOUT WHERE THE AUDIENCE WAS,
00:53:57YOU KNOW, LIKE THE TODAY SHOW IS A PRIME AUDIENCE FOR HER.
00:54:01TOPICS IN HER INTEREST THAT SHE
00:54:03WAS ADVOCATING FOR AT THE TIME. SAME THING WITH SESAME STREET.
00:54:06SO THERE WAS A REAL STRATEGIC USE OF MEDIA IN THIS PARTICULAR
00:54:11SITUATION. WE ADVANCE THE SLIDES AGAIN. I WILL GET TO TALKING A LITTLE
00:54:14BIT ABOUT MICHELLE OBAMA WITH MICHELLE OBAMA.
00:54:18WHAT WE HAVE IS AN INTERESTING PERSON WHO'S DOING INTERESTING
00:54:22THINGS IN WAYS THAT PEOPLE MISREMEMBER MOST OF THE TIME.
00:54:26PEOPLE THINK ABOUT MICHELLE OBAMA AND THEY'LL ADD YOU ASKED THEM ABOUT THEIR MEET HER MEDIA
00:54:31USE AND THEY'LL SAY, OH, SOCIAL MEDIA. SHE WAS LIKE SO CUTTING EDGE ON
00:54:34SOCIAL MEDIA. AND TO SOME DEGREE SHE WAS. BUT WHEN I LOOKED UP THE ACTUAL
00:54:39FACTS, SHE WAS A LITTLE SLOW TO
00:54:42ACTUALLY INCORPORATE IT. WE TENDED TO THINK ABOUT HER AND
00:54:45THE USE OF SOCIAL MEDIA A LOT
00:54:47MORE ACTIVELY BECAUSE OF BARACK OBAMA AND HIS USE LIKE SHE DID
00:54:51HELP COAUTHOR SOME OF THE
00:54:54INITIAL EMAILS THAT WENT OUT IN
00:54:572008, AND SHE DID SOMETIMES APPEAR.
00:55:00YEAH, THERE WERE MESSAGES ABOUT HER IN HIS SOCIAL MEDIA, BUT SHE
00:55:03DIDN'T ACTUALLY JOIN SOCIAL
00:55:08MEDIA UNTIL 2012. RIGHT? THAT'S WHEN SHE GOT HER FIRST TWITTER ACCOUNT.
00:55:12AND THAT'S USUALLY SURPRISING TO PEOPLE BECAUSE MOST PEOPLE THINK 2008.
00:55:15BUT IT WASN'T UNTIL 2012 SHE DID
00:55:19HAVE ONE POST ON THE JOINING FORCES.
00:55:22TWITTER ACCOUNT PRIOR TO GETTING HER OWN ACCOUNT.
00:55:25BUT THEN SHE HAD THE APP MICHELLE OBAMA ACCOUNT AND
00:55:29STARTED POSTING THERE. HER STAFF WOULD ALSO POST AND SO
00:55:31SHE WOULD SIGN HER ORIGINAL POST
00:55:34WITH A LITTLE MEMO AT THE END. SO SHE WAS ACTIVE ON SOCIAL
00:55:39MEDIA. SHE JUST WASN'T AS QUICK TO
00:55:43UNDERTAKE IT AS OTHERS, AS PEOPLE WOULD REMEMBER HER AS
00:55:45HAVING DONE SO. I THINK THAT'S KIND OF FASCINATING. WE TEND TO ATTRIBUTE TO THIS
00:55:50CHARACTERISTIC TO HER THAT MAYBE NOT SO, YOU KNOW, SHE SHE WAITED
00:55:54SIX YEARS FROM THE FOUNDING TILL
00:55:56THE TIME SHE ACTUALLY JOINED AND SO NOT EXACTLY CUTTING EDGE.
00:55:59BUT THEN ONCE SHE GOT ON THERE, SHE JUST TOOK OFF. RIGHT.
00:56:03SHE HAD TONS OF FOLLOWERS. SHE GOT A MILLION FOLLOWERS, PRETTY QUICKLY.
00:56:07SO SHE'S VERY EFFECTIVE. AND I THINK THAT'S WHAT KIND OF
00:56:11REALLY LIVES IN OUR MEMORY. THE OTHER THING ABOUT MICHELLE OBAMA, THOUGH, THAT I THINK IS
00:56:14INTERESTING IS THAT SHE ALSO
00:56:17BUILT UP SHE SHE KIND OF BUILT UP ON WHAT OTHER FIRST LADIES
00:56:20WERE DOING, ESPECIALLY LAURA BUSH, BY GOING ON THINGS LIKE
00:56:24TALK SHOWS.
00:56:26AND, YOU KNOW, I'M SURE MOST OF YOU WILL PROBABLY REMEMBER HER
00:56:30AND THE ELLEN SHOW WHEN THEY
00:56:32ENGAGED IN THE PUSH UP CHALLENGE
00:56:36RIGHT. SO YOU HAVE THE FIRST LADY, UNLIKE LAURA BUSH, WHO WENT ON
00:56:39JAY LENO AND WAS VERY DIGNIFIED.
00:56:44I LOVED THAT WORD. SHE WAS THEY SAID SHE WAS CLASSY, SHE WAS ENGAGED. SHE WAS HUMOROUS, BUT SHE WAS
00:56:48VERY LADYLIKE WITH MICHELLE
00:56:51OBAMA WHEN SHE WENT ON THESE SHOWS. SHE WAS A LITTLE BIT MORE
00:56:55CASUAL, A LITTLE BIT MORE PERSONAL. SOME PEOPLE LOVED THAT AND OTHER
00:57:00PEOPLE REALLY CRITICIZED HER FOR IT. SO WHEN SHE WAS DOING PUSH UPS,
00:57:05ESPECIALLY FOR THE FOLKS ON THE OTHER SIDE OF THE AISLE, KEPT SAYING A FIRST LADY DOWN ON THE
00:57:09FLOOR DOING PUSHUPS, OH, NO. HOW DARE SHE? RIGHT.
00:57:13THE WORLD IS COMING TO AN END.
00:57:14AND SO THE IDEA WAS THAT SHE'D
00:57:17GOT A LOT OF CRITIQUE FOR THAT. BUT THEN THERE WERE PEOPLE WHO
00:57:20SAID, SHE'S JUST AN ORDINARY WOMAN, THAT WE CAN RELATE TO. RIGHT.
00:57:25THERE'S THE MOM IN CHIEF SHOWING
00:57:27US HOW TO BE ACTIVE, HELPING OUR
00:57:29KIDS TO THINK ABOUT THESE KINDS OF THINGS.
00:57:31AND SO MICHELLE OBAMA'S MORE CASUAL SORT OF NATURE WITH THE
00:57:35PRESS OR WITH MEDIA, HER MEDIA APPEARANCES WERE VERY STRATEGIC
00:57:39AND WAS SUPER HELPFUL TO HER IMAGE.
00:57:43SHE ALSO DID A THING ON THE TONIGHT SHOW WITH JIMMY FALLON
00:57:46BECAUSE SOME OF THE FIRST LADIES LOVE THE TONIGHT SHOW.
00:57:48AND IT WAS A SKIT THAT WAS
00:57:51CALLED EVOLUTION OF MOM DANCING
00:57:55RIGHT? AND SO IN 2013, SHE DID
00:57:57EVOLUTION OF MOM DANCING PART ONE.
00:58:00SO SHE AND JIMMY FALLON, YOU CAN KIND OF SEE THE IMAGE THERE
00:58:04DOING THE SHIMMY TWIST. THEY DID A WHOLE EVOLUTION OF
00:58:07KNOW MOCKING HOW MOMS DANCE. APPARENTLY.
00:58:10AND THEN IT WAS SO POPULAR AND
00:58:12SO FUN THAT THEY DID IT AGAIN IN 2015.
00:58:15THEY DID EVOLUTION OF MOM DANCING PART TWO.
00:58:17SO VERY ENGAGING, VERY
00:58:21RELATABLE. AND THEN SHE ALSO DID A LOT OF
00:58:23OTHER KINDS OF TALK SHOWS, BUT
00:58:26SHE DID SCRIPTED PROGRAMS AS WELL. MICHELLE OBAMA WAS I A GUEST ON
00:58:30PARKS AND REC, ICARLY, SESAME
00:58:33STREET, NCIS, NASHVILLE, AND THE SHOW BLACKISH.
00:58:37AND SO SHE STARTED TO REALLY MAKE USE OF, AGAIN, THOSE
00:58:41COMFORTER PEOPLE, FAMILIAR SPACES WHERE WE MIGHT NOT THINK
00:58:44THAT WE'D SEE A FIRST LADY. NOW SHE'S SUDDENLY POPPING UP
00:58:48AND SHE'S MAKING HERSELF SEEN,
00:58:50MAKING HER ISSUES KNOWN.
00:58:52NOW, GRANTED, YOU STILL HAVE
00:58:54NANCY REAGAN, WHO BACK IN 83, I
00:58:58WANT TO SAY, WAS ON DIFF'RENT STROKES.
00:59:00SO THIS WASN'T THE FIRST TIME A
00:59:02FIRST LADY SHOWED UP ON SCRIPTED TELEVISION, BUT SHE SORT OF MADE
00:59:06AN ARC OUT OF IT. RIGHT. SO MICHELLE OBAMA IS REALLY
00:59:11FASCINATING AND INTERESTING THINGS. AND THEN, OF COURSE, IN HER POST
00:59:13FIRST LADYSHIP, SHE'S DONE EVEN MORE. SHE HAS A PRODUCTION COMPANY.
00:59:17SHE DOES PODCASTS. SHE'S SHE'S LIKE SHE'S ALL OVER THE PLACE.
00:59:22SO LET'S CONTINUE ON THE NEXT SLIDE AND TALK A LITTLE BIT
00:59:26ABOUT MELANIA TRUMP. SO MELANIA TRUMP, YOU KNOW, WHEN
00:59:30I WAS DOING THIS AND PUTTING THE PROGRAM TOGETHER, IT'S LIKE, WHAT ARE THEY BEST KNOWN FOR
00:59:34MEDIA WISE?
00:59:34AND MELANIA TRUMP, IN ALL
00:59:38HONESTY, HAD NOT BEEN TERRIBLY WELL KNOWN FOR ANY PARTICULAR
00:59:43MEDIA STRATEGY OR EVENT.
00:59:45THERE WERE MOMENTS THAT SHE WAS
00:59:48KNOWN FOR THE GREEN JACKET AND OTHER TYPES, RIGHT WHEN SHE
00:59:51MIGHT HAVE MADE MISSTEPS. BUT THERE'S NOT THERE HADN'T
00:59:55REALLY BEEN ONE MOMENT WHERE YOU SAY, OH, THAT'S HER AND MEDIA
01:00:00UNTIL YOU GET TO THE MELANIA. RIGHT. AND THE RELEASE OF THE MOVIE.
01:00:04SO WITH MELANIA TRUMP, THE INTERESTING THING WITH HER AND
01:00:07HER STRATEGIC USE OF MEDIA IS THIS MOVIE THAT SHE MADE.
01:00:09NOW, I KNOW A LOT OF PEOPLE TALK ABOUT IT AS THE DOCUMENT ENTRY.
01:00:14RIGHT? AND IT'S BREAKING RECORDS AS THE
01:00:17MOST WATCHED DOCUMENTARY AND THE HIGHEST GROSSING.
01:00:20AND, YOU KNOW, LOTS OF DIFFERENT ARGUMENTS. BUT SHE HERSELF HAS ARGUED THAT
01:00:23IT'S NOT A DOCUMENTARY. INSTEAD, SHE CALLS IT A CREATED
01:00:29EXPERIENCE AND A PURPOSE AND AN EXAMPLE OF PURPOSEFUL
01:00:34STORYTELLING. SO WHATEVER THAT MEANS TO YOU IN
01:00:36TERMS OF HOW YOU WANT TO TALK ABOUT THE DOCUMENTARY AND
01:00:40WHETHER OR NOT IT WAS REALLY RECORD BREAKING OR WHETHER IT'S NOT A DOCUMENTARY AT ALL, I
01:00:43THINK IT'S REALLY INTERESTING FOR US TO UNDERSTAND THAT THIS
01:00:46WAS AN INTERESTING, HISTORIC MOMENT.
01:00:48IT'S CONTROVERSIAL.
01:00:50THE IDEA OF A FIRST LADY BEING
01:00:54PAID $28 MILLION PLUS ADDITIONAL, YOU KNOW, ONES IN
01:00:57DIFFERENT KINDS OF WAYS FOR THIS
01:00:59INSIGHT INTO THE TRANSITION
01:01:02PERIOD TO BECOMING FIRST LADY THE SECOND TIME.
01:01:05HOW WERE YOU FEEL ABOUT THAT AND HOW DID YOU FEEL ABOUT THE MOVIE ITSELF?
01:01:08THIS IS A HISTORIC MOMENT, RIGHT? AND IT IS A HISTORIC EVENT.
01:01:11AND SO FOR MELANIA TRUMP TO HAVE MADE THESE CHOICES, SHE WAS
01:01:15THINKING STRATEGICALLY, PROBABLY
01:01:17A LITTLE BIT FINANCIALLY, BUT ALSO STRATEGICALLY ABOUT THE
01:01:21IMAGE THAT SHE WAS PORTRAYING. SHE WAS ALSO GIVEN FULL EDITORIAL CONTROL.
01:01:25SO WHAT YOU SEE, SHE APPROVED. AND SO IT GIVES YOU REAL INSIGHT
01:01:29INTO WHAT SHE THINKS ABOUT THE IMAGE THAT SHE'S PORTRAYING.
01:01:31AND THEN WITH THAT, I'LL JUST WRAP UP REAL QUICK. I SEE.
01:01:35I SEE SUSAN WAS LIKE STAR, SHE'S GOING TO PULL THE MIC FROM MY
01:01:39HAND SHORTLY. YEAH. SO WE'LL GO TO THE NEXT SLIDE
01:01:43REAL QUICK. ONE OF THE THINGS THAT I THOUGHT WAS KIND OF INTERESTING WAS THAT
01:01:47THERE'S A I DID A LITTLE EMBED
01:01:49SEARCH JUST TO SEE ABOUT WHERE THE FIRST LADIES HAVE POPPED UP
01:01:53AND IT'S THERE'S AN INTERESTING COMPARISON THAT HAPPENS. YOU'VE GOT FIRST ELEANOR
01:01:59ROOSEVELT, WHO HAS A LOT OF APPEARANCE SIS, BUT MOST OF HER
01:02:02APPEARANCES TENDS TO BE ARCHIVAL FOOTAGE.
01:02:05SAME THING WITH MELANIA TRUMP. SHE HAS 146 CREDITS AS HERSELF,
01:02:12BUT. 345 IN ARCHIVAL FOOTAGE. THAT MEANS THAT SHE'S SHOWING UP
01:02:14SORT OF AS BACKGROUND IMAGERY IN
01:02:17A LOT OF DIFFERENT KINDS OF PROGRAMS.
01:02:19AND SO WHENEVER YOU GET SOMETHING WITH DONALD TRUMP,
01:02:23SHE'S SHOWING UP AS SORT OF THE SIDELINE IMAGE AS OPPOSED TO
01:02:27ACTUALLY PERFORMING AS HERSELF
01:02:29OR HAVING LINES AS HERSELF.
01:02:32AND SO I JUST HAD A NICE, NICE LITTLE COMPARISON OF THOSE.
01:02:35BUT TO WRAP EVERYTHING UP, WE'LL GO TO THE LAST SLIDE. AND I WILL SAY THIS, ONE OF THE
01:02:39OTHER THINGS ABOUT THE FIRST LADY IS WHEN WE START THINKING ABOUT MEDIA AND TALKING ABOUT
01:02:44MEDIA IS THAT THEY TRY TO CONTROL THEIR OWN IMAGE.
01:02:46VERY IMPORTANT, VERY STRATEGIC,
01:02:49AS IT SHOULD BE. BUT ONE OF THE WAYS THAT THEY DO
01:02:53THAT THAT WE HEARD ABOUT EARLIER, WE HEARD ABOUT THE MAGAZINE STUFF, BUT WE ALSO
01:02:57HEARD ABOUT THE AUTOBIOGRAPHIES. AND SO I'M GETTING A LITTLE PLUG
01:02:59TO THE BOOK THAT'S COMING OUT ABOUT THE AUTOBIOGRAPHIES
01:03:03BECAUSE ALL THE WOMEN HAVE TRIED
01:03:05TO TELL THEIR STORIES AS WE'VE HEARD TODAY, WITH DIFFERENT
01:03:09LEVELS OF TRUTHFUL THIS RIGHT AND INSIGHT.
01:03:12BUT THEY DO TRY TO HELP YOU UNDERSTAND THEM.
01:03:15AND SO WITH THAT, WE'LL WRAP UP
01:03:19THIS PART OF IT AND WE'LL CONTINUE ON. THANKS TO ME. YOU KNOW, I WAS THINKING,
01:03:22THOUGH, WITH MELANIA TRUMP, HOW COMPLIMENTARY.
01:03:24WHAT YOU'VE DONE IS WITH THE MAGAZINES, BECAUSE THE QUESTION
01:03:28IS THAT SHE HASN'T GONE TO THE BIG POPULAR THINGS, BUT REALLY
01:03:30HAS APPEARED A LOT IN MANY OF THE MORE CONSERVATIVE
01:03:34PUBLICATIONS. SO HER COMMUNICATION SEEMS LESS GENERAL AND MORE TARGETED.
01:03:37AND WOULD THAT BE FAIR TO SAY? I THINK THAT'S EXTREMELY FAIR TO SAY.
01:03:41SHE WHEN YOU LOOK AT THE THE
01:03:43IBD, IBD LISTINGS OF HER STUFF,
01:03:46IT'S ALL VERY CONSERVATIVE
01:03:47PROGRAMS THAT SHE'S BEEN ON. SO SHE'S BEEN ON A LOT OF TALK
01:03:51SHOWS AND THINGS LIKE THAT. BUT SHE BUT NOT ON THE ONES THAT
01:03:55THE OTHER FIRST LADIES HAD BEEN ON PREVIOUSLY, THE MORE MAINSTREAM ONES. THANK YOU. OKAY.
01:03:59IT'S YOUR TIME. DO YOU HAVE QUESTIONS IN THE AUDIENCE? IF YOU CAN, AS YOU WOULD.
01:04:02RAISE YOUR HAND AND WE'LL BRING THE MIC IN. WHILE DIANA'S DOING THAT.
01:04:06ONE QUICK QUESTION FOR ANDY FROM DENISE LAYMAN, WHO'S WATCHING US
01:04:10ONLINE. ANDY, WERE THERE ANY SITES YOU LEARNED ABOUT TOO LATE THAT YOU
01:04:13JUST WEREN'T ABLE TO GET TO AND WISHED YOU HAD?
01:04:15OH, MY GOSH. YEAH, A LOT. NO, NO, NOT WELL.
01:04:19SO AGAIN, I MENTIONED THE
01:04:22BREAKNECK SPEED AND THE SCHEDULE. WE WE DID A LIVE SHOW.
01:04:26YOU KNOW, YOU WERE THERE LIKE WE DID A LIVE 90 MINUTE SHOW EVERY
01:04:29WEEK WITH EXCEPTION HERE AND THERE.
01:04:33AND I WAS THE ONLY GUY OUT IN THE FIELD DOING THIS.
01:04:36I WAS THE ONLY GUY PINBALL ACROSS.
01:04:38SO THERE WASN'T TIME TO GET TO LUCY WEB HAYES HOUSE IN
01:04:42CHILLICOTHE. BUT I'VE GONE THERE, SO STAY TUNED FOR THE SECOND EDITION.
01:04:46AND I JUST SPOKE AT THE TRUMAN LITTLE WHITE HOUSE IN KEY WEST,
01:04:50WHICH IS FANTASTIC. I WENT THERE ON VACATION, AND
01:04:52BECAUSE KEY WEST ISN'T REALLY AROUND THE CORNER.
01:04:55AND SO WHEN WHEN YOU'RE WHEN YOU'RE IN IN YOU KNOW,
01:04:59INDEPENDENCE, MISSOURI, TALKING ABOUT BESS TRUMAN, YOU DON'T
01:05:01JUST HOP DOWN TO KEY WEST AND
01:05:04THESE THERE'S A LOT OF SITES THAT ARE IN THERE AND A LOT OF
01:05:09MARKERS AND THINGS. I'VE GONE BACK TO THE DOLLY MADISON BIRTHPLACE MARKER, WHICH
01:05:13IS ON A SIDEWALK OUTSIDE OF A REAL ESTATE OFFICE IN
01:05:16GREENSBORO, NORTH CAROLINA, BECAUSE I SPOKE WITH THE
01:05:19HISTORICAL SOCIETY THERE, WHO HAS AN INCREDIBLE COLLECTION ABOUT A TREASURE CHEST THAT THEY
01:05:23FOUND IN AN ATTIC THAT IS JUST UNBELIEVABLE.
01:05:27SO THERE'S THERE'S STILL SO MUCH TO DO. AND THAT'S WHY CONFERENCES LIKE
01:05:31THIS AND THE TRAVEL AND THE RESEARCH NEEDS TO CONTINUE. DIANA, THIS QUESTION OVER HERE,
01:05:35I THINK.
01:05:40THINK.
01:05:46TAMMY, I JUST HAD A QUICK QUESTION FOR YOU, BECAUSE I WAS INTERESTED IN MICHELLE OBAMA'S
01:05:50TWITTER ACCOUNT.
01:05:52AND I NOTICED ON YOUR SLIDE IT
01:05:54WAS HER HER PERSONAL, YOU KNOW, CORRECT.
01:05:57BECAUSE NOW YOU SEE THAT FIRST LADY HAS OFFICE OF THE FIRST
01:06:01LADY OR FLOTUS, YOU KNOW, 47.
01:06:06AND SO I WAS JUST KIND OF CURIOUS, LIKE, DO YOU RECALL IF
01:06:10MICHELLE OBAMA ONLY HAD THE PERSONAL ACCOUNT OR DID SHE HAVE
01:06:12IT LIKE FIRST LADY'S OFFICE ACCOUNT? NO, SHE STARTED THE FLOTUS
01:06:16ACCOUNT TO. SO THE ORDER THAT IT WENT THERE
01:06:18WAS THAT THE JOINING FORCES
01:06:22ACCOUNT WAS FIRST. AND THEN MICHELLE OBAMA OPENED HER PERSONAL ACCOUNT.
01:06:25AND THEN SHORTLY AFTER THAT, THE FLOTUS ACCOUNT.
01:06:27SO SO THEN THERE WERE AN OFFICIAL FIRST LADY KINDS OF
01:06:31THINGS FROM THAT ACCOUNT TO DO IT. BUT A LOT OF TIMES THEY WERE LINKED TO THE MESSAGING AND THAT
01:06:35FLOTUS ACCOUNT TRANSFERS TO EACH
01:06:39ADMINISTRATION. YOU KNOW, THEY TAKE IT OVER AND THEN THEY GET A MICHELLE OBAMA
01:06:42ARCHIVED ACCOUNT THAT THEY PUT IN. SO YOU CAN STILL GET THAT CONTENT. NANCY.
01:06:47IT'S JUST TIPS AND THAT SONG,
01:06:50YOU KNOW, NOT IT'S ON THE WHITE
01:06:56HOUSE. TRUMP WEBSITE.
01:06:59THEN BIDEN WEBSITE QUOTE THIS SIGN THERE. IT'S OKAY.
01:07:03AND THEN AVAILABLE TO SEE.
01:07:06BUT I WAS GOING TO ASK YOU,
01:07:08TAMMY, BECAUSE I FOUND IT IN
01:07:12INTERESTING CHOICE THAT YOU
01:07:14SKIPPED OVER LADY BIRD JOHNSON,
01:07:17WHO HAD THE FIRST PROFESSIONAL
01:07:18PRESS SECRETARY WHO WAS
01:07:21JOURNALIST HERSELF, WHO WAS AND
01:07:25MARKETING THE TV STATION AND
01:07:27REALLY TRANSFORMED THE PRESS
01:07:31MANSION AND OFFICE OF THE FIRST LADY.
01:07:34SO YOU ARE INTERESTED WHY DID
01:07:37NOT THINK THAT THAT WAS SORT OF
01:07:41IN THE PACE OF EVOLUTION? NO, I THINK THAT'S A GREAT QUESTION.
01:07:45AND IF WE HAD A LIMITED TIME, I WOULD LOVE TO PUT A LOT MORE
01:07:48ABOUT HER IN IT, PARTICULARLY. BUT I SORT OF FELT LIKE LOOKING
01:07:51AT THE OVERALL PROGRAM FOR THE
01:07:54FOR THE CONFERENCE TODAY, LIKE GETTING TO THE MORE CONTEMPORARY, THE THE MOST
01:07:58RECENT ONE THAT WAS PROBABLY GOING TO BE A LITTLE BIT MORE
01:08:02MORE OF AN ADDITION TO WHAT'S GOING ON.
01:08:05BUT I TOTALLY THAT'S WHY I GIVE HER THE LITTLE NOD AT THE BEGINNING BECAUSE I KNOW THAT,
01:08:08YOU KNOW, SHE DESERVES A LOT OF ATTENTION.
01:08:10IT'S JUST THAT SHE'S SOMEBODY WE COULD SPEND ALL DAY TALKING
01:08:14ABOUT HER MEDIA USE AND EXPERIENCE. AND SO, YOU KNOW, EDITORIAL CHOICES.
01:08:19SO SORRY. OH, YEAH.
01:08:21I MEAN, THERE ARE SO, SO MUCH THAT YOU CAN TALK ABOUT WITH ALL
01:08:25OF THESE FIRST LADIES. I THINK THAT'S SOMETHING THAT TODAY HAS SHOWN US ALL A LOT.
01:08:29WE'RE GOING TO KEEP YOU AND EVERYBODY IS JUST KEEP DIVING IN AND KEEP DIVING IN.
01:08:33THAT'S KIND OF WHAT WE NEED TO DO. SO POINT TAKEN.
01:08:37AND ACKNOWLEDGE IT. YOU KNOW, ANOTHER AUDIENCE
01:08:41QUESTION OVER HERE, JODI.
01:08:50I HAVE SORT OF A COMMENT AND A
01:08:53QUESTION COMMENT. IT HAS BEEN GREAT TO SEE THIS
01:08:58MARRIAGE, PUBLIC HISTORY AND
01:09:00ACADEMIC RESEARCH AND THE WHOLE
01:09:03CONFERENCE TODAY HAS BEEN A
01:09:05REALLY NICE, ECLECTIC APPROACH.
01:09:09IF FOR ALISON FLETCHER
01:09:13RESEARCHING EDUCATION, OUR MISSION.
01:09:15SO LET ME HEAR FROM THE PANEL
01:09:18ABOUT YOUR IDEA IS OF HOW WE CAN
01:09:20DO A LOT MORE WORKING TOGETHER
01:09:24TO BROADEN OUR OUR AUDIENCES
01:09:26EVEN MORE WITH THE KIND OF WORK
01:09:28THAT YOU DO.
01:09:33AND I AM ALL FOR THAT.
01:09:38I THINK IT ALL STARTS WITH CROSS-PROMOTION, IT JUST EVEN
01:09:40GETTING TO KNOW EACH OTHER. I MET SO MANY WONDERFUL PEOPLE
01:09:44IN LESS AND LESS THAN 24 HOURS.
01:09:47BUT BUT JUST FOLLOWING UP WITH EACH OTHER AND AND COORDINATING
01:09:51LIKE WITH THE NATIONAL FIRST LADIES MUSEUM AND LIBRARY, ALL
01:09:55THESE INSTITUTIONS THAT ARE
01:09:57ALREADY IN EFFECT AND AND TRYING TO KIND OF RALLY THE FORCES
01:10:01TOGETHER. SO THAT WE'RE, YOU KNOW,
01:10:05PROMOTING THINGS TOGETHER AND.
01:10:08FOR ME, I AM TRYING TO KIND OF
01:10:13GET KIDS AT THE MIDDLE GRADE
01:10:15STAGE, MY BOOKS OR UPPER MIDDLE
01:10:17GRADE SLASH I CALL IT SUITE WAY, BUT TRYING TO GET KIDS WHEN
01:10:23THEY'RE, YOU KNOW, UPPER LEVEL, FOURTH GRADE THROUGH SEVENTH,
01:10:25EIGHTH GRADE OF INTRODUCING THEM TO LIKE SOMEONE LIKE DOLLY
01:10:29MADISON THAT THEY DON'T EVEN REALLY STUDY THE WORD 1812 IN SCHOOL.
01:10:32I DIDN'T KNOW MUCH ABOUT DOLLEY MADISON. LIKE I SAID, UNTIL I STARTED
01:10:35RESEARCHING HER.
01:10:37SO I, I THINK PART OF IT IS WE'VE GOT TO LOOK AT THE NEXT
01:10:41GENERATION AND WE'RE INTERESTED, BUT WE'RE NOT GOING TO BE HERE FOREVER.
01:10:44AND THERE'S GOING TO BE ANOTHER GENERATION AND TRYING TO FIGURE
01:10:48OUT HOW ARE WE GOING TO ENGAGE
01:10:50THESE YOUNG PEOPLE SO THAT THESE
01:10:54ORGANIZATIONS CONTINUE SO YEAH, THAT'S WHAT I WAS GOING TO SAY.
01:10:57BEING THE HISTORY MOM, I HAVE A PASSION FOR BRINGING HISTORY
01:11:01LIKE THIS AND MAKING IT FUN FOR KIDS THERE.
01:11:03I MEAN, THESE WOMEN ARE AMAZING AND THEY WERE MOTHERS. THEY WERE, YOU KNOW, TRYING TO
01:11:07PARENT WHILE DRIVING, DRIVING A
01:11:11CARRIAGE ACROSS EUROPE OR IN THE WHITE HOUSE.
01:11:13AND SO KIDS HEARING THAT AND AND
01:11:15LEARNING ABOUT THESE AMAZING
01:11:18WOMEN, I THINK THAT'S SOMETHING THAT'S NEEDED BECAUSE THEY'RE
01:11:21GOING TO CONTINUE ON THE LEGACY. AND SO WE'VE GOT TO TEACH THEM
01:11:23AND FIND A WAY TO REACH THEM THROUGH BOOKS, THROUGH
01:11:27HISTORICAL SITES, LIKE REALLY MAKING AN EFFORT TO GET AT THE
01:11:29YOUNGER GENERATION INVOLVED.
01:11:33I'M GOING TO I'M GOING TO AGREE WITH BOTH OF THEM. WHEN I STARTED THIS, THE
01:11:37TRAVELING FOR THE C-SPAN SERIES,
01:11:39WHAT I NOTICED IS THAT A LOT OF PLACES DIDN'T TALK.
01:11:43A LOT OF PLACES DIDN'T TALK
01:11:45WITHIN THEIR OWN ORGANIZATIONS. A LOT OF PLACES WERE VERY, VERY
01:11:49DEFINED. AND I GET IT. THERE'S NOT A LOT OF MONEY IN
01:11:53HISTORY. THERE'S NOT A LOT OF GLAMOR IN HISTORY.
01:11:56AND YOU'VE GOT TO HOLD ON TO WHAT YOU'VE GOT. AND SOME OF THESE PLACES,
01:12:00ESPECIALLY THE LITTLE PLACES, ARE IN SUCH DANGER OF BEING SHUT DOWN BECAUSE THEY DON'T HAVE
01:12:04MONEY. BUT LOOK AT THE ROOM. LOOK AT THE DIVERSITY THAT WE'VE
01:12:08ACCOMPLISHED ALREADY. AND I'M NOT JUST TALKING ABOUT
01:12:10PHYSICAL HUMAN DIVERSITY, DIVERSITY IN MEDIA, MULTIMEDIA,
01:12:16UTILIZE THING THAT I WENT KICKING AND SCREAMING TO UP IN
01:12:19THAT I DID NOT WANT TO GO THERE AND NOW I DO ONE EVERY DAY AND
01:12:22AND SOMETIMES I DON'T MEAN TO BE
01:12:26BRAGGING. IT'S THE INTEREST.
01:12:29IT'S THE AND TICK TOCK IS IT'S GETTING OLDER. BUT IT STARTED OUT AS A YOUNG
01:12:33PERSON'S GAME AND I'LL HIT 1502
01:12:36THOUSAND VIEWS IN UNDER AN HOUR. AND THESE ARE PEOPLE THAT I
01:12:40DON'T KNOW. THESE ARE PEOPLE THAT ARE NOT LINKED TO MY FACEBOOK.
01:12:44THESE ARE PEOPLE THAT NOT YOUTUBE AND EVERYTHING.
01:12:46SO I THINK AS WE DIVERSIFY HOW WE DELIVER THE CONTENT AND THE
01:12:50SHARING OF THE CONTENT AND IT'S NOT JUST LIKE, YOU KNOW, I'M
01:12:54OVER HERE AT THIS HISTORICAL SITE, GET OUT OF MY ARTIFACTS.
01:12:57NO, NO, NO. SHARE THE ARTIFACTS.
01:12:59LET EVERYBODY KNOW A VERY, VERY
01:13:03SURPRISING AND WONDERFUL SIDE EFFECT OF THIS BOOK, BECAUSE I
01:13:06JUST I'D NEVER WRITTEN A BOOK BEFORE OR TWO. AND I WROTE IT THE WAY I TALK
01:13:10AND I WROTE IT JUST WHAT CAME OUT AND WHAT FELT IN EACH OF
01:13:13THESE PLACES. THERE'S A LOCATION, THERE'S MULTIPLE LOCATIONS.
01:13:16IN THE END, I LISTED THOSE LOCATIONS. PEOPLE CAME UP TO ME AT SPEECHES
01:13:20THAT I DIDN'T KNOW THAT PLACE EXISTED. I WENT TO THAT PLACE AND I
01:13:24ALWAYS SAY TO TELL THEM THE FIRST LADY'S MAN SENT YOU. NOW THIS THIS FIRST LADY'S DAY
01:13:28COMMISSION THAT I'M ON WITH PEOPLE IN THE ROOM.
01:13:32DIANA AND ANITA AND DAVID.
01:13:34YOU KNOW, WE'RE MOVING THIS NEEDLE FORWARD AND WE'VE
01:13:37CREATED, BASED ON THIS INITIAL LIST THAT I CREATED BECAUSE OF
01:13:41C-SPAN AND JUST WHERE THEY SENT ME OR WHERE THE BOOK TOLD ME TO
01:13:44GO. WE HAVE ON OUR WEBSITE FIRST
01:13:47LADIES DAY.ORG, A NATIONAL HISTORIC FIRST LADIES TRAIL.
01:13:51WE'VE GOT A SIGN I PHYSICALLY
01:13:53HAVE THE SIGNS MADE AND MAIL THEM FROM SHADY SIDE TO
01:13:57LOCATIONS. THERE'S A QR CODE ON THAT SIGN.
01:13:59THAT SIGN TAKES YOU TO THE TRAIL PAGE. EACH ONE OF THOSE LOCATIONS AND
01:14:03ANY LOCATION THAT QUALIFIES CAN
01:14:05HAVE AN ENTIRE WEBSITE, SITE PAGE ON OUR PAGE TO PUT ANY
01:14:09RESOURCES THEY WANT. WE CAN SHARE ANYTHING AND
01:14:13EVERYTHING ON THAT PAGE AND IT CAN BE A MASSIVE UMBRELLA FOR
01:14:17PEOPLE TO PHYSICALLY GO AND PUT MONEY IN THE POCKETS OF THESE
01:14:20PLACES TO SUPPORT THEIR
01:14:22LOCATIONS AND THEIR ARTIFACTS AND THEIR COLLECTIONS THAT THEY
01:14:25CAN THEN SHARE WITH OTHER PEOPLE. AND I WOULD ALSO AGREE WITH
01:14:29EVERYTHING THAT'S BEEN SAID SO FAR. TOTALLY AGREE.
01:14:31NO, NO COMPLAINTS, NO NOTES, EXCEPT FOR ONE. MY ONE.
01:14:34NO, IT WOULD BE THE ONE THING THAT I THINK WE COULD DO A LITTLE BIT BETTER ON IN A LOT OF
01:14:37DIFFERENT KINDS OF WAYS IS BLENDING THE STORYTELLING OF THE
01:14:41PUBLIC. FOLKS WITH THE ANALYTICS AND
01:14:45ANALYTICS, ANALYTICAL INSIGHTS OF THE ACADEMICS BY ACTUALLY NOT
01:14:48JUST SAYING, HERE'S WHERE THEY
01:14:50STOOD AND HERE'S WHAT THEY DID, BUT HERE'S WHAT IT MEANS AND
01:14:54HERE'S HOW IT'S IMPACTING TO BRING IT ALL TOGETHER, TO MAKE
01:14:57IT A FULLER LESSON. SO I WOULD JUST SUGGEST THAT,
01:14:59YOU KNOW, MARRYING THE TWO AREAS
01:15:01TOGETHER A LOT MORE EFFECTIVELY WOULD REALLY BRING OUT THE
01:15:05EDUCATIONAL VALUE AND THE INSIGHTS IN A WAY THAT CAN REACH
01:15:08A LOT OF PEOPLE AND REALLY BE MEANINGFUL.
01:15:10SO WE'RE STATING THE OBVIOUS, THE FOUR OF US ON THIS SUNDAY
01:15:14COULD NOT DO OUR WORK WITHOUT ALL OF THE RESEARCHERS,
01:15:18BIOGRAPHERS, CURATORS, HISTORIANS AND THOSE WHO RUN THE
01:15:20SITES THAT GIVE US THE MATERIAL TO WORK WITH.
01:15:23SO IT IS A SYMBIOTIC RELATIONSHIP FOR SURE.
01:15:27BUT TELL ME THE OTHER SIDE OF THAT IS WE ALL HOPE TO INSPIRE.
01:15:29SO WHAT KINDS OF STUDENTS ARE TAKING YOUR FIRST LADIES
01:15:33CLASSES? WELL, FIRST OF ALL, I DON'T ACTUALLY TEACH FIRST LADIES
01:15:37CLASS, SO I TEACH A CAMPAIGNS CLASS THAT HAS FIRST LADY TIME TO DO THAT. YEAH, I KNOW.
01:15:41I KEEP TRYING AND I KEEP TRYING
01:15:43TO PUSH THAT ELEMENT. BUT I THINK THE THING IS THAT
01:15:46YOU'RE TRYING TO INSPIRE YOUR STUDENTS TO IN, IN DIFFERENT
01:15:50KINDS OF WAYS, LIKE THE STUDENTS THAT I DO GET THAT WANT TO LEARN
01:15:52MORE AND DO INDIVIDUAL PROJECT X
01:15:55ON FIRST LADIES TENDS TO BE STUDENTS WHO ARE INTERESTED IN
01:15:58GENDER STUDIES IN HISTORY AND IN
01:16:01FUTURE STUDIES, LIKE TRYING TO THINK ABOUT MOVING FORWARD AND
01:16:04SOLVING QUESTIONS AND ANSWERING QUESTIONS LIKE, YOU KNOW, ARE WE
01:16:09EVER GOING TO HAVE A FEMALE PRESIDENT? YOU KNOW, WHAT ARE THE THINGS,
01:16:11THE CONTRIBUTIONS THAT WOMEN HAVE MADE AND WHAT WHY DO WE
01:16:15KEEP SEEMING TO HIT THIS CEILING AT PARTICULAR KINDS OF POINTS?
01:16:18AND WHAT DON'T WE UNDERSTAND? AND YET AND SO I THINK THAT'S
01:16:22ONE OF THE THINGS THAT REALLY KIND OF DRIVES THE STUDENTS THAT
01:16:24I GET AT THIS POINT IN TIME, SINCE WE'RE TALKING ABOUT MEDIA,
01:16:28WHAT DO YOU ALL OR ANY OF YOU THINK ABOUT THE PROMISE AND
01:16:32PERILS OF A IN FIRST LADY'S
01:16:34STUDIES IN RESEARCH.
01:16:40I ACTUALLY I'M RIGHT NOW I'M I'M RESEARCHING FOR I'M WRITING A
01:16:42BOOK ON ABIGAIL ADAMS AND I IT'S
01:16:44ACTUALLY BEEN VERY EFFECTIVE KIND OF YOU CAN ASK A VERY
01:16:49SPECIFIC QUESTION AND YOU GET THE ANSWER AND THEN ONCE YOU TO
01:16:52THE MASSACHUSETTS HISTORIC SIGHTING AND YOU CAN GO TO THE
01:16:55PRIMARY SOURCE. SO I FEEL LIKE, YOU KNOW, ALL IN
01:17:00MODERATION, BUT I THINK IT'S FOR ME AT LEAST RIGHT NOW, I FEEL
01:17:02LIKE IT'S A IT'S A NEAT TOOL
01:17:05THAT I FEEL LIKE I'VE BEEN ABLE
01:17:07TO DO MUCH MORE DETAILED
01:17:09RESEARCH, MUCH MORE QUICKLY THAN
01:17:13JUST LOOKING THROUGH THIS BOOK, LOOKING THROUGH THAT BOOK.
01:17:17SO, UM, BUT, YOU KNOW, IT'S IT'S
01:17:19ALL, ALL IN MODERATION.
01:17:21I'M A WRITER. I'M A TELEVISION PRODUCER.
01:17:24I'VE BEEN DRUMMING SINCE I WAS SEVEN.
01:17:27I'M IN TWO BANDS CURRENTLY, AND
01:17:29I FEEL THE SAME WAY ABOUT I AS I
01:17:31DID ABOUT TICK TOCK AND I'M GOING KICKING AND SCREAMING LIKE
01:17:34AN OLD MAN ALL THE WAY ALONG. AND I WERE TALKING DURING ONE OF
01:17:38THE BREAKS. I FOR ANOTHER COMPLETELY DIFFERENT PURPOSE.
01:17:41I WAS AT A CONFERENCE RECENTLY
01:17:44ON NUCLEAR ENERGY AND POWER
01:17:46RESOURCES AND A VERY CLEVER MAN
01:17:52SAID THAT EVERYTHING HE READS
01:17:54ABOUT THE CAUTIONARY ELEMENTS OF
01:17:57A I USE RESPONSIBLY LOO USE IN
01:18:01MODERATION IS THE SAME WARNING WE HAVE ON CIGARETS AND ALCOHOL
01:18:05PACKAGING. THIS GUY'S BRILLIANT. I MEAN, YOU CAN LOOK HIM UP.
01:18:08THE NUCLEAR REGULATORY COMMISSION. HE WAS IN ROCKVILLE A COUPLE OF
01:18:11MONTHS AGO. EVEN AT THE BEGINNING, YOU KNOW,
01:18:16IN TALKING TO A LOT OF MY EDUCATIONAL FRIENDS AND COLLEGE PROFESSORS AND THINGS, YOU KNOW,
01:18:20THIS GENERATION, THE KIDS THAT ARE IN SCHOOL NOW IS USING IT.
01:18:23AND WE'RE GETTING BETTER AT KNOWING HOW YOU USE A.I.
01:18:26BUT WE HAVE TO BE VERY, VERY CAREFUL, LIKE WHEN WE, YOU KNOW,
01:18:29DON'T USE HIGH AND DRIVE, YOU KNOW, NOT TO THINK MAYBE THEY'LL
01:18:33BE IN WHATEVER MAD WOULD BE A I
01:18:36D D, YOU KNOW, WHATEVER THAT WOULD END UP TO BE.
01:18:39BUT BUT YOU YOU HAVE TO BE AN
01:18:42EDITOR OF A.I. YOU HAVE TO REALLY, REALLY REMEMBER THAT.
01:18:45AND PEOPLE THAT DON'T EDIT FOR A LIVING OR PEOPLE THAT DON'T
01:18:49WRITE FOR A LIVING DON'T KNOW ABOUT THE EDITORIAL ASPECTS OR
01:18:53EDITING. AND IT'S NOT THAT THAT'S NOT YOUR ANSWER. THAT'S YOUR GUIDE OR YOUR
01:18:58OUTLINE TO THE ANSWER. HISTORY CHANNEL A LOT OF THE
01:19:01SHOWS THAT I WATCH NOW ARE DOING A VERY, VERY GOOD JOB OF SAYING
01:19:04WHEN SOMETHING IS ON THE
01:19:06UNSOLVED MYSTERIES WITH LAURENCE FISHBURNE AND THINGS LIKE THAT, THEY'LL EVEN COME.
01:19:10THERE'S A WARNING JUST LIKE ALCOHOL. JUST AT THE BEGINNING OF THE SHOW. I SAW IT LAST NIGHT.
01:19:14I WATCHED THE INCREDIBLE SHOW ON VIKING GOLD AND IT SAID, YOU
01:19:18KNOW, CAUTION THIS PROGRAM
01:19:20CONTAINS A I ELEMENTS.
01:19:23AND WHEN WHEN A THING POPS UP,
01:19:25YOU KNOW THE FOOTAGE OR THE IMAGE IT SAYS, I GENERATED, AS
01:19:29LONG AS WE KNOW WHERE IT CAME FROM AND YOU SOURCE IT RESPONSIBLY AND USE IT
01:19:33RESPONSIBLY, OF COURSE IT'S TECHNOLOGY. IT'S A GREAT TOOL. BUT LIKE THE INTERNET, IT CAN BE
01:19:36USED FOR EVIL. IT CAN BE IT CAN BE HORRIBLE.
01:19:40SO STOP WRITING SONGS WITH AI AND START RESEARCHING AS YOU
01:19:44WERE SAYING. YEAH, I THINK I FEEL VERY
01:19:46CONFLICTED OVER THE AI QUESTION.
01:19:48ON THE ONE HAND, I CAN SEE SOME REALLY FASCINATING AND
01:19:52INTERESTING USE. WE'VE GOT THE YOUNGER GENERATIONS THAT ARE GROWING UP
01:19:55WITH MUCH MORE VISUAL, YOU KNOW, MEETING AND WE'RE ACQUIRING MORE
01:19:59VISUAL STIMULATION. AND SO WE COULD REALLY USE AI
01:20:01AND INTERESTING WAYS TO BRING HISTORY ALIVE.
01:20:04I'VE SEEN SOME FASCINATING VIDEOS. THEY'VE BEEN WORKING ON IN IN
01:20:08OUR FILM TELEVISION DEPARTMENT
01:20:10WHERE YOU CAN CREATE ART MOVING
01:20:14IMAGES OF PEOPLE FROM THE PAST. AND SO THAT COULD MAKE THE FIRST
01:20:18LADIES OF THE PAST BE MORE REAL
01:20:20TO CONTEMPORARY AND YOUNGER AUDIENCES.
01:20:23ON THE OTHER HAND, I HOLD THIS
01:20:26AND ASIANS ARE REAL AND WE DON'T
01:20:28WANT TO END UP BEING IRRESPONSIBLE WITH THE ACTUAL
01:20:32INFORMATION THAT GETS SPREAD OUT. SO ON THE ONE HAND, IT COULD BE
01:20:35SUPER USEFUL. ON THE OTHER HAND, I'M EXTREMELY
01:20:39SCARED. WE HAVE TIME FOR, OH, I NEED TO HAVE A QUESTION.
01:20:42I'VE JUST WAS GOING TO COMMENT ON THE I ASKED IF THERE'S ANY
01:20:45FIRST LADY WHO HAS CATAPULTED
01:20:47THE USE OF A.I.
01:20:49IT'S MELANIA TRUMP USING
01:20:51COMMENTS LIKE, THE ROBOTS ARE
01:20:54HERE AND WE NEED TO FIGURE OUT
01:20:56HOW TO USE THEM AND NOT MAKE
01:21:00CHILDREN ESPECIALLY AFRAID OF THEM AND INCORPORATE THEM.
01:21:03NOW IT HAS GARNERED A LITTLE BIT
01:21:05OF CRITICISM FROM TEACHERS, BUT
01:21:09BUT I THINK IT ILLUSTRATES THE
01:21:12FACT HOW A FIRST LADY CAN, IN HER MOMENT OF TIME, CAN HELP
01:21:17ELEVATE AN ISSUE THAT IS AFFECTING EVERYBODY.
01:21:20AND CERTAINLY THEY MAKE USE OF AI IS ONE. BUT I THINK WE SHOULD GIVE
01:21:24CREDIT WHERE CREDIT IS DUE THERE. ABSOLUTELY.
01:21:27AND THE WHOLE TAKE IT DOWN FOR THE EVIL ELEMENTS OF TO TO
01:21:31COMBAT THAT AND TO WORK CHILDREN INTO IT. AND SHE'S NOT GOING TO BECAUSE
01:21:35OF THE DIVISIVE LANDSCAPE THAT WE ALL ARE AWARE OF. SHE'S NOT.
01:21:39YOU BRING UP A GOOD POINT IS THAT WHEN WHEN THE FIRST LADY
01:21:42DOES SOMETHING GOOD, IT DOESN'T MATTER IF YOU VOTED FOR HER
01:21:45HUSBAND OR LIKE HER HUSBAND OR NOT, IF SHE'S DOING SOMETHING
01:21:47GOOD, WHICH SHE IS NOT LEGALLY REQUIRED TO DO.
01:21:49JOB DESCRIPTION YOU PAID OR ELECTED TO DO TO MAKE THE WORLD
01:21:53A BETTER PLACE. LIKE TAKE IT DOWN, THEN SAY, HEY, THAT'S A GOOD THING, LET'S
01:21:57MOVE ON FROM THE POLITICS.
01:21:57BUT YES, SHE VERY MUCH HAS DONE
01:22:01BOTH SIDES OF IT. THE GOOD AND THE BAD. AND I THINK SHE'S DONE A VERY
01:22:04GOOD JOB AT HITTING BOTH OF THOSE. I FEEL LIKE I WANT TO WRAP THEM
01:22:09AROUND THIS FULL DAY AS WE CLOSE HERE.
01:22:12AND THIS COULD BE A LONG ANSWER, BUT WE DON'T REALLY HAVE ENOUGH TIME.
01:22:15BUT I'D LIKE EACH OF YOU TO COMMENT AS WE CLOSE THIS REALLY INTERESTING, VERY INFORMATIVE
01:22:20DAY. FROM YOUR PERSPECTIVE, WHAT DOES STUDYING FIRST LADIES TEACH YOU
01:22:24ABOUT AMERICAN HISTORY OR
01:22:26AMERICAN CULTURE OF THE PERIODS THAT YOU SPECIALIZE IN OR ACROSS
01:22:29OUR OUR HER AMERICAN HISTORY
01:22:33THAT YOU WOULDN'T LEARN FROM PRESIDENTIAL STUDIES OR OTHERWISE?
01:22:37WHAT PERSPECTIVE AND WE'RE
01:22:43TALKING FROM TALKING ABOUT THIS EARLIER I THINK THE FIRST LADIES
01:22:47ARE FASCINATING BECAUSE THEY'RE SUCH A WINDOW INTO SOCIETY.
01:22:51WHAT WAS SOCIETY LIKE AT THAT
01:22:53POINT IN TIME AND WHAT WAS THE
01:22:57FASHION? WHAT WERE THE SOCIAL NORMS? WHAT WERE WHAT WAS EXPECTED OF WOMEN?
01:23:01AND I JUST I JUST THINK IT'S SO
01:23:03NEAT TO JUST IT'S JUST SUCH A QUICK WAY TO JUST HONE IN ON A
01:23:07SPECIFIC TIME PERIOD AND THEN WHEN YOU'RE SORT OF LEARNING
01:23:10THROUGH THAT PERSON, THEN YOU CAN SEE WHAT WAS GOING ON DURING
01:23:14THAT TIME PERIOD. LIKE JILL WAS SAYING EARLIER,
01:23:18YOU KNOW, ALL THE THINGS THAT HAPPENED WHEN LAURA BUSH WAS FIRST LADY.
01:23:21SO I THINK IT'S JUST A REALLY
01:23:24NEAT WINDOW INTO SOCIETY BECAUSE IT ENCOMPASSES SO MANY, SO MANY
01:23:28DIFFERENT THINGS. THERE'S SO MANY DIFFERENT LAYERS
01:23:30TO THE FIRST LADY AND HOW SHE'S PERCEIVED.
01:23:33AND EVEN AS A REFLECTION OF HER HUSBAND.
01:23:36SO AND, YOU KNOW, SO YEAH, I'VE
01:23:41DONE YES AS WELL. I THINK IT'S ALSO YOU'RE SEEING
01:23:45IT INSIDE INTO A FAMILY WITH THAT FAMILY.
01:23:49AND THE DYNAMICS OF THAT FAMILY ARE AFFECTING WORLD, THE WORLD,
01:23:51HIS WORLD HISTORY. AND SO I REALLY THINK YOU CAN
01:23:55LOOK AT LIKE THE WHEN THESE ALL OF THE WE'VE HEARD ABOUT SO MANY
01:23:58SAD STORIES ABOUT LOSING CHILDREN AND AND HOW THAT
01:24:01AFFECTS NOT ONLY THE FIRST LADY BUT THE PRESIDENT BUT THE FIRST LADIES.
01:24:05YOU SEE THAT THROUGH HER LENS. A LOT MORE OF THE TIME.
01:24:09AND SO I JUST LOVE SETTING THE FAMILY DYNAMICS OF ALL OF THESE
01:24:12WOMEN AND KNOWING THAT THEY'RE THE MOTHER IN CHIEF IN THE WHITE
01:24:15HOUSE AND THEY'RE TRYING TO PARENT. THEY'RE TRYING TO STILL BE A
01:24:19FAMILY. YOU KNOW, KEEP THEIR FAMILY UNIT TOGETHER.
01:24:22BUT THEY'RE ALSO DEALING WITH ALL THESE EXTERNAL PRESSURES. AND I DON'T THINK YOU SEE THAT
01:24:26AS MUCH IN THE PRESIDENT. WE TEND TO SEE THE POLITICS.
01:24:30WE DON'T TEND TO SEE THE PERSON, BUT THE FIRST LADY, WE'RE SETTING THE PERSON.
01:24:34AND SO I THINK THAT'S SUCH AN
01:24:35AMAZING INSIGHT INTO HOW THE
01:24:38WHITE HOUSE RUNS. LEAN IN IS ONE OF THE BEST BOOK
01:24:44TITLES AND BEST CATCH PHRASES THAT APPLIES HERE.
01:24:46YOU'RE ALREADY IN THE ROOM. WOMEN HAVE BEEN IN THE ROOM.
01:24:50WOMEN HAVE BEEN IN THE ROOM SINCE BEFORE THE REVOLUTIONARY WAR. WOMEN HAVE BEEN IN THE ROOM
01:24:54SINCE LONG BEFORE THAT. IT'S NOT THE FACT THAT WE NEED
01:24:58TO INVITE WOMEN INTO THE ROOM. IT'S THE FACT THAT WE NEED TO
01:25:01RECOGNIZE THEY'VE BEEN THERE, THEY'VE BEEN LISTENING, THEY'VE
01:25:05BEEN CONTRIBUTING. WHY WOULD YOU WHY WOULD YOU CUT OUT HALF OF YOUR INTELLECTUAL
01:25:10RESOURCES? AND WE HAVEN'T BEEN WE JUST
01:25:13HAVEN'T BEEN GIVING THEM CREDIT. AND WHEN YOU GO BACK AND YOU
01:25:17LEARN ABOUT THESE WOMEN AND YOU STUDY THEM AS A GROUP AS A
01:25:20WHOLE, ALL BEGINNING TO END, MARTHA THROUGH MELANIA AND YOU
01:25:23REALIZE HOW THEY'VE BEEN THERE
01:25:25THE WHOLE TIME AND ADVISING THE WHOLE TIME.
01:25:28AND WE MEN HAVE BEEN LISTENING. WE'VE JUST BEEN TAKING CREDIT.
01:25:33SO LEAN IN AND SPEAK UP AND STAND UP.
01:25:36BUT LOOK BACK AT HOW LONG WE'VE
01:25:38BEEN TAKING YOUR ADVICE.
01:25:43WOW. GOOD ANSWERS. SO FOR ME, I WOULD SAY THAT ONE
01:25:47OF THE THINGS IN ADDITION TO ALL OF THE THINGS THAT HAVE ALREADY
01:25:50BEEN SAID, UNDERSTANDING WHAT I
01:25:54WOULD CONSIDER, I KNOW WE OFTEN USE THE TERM SOFT POWER.
01:25:57AND WHILE IT'S AN APPROPRIATE TERM AND A WELL-KNOWN TERM, I
01:26:01DON'T LIKE THE TERM. IT'S JUST THEY SOUND SO SQUISHY.
01:26:04AND WITH ME. SO I THINK ABOUT IT MORE LIKE
01:26:08ADJACENT OR INDIRECT POWER AND
01:26:10UNDERSTANDING HOW THAT WORKS AND UNDERSTANDING FOR ME AS A
01:26:13COMMUNICATION SCHOLAR, THE, THE
01:26:17RHETORICAL AVENUES FOR ACCESS AND FOR POWER AND FOR POWER
01:26:22DISTRIBUTION AND HOW SOMETIMES THAT IS OVERLOOKED IF IT'S NOT
01:26:24IN THE NORM OR PERCEIVED AS
01:26:28BEING IN THE NORM. AND THEN ALSO SOMETIMES HOW IT'S
01:26:32HOW IT IS AND ISN'T OVERLOOKED, I GUESS SOMETIMES IT IS OVERLOOKED, SOMETIMES IT ISN'T.
01:26:36AND WE'RE DOING THE HARD WORK OF TRYING TO MAKE SURE IT ISN'T OVERLOOKED.
01:26:40HOW ABOUT A BIG FRIDAY AFTERNOON BURST OF ENERGY FOR A ROUND OF
01:26:44APPLAUSE FOR OUR FINAL PANEL? THANK YOU VERY MUCH.
01:26:47THANK YOU. THANK YOU ALL. GOOD ENDING.
01:26:53AMERICAN HISTORY TV IS ON SOCIAL MEDIA.
01:26:56FOLLOW US AT C-SPAN