Google Cloud Speech-to-Text API (Chirp) + Gemini 2.5 Flash Non-Thinking. Treat it as a searchable index of what was broadcast, not a quotation record.
00:00:00lost his mind support, most
00:00:03citizens, a significant part of SNS
00:00:07voters in supporting
00:00:10the regime, but as I
00:00:13already partially said in
00:00:17the previous answer,
00:00:19telemah operation on because of that long- term attempt
00:00:22to exhaust the demonstrators and those citizens, that
00:00:26majority, and on the other hand, because of the shameful state.
00:00:30I'm watching through my fingers,
00:00:33I'm afraid in combination with electoral
00:00:36manipulations, that the regime will succeed
00:00:40again, certainly not gloriously, but that
00:00:44doesn't probably matter to the regime, if it can survive
00:00:47somehow, when we talk about elections in Serbia,
00:00:51how much will European integration and relations with Russia, and
00:00:55the question of democracy be key topics of the
00:00:58upcoming campaign? Do you expect something else to actually
00:01:02be dominant when it comes to uh
00:01:05Serbia and the elections scheduled for October 25th?
00:01:08Honestly, I doubt that the issue of European integration will play
00:01:12any role in the election campaign because
00:01:16the European Union, with its shameful state,
00:01:19long ago lost credibility in
00:01:23Serbia uh it
00:01:26supported this false representation of interests.
00:01:30There is a integration which we have long known
00:01:33is not there, on the other hand,
00:01:37one should not complain to the European Union that in
00:01:40long-term student incentives you did not see
00:01:44the flags of the European Union precisely because the European
00:01:47Union discredited itself deeply in
00:01:51Serbia, so I don't believe that will be a topic, it will
00:01:54certainly be a topic,
00:01:58national image. and the regime
00:02:01and uh
00:02:04the opposition, or rather students,
00:02:07as unpatriots,
00:02:10on the other hand, of course, there will be
00:02:13topics of students, student lists, what
00:02:17has been a topic for years in protests,
00:02:20the level of corruption, undemocratic nature, and so
00:02:23on. When we talk about European integration,
00:02:27Montenegro is on the doorstep of the European Union, Albania is a step behind
00:02:30it, what about the rest of the region, how much do these latest
00:02:34developments in Serbia, which we talk about all the time, actually slow down
00:02:37the European integration of the Western
00:02:39Balkans?
00:02:41Nothing is disputed, everyone uh uh uh
00:02:45intimately knew in the European Union that such a Serbia can never
00:02:49enter the European Union, Mr. Vučić had
00:02:53his chance, he did not use it, he strayed far
00:02:56from the path,
00:02:59uh, in Bosnia, for example. We have that, a moist
00:03:02idea of integration more out of
00:03:05necessity, of the European Union itself,
00:03:09especially after the start of the Russian aggression against
00:03:12Ukraine, to show some success, which is not
00:03:15there, and nationalist ruling elites
00:03:19um gratefully play that
00:03:22keyboard, but everyone
00:03:25knows that Bosnia and Herzegovina with such a constitution
00:03:28will not enter the European Union, therefore
00:03:31uh, all that will not have any impact on
00:03:35some uh potential
00:03:38false process of integration of those countries which
00:03:41simply is not there, Kosovo,
00:03:45the case of Kosovo is a specific other one, there should perhaps be
00:03:48another discussion about that,
00:03:51whether
00:03:55will actually rapidly
00:03:58enter the European Union. How, how together, how
00:04:02the common false representation of uh
00:04:05Brussels, Podgorica and Tirana goes, I'm not even
00:04:08sure about that, in fact I doubt it. I said
00:04:11a little while ago, in Bosnia and Herzegovina, the official campaign
00:04:14is underway, it started with warnings from CIK about hate speech and
00:04:18misuse of public resources. Do you think that
00:04:21this time identity themes will dominate instead
00:04:24of economy and reforms, as was the case in previous years, or will citizens themselves
00:04:28actually impose what is important to them and what they live on
00:04:31as the most important in this campaign?
00:04:35No, national themes will be important, that is the essence of the system, since
00:04:38uh the West almost
00:04:4220 years ago gave up on Bosnia, or rather
00:04:46handed Bosnia over to the ruling elites,
00:04:49without solving the structural problem of the constitutional
00:04:52pork, that is simply the only proven
00:04:56recipe for how to politically survive in that...
00:05:00in Bosnia and Herzegovina in that institutional system, and
00:05:04citizens ask nothing,
00:05:07they are dependent on the public sector, on the patronage
00:05:10system. The European Union abandoned them
00:05:14long ago, which they are well aware of, so
00:05:17that citizens, citizens have the least
00:05:20role uh, those who
00:05:23vote, who vote because they have to or out of
00:05:26despair, but they cannot play
00:05:30any independent proactive role in such a system
00:05:33without external support, therefore we will see
00:05:36a standard standard
00:05:40performance of
00:05:42ethnonationalist concealment of interethnic tensions
00:05:46for victory in elections. Mr.
00:05:49Weber, are there forces in Bosnia
00:05:53and Herzegovina that could unblock European processes
00:05:57and lead Bosnia and Herzegovina forward after the October elections? Do you actually see
00:06:01any parties in that political spectrum
00:06:04that have the capacity to be parties of change after October
00:06:08or will we live the same, just with perhaps partially different
00:06:12political actors on the scene?
00:06:15I'm afraid I'm not an optimist about that, it's simply a systemic problem
00:06:19in that system, uh,
00:06:21political parties, whatever they are called, ethnic
00:06:25pre-parties or multiethnic or
00:06:28Bosnian or civic, cannot
00:06:31elevate themselves to a significant role, so we will
00:06:34see, I'm afraid, on the side of
00:06:38Croatian, national Serbian parties. The same
00:06:41actors and
00:06:43uh on the Bosnian Bosniak
00:06:47so-called side, we will see
00:06:50uh the pendulum going back that these parties will be punished
00:06:54which with different rhetoric came to power four
00:06:58years ago and then again their
00:07:02their proclaimed
00:07:05program was betrayed, meaning the parties of the troika will be
00:07:09punished and we will probably see. The return
00:07:13of the SDA, and after the elections, we will then see, I'm afraid,
00:07:16an attempt to reopen the tender, Čović,
00:07:20Dodik, old topics about the so-called
00:07:22reform of the electoral
00:07:24system,
00:07:27the establishment of a third Croatian entity through the front door,
00:07:30changes to the electoral system and pressure on the SDA in that
00:07:34direction, especially since Milorad Dodik's regime in
00:07:37Republika Srpska is now quite emboldened
00:07:39and encouraged. which through the lifting
00:07:42of sanctions by the Trump administration
00:07:46and success in lobbying that administration.
00:07:50So, at the end of this conversation, let's summarize what
00:07:53we've been talking about for almost 30 minutes. When you look at the political
00:07:57processes in Germany, Serbia, Bosnia and Herzegovina at the same time, do you see
00:08:01them as a strengthening of populism, uh,
00:08:04or are the causes of the crises still different from state to state? How
00:08:07to explain what is happening to us, because it is a global
00:08:11trend or do we have
00:08:14- actions and reactions depending on the situation in certain parts
00:08:18of the European Union and the Balkan countries? Well,
00:08:21I would say that we need to
00:08:24differentiate in the Balkans,
00:08:26we see various variants of this same dominance,
00:08:30ethno-nationalism that we have seen since its rise in
00:08:34the 90s,
00:08:36and unlike those 90s, when,
00:08:40for example, Germany and the West thought that... it was some
00:08:43marginal problem, that, that growth, or rather
00:08:47the rise of nationalism after 1989,
00:08:50and the Berlin Wall, a problem
00:08:53of the periphery or a phenomenon of the periphery,
00:08:56unfortunately, um, that
00:08:59that career of ethnic
00:09:02religious fundamentalisms has proven to be a global
00:09:05phenomenon that has somehow now
00:09:09come to the doorstep of Western democracies. So I
00:09:12would say, I would summarize that it is in a way
00:09:16a common problem of the 21st century on one side, of course
00:09:20which has uh uh
00:09:23much deeper and longer roots already
00:09:25more than 30 years in
00:09:29the Western Balkans region and but in
00:09:32essence I'm afraid it's part of the same global
00:09:36phenomenon, Mr. Weber, thank you very much for taking
00:09:40the time and speaking for Live Day, one one... television this
00:09:43Thursday, thank you for the invitation.
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00:11:25or is it a carefully planned process in a time when popularity
00:11:29is measured by views, likes, shares, and number of followers, it is
00:11:33increasingly difficult to distinguish instant visibility from true reputation, these
00:11:36very questions are addressed in the new book by communications strategist,
00:11:40publicist, university professor Damir
00:11:42Šahanović, when life becomes a headline, here it is on our table, Damir is
00:11:46our guest, he is in the studio, good day, welcome, thank you very much
00:11:49for the invitation and for the time to present my.
00:11:53book, let's talk, first of all, let's start with the title which is
00:11:57very suggestive, somewhat even intriguing, what was
00:12:00the key idea that led you to research
00:12:04the phenomenon of public success and recognition?
00:12:07In principle, I have been dealing with this for years, my first book, Don, which was published 10
00:12:11years ago, dealt with being a celebrity through my initial
00:12:15research that I did for my master's degree, now I have
00:12:18connected all that with new research from
00:12:222025, where I wanted to show how much
00:12:25communication models have actually changed in
00:12:28a very short time interval, because
00:12:32you cannot consider an interval of 10-12
00:12:35years to be terribly long, however in the field of communication,
00:12:39especially with the expansion
00:12:41of social networks, tectonic changes have occurred and
00:12:45truly something that was once difficult to achieve
00:12:49good visibility, today you can achieve it in 24 hours
00:12:52if you have enough money to pay those networks,
00:12:56to follow people who will do it for you, to pay for ads on those networks, so if you also know
00:12:59how to produce content, that content. However, whether you will
00:13:03have a reputation, whether you will have credibility, that is what I wanted
00:13:07to deal with, and through the subjects that I
00:13:10teach as an assistant professor at the university, uh
00:13:14I wanted to show that indeed some basics, techniques,
00:13:17strategies are very important in creating those contents, in
00:13:21creating what you want as a final product, and all of us who deal with
00:13:25some serious business, we want to have a reputation, for people to take us seriously and
00:13:28recognize us in that domain, that is one of the central theses of the book
00:13:32that success is not a coincidence but a process, and when we talk about
00:13:36that, what are the most important elements of that process? When I say
00:13:39coincidence, coincidence, the element of coincidence is always welcome,
00:13:43however, behind every coincidence, behind every success
00:13:46lies a very serious strategy, lies a serious plan
00:13:50something that people who have achieved great success, about whom I
00:13:54wrote, among other things, in the previous book, this book, actually
00:13:57did so by perhaps accidentally getting into that
00:14:00business, but then with some strategies, some of their
00:14:04ideas, public relations techniques, they reached the
00:14:07position they are in today. This is in
00:14:10principle the first part of the book, in the second part is
00:14:14that summary of research from 2011, 2012, this
00:14:1725 and these three stories which are actually case
00:14:21studies, three different segments of uh...
00:14:25celebrity people who unfortunately or
00:14:28fortunately today our politicians apply,
00:14:31a coincidence really happened because this book was supposed to come out
00:14:34three months ago, it happened by coincidence that it is being published
00:14:38exactly during the campaign, then they call me and say, did you do that on purpose, no
00:14:42I really didn't mean to, but we will certainly talk about the campaign about your
00:14:45vision of what is happening on our political scene from
00:14:49the perspective of someone who observes those people
00:14:52as public figures and their performance
00:14:56in the public space, we will certainly talk about that, before that, a little more about the book
00:14:59uh, you say that actually for public figures
00:15:03there is a system, how should that system look
00:15:06like to be functional and what are the basic elements that
00:15:10should constitute it, without which that system cannot function? It
00:15:13cannot function without credibility and without an idea of what you
00:15:17actually want to achieve, if you have entered a business, for example, like
00:15:21yours, you are entering some celebrity life or political
00:15:25"you have some primary idea of what the main goal you want to achieve is,
00:15:28on that path you have, of course, some obstacles that you must
00:15:31communicate with strategies and techniques to reach that
00:15:35final result."
00:15:37However, in our environment it is very difficult to function in that
00:15:41way, for the simple reason that some celebrities
00:15:45have as their primary goal some achievement
00:15:48of their categories of what they want to become
00:15:52in the end, but what we see in the political system is something
00:15:55completely, completely different and
00:15:58I don't like the way it works, so when we started
00:16:01that topic, let me continue in that direction, how much are today's BiH politicians.
00:16:05actually a kind of celebrities, and political
00:16:09campaigns are like marketing campaigns of public
00:16:12stars, that's right, that's right, you see that they all work on
00:16:16visibility and actually visibility is very easy to achieve,
00:16:19they all use the same systems that are used in celebrity techniques,
00:16:23that is, make a good picture, make a viral video, we noticed
00:16:26that more and more of them sing and dance, some do better, some
00:16:30worse, and so they want to achieve the same goal, with the difference that
00:16:34in a celebrity... uh, for example, if we talk about
00:16:37the entertainment industry, their ultimate goal is to sell concerts, theirs is, of course, to
00:16:41win a mandate and the next one. Now, can what they use
00:16:45be enough to create the image
00:16:49of a politician, because for the image of a politician, something much
00:16:52more is needed, if you ask me, in my personal opinion,
00:16:56no, but obviously, but
00:16:59obviously to the voters, however, there is a fundamental difference
00:17:02between celebrities and politics, where in c'.
00:17:06you actually like those people so you will listen to them, you will pay for their concert,
00:17:09you will go to a play or a movie or something similar, however
00:17:13political structures, especially large political parties that have been operating in our
00:17:16areas for decades, have well-established
00:17:20networks, their people, their voters who they have
00:17:24employed, whose families they have employed, and where people
00:17:27simply depend on them, and for the simple reason, whether they like
00:17:31it or not, they will vote for their
00:17:34job, so I assume that for these reasons
00:17:37they do things the way they do, just to be visible, just to
00:17:41be visible, because what I've seen, the most important thing for them is
00:17:44to have their picture seen, regardless
00:17:48of whether it makes any sense or not, they don't care at all about
00:17:52colors, they don't care about slogans, about
00:17:54the amount of text, about the messages they send through
00:17:57those, for example, we are talking about billboards, but they are
00:18:01absolutely on all social networks, their video
00:18:05clips are viral, they send them. I saw that they started
00:18:08door-to-door campaigns, so
00:18:11uh they should work a lot with them,
00:18:15mm, I tried to advise
00:18:18some people in good faith, however, we here,
00:18:22people who do this job, do not find
00:18:25good feedback from those politicians and people who are generally
00:18:29closely linked to politics, because before we started
00:18:33this conversation, we said, they all think that they know everything, that they
00:18:37know best. They have their own people from their circle, because they say they wouldn't be where they are if they weren't, they
00:18:40have people from their close circle and above all, they should work a lot
00:18:44on diction, on speech, on image, because
00:18:47essentially what I, among other things, deal with and here in general
00:18:50in my work is the difference between identity and image,
00:18:54so many of them don't know how to manage that image,
00:18:58don't know how to achieve a reputation that is the result of a good
00:19:01image, and the main reason why they cannot do that is
00:19:05the identity they lack. That's the
00:19:08three-layered structure of identity, image, reputation,
00:19:11to build something, you must have a foundation, which we, who are
00:19:15strategists of that, prepared from a theoretical
00:19:19to a practical aspect. Amire, how do you comment on
00:19:23the current campaigns of parties, given that we are in
00:19:26an election campaign, how innovative are they, what messages
00:19:30do they send, has any caught your eye, what is actually
00:19:33most lacking in those campaigns? I have to be honest, I haven't even finished watching
00:19:38everything these days, I've been mostly focused on the book and preparing everything,
00:19:41but what I saw in passing, it's inevitable to see on social networks and
00:19:45walking through the city, I saw absolutely nothing new,
00:19:48what I said a moment ago, so the key is their
00:19:51visibility, to see their heads that are quite
00:19:55large and disproportionate to those
00:19:58posters, that those messages don't make any sense, that
00:20:02the colors and print are very poorly done, for most of them, I'm saying
00:20:06for everyone, some are completely at a loss
00:20:09with the choice of colors and design,
00:20:12but I don't believe that there will be any drastic change,
00:20:16for the simple reason that people, I often call them
00:20:19fish, quickly forget things that happen
00:20:22and then you in some short time interval, like
00:20:26the pre-election campaign of this month that we have until
00:20:29voting, actually give them some
00:20:32space to decide what they want to
00:20:36decide, here... In the book, you talk about crisis situations, why
00:20:40do crises most often arise precisely when someone's popularity
00:20:43actually rapidly grows, that's what I said earlier,
00:20:46when someone suddenly gains visibility but lacks credibility
00:20:50and reputation, then crisis
00:20:53situations appear, at moments when people call me to
00:20:56advise them, I always tell them, let's talk about crises
00:21:00before they happen, let's prevent them, let's
00:21:03prevent something, let's prevent, let's prepare something for the event
00:21:06of a crisis, because there is no crisis that you can completely
00:21:10suppress, you can partially suppress it, you can mitigate it, you can
00:21:14create a slightly better situation, much better
00:21:16to anticipate, rare, rare are companies and...
00:21:20"I won't name them, but there were two companies I worked with a few years ago, where they really invested a lot
00:21:24in it, and it resulted in precisely that when
00:21:28the crisis came, we were actually ready because
00:21:31we had prevented it, because we had prepared two or three scenarios for potential
00:21:34crises, that absolutely must be done in everything, in the celebrity world,
00:21:38in politics, industry, or any other field,
00:21:42uh, I want to ask you about one more important thing that has
00:21:46become ubiquitous in the last..." "few
00:21:48months, or even a year,
00:21:52everywhere, in fact, in the world, artificial
00:21:55intelligence, uh, how much will artificial
00:21:58intelligence, deep fake technology, algorithms change the way
00:22:01citizens assess truth during
00:22:04not only political election campaigns, but campaigns in
00:22:08general uh reasoning
00:22:11reality. Somehow I'm most afraid of that,
00:22:14I follow, I use artificial intelligence, of course, like everyone else, I follow as much as I can
00:22:17what's happening next week I'm going to Paris for a big artificial
00:22:21intelligence forum where I hope to learn
00:22:24new things in that field, but we must
00:22:28absolutely be ready for that, in the book I write, among other things, about
00:22:31what can happen through fake news, through
00:22:34deep fake and other things that are the results of artificial
00:22:38intelligence, where today you can really use someone's voice and
00:22:42photograph to create something that was never said or
00:22:46seen, people accept it as relevant
00:22:49information, it will go deeper and deeper and what I'm
00:22:52afraid of, I expressed that fear in the book, that we will come to a
00:22:56situation where we will most fear that
00:22:59industrial production of some
00:23:02news, some content that will affect
00:23:06society in general, the political system in the world, that's what I'm actually most afraid of
00:23:08as a prevention, the result of that I
00:23:12proposed more
00:23:15literacy, media literacy is...
00:23:18"one of the most important things we need to deal with, many of my colleagues, and I,
00:23:22deal with it, to instruct people on how to check
00:23:26sources, to see who created it, I mean, it will happen,
00:23:30let's be clear, you already see that applications have appeared where
00:23:33with one photograph you can do whatever you want,
00:23:37however, people need to be prepared for what will come in the next
00:23:40months, next years, to be able to
00:23:43distinguish truth from falsehood, fake news from real
00:23:46news, to see who published it, because it's not the same if
00:23:50N1 publishes it or some uh portal that has absolutely no
00:23:53imprint, no editor, no one, people today read all sorts of things,
00:23:57publish all sorts of things, today everyone is actually a medium for themselves,
00:24:01they can get some space to say some
00:24:04information, there will be more and more of that, we will have to go
00:24:08into niches, among other things, I wrote about that, especially in this second part where I researched
00:24:11and conducted research with people who succeeded in making
00:24:15a positive transition from the original... media
00:24:19form, this new one today, where one of the research results is
00:24:22that we will go into niches, that you will have to be primarily in your niche
00:24:26and really show credibility in those
00:24:30niches so that people believe you. Damire, the book is here, Sarajevo
00:24:33a promotion planned for
00:24:36October 1st at the Museum of Literature, who would you like
00:24:39to see at that promotion? I would like to see my colleagues, students and
00:24:43people who are interested in this. I am very
00:24:46grateful to the media and colleagues, here's what they are writing and inviting these days. in the
00:24:50media to speak and,
00:24:53but at the promotions we will certainly speak much more than that,
00:24:57because at the promotions I will also have promoters, among others my
00:25:00book reviewers, and on October 21st,
00:25:04we are also planning a promotion in Tuzla, after that Zagreb,
00:25:07Belgrade and Split, given that some people from Split are also in
00:25:11the book, so we will see how the
00:25:14publisher will distribute it,
00:25:17I believe that primarily the book will reach... students for whom
00:25:21it is, I think, very good and useful reading, but all
00:25:25people who are in this industry can certainly learn something
00:25:28new from these lines. thank you very much for this
00:25:31guest appearance, here we had the opportunity to delve a little into
00:25:35the covers of this, thank you, thank you, delbar.
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00:27:27saves creates Fixed-term savings campaign in KM or
00:27:31Euro with a fixed rate. Sparkasse Bank.
00:30:26Good morning, good morning, good morning, that's what our
00:30:29colleague Zoran Kesić would say, while journalism these days
00:30:32tries to become what it is not in its essence
00:30:36neutral, we continue our work,
00:30:39we ask, we analyze, we criticize and we correct,
00:30:43in short, we do our job. I am Sunčica Lukić, this is
00:30:47a new day, from the most important news from Bosnia and Herzegovina
00:30:50we highlight that the reactions do not subside after
00:30:53the funeral of the war criminal Ratko Mladić with all honors in
00:30:57Serbia. Minister.