Google Cloud Speech-to-Text API (Chirp) + Gemini 2.5 Flash Non-Thinking. Treat it as a searchable index of what was broadcast, not a quotation record.
00:00:03Near Moscow, green meadows, a rural
00:00:06morning.
00:00:09We are looking for milk rivers, that very
00:00:12protein, and this is farmer Oleg Sirota,
00:00:15whom we didn't recognize right away. Oleg
00:00:19is in great shape, well, I eat a lot of protein, and he, by the way, will
00:00:22also show what kind of protein he eats for such
00:00:25metamorphoses.
00:00:28Such a scamp. An indicator that he accepts
00:00:31and loves you, and what is dry
00:00:34concentrate made from? If you put it in some kind of
00:00:38protein pie, you already have a high-protein product that can be
00:00:41sold twice as expensive. Look at this
00:00:44noble white powder, a sculpted athlete on the jar,
00:00:48and promises in the description to turn you into Arnold Schwarzenegger in
00:00:52a couple of weeks. Shrewd marketers decided to boost
00:00:56sales and expand segments from sports nutrition to...
00:01:01They promise youth, health, beauty, benefits
00:01:05for everyone, and this sells well. Let's go
00:01:08to a regular store and see what they offer us. This is Roman, world
00:01:12bodybuilding champion. His daily protein norm for
00:01:15such a physique is 250
00:01:17g. And to get his protein norm from eggs, I would need to eat about
00:01:2120 pieces, which he can't even look at anymore. Here's
00:01:25an alternative: new high-protein and
00:01:28healthy goodies. It seems like a good idea,
00:01:32but what is pure
00:01:34protein made from?
00:01:39When milk is processed into cheese, 90% of that very
00:01:43whey remains, this cloudy liquid: farmers
00:01:46are just happy to get rid of production waste and
00:01:49give it away for next to nothing. At the factory, it is
00:01:53dried, and to get 6 kg of protein,
00:01:56a whole ton of whey is needed, a ton.
00:02:03Production is expensive, but demand solves everything. By
00:02:07bartering, a jar of nanotechnological protein
00:02:10is given to Oleg, and he gives it to this guy.
00:02:14For example, cheese, he loves whey, in liquid
00:02:17form, in dry form, but then brilliant
00:02:21marketers came up with the idea that you can also feed people, say it's cool, and
00:02:25now they are given whey for calves, for livestock,
00:02:28yes, for livestock.
00:02:31They devour it, essentially, what was poured out to livestock is fed to
00:02:34people, but if it's for business, then you can
00:02:37eat it, and they do. Don't you want to
00:02:40re-profile? It's
00:02:41a profitable business. No, we're
00:02:45naturals.
00:02:49Let's go back to the store. The inscription "protein," "белок," is not the most
00:02:53important thing. It doesn't mean that the product will be low-calorie. It's important to consider
00:02:56fats and carbohydrates. Professionals are simply in
00:03:00shock at the composition. Here we have 475 calories per 100 g,
00:03:03404 calories per 100 g, 420
00:03:07calories per 100 g. In regular marshmallows, it's only 300 calories per 100
00:03:10g. That is, a little more protein, but a lot of fat
00:03:13and sugar for taste. But we'll still buy
00:03:17a snack, 141 rubles for this bar, to take
00:03:20it for testing. The mass fraction of protein we got was
00:03:2415.75, which is also less than declared. It turns out that to get my
00:03:27protein norm, I need to eat them... Even more. Not only
00:03:31PP enthusiasts are indignant. Roskachestvo experts
00:03:34checked protein ice cream and
00:03:37shakes and found undeclared sweeteners
00:03:41and vegetable fats. And in protein jars
00:03:44from marketplaces, protein was missing,
00:03:47but they found fat, carbohydrates,
00:03:50and sugar.
00:03:54In the fitness industry, protein is always positioned as the main
00:03:57building material for our muscles.
00:04:02And it's also a building material for our beauty. Manufacturers of
00:04:05protein supplements promise instant rejuvenation:
00:04:09firm skin, strong nails,
00:04:12and silky hair.
00:04:16But a laboratory analysis shows that
00:04:20the manufacturers of this mixture are cruelly
00:04:22deceiving us.
00:04:25Instead of elite protein that will build the body of your dreams, into a jar with
00:04:28a beautiful label, they can generously pour ordinary
00:04:31sugar with
00:04:32starch.
00:04:38You think you are carefully building a beautiful and firm
00:04:41body,
00:04:43but in reality, you just bought a ticket to the world of excess weight
00:04:47and clogged kidneys. All your construction will collapse like a house of
00:04:51cards.
00:05:00Meet Peter Rahal - a genius of fitness marketing.
00:05:03First, he sold the world date and egg white
00:05:07bars for 600 million dollars. In
00:05:102024, he decided that... bodybuilders should
00:05:13stop chewing boring dry food, so
00:05:16the perfect David, the Messiah
00:05:19bar, was born. America faced a health crisis, an
00:05:23obesity epidemic. It became clear that the most
00:05:26important macronutrients needed to be introduced into the diet.
00:05:29The marketing hype was aggressive
00:05:31and impeccable. The promise to deliver 28 g
00:05:35of protein with a ridiculous 150 kilocalories
00:05:38made fitness bloggers literally cry with
00:05:41joy. Influencers bought up boxes, declaring
00:05:44a new era and a revolution in nutrition. Revenue for
00:05:48the year - over 100 million dollars.
00:05:5160% on our website are women; they pay
00:05:54more attention to nutrition. The product was sold using a
00:05:58drop system, like scarce sneakers. Getting
00:06:01a bar was more prestigious than a gold medal at the
00:06:04Olympics. But the irony of fate still caught up with the
00:06:08brand when something was found in the
00:06:10laboratory. The label states 150
00:06:14kilocalories and 2.5 g of fat, but independent
00:06:17tests showed 271 kilocalories and
00:06:2112.3 g of fat. But in
00:06:24court, Rahal elegantly fended it off, stating that it was
00:06:28a special fat substitute that the body does not
00:06:31absorb. Literally, eat and
00:06:34lose weight. However, enthusiastic reviews on blogs
00:06:37were replaced by detailed reports of sudden
00:06:40diarrhea and attacks of flatulence right during
00:06:44barbell squats. But even if your filters worked
00:06:48perfectly, doctors still have bad news for you.
00:06:52The fashion to eat and drink protein by the bucketload is a ticket to
00:06:55a hospital bed. More on this and more, right
00:06:59after the
00:06:59commercial.
00:12:41Why sell protein only in jars, if you can infect
00:12:44everything with protein fever?
00:12:46But let's say you
00:12:50were lucky, you found real protein.
00:12:53Before proceeding, you need to weigh yourself.
00:13:25So, we started at 261 pounds,
00:13:27now 244. Lost 17 pounds.
00:13:31Looks like he won't forget this week for
00:13:34a long time. This is probably the worst week of
00:13:37my life. Weakness, headaches, and my intestines are
00:13:41like a branch of a Philippine volcano.
00:13:44This challenge with protein
00:13:49shakes is accepted by one out of ten. The liver tries
00:13:52with all its might to process the excess
00:13:56amino acids, literally becoming fatty. Hello,
00:14:00non-alcoholic hepatosis. The kidneys start working in
00:14:03the mode of a Chernobyl filtration station, trying to remove
00:14:07all of this. The result: kidney stones, renal
00:14:10insufficiency.
00:14:13Advertisements and podcasters promote diets with very high protein
00:14:16content, and this can lead people to premature
00:14:19death. Breaking news. Megan Hefford,
00:14:22bodybuilder and 25-year-old mother of her children, died,
00:14:26presumably from a protein overdose. On her social
00:14:30media page, there are many photos with her children, but
00:14:33even more stories from the gym. She spent
00:14:36most of her time there, until her sudden
00:14:40death. This particular woman had
00:14:43a rare condition, and her body could not properly
00:14:46break down protein. This condition occurs in
00:14:50one in 8 thousand people, but it
00:14:53still exists.
00:14:55And
00:14:59this is Nikita, and this is also him. Fat
00:15:03will go away, and muscles will come. This is how you will reach your
00:15:06prime. He gained weight and lost
00:15:0920 kilos. It seems he found the formula for the ideal
00:15:12body. Here is his champion's breakfast, a protein
00:15:16cheburek. Eat and lose weight. Overturn a tortilla,
00:15:19put minced meat in the middle, you can put cheese on top, grease the edges of the tortilla
00:15:22with yolk. It's quite
00:15:25an alternative to regular belyashi, more protein, less fat
00:15:28and carbohydrates. Or here's protein pizza with
00:15:31vegetables, light cheese, cottage cheese, and
00:15:34eggs. Why should I give up my favorites?
00:15:39You don't have to give up this. It's better to stick to boiled chicken breast, but
00:15:43how long will you stick to it? A week, and then you'll
00:15:46break again. With this diet, you can stick to it forever.
00:15:49You don't need a protein shake, necessarily,
00:15:52you can get all of this from regular
00:15:54food.
00:15:56You know what the biggest scam is? When they sell high-protein cheese. It's
00:16:00such a nightmare. Well, cheese itself is a dry protein product, but in our
00:16:04cheese, there will be about 40 grams of protein per 100
00:16:08grams anyway. Protein beer has already been invented. We're
00:16:12waiting for protein mayonnaise netting
00:16:15for New Year's salad. And while
00:16:19marketers are coming up with ways to sell cheap
00:16:22powder even more expensively as a premium superfood,
00:16:26this guy continues what nature prescribed
00:16:29him.
00:16:34We are convinced
00:16:46change the topic. From St. Petersburg this week came
00:16:49sad news, which personally took my breath
00:16:52away. Evgeny Bronevitsky passed away. He was at
00:16:55the origins of the first vocal and instrumental ensemble in the history of our country,
00:16:59the Singing Guitars. He was 81 years old, a venerable
00:17:03age, at which many prefer a rocking chair and a warm
00:17:06blanket. But quite recently, Evgeny, as part of
00:17:09the legendary Singing Guitars, took the stage of the Superstar project
00:17:14and rocked it so much that it seemed beyond the strength of
00:17:17even the young.
00:17:25Every day you
00:17:27pass
00:17:29by.
00:17:32They will definitely say about him that an era has passed. These
00:17:35are the rare кадры, where... This era began. A young
00:17:39guy with a guitar, Leningrad, sixties. He stands on
00:17:43stage and plays as if nothing happened, and those who listen to the
00:17:46strumming of guitar strings at this moment probably don't even
00:17:49realize that a musical revolution is happening
00:17:52right before their eyes. Who among us didn't save
00:17:56their dreams? Evgeny was born in '45 to a family
00:17:59of a naval officer and a singer. His older brother,
00:18:02Alexander Bronevitsky, led the Druzhba ensemble and was married to
00:18:06Edita Piekha. It seemed that his path to music was
00:18:09predetermined, but Evgeny did not go to the stage on the beaten path;
00:18:13he went where there was no path
00:18:15yet.
00:18:23Young guys from Leningrad challenged all party
00:18:27directives, and while high-ranking officials condemned the corrupting
00:18:31influence of the West, they simply went on stage and played music
00:18:34that sounded like real Soviet rock.
00:19:37has already become a museum exhibit, but they were not
00:19:40going to be exhibits, they came out and lit it up.
00:19:43Bronevitsky picked up his guitar again and proved to everyone
00:19:46that legends don't grow old. Well, so many things
00:19:50coincided for me, in fact. And
00:19:53music, cultural code, everything that was happening here
00:19:57right now. And it simultaneously took me back to
00:20:00my childhood. And to my childhood, some kind of
00:20:03archaic childhood, where Zhenya
00:20:07sat at the table and Edita, our whole large family
00:20:10gathered, yes, there were many of us, and it was indeed
00:20:14a super finale of our show, this very song,
00:20:18this is as if the culmination of everything that
00:20:22happened here today. And yes, it just so happened that Evgeny took the stage
00:20:26of the Via Superstar project, and Stas Piekha was in the judge's chair,
00:20:29for whom Evgeny Sanych was part of a large family
00:20:33history. The sky
00:20:34rose.
00:20:39I'll return, my saddest
00:20:43flight, I will return,
00:20:46next to me. You're
00:20:50always there. I
00:20:53will return. The Singing Guitars became
00:20:57the winners. In the final, they sang "I Will Return," a song that
00:21:01sounded like a prophecy. A little tired,
00:21:04tired, because age makes you
00:21:08tired. I won't lie and say
00:21:10that I'm old, but I'm
00:21:14not tired at all. Why survive, the winner
00:21:17of the second season of VIP Superstar? The Singing
00:21:21Guitars are
00:21:23preparing.
00:21:25This was not just a victory, it was a triumph. Did he think at that
00:21:29moment that this was his last time on stage?
00:21:32Of course not. The Singing Guitars were preparing a new big concert,
00:21:36which will definitely take place. Only this time, everyone
00:21:40but him will take the stage, but he will still be there in
00:21:43every note they play. Sometimes
00:21:46you have to fight fatigue, step over
00:21:50what you can't, some "I can't". Well, at
00:21:52concerts, I participate, as they say,
00:21:55while I'm alive. He left,
00:21:58leaving behind what will never leave,
00:22:02songs, a voice, the history of the country's
00:22:05first vocal and instrumental ensemble.
00:22:08As long as the Singing Guitars play,
00:22:11he
00:22:13lives.
00:22:19Well...
00:22:50who was San Sanych, that's my
00:22:52grandfather, tough, strong-willed,
00:22:56very brutal, very
00:22:58gentle, very unwilling to offend anyone, very
00:23:02warm, with a very incredible
00:23:05subtle sense of humor, and very caring, that's Zhenya, that's
00:23:09how he was. And he essentially raised my mother more,
00:23:12probably, than her biological father, An Sanych. So he
00:23:16was like a father to her. When you found out that the Singing Guitars would be participating
00:23:20in Superstar, and that you would have to
00:23:23judge the Singing Guitars, including Evgeny Bronevitsky, at
00:23:27least in the first episode, didn't you want to, I don't know,
00:23:30call and say, "What are you doing there?" Throw everything away, escape? No, I
00:23:34honestly, I was happy that he would be on stage. I was
00:23:37waiting for it. I wanted to hug him. I hadn't seen him for
00:23:41several years by then, because we mostly met at my grandmother's for
00:23:45birthdays. Here we are seeing these shots, when after many
00:23:48years, yes, you... it's absolutely incredible. I plunged into
00:23:52childhood, into all the best things that happened to me. I'm getting
00:23:55goosebumps now, my tears were not from sadness, but from
00:23:59happiness that such a thing happened in my life. And by the way, about
00:24:03tears, at the moment when the Singing Guitars started singing,
00:24:06"I Will Return," you didn't hold back your emotions at all. I,
00:24:10honestly, despite the fact that I've known you for many
00:24:13years, I've seen you like this for the first time.
00:24:17I want to remind our viewers of this moment again, show it:
00:24:27"Dear Stas, we've never seen you like this
00:24:30before.
00:24:32I swear, me neither. I've never seen Piekha cry.
00:24:36It's just,
00:24:37guys.
00:24:41Do you remember that at that moment you were - exactly like
00:24:44that, completely overwhelmed? Damn, I don't
00:24:48know, the feeling, I... I tell you, I plunged into something, the
00:24:52most beautiful memory that existed in life,
00:24:55the brightest, unburdened by any
00:24:58worries, adult problems, exactly into that
00:25:01family, that not small family, we had few family
00:25:05gatherings, everyone worked, constant tours, lived in
00:25:09different cities, were absent for half a year, but when Zhenya was
00:25:12there, it meant that the whole family was together, and Zhenya gave some kind of
00:25:16warmth, that was missing, because
00:25:20well, essentially I didn't have a father in my childhood either, and I was just
00:25:23saying, "I'll be back," as if he, at 80 years old, was
00:25:27saying that he would return to this stage, and the Singing Guitars
00:25:30told me that Zhenya said a phrase, that he
00:25:34would die on this stage with this guitar, but he wanted this to live
00:25:37until his last breath and after him too, for it to live,
00:25:41and I just broke down. It was the only time this ever happened to me on television.
00:25:44Now, as I'm saying it, everything
00:25:47in me is just...
00:25:51You know, I even wanted to ask you,
00:25:54what about this: when loved ones pass away, everyone
00:25:57has words they didn't manage to say,
00:26:01even more than I...
00:26:32as if I considered him the closest grandfather
00:26:36in my life, and I never told him that I loved him, as if I
00:26:40understood it at the Superstar finale, that we talked
00:26:43so little, I would have liked to tell him that I love him very much and will probably
00:26:47always love and remember him. As long as we remember, people live. As long as the
00:26:51Singing Guitars play,
00:26:53Evgeny Bronevitsky will live on in
00:26:57every person who loved, who knew, who
00:26:59appreciated him. At the same time, there is, you know...
00:27:32This is probably the most grandiose show on television. I'm waiting
00:27:36for those very emotions, conflicting emotions. I'm
00:27:39waiting for conflicts within the jury. I'm waiting
00:27:43for joy from our participants. I'm
00:27:47waiting for this life called Superstar. I always look forward to this
00:27:50show very much. Well, see you on air, now in
00:27:54a week. Via Superstar, third
00:27:56season. Don't miss it. We won't
00:28:00miss it. I wish you strength.
00:28:33Polling stations opened in 152 countries, where almost 2 million
00:28:36voters can cast their ballots. In Thailand, today polling stations can be found in Pattaya
00:28:40and Phuket, and tomorrow, on the last day of voting,
00:28:44a polling station will open at the Russian Embassy in Bangkok. In
00:28:47China, polling stations are open in seven cities; our
00:28:51citizens can cast their votes in Beijing, Hong Kong, Guangzhou, Wuhan,
00:28:55Harbin, Shanghai, and Shenyang.
00:28:58Our embassy expects that in the territory...
00:29:01that besides politics, there's a lot
00:30:20On the home stretch, today in Russia is the final stage of the three-day
00:30:23voting. How the elections are going in different parts of
00:30:26the country. Accurate calculation. Our fighters strike at
00:30:30the enemy's military logistics and...
00:30:36He's only 9 years old, and his dream is very simple - to go out into the yard and play with
00:30:39friends. Little Sasha needs a lot of help from NTV
00:30:43channel viewers.
00:30:46Welcome to the NTV television company's news service. Denis Kaplya is in the studio.
00:30:50Hello. Today is the final stage
00:30:53of the three-day voting. By evening, the first results of
00:30:57the State Duma elections, as well as more, will begin to be summarized.