Google Cloud Speech-to-Text API (Chirp) + Gemini 2.5 Flash Non-Thinking. Treat it as a searchable index of what was broadcast, not a quotation record.
00:00:01The main variable, of course, here in
00:00:05this system is the store owner. The store owner now
00:00:09focuses only on the product and product quality
00:00:12and marketing, perhaps, if he wants, but perhaps
00:00:16he entrusts the rest of the parties to other companies.
00:00:19Logistics companies have started to provide flexible solutions during
00:00:24has entered many peak demand periods, so the that he is always doing well, merchant now focuses only on the product and its marketing.
00:00:28As for operational matters, they have become part of logistics companies. The biggest
00:00:32example here in the Sultanate is Asyad, which is considered
00:00:36the huge and giant government provider for the
00:00:40logistics system, so
00:00:43they have storage
00:00:47and they also have
00:00:48delivery of goods and they care
00:00:51about shipping goods and delivering them to their appropriate place and they care
00:00:55about their quality, the quality of their arrival to
00:00:58the user.
00:01:01available or the quantities in
00:01:01By receiving the order from
00:01:05In fact, delivery companies can achieve this
00:01:08balance by investing in these systems,
00:01:11these delivery systems and logistics systems.
00:01:14For example, through these systems, they can
00:01:18increase the number of operations, which are
00:01:20visible breakage in orders or shipments.
00:01:24For example, if they have a strong system, they can
00:01:28or there is a problem with handle many orders. So, they will cover
00:01:32Now the merchant does not from the profits, meaning reduce the cost. So,
00:01:36since they increased the number of these operations
00:01:39or orders, they will reduce or cover
00:01:42this cost also through logistical organization, meaning
00:01:46for example, you have a representative, for example, a delivery representative who will deliver
00:01:49an order in a specific place.
00:01:52He might have two ways, he might go deliver, then go here and there.
00:01:56Here he wastes his fuel and he also wastes his time.
00:01:59But if he has a strong organization and system, when
00:02:03he goes, he will go in a way, meaning when he delivers, he will deliver to all customers
00:02:06near the place. Therefore, through
00:02:08investing in systems and also through
00:02:11organization,
00:02:14and the product left delivery companies can balance between cost and also
00:02:18price.
00:02:24In the beginning, Ammar, the idea was that a buyer was facing
00:02:27problems, so he was trying to find solutions to these
00:02:29and some fees may be incurred in problems. For example, for every order, the customer
00:02:35complete from the day he clicked the pays two riyals for delivery. You have a problem, for example, difficulty in getting information about
00:02:38products, for example, if the product
00:02:41to the customer. is available or the types available of the same product, and also
00:02:43the slowness of the response or reply from the merchant. So when
00:02:47the customer sends and the merchant replies, it takes time.
00:02:50So the solution was Ammar, an organized warehouse, an easy
00:02:54application, and fast delivery. The customer, meaning as soon as he orders, receives three
00:02:57notifications: a notification to the customer himself
00:03:00that his order has been placed, a second notification reaches the merchant that
00:03:03he has a new order, and a notification reaches our system. From
00:03:07the system, we can see all orders with all
00:03:10track is the Elite track. This details.
00:03:12that failed in After that, we prepare the orders and hand them over to delivery companies. Delivery companies deliver
00:03:16products and orders to the customer, whether from inside
00:03:19or outside the Sultanate. Honestly,
00:03:22reached this the application was not originally intended for makeup only, but its goal was all
00:03:25normal things, meaning the most important thing without flowers, without chocolate,
00:03:28because things spoil. Delivery, but because
00:03:31most customers
00:03:35became girls, the merchants became mostly makeup and such. But
00:03:39we had clothing merchants, we had
00:03:41accessories merchants, we even had
00:03:45kitchenware merchants. So
00:03:48we can take anything, the most important thing is that it's not flowers or chocolate
00:03:51so that it doesn't spoil in the heat. You might
00:03:55four shows were selected to participate this year in this ask a question about makeup Therefore, for or cosmetic products, for example, soaps and such, all
00:03:59of which need special care, whether it's cooling or
00:04:02maintaining them during the preparation process or
00:04:05delivery. So we deal with products according to the merchant's
00:04:09instructions. For example, if the merchant needs a refrigerator, we can provide him with a refrigerator. But we generally
00:04:13do not accept products that
00:04:17need care like a refrigerator, because even if we
00:04:20opinion, this kept them in the warehouse, it might be difficult, you know, they might be affected
00:04:23by delivery. However, for cooling, our warehouse
00:04:27is refrigerated. To protect them from
00:04:33the most important theater experiences in breakage, we have wrappers that are bubbles that we use to wrap the products. Also, the merchant
00:04:36brings them to us already well-wrapped. When
00:04:39we put them, we also put a sticker saying "do not
00:04:42break" or "fragile" so that the delivery person
00:04:46is aware of the product. Ammar's role
00:04:49never ends until the customer receives
00:04:53the order and is satisfied with it, because he cares about all the details from the beginning
00:04:56of downloading the application, from downloading the application until the customer receives
00:05:00the order. Ammar takes care of all the details, but we
00:05:03must ensure the quality of delivery, so we have linked
00:05:06Ammar's system with the system of delivery companies
00:05:10so that we can track orders and the status
00:05:13of orders in real time. This has helped us solve any problem that might
00:05:16arise due to what? Due to
00:05:19delivery.
00:05:22The e-commerce system in the Sultanate of Oman is witnessing
00:05:26continuous expansion, supported by the National E-commerce Plan
00:05:292022-2027.
00:05:302022-2027
00:05:33By the end of 2025, the
00:05:36completion rate of the plan reached 86.7%,
00:05:40after the completion of 26 initiatives out of
00:05:4330. The number of licensed activities
00:05:46for e-commerce reached 19,260
00:05:50activities by August 1,
00:05:522026. Meanwhile, the number of documented
00:05:56online stores on Maroof Oman platform
00:05:59reached 412 stores.
00:06:03These logistics services transfer the burden from the merchant to these
00:06:06companies. So logistics companies are the ones that
00:06:10bear this operational burden.
00:06:14the merchant, then starting to package the product
00:06:17and deliver it to the specified
00:06:19destination, in addition to managing
00:06:23returns for these shipments in case the
00:06:26customer requested to return them
00:06:30due to damage or
00:06:32the product.
00:06:35So logistics companies in general manage all stages from the moment
00:06:38of receiving the product to the moment of returning the product in case of damage.
00:06:44focus only on the product, but rather focuses on the delivery
00:06:48method. Did the product reach
00:06:51its owners in the appropriate way? Did it arrive in the appropriate condition?
00:06:55But did it
00:06:58go through the stages it was supposed to go through
00:07:01to the user? So, I don't focus now on the fact that
00:07:04sometimes the product reaches the customer
00:07:08with high quality, but it arrived late or
00:07:12arrived. It arrived in a way
00:07:15that is not suitable for use, for example. So here the customer
00:07:18will blame the store, even
00:07:22though the product was of good quality when it left the store
00:07:27the store in good
00:07:30delivery, this product was
00:07:33damaged, for example. So here I have that
00:07:36as a store owner, I must focus on the user experience or what I call
00:07:40the customer journey, which is the customer's
00:07:44journey. Is the customer's journey
00:07:47button until he reached his doorstep? Is this
00:07:51whole experience complete? Is the storage method at your place,
00:07:55the shipping, is the delivery, is
00:07:58the deposit, was it deposited in a good place, meaning in a good
00:08:02the same or did the
00:08:05packaging change, and so on? So here I have that delivery
00:08:09has become something the store owner makes sure of, that the delivery
00:08:13or the company he chose to deliver the product is a good company,
00:08:16because there are many criteria that a person must
00:08:19look at, including delivery speed, including
00:08:23what this company covers, meaning
00:08:26it covers, of course, inside Oman and outside Oman, meaning
00:08:29its coverage. Also, among them is how returns
00:08:32are handled, meaning returns, do they return them correctly,
00:08:36damaged, not damaged? Also,
00:08:39you have customer service, do they respond quickly or not
00:08:42respond quickly? Also, you have collection amounts, do
00:08:46they transfer amounts quickly to merchants or do they delay? So all
00:08:50these things. Also, you have the system itself. When
00:08:53there is a strong system, it means the merchant can track his order and so on. So all
00:08:57these things are important in the process
00:09:00of choosing the right company. For example, you have the merchant's
00:09:04page. Through the merchant's page, the merchant monitors
00:09:07shipments, monitors inventory, adds
00:09:11products, sends shipments. He can even view reports anytime he
00:09:14wants. The second thing is our codes and coding.
00:09:18Each product has a specific code. In the beginning, each store
00:09:21has a code, each product has a code, and each type of product also has
00:09:25different codes. So we have codes for everything to facilitate
00:09:28the process. The third thing, through which we guarantee
00:09:32the quality of inventory management, is inventory. We must conduct inventory
00:09:35regularly to ensure that things are going perfectly.
00:09:38يرام.
00:09:44Before a merchant sends his goods to the fulfillment and distribution center,
00:09:47he usually sends us a notification. The notification contains
00:09:50the details of the products he is sending and their quantities. In turn,
00:09:54as soon as we receive this quantity, we verify its accuracy,
00:09:57product types, and compliance
00:10:00with the received notification. If there are any discrepancies, we will notify the merchant of the
00:10:03discrepancies, whether an increase or decrease. Then they are inspected to ensure they are free from
00:10:07any damage, increase, or decrease. Then we
00:10:10prepare them to be placed on the shelf as agreed. Usually,
00:10:14each product has its own special code, which is in English,
00:10:17SKU. This distinguishes each product from the other.
00:10:21And in our role within the warehouse, we ensure that all products are together,
00:10:25all a merchant's goods are kept together, so that he
00:10:28is billed at the end of each month for a certain storage quantity.
00:10:32This way, it is easy for us to find products according to the merchant type.
00:10:35And the orders that come in, the process is usually between the consumer
00:10:39and the merchant, and our role begins when the merchant receives the order from
00:10:42the consumer and sends it to us, either electronically or through
00:10:46the interface or system provided to them by us. As soon as we receive these
00:10:50orders, the supervisors assign
00:10:53these orders to
00:10:57based on the system. They will take
00:11:00the order details and take the product details and quantities,
00:11:03and they are packaged and prepared
00:11:06according to the required packaging. Then a shipping
00:11:10policy is attached to track the delivery path later. Inventory
00:11:13data is always available to the merchant
00:11:17permanently, live, so that in case requests are raised,
00:11:21the inventory is reduced immediately. In case what is
00:11:23available for the order is not
00:11:26the order do not match the inventory, the order is rejected.
00:11:30However, we provide live data either through integration or through
00:11:34the system interface we provided to them. Every shipment that leaves the
00:11:37fulfillment and distribution center will have its own tracking number.
00:11:41This tracking number is shared with the merchant and the consumer
00:11:44as well. So both can track the shipment's exact location, whether it has been
00:11:48received by the delivery department or is being sorted
00:11:53the address, delivery attempt, and so on. Final delivery
00:11:55and return in case the shipment
00:11:59could not be delivered, regardless of the reason, to the customer, it is returned
00:12:03to the sender. In this case, the fulfillment and distribution center is the sender on behalf of
00:12:06the merchant. So we, in turn, treat it as a new
00:12:09shipment or new goods coming to the warehouse.
00:12:13So we will receive it, make sure, track it, make sure of its quality,
00:12:16and return it to the shelf and notify the merchant so that he can sell the product again.
00:12:19And in case the customer received the order
00:12:23but wanted to return it. Because the
00:12:26size, for example, is not suitable for him or he agrees with the merchant to
00:12:30return it, we have a service called the return service. The driver from CX
00:12:33Express goes to the customer, takes the order and returns it to the warehouse, and we
00:12:37add it to the inventory. International orders differ slightly from
00:12:40domestic orders. They usually require some additional documents
00:12:44such as invoices for the shipment, customs
00:12:47declaration to be exported to the other country. And by the competent authorities
00:12:50of customs in the other country, it is cleared,
00:12:54the other country by the recipient, and it may take some
00:12:58additional days because it is international shipping. But we try to
00:13:01offer the maximum speed
00:13:06In the last stage of the order journey comes what is known
00:13:09as the last mile, which is
00:13:11the distance the shipment travels from the distribution center until
00:13:15it reaches the consumer. And even though it is the last stage, it
00:13:19can be one of the most challenging delivery
00:13:22stages.
00:13:26Addresses, of course, greatly affect the entire
00:13:30process. It is not just an order that did not
00:13:33arrive or an order
00:13:37delivery. No, it is bigger than that. Why? Because it will
00:13:41cause loss to both parties. It will cause loss
00:13:44to the merchant and it will also cause loss to
00:13:47the delivery company. Why? Because the representative will go
00:13:51to the customer's house, meaning he will go to the customer's house, and in the end
00:13:54the customer does not answer him because there is an error in the address
00:13:57and so on. So here he will lose fuel, meaning, and he will
00:14:01lose time. And also the company will
00:14:03ask the merchant to pay the amount of the return. Of course,
00:14:07companies differ, meaning some companies charge one riyal, some
00:14:10companies charge the same price, two riyals, and some companies charge half a riyal. So here there will be
00:14:14a shared loss.
00:14:17addresses, it is very important, meaning before the order goes out for delivery,
00:14:21it is very important to confirm, communicate with the customer,
00:14:25do you want the order tomorrow or not? Is the
00:14:29address correct? If there is any amendment or anything, amend it.
00:14:32I
00:14:37contract with specialized companies so that I don't
00:14:41drop, for example, or that the product reaches
00:14:45the place, or that it goes through stages that are not
00:14:49sound, for example. The payment system, sometimes if I contract
00:14:52with an excellent company for payment,
00:14:56the payment system will run smoothly.
00:14:59Even when customers come to my
00:15:03store, they won't be complicated by the issue because
00:15:06I have incorporated distinctive systems into the infrastructure
00:15:10of my store that are not
00:15:12complicated, so the user experience will be
00:15:15smooth. But operation will definitely be more complex.
00:15:19I will need more
00:15:23than one party to deal with, but here
00:15:27we come to the need
00:15:30for artificial intelligence,
00:15:33for example, which can
00:15:36enhance the cohesion
00:15:39of these parties so that if there is
00:15:42a problem with one of these parties, it can predict
00:15:45the problem and inform the other
00:15:48party before the problem
00:15:51occurs or before the product reaches
00:15:55the final person. Artificial intelligence will be involved in many things. The first thing
00:15:59we notice now is that most of it
00:16:02companies, which is customer service. Most of them now have
00:16:05these bots that answer
00:16:08the customer, question and answer, question and answer, until, for example, if he has
00:16:11any problem, he resorts to calling. So this is one
00:16:14of the developments that
00:16:17can enter e-commerce.
00:16:20And also, for example, delivery
00:16:23predictions. And also
00:16:26delivery routes, where exactly the shipment has reached, where
00:16:30it came from and where it arrived, and predict when it will arrive
00:16:33exactly. This is available now, but I can have
00:16:37an agent, whether I am a customer or a store owner, I can
00:16:41have an agent, who is the assistant or the agent,
00:16:45the agent or the artificial intelligence agent who applies
00:16:48to me or understands when the customer or what the customer wants
00:16:51now, and I provide him with services according to what he wants.
00:16:55If, for example, on the screen, he likes to see, for example, sports things,
00:16:59things according to what the customer likes, I give him
00:17:03or predict what he likes, or for example, is this a father with children or a mother
00:17:06who cares about specific interests? I can
00:17:09predict these
00:17:12things and enter the
00:17:16basic product to the basic person or the
00:17:20correct person. The linking is done through technical integration between
00:17:24the electronic platform of the merchant and the technical
00:17:28platform of the logistics company. For some
00:17:31small and medium enterprises,
00:17:33we provide them with an electronic portal
00:17:36to manage inventory. Through this link, we offer
00:17:39the merchant several advantages, including inventory management and returns
00:17:43management. Also, access to
00:17:46notifications
00:17:48in case of shipments that have been delivered or have not been
00:17:51delivered.
00:17:56Regarding the e-commerce sector, it is a very important
00:18:00sector, and the numbers speak for themselves. If you look at
00:18:04the global level, we will go to the global level, then Oman. At the global
00:18:08level, in 2022, the level of
00:18:11e-commerce volume was
00:18:155 trillion. In 2025, it rose
00:18:18to 6.5 trillion. In 2028, it is expected
00:18:22to reach 8 trillion, and this means growth of more than
00:18:2555%.
00:18:27This is considered a big thing, meaning. Of course, the Omani market is linked
00:18:31to external markets. You cannot separate and say we are different and so on. No,
00:18:34we are the same, meaning we are affected by external
00:18:37markets. Even Oman, of course,
00:18:40almost the average e-commerce
00:18:44was in a study in 2024, approximately
00:18:47254 million, and this
00:18:50for your information, did not exceed 1% of
00:18:53the total retail trade. So that means
00:18:57only 1% of our e-commerce
00:18:59number. The other thing, in my opinion,
00:19:02is that e-commerce in Oman needs to develop.
00:19:06We need to work
00:19:24which is to first offer the online store, link it with
00:19:28online payments like Amwal like QPAY, and after
00:19:32that storage, it tells you if you want refrigerated storage or
00:19:35regular storage. The merchant
00:19:37can store by himself, and after that, it provides you with delivery, meaning delivery can be
00:19:41B2B and B2C. B2C delivery from the warehouse to the customer
00:19:45himself, and B2B from the customer to branches, meaning
00:19:48someone might have 15 branches in Salalah, in Nizwa, so you deliver
00:19:52to him, he tells you to deliver to the Nizwa branch, such and such branch, such and such. So in my
00:19:57type of company, if it happens in Oman, will greatly strengthen
00:20:01online stores. Why? Because it will give the online
00:20:05store or the merchant. All the services he needs, meaning.
00:21:52Welcome, dear viewers. We appear to you in
00:21:55the Afnan program. I am Afra Amer, and this is what we have monitored
00:21:59for you. Dhofar International Theater
00:22:03Festival with Arab
00:22:04participation.
00:22:07Distinguished Omani presence at the Kazan
00:22:10International Film Festival.
00:22:13Omani talents win 11 awards in
00:22:17the Gulf Smart Investor competition.
00:22:21The Omani Theater Association opens nominations
00:22:24for the Muscat Theater Festival.
00:22:28Al-Dun Theater steals the show and wins
00:22:31two international
00:22:32awards.
00:22:42The activities of the second edition of the Dhofar
00:22:45International Theater Festival kicked off amidst an Arab
00:22:49artistic presence. Organized by Dhofar Municipality,
00:22:52the ceremony honored nine prominent artistic
00:22:56figures: Ahmed Helmy, Sherif
00:22:59Mounir, Yasser Jalal, Jamal Suleiman, Asaad
00:23:03Fadda, Saleh Zaal, Imad Al Shanfari, Abdullah
00:23:07Malik, and Ahmed Bou Rahima.
00:23:11The festival represents an international platform for artistic exchange
00:23:14and cultural dialogue, as it allows young Omani
00:23:18creators to develop their skills through interaction
00:23:21with Arab
00:23:22expertise.
00:23:29The patron of the ceremony, His Highness
00:23:32Sayyid Marwan bin Turki bin Mohammed Al
00:23:35Said, on the exceptional evening.
00:23:52The festival also comes in a new look and a new form,
00:23:55consisting of three different tracks. The first
00:24:00track includes four winning theatrical
00:24:04performances from previous international festivals, competing for the Dhofar
00:24:07International Festival award worth 50,000 dollars, in addition to individual
00:24:11awards. The second track is the Major Productions
00:24:14track. The Major Productions track also opened the door
00:24:18for participation through registration
00:24:20links for those interested and wishing to participate. The number
00:24:24of applications for this track
00:24:26alone exceeded more than 120
00:24:30shows. The third track is the Dhofar
00:24:33track. This track is dedicated
00:24:36to shows for groups in Dhofar Governorate. Also,
00:24:39a group of shows applied for this track, and
00:24:45track. And they also compete
00:24:48for an award worth 50. Besides the individual awards, of course.
00:25:08This city, uh, has a special place
00:25:12in my heart. The first greeting we extend is to the city, and the second
00:25:15greeting is to all those in charge of this event that brought us together
00:25:19to meet, discuss, and learn about
00:25:23the Arab world and the world. In fact,
00:25:25uh, my choice to head the jury
00:25:29of the festival regarding the major productions is a
00:25:33responsibility. First, it is an honor for me, second,
00:25:37a responsibility that I hope we can tackle
00:25:39objectively. My wishes for this
00:25:42festival, which is two years old, but I think it has become
00:25:46young prematurely. My wishes are for its steps
00:25:50to always be successful.
00:25:52Always.
00:26:18I mean, honoring an artist always feels like
00:26:21something that makes him feel
00:26:25that he is on the right track, especially when you are honored in
00:26:28a country you haven't visited before, so that also makes a difference
00:26:31that you
00:26:35have communication with others in
00:26:38their places. The third thing is that the festival is also
00:26:41close to my heart because it is a theater festival, and
00:26:45theater for me, because I am a theater graduate and studied theater, so it has a special place in
00:26:49my heart. So, of course, this honor has
00:26:53three different facets.
00:26:56I am very, very happy with the honor and honored that
00:26:58I am honored and honored to be here
00:27:02today at the Dhofar Theater Festival, second edition.
00:27:20Honestly, the festival itself, this is its second edition, but
00:27:23you feel like it's old, like it's been running for 10
00:27:26years. So, mashallah, the festival is very
00:27:29good, and there are more than one competition,
00:27:32films and shows from all countries, whether Arab
00:27:36or foreign, even. No,
00:27:40it's something honorable, and I wasn't expecting,
00:27:43honestly, that it would be this beautiful, this valuable,
00:27:47and this popular.
00:27:49ده
00:27:53I feel that Oman, I mean, for a long time I've had a strange kind of love for it,
00:27:57indescribable. A kind people, beautiful places, a beautiful
00:28:00country, and it has a rich history, a history with
00:28:04the sea, sailing, trade,
00:28:07romance, and all these things. I
00:28:10and the kindness of the people of Oman. They are kind and have love
00:28:13in their hearts, and this makes me happy. When I come here, I feel that I am
00:28:17truly, with all sincerity, among my family and people, just as I am speaking fluently without
00:28:21thinking about what I am saying, and this gives me great
00:28:24happiness.
00:28:42The activities of the 22nd Kazan International
00:28:46Film Festival 2026
00:28:49in Russia concluded with wide international cinematic
00:28:53participation under the slogan "From Dialogue of Cultures to
00:28:57Culture of Dialogue". This edition witnessed
00:29:00a distinguished Omani presence through the activation of the strategic
00:29:03cooperation agreement between the Omani
00:29:06Cinema Association and the festival's administration
00:29:10for exchanging expertise and screening
00:29:12films.
00:29:19The agreement includes the exchange of films,
00:29:22directors, producers, and experts, and the organization
00:29:25of joint cinematic screenings and events,
00:29:28in addition to holding training workshops
00:29:31and specialized seminars, and exchanging expertise
00:29:35in filmmaking and managing and organizing
00:29:37festivals. The agreement represents an opportunity
00:29:41to introduce the Sultanate of Oman as a destination
00:29:43for film production and filming, due to its
00:29:47geographical, cultural, and natural diversity,
00:29:50and locations that can attract
00:29:54international cinematic productions.
00:29:56The Sultanate
00:30:57of Oman won .