Google Speech-to-Text API Automatic Transcription (Chirp). Treat it as a searchable index of what was broadcast, not a quotation record.
00:00:00prevent senders from seeing if and when you've opened
00:00:02of their email. Safari leads the industry in protecting you against
00:00:06cross-sight tracking with intelligent tracking prevention,
00:00:09and this year we're making it even stronger by also hiding your IP address from
00:00:13trackers. In late 2020,
00:00:16Facebook published a text in famous American
00:00:20newspapers to object to Apple. In that
00:00:23text, Apple was accused of creating a
00:00:27monopoly in the technology
00:00:29in market
00:00:29in and... acting against businesses, in one corner apple
00:00:33CEO, in the other the
00:00:37Facebook CEO, Mark
00:00:41of Zuckerberg. It seemed the fight between Facebook and
00:00:44Apple had become public, a fight which had
00:00:48started with the display of Facebook's and its other
00:00:52platforms, IE instagram's name, at
00:00:56the unveiling ceremony
00:00:58of the 12th version of... IOS, these
00:01:02two social networks were introduced as examples of
00:01:05destructive apps for users time and
00:01:08information. Apple had since announced that Apple
00:01:12had since announced that OS included a new
00:01:16privacy policy, a policy according to which
00:01:20all applications installed on Apple devices
00:01:24had to obtain permission from users to monitor
00:01:28information and behavior. patterns and to sell
00:01:32them
00:01:32felix
00:01:40name felix date of birth November 5th
00:01:431986 tracking
00:01:46carvocation.
00:01:57in in
00:02:19When the new version of this operating system was
00:02:22introduced in April 2021,
00:02:26everybody realized the privacy policies were... fully
00:02:30implemented in it. this wasn't good
00:02:33of news for Facebook. the administrators of this social
00:02:37network predicted that users of apple
00:02:41devices would prevent Facebook from accessing their
00:02:44data and it would cut their revenue
00:02:47significantly.
00:02:54of for
00:02:58years and
00:03:00of social networks like Facebook have been making
00:03:04money by selling their user's behavioral data. the
00:03:08biggest customers of this data are advertising
00:03:12companies. this data
00:03:15of allows adds to appear for each
00:03:18of user
00:03:18in a targeted manner according to their
00:03:21interests. numerous
00:03:24ads that attack the users
00:03:27of when they open a page.
00:03:34While criticizing social networks, Tim
00:03:37Cook, Apple's current CEO, said the same
00:03:41things about user privacy that the company's previous
00:03:45CEO Steve Jobs believed in. It
00:03:48deserves reform. At its foundation,
00:03:51ATT is about returning control to users
00:03:55about giving them a say over how their data is
00:03:58handled. "privacy means
00:04:02people know what they're signing up for in
00:04:06plain English, and some people want to share more data than other
00:04:10people do, ask them, ask them
00:04:13every time. criticisms about the
00:04:16insecurity of social networks were proven a
00:04:20little later with the Facebook scandal.
00:04:24facebook was accused of selling the data of
00:04:2787 million users to Cambridge. rich
00:04:30analytica in 2016,
00:04:33of a information for public opinion engineering. In fact,
00:04:37this data was to help Donald Trump's campaign win, to
00:04:41help Donald Trump's campaign win. The news brought Mark
00:04:45Zuckerberg to court. We didn't take a broad
00:04:49enough view of our responsibility, and that
00:04:51was a big mistake, and it was my mistake, and I'm
00:04:55sorry. Although the fact that Facebook was sentenced to
00:04:58pay fine of... 5 billion proved what
00:05:02Apple CEO said, it wasn't a convincing
00:05:06answer for those $87 million
00:05:10of people. Of course, Apple's full support.
00:05:12for user privacy is only one side the story, the
00:05:16text that Facebook published to object Apple could tell
00:05:20its audience other things too.
00:05:24The fight between the two technology giants was not
00:05:28just over privacy, it was over
00:05:31money. Tim Cook had
00:05:34managed to prevent millions of dollars of profit from flowing
00:05:38into the pockets of his rival Mark Zuckerberg a
00:05:42clever way, Apple could count on selling its
00:05:46devices to make money, but in the absence of Facebook
00:05:50users data, it would face huge
00:05:53losses. Whatever it was,
00:05:57this technology fight raised an important question: a
00:06:00question about online advertising and
00:06:04user data: when did this type of monetization
00:06:08become popular in the internet world,
00:06:11everyone? When
00:06:15the internet became a widespread phenomenon in the
00:06:1990s, nobody was supposed to think about making
00:06:23money with it. The internet's main purpose was free
00:06:27access to information, access to vast and organized
00:06:31network of
00:06:31data,
00:06:35something that could both make people's lives easier
00:06:39and advanced knowledge. Larry. page
00:06:43and Sergey Bryn who laid the foundation of Google in those
00:06:47years had the same goal. They were worried about
00:06:51the destructive power of advertising. They
00:06:54considered advertising deviation from their search
00:06:58engine. They said advertising would harm
00:07:02Google users. Mark Zuckerberg and his
00:07:05friends who founded the social network of Facebook
00:07:09in 2004 hated at
00:07:12advertising too. Zuckerberg even
00:07:16rejected Sprite's $1 million
00:07:19offer. He didn't agree to receive this significant
00:07:23amount to turn Facebook's homepage green for one
00:07:26day. He too believed that
00:07:30advertising would ruin the pleasant experience of using the
00:07:34internet, but these anti-ad approaches
00:07:37lasted only few years. A while
00:07:41later in... Intense competition in the capitalist
00:07:45economy changed the idealism of Google and Facebook
00:07:48CEOs, monetization using each
00:07:51user was similar to what a strance journalists had
00:07:55done two centuries
00:07:56ago. In
00:07:591833, not many newspapers
00:08:03were published in New York because their high prices and
00:08:07people's low incomes prevented them from being
00:08:11sold, but that... wasn't all a while
00:08:14later newspaper came on the market that
00:08:17revolutionized the world of journalism a
00:08:20newspaper called the New York
00:08:23Son. this newspaper's managing editor Benjamin
00:08:27Day published strange, intriguing and of
00:08:31course fake stories. once he wrote there are
00:08:34forests, unicorns and winged people on the
00:08:38moon. in the middle these fake stories, he
00:08:41advertise. local businesses without receiving a
00:08:45single cent. A while later, as the
00:08:48newspaper sales increased, more business owners went to
00:08:52his office. They liked the idea of advertising their
00:08:56businesses in the newspaper. Benjamin Day accepted their
00:09:00offer, but he no longer did it for
00:09:02free. The
00:09:05advertising revenue allowed Day to keep the newspapers
00:09:09cost down and to bankrupt his compet. It
00:09:13appeared that he sold the newspapers pages to
00:09:17others, but the truth was different. They
00:09:21received less money from the newspapers audience, but in
00:09:25return he captured their attention. He was the
00:09:28first attention merchant in history, business that soon
00:09:32took on even stranger
00:09:34dimensions. A
00:09:38few years later, what Benjamin Day had done
00:09:41inspired people. people like Claude
00:09:43Hopkins, religious
00:09:46missionary and poor young man who decided to make
00:09:50living by writing
00:09:51ads. His method
00:09:55for creating an attractive ad was the same as that of
00:09:59promoting Christianity. He described everything he was
00:10:03going to advertise as if it was the only way to human's
00:10:06bliss. His talent for that
00:10:10soon made him famous. fame which showed at
00:10:14least one thing: apparently something new had
00:10:18replaced religion, something which could be seen on magazine
00:10:22posters, a phenomenon which... first flanted its
00:10:26impact a largest scale on March 31st,
00:10:301929.
00:10:40That day a large crowd had taken to New York's
00:10:44streets for Easter. Everything seemed
00:10:47normal until young woman entered the crowd
00:10:51and lit a cigarette. Little by little other...
00:10:55women gathered around her and lit cigarettes. The next
00:10:59day, pictures and news of this event were published in
00:11:03newspapers, because smoking by women was considered
00:11:06unusual, but something was a strange. How did
00:11:10the photographers and the going to happen? It's
00:11:14going to happen. It seemed a little
00:11:17suspicious. The newspaper
00:11:21headlines compared cigarettes to torches.
00:11:25torches of freedom. newspapers wrote, this
00:11:29spontaneous act has been carried out by feminists
00:11:33who want freedom, those who want to make women's smoking the
00:11:37norm, but it wasn't true. it was all done by a
00:11:41mysterious man, a man named Edward
00:11:44Bernes. Bernais had come up
00:11:48with a strange idea to sell cigarettes for the American
00:11:51tobacco company. he knew women, who made up half
00:11:55the population didn't buy cigarettes due to social
00:11:59convention, so he had to do something which made them smoke
00:12:03without the fear of being judged by others. women's
00:12:07smoking had to look like an achievement for civil
00:12:10liberty. bernez had planned the
00:12:13March 30th show like a director, that
00:12:17day he even coordinated with reporters and told them
00:12:21where to stand at the appointed time. he himself
00:12:25suggested the headline torches of freedom to
00:12:28newspapers. very soon after this show
00:12:32there was a surge in cigarette purchases by women. with
00:12:36this, bernez proved he was not only adept at
00:12:39advertising, but also at something else, a
00:12:42phenomenon called public opinion
00:12:45engineering.
00:12:54bernais was Sigm Freud's nephew and used
00:12:57this famous psychologist's ideas.
00:13:01Freud believed humans thoughts and actions stem from their
00:13:05unconscious and unconscious full of needs and
00:13:08instincts. To have a greater
00:13:12impact, Berney's two played on these needs
00:13:16and instincts, have much respect for people's
00:13:19decisions. He believed they had to be managed
00:13:23by others. believed one the main
00:13:26characteristics of democratic society was the
00:13:30manipulation of public opinion. he said those
00:13:34who engineered public opinion were successful,
00:13:37those for whom he had chosen the title the invisible
00:13:41government and considered himself member of
00:13:44it. with his
00:13:47ideas, bernez made people do what those in power
00:13:51wanted, buy what they wanted, consume more.
00:13:55and follow them, his ideas were
00:13:59widely used in Nazi Germany and the Soviet
00:14:02Union without him wanting such a thing. In
00:14:06addition, Berneis had good relations with
00:14:10American politicians. Convincing public opinion for
00:14:14the US's intervention in World War I and World War
00:14:18II was just one of his political
00:14:21influences. A little later.
00:14:25He also helped to stage a coup in guatemala and overthrow the
00:14:28democratic government there, but all these couldn't
00:14:32hold a candle to his influence on the cold war.
00:14:36Berney's advice to Eisenhower helped the government to
00:14:39instill fear of communism among people,
00:14:43fear that guaranteed the republicans
00:14:46survival. Berney's ideas soon spread to
00:14:50television too. A watch company add
00:14:54in early. July 1941 was the
00:14:58beginning the television advertising
00:15:00industry.
00:15:14Over the following decades, showing ads during
00:15:18broadcasts became popular and a little later
00:15:22celebrities were also attracted to this. industry,
00:15:25industry which, due to their fame, penetrated
00:15:29into every person's house. industry
00:15:33which, by the end
00:15:35the 20th century, had created created new ideas to
00:15:39attract the audience's attention. In fact,
00:15:42this lucrative industry hasn't left anywhere
00:15:46ad-free for humans, not even the lash green lands
00:15:50of King County,
00:15:51Washington.
00:15:55Recently, advertising companies have brought the rights to
00:15:59name trees, park trails and benches.
00:16:03This strange purchase is, in fact, investment
00:16:06a... attention, the attention of 5 million
00:16:10visitors who come to King County every year. This
00:16:14type of advertising influence is just a small
00:16:17example the situation we are facing. Not
00:16:21just streets, highways and roads are a hot
00:16:25bed of advertising. The last remaining
00:16:29arenas have also been attacked by
00:16:31ads. In the US, the
00:16:35number of schools that become advertising. venues is
00:16:38increasing day by day. A high school
00:16:42in SouthBend, Indiana, is one such
00:16:45example. School principals have given
00:16:49away the rights to name football fields, baseball
00:16:53fields, softball fields and tennis courts to
00:16:57several economic enterprises. In some other
00:17:00schools, advertising in gyms, on report
00:17:04cards and parental consent form. has become the
00:17:08norm. In Minnesota and California,
00:17:12students lockers are sometimes full of ads and school
00:17:16hallways have become like advertising corridors. Claud
00:17:19Hopkins use religious methods in
00:17:21advertising, but now churches
00:17:25themselves are directly used for
00:17:27advertising. Which advertising consult of a
00:17:31large congregation a church, of a large congregation a
00:17:35church. All these cases show
00:17:39the attention business has expanded
00:17:42greatly. A business whose
00:17:46path isn't clear. Are
00:17:49there going to be days when ads will also claw their way
00:17:53up our houses walls and doors? In
00:17:57recent years our attention has been focused on the
00:18:01things that advertising companies have
00:18:03designed. In fact, in in
00:18:07order to grab our attention, they compete both with each
00:18:11other and with
00:18:12us.
00:18:23ads which are seen in the waiting rooms of doctors
00:18:26offices or hospitals,
00:18:30advertising companies have captured people's eyes and
00:18:33ears wherever they can, elevators,
00:18:37offices, public transportation, and of course
00:18:41terminals and airports. Perhaps the
00:18:45most favorable time for these companies is long
00:18:49aeroplane flights where passengers have other
00:18:52entertainment than watching the screen in front them for
00:18:56several hours. Of course, these
00:19:00companies don't pay any money to use our
00:19:03eyes, ears and senses. What they...
00:19:07do is similar to what thiefs
00:19:10do, they steal our
00:19:13attention and pocket
00:19:14money. The thing is
00:19:18the difference between choice and compulsion: watching
00:19:22ads voluntarily is different from forced and
00:19:26repeated exposure to them.
00:19:30Neuroscientists believe our brains are
00:19:33activated involuntarily by sound and
00:19:36movement. so advertising companies engage us in
00:19:40something we are defenseless
00:19:41against. They
00:19:45engage us without asking for our permission. In fact,
00:19:49their huge revenues are made possible by force
00:19:52viewers and listeners. It
00:19:56not only wastes our time and invades our
00:19:59privacy, but has other destructive effects
00:20:03too. Perhaps the most important effect of
00:20:07attempt. and theft is on the audience's psycheey
00:20:10maddening, repeated and useless ads do
00:20:14nothing but disrupt the flow of our lives, they
00:20:18distract us, confuse our thoughts and take away
00:20:22our peace and
00:20:23quiet.
00:20:36silicon valley, located 44 miles southeast of San
00:20:40Francisco, is no longer an ordinary geographic
00:20:44area. These lands home to
00:20:48the world's most... famous technology companies look
00:20:52more like a farm of data about everyone on earth, a
00:20:56farm whose crop is our information, interests and
00:20:59smallest daily activities. data
00:21:03which becomes richer, more accurate and more
00:21:07valuable with every search, every click and
00:21:11every page which is opened. users
00:21:15each connection to the internet is better mechanism for
00:21:18evaluation. In the internet world,
00:21:22every user's connection means more visits, more
00:21:26visibility, more influence and more
00:21:29ads, an opportunity to integrate and
00:21:32sell
00:21:33information.
00:21:37The bulk of Google's $180 billion dollars
00:21:41annual revenue now comes from
00:21:42ads.
00:21:47So does the bulk of Facebook's. 85 billion
00:21:51revenue. Together, the two companies own
00:21:55more than 60% of all internet
00:21:58ads.
00:22:07What Benjamin Day did in his newspaper was to provide
00:22:11cheap content in exchange for receiving attention,
00:22:15but modern advertisers are no longer satisfied with
00:22:18that. Isn't it strange
00:22:22that Google, Facebook, YouTube and
00:22:25similar companies don't charge their users
00:22:28anything. Their services, unlike
00:22:32Benjamin Day's newspaper, are not even cheap. They
00:22:36are totally free, free email
00:22:39services, free messaging apps, free social
00:22:43networks. There is an old
00:22:46saying that goes, "If you're not paying for an..." online
00:22:50service, then you're the
00:22:52cost.
00:22:56everything we watch, read and like is
00:23:00turned into valuable and profitable data of
00:23:03hunger, but now our smartphones are
00:23:06performing this
00:23:07duty:
00:23:11a dark and deep well of selfies, fake news
00:23:15and useless
00:23:16ads.
00:23:20adds that, above all, robus the opportunity
00:23:24to look, listen and enjoy life and takes
00:23:28away our individual
00:23:29freedom,
00:23:33a freedom which may require more careful time
00:23:37management to
00:23:38regain,
00:23:42new approach to purposeful use the
00:23:45internet, an
00:23:48approach which can take out attention back from
00:23:52this industry's profit-seeking
00:23:54merchants.
00:24:21In today's show we'll be revisiting the genocide in South Lebanon which
00:24:25is continuing to see killings, displacement and the destruction of
00:24:29homes unfolding every day despite a supposed cease
00:24:32fire. well, the scale of destruction in
00:24:36south Lebanon is almost
00:24:39unimaginable for most of us. this
00:24:43is an area that is 10, 20
00:24:46times the size of Gaza that is occupied by
00:24:50Israelis and they have been uh
00:24:52conducting uh total uh ethnic
00:24:56cleansing campaign, you don't make an agreement with the science entity and
00:25:00expect that they will keep to it, they violate every cease fire,
00:25:04every treaty, every agreement usually before it's even come into
00:25:08effect, and of course that was the same uh in Lebanon from
00:25:11June
00:25:12onwards.
00:29:56The reminder of our top stories president says the straight of our
00:30:00mouse would open within the framework of. international law if
00:30:04the US stopped its acts of aggression against
00:30:06Iran. The Islamic Revolution
00:30:09Guard's course says it has shot down and destroyed an American MQ1
00:30:13drone over the straight of
00:30:14hormoos.
00:30:20And at least three civilians have been killed in fresh Saudi air strikes in
00:30:24Yemen's southwestern province.