Google Cloud Speech-to-Text API (Chirp) + Gemini 2.5 Flash Non-Thinking. Treat it as a searchable index of what was broadcast, not a quotation record.
00:00:00who verified this expansion in recent years? In recent years, we've had a very
00:00:03large expansion of technical education integrated with high
00:00:06school, which is a strategy that many state
00:00:09networks have also to attract students, so
00:00:14the D, right, when it turned one we went from around 10% of enrollments to 20% of
00:00:17high school enrollments are already in integrated technical education, which is
00:00:21that course where students in the morning do high school and in the afternoon
00:00:25do a professional course that we used to call vocational, that
00:00:28is, courses in... it's in the area of information technology,
00:00:32programming, mechanics, technical and construction, these are
00:00:35various courses that these young people have been taking and in the
00:00:39federal network, the network of federal institutes, which is a network of great
00:00:43quality in Brazil, we are expanding by more than 111
00:00:46units throughout the country, and this will generate
00:00:50something around more than 140,000 enrollments in
00:00:54Brazil in federal institutes, so more opportunities for young
00:00:57people to also, especially in the interior of Brazil,
00:01:01to be able to access quality education, technical education
00:01:04integrated with high school. Again, to cite the example of Piauí, there
00:01:08we already have more than 66% of enrollments in integrated technical
00:01:12education and they have shown
00:01:16And you know that here you can trust in in the Basic Education Development Index (IDEB) that they have risen a lot, had a very
00:01:20high performance, learning has improved a lot and one
00:01:23thing that we sometimes don't know is that students who
00:01:27do integrated technical education access the university
00:01:30more than those who do normal high school, we have a statistic
00:01:34in Brazilian public high school that 27%
00:01:37of students who finish high school access university,
00:01:41when you do high school integrated with technical
00:01:44education, 44% of young
00:01:47people access university, so contrary to what we think, technical
00:01:50education is also an incentive for students to
00:01:53access university and be able to develop
00:01:56fully. For a time there was even this belief that technical education ended
00:02:00the student's life there, minister, according to the data, so it's the opposite in fact, on the
00:02:04contrary, he has exposure to full-time education, he has more
00:02:08exposure to learning, he stays more
00:02:11and or she stays more confident
00:02:15and this makes us increase these access rates to higher
00:02:18education, including, so it is a very beneficial strategy that some
00:02:22states have adopted and that has yielded many
00:02:26positive results for Brazilian education. Well, you mentioned higher education.
00:02:30Minister, in recent years there has also been an expansion of
00:02:34higher education, according to what the MEC expected to do,
00:02:37really? Yes, higher education continues to grow by 8 to
00:02:4010% per year, this is because more
00:02:44young people have completed basic education, as I said at the beginning
00:02:48of the program, we have more high school schools now, so we
00:02:51have more opportunities for young people to complete, young
00:02:55people completing basic education, also federal programs
00:02:59for Uni, FIES, the very REUNI program for the expansion of
00:03:02universities, brought more enrollments in higher
00:03:05education, free higher education increased
00:03:09its enrollments and we specifically instituted
00:03:13a program last year called Transformative Universities
00:03:16that the that will increase by 120,000
00:03:19vacancies in federal universities, which is something
00:03:22around 10 to 12% increase in vacancies in federal
00:03:26universities, specifically in innovative courses in artificial
00:03:30intelligence, information technology also in the area
00:03:33of public health, which is a very important area,
00:03:37occupational therapy, anyway, these are courses in which demand has grown
00:03:40a lot in recent years and federal universities also with
00:03:44a lot of investment, we are investing in the consolidation of federal
00:03:47universities more than 5 billion reais, we are creating
00:03:53answer, what did 18 new university campuses and five new federal universities, so all
00:03:56this range of investments also has to come with
00:04:00innovative courses, these courses are what we are doing in
00:04:04transformative universities in this program that will increase
00:04:06enrollments by 10% in Brazilian federal universities.
00:04:10Minister, thank you very much for your presence here with us, for your
00:04:13participation. I thank you, a hug to everyone.
00:04:17Thank you too for your company, see you
00:04:21next time.
00:04:32Hello, I'm Wilson Pedroso and you are connected to Link Business,
00:04:36our guest today understands everything about import, entrepreneurship and
00:04:40especially the automotive sector,
00:04:43parts, but the automotive as a whole, because he is also a racer
00:04:46of what is the what is Mercedes, Mercedes
00:04:50racer, is Gerson Coronado, how are you, all good and
00:04:54you, how is it to undertake in this
00:04:56country,
00:04:59right away? It's like starting right off the bat because
00:05:03it's good that we ask the most difficult questions at the beginning because we can
00:05:06hold our audience, especially people who are watching us, right?
00:05:10It's I
00:05:13think so, I don't think so, I'm sure
00:05:16it's a country of many opportunities, the
00:05:19company is 31 years old, it's
00:05:22Perfect Automotive, right, I work with auto parts, the
00:05:26industry, and,
00:05:28so, ah, of course, if
00:05:31it were difficult or impossible, I wouldn't have
00:05:35a company all this time, so we talk a lot, of course, about the
00:05:38country in relation to all the
00:05:41difficulties. What is it like to be an entrepreneur in
00:05:45the country, but it's a country of opportunities, it's a it's a
00:05:49large population, it's a in my case, a large fleet
00:05:52of vehicles, so there are, there are ways, right,
00:05:56someone has to do this, right, someone has to do this, right, you started
00:05:59very early at 12 years old, where were you born? I was born in São
00:06:03Paulo, São Paulo, I lived in São Paulo when I was a kid, yes, life
00:06:07was from the east side, Vila Prudente, Vila Prudente,
00:06:11I was sub-prefect of Vila Prudente. Oh yes, I was sub-prefect of Vila Prudente,
00:06:14Sapopemba, there on Douratória street, Douratória is where I
00:06:18lived, where you lived, yes, I lived there, I'm from, I'm
00:06:21but I was sub-prefect there but I'm from Santana and when
00:06:25you were a kid you worked in a metal factory, is that right? My
00:06:29father was a metalworker, so I did
00:06:31Senai, you did Senai there from Vila Prudente, from Vila Alpina, from
00:06:35Vila Alpina, next door, that's right, next door, see, next to the sub-district there, that's
00:06:38it, I did Senai and
00:06:42went to work as a metalworker,
00:06:45I worked for three years, but it wasn't what
00:06:49I liked, you know, I I did that
00:06:52that story of following your father and
00:06:55at the time, the ABC region was very strong, very strong, right, metallurgy
00:06:59was very strong, right, it was a good profession, right, so
00:07:02and it continues, right, but today
00:07:05few few
00:07:08possibilities, but there is still
00:07:12but then after that I wanted to go
00:07:16into sales, man, it was my dream to work with sales
00:07:19and I joined an auto parts distributor
00:07:22and started my career there, but the
00:07:26story of working in a metalworking company, I even remember the name of the guy who was the
00:07:30professor, I don't know if he was from your time, his name was
00:07:33Nivaldo, I don't know if he was from your time or if he was the coordinator
00:07:36there at Senai, it was Nivaldo, I don't know if he was from your time when
00:07:40you, I don't know how old he was.
00:07:43But did metalworking in some way open a
00:07:46path for you, open your eyes to your business today or nothing to do with it,
00:07:50because you deal with parts, right, there's no a, I
00:07:53I I I ask you, is there any correlation or not, a lot,
00:07:57a lot, a lot, look what happened, the country
00:08:01it became practically impossible for you to manufacture,
00:08:04right, then it enters the side of everything that happened here
00:08:08in the country with China, especially China and
00:08:11India, then you no longer
00:08:13had how to
00:08:17manufacture, right, that was that's the truth,
00:08:21buying from another country was much
00:08:24more viable than you working, than you manufacturing here
00:08:28inside, so I I, so
00:08:32in summary, I went to the distributor, started my career
00:08:35and with 4 years working in
00:08:39in auto parts I saw a possibility of...
00:08:42opening my distributor in 94, right,
00:08:46it completes now 31 years, right,
00:08:50and it just completed 31 years and I saw the possibility and
00:08:53started working with distribution,
00:08:56buying from factories and reselling,
00:09:00but from here or from outside, from here, all from here, all from here, 94,
00:09:04let's say until 97, 98, it was still very much here,
00:09:08right, there wasn't, so I bought, but Color
00:09:11opened imports, right, so that flood of imported
00:09:14cars came, I identified
00:09:18at the time, right, even in a Sebrae course
00:09:21I took on total quality, I identified
00:09:25a market that was
00:09:29what I was doing,
00:09:33right, what everyone
00:09:36was doing, what everyone was doing, then in Sebrae
00:09:40the instructor said: get out
00:09:43of your business graph
00:09:46and think about other things, and I,
00:09:50and it was then I identified the imported cars, man,
00:09:54that Color opened and that flood of cars came, there
00:09:57were no parts to supply, I went headfirst into
00:10:01this business of working with parts for imported
00:10:04cars, so from 97 to
00:10:072000 I stayed focused and that's when the business started to
00:10:11make money. You see, because then nobody was doing it,
00:10:15I started looking for companies outside, who was working, did you have
00:10:19a commercial room or not, I already had a small
00:10:22warehouse, where I already had a... stock,
00:10:25we started, of course, everything small, doing
00:10:29a lot of tied sales, bought and sold, bought and sold
00:10:33and, but then from that moment on I started to
00:10:36serve, I focused on these imported cars and my
00:10:40life went up, man, because nobody was doing it and I started to
00:10:44identify suppliers from the United
00:10:47States, Canada, from Mexico there who had
00:10:51stuffed a container and brought it to Brazil and my life
00:10:55began there, kind of you fell in love, listening to you a little,
00:10:58it seems like you fell in love with the commercial and
00:11:01sales area, do you see yourself today as an entrepreneur
00:11:05or as a great salesperson? A great salesperson, man, it's
00:11:09my story
00:11:12eh, I opened my social media, right, about a year and a half ago
00:11:15and then I didn't want to
00:11:20and to get into this subject and I saw this sales
00:11:24channel, you know, that... I always liked the
00:11:27the I was always the commercial person, right, of my company,
00:11:31then when I saw how much the
00:11:35networks encompass people
00:11:38help, so and there, talking to a
00:11:41friend, we were discussing, you know, when it clicks,
00:11:45I say, man, I've never seen a sales channel like this, right, we
00:11:49from the old days, from the old days, that's it, I also, I took a while but
00:11:53today I'm a big guy, today I have almost a thousand followers, look at that, that's it
00:11:57and I sell courses and I sell mentoring and I sell, it's a sales
00:12:00channel, it's a sales channel, it's a sales channel and then it was
00:12:03listening so I say
00:12:07like this, my main profession is that of a salesperson, man, I
00:12:10am sure that I have never stopped in these 31 years, even
00:12:14today, sales I, of course, I have
00:12:18a whole team but it's what I most but
00:12:22speaking of that, you asked me about the metalworking
00:12:26factory, if it influenced, so I did
00:12:29this work in reverse, I started
00:12:32importing, looking
00:12:35for, the true reality of Brazil
00:12:39that was industries falling and imports
00:12:42increasing, right, I'm talking about this in the decade of
00:12:452000,
00:12:49I started bringing 100% imported parts,
00:12:52everything, everything came from outside. And when I was
00:12:56in the United States I started to see
00:12:59that the parts I bought there all came from
00:13:02China, it's all from China, right, you turn things over and it says
00:13:06China, right, then in 2001,
00:13:082002, where did I go? Right, then I went to China,
00:13:12but then at that moment I already, I leave imported
00:13:16cars and already enter national cars, which were which national
00:13:20cars at the time, right, the Uno, the
00:13:23Gol.
00:13:25"I had a Corsa, so there were parts from Perfection
00:13:28there, there was
00:13:31there and I then I went to this market to fight with the
00:13:35big ones, to fight with, I won't talk about competition yet, but these
00:13:39multinationals, right, the multinationals, I said now
00:13:42and that's how we became,
00:13:45tornamos,
00:13:48after a while, I saw here in Brazil
00:13:50aluminum and rubber still..." it was
00:13:53competitive, it didn't compete with China and I set up
00:13:57a factory to cater to what was
00:14:00aluminum, what was, so I have a manufacturing part in Brazil
00:14:03that is in this area of aluminum, which is a wheel
00:14:07cylinder, part of the brake, so
00:14:10eh then you asked,
00:14:13right, what did metalworking now, giving you the
00:14:18metalworking help you with, right, what did Senai
00:14:20there in Vila Alpina help me with? Ah, when I started going to China
00:14:25to develop, I do reverse engineering, right, so I take the
00:14:29product here, I see what sells, I design,
00:14:33right, what is needed in the market
00:14:37and I do this
00:14:39engineering and send a drawing, I say this is what you're going to do, he doesn't know the
00:14:42car, many times he doesn't know anything, he knows nothing, that was
00:14:46my job as a metalworker, you see? So when it came to
00:14:50demanding in the purchase, I already had that normal.
00:14:54Right, because I came, right, from
00:14:57the part of manufacturing, from the part that I
00:15:01thought would never enter my life came back, so and
00:15:04undertaking is a difficult business, right, it's
00:15:07it's challenging, it's not for everyone, right, we have to be
00:15:11a little crazy to to leave the comfort
00:15:15of CLT many times and become an entrepreneur, and
00:15:19first of all, how was the
00:15:21investment, how was the initial money? "I opened with
00:15:251,700 at the time,
00:15:28remember tied sales yes, and that's the truth, it's
00:15:32logical, I earned at the time as a salesperson, let's
00:15:36say today's money"? I earned about 30 thousand a month, today's money
00:15:39was a good salesperson, the first one in sales
00:15:43and so on, and when I left I had already prepared
00:15:47myself that I wouldn't have that salary anymore,
00:15:50right, so today's money when I left I
00:15:53earned an average of about R$ 6,000,
00:15:57so that was an investment, right, personal
00:16:00investment, why this R$ 1,700,
00:16:04I we found a... I started
00:16:07in my garage at home, but I
00:16:10had the supplier that I bought from with
00:16:1436 days, 40 days and sold with
00:16:1728, so that gave me that
00:16:20term, which was all tied sales, that gave me that term
00:16:23that I used for my cash flow, so but in the old company
00:16:27I was a buyer and seller, I had I had
00:16:30the the I had
00:16:34the knowledge,
00:16:37right, of the people who sold, the person who bought, so I already
00:16:41had a relationship there in the middle, right, ah, Gerson is leaving,
00:16:45he's going to open a company, people trusted me, knew the work I did
00:16:49and gave me credit and I started my business, at some point in your
00:16:52journey, especially at the beginning, did you say: damn, it won't work,
00:16:56I'm going to give up? There was no turning back, man,
00:17:00there was no turning back, I
00:17:03made this decision because of a illness that my father
00:17:06had and... "I was the only source of income for
00:17:10the house, I became, right, the only
00:17:14source, me and my mother there, at that difficult moment,
00:17:17even, when the accounts zeroed, I have two sisters,
00:17:21but they didn't work,
00:17:23and there eh, it was a very
00:17:27great need when I was, before leaving the metalworking industry, I was in the army,
00:17:31then I had to leave the army, they dismissed me, so
00:17:34I tell you this: I I always had in my
00:17:38head that when I opened the
00:17:42company I said man, it's either this
00:17:45or nothing, you know, no no, so I went after studying,
00:17:49I went after cautious, of course I made a lot of
00:17:52mistakes
00:17:55but I built a cash flow, you know, from the beginning
00:17:58I didn't let the company get
00:18:00into debt, I could make mistakes,
00:18:04you see, that was it, now I made a lot of mistakes,
00:18:08a common mistake there, man, wrong purchase of parts and
00:18:12it's default or
00:18:16product, product itself came
00:18:18wrong, uh
00:18:21default is the guy would rip you off,
00:18:24so that means we had to be always looking at who
00:18:28we were selling to, the volume you were releasing, so you had to have all
00:18:32this this
00:18:36cash flow always supported it. You see, it always, it
00:18:39always came attending,
00:18:42so I always give this example, when you open a
00:18:45company, or you are a CLT, you go to sleep
00:18:49with debt, you go to sleep with, you
00:18:52don't, you don't, you can't build anything in your life, right, your head
00:18:56stays, your head is a million miles an hour and that is a reality within companies
00:18:59and so eh, if you're going to start
00:19:02undertaking, then it's the first
00:19:06thing is to prepare yourself, you see, I earned 30, I started earning
00:19:09six, five and I stayed like that for years,
00:19:13right, so you have to have a lot of discipline, don't
00:19:16think that and most are like this, now I'm
00:19:20an entrepreneur, I'm a businessman, I'm a merchant, that's the worst
00:19:24illusion that exists, right, to put that title,
00:19:28right, now you're a guy who will have to
00:19:31work a lot, a lot more, anyway, what's the biggest risk you
00:19:35took when you said, "Ah, I'm going to be a businessman"? What's the biggest risk you look
00:19:39at and say, that was a risk? When I was
00:19:42young, I wasn't
00:19:46married yet, I wasn't married, I didn't have much
00:19:49responsibility, so at the
00:19:51opening I didn't feel many
00:19:55risks because, you know, I can make mistakes,
00:19:58you know, so I had this comfort
00:20:01of saying if it doesn't work out, I'm a salesperson, I'll sell again,
00:20:05that's it, but I don't want to go back, I dreamed,
00:20:09there were, there were, there were nights when I was sleeping, I dreamed that I
00:20:13was working for someone, then I woke up with that great
00:20:16desire, you know, I said, man, I don't want to anymore, I
00:20:19want to have my own business, now, risks that
00:20:23I took, man, it was
00:20:25in the middle of the way, again,
00:20:29look, I bought a stock that
00:20:32was worth, it was of imported
00:20:36parts and it was worth at that moment, this was already in 2000, I already had
00:20:39some cash, but not enough to pay for all this, I
00:20:43took on $. The
00:20:45dollar was at the time, I'm going to say
00:20:49a number here, which is
00:20:52this, it was 1.25 the dollar, after about three
00:20:55months, this dollar went to 2.40, 2.50, I don't know if
00:20:59you remember that turn, I remember, I remember, it was holding, holding
00:21:04to one, then traveling,
00:21:06traveling, I'm going there, I take on this
00:21:10and this company had given me 12 months to
00:21:13pay for all this stock, I saw and
00:21:16since he was our importer, everything, I saw an opportunity
00:21:20to learn about business
00:21:23and that was the risk, but even with the dollar at
00:21:262.50, we paid, handled
00:21:29it with ease and moved on, so, but that was
00:21:33the main one, another one I'm remembering
00:21:36now was in the construction of the
00:21:40headquarters that is in Mogi, so at the
00:21:43time, 14, 15 years ago,
00:21:46the the...
00:21:50foreman said: "Look, you're going to spend 7 million here to
00:21:53build this warehouse, okay." Then
00:21:56I prepared myself and started
00:21:59construction. Then at the end of the
00:22:03work, work, but many companies
00:22:06go bankrupt because of this, they take from their main
00:22:09business and go to invest in something else that is not
00:22:13right, then
00:22:16it went to 14, 15 million, work, not even work of...
00:22:20amendment, that's it, then I messed with the, then
00:22:23I messed with the company, took my money, stock, everything, then I
00:22:27spent about 3, 4 years to
00:22:29recover that cash flow, right, that cash flow,
00:22:33so for me the two main ones were those, man, let's go for a short
00:22:37break and we'll
00:22:38be right back.
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00:27:55story, right? Imagining back then
00:27:58and the Gerson and the Gero that you
00:28:01built today. What advice would you give to the Gerson of
00:28:05the past?
00:28:08Because it even serves for those who are watching, right? I would
00:28:11seek the beginning of
00:28:14businesses, right? Let's think like that, it's something like, "Phew, don't go this
00:28:18way, go that way, it's already tested, it doesn't
00:28:21work." Uh, I I, like, I
00:28:25I would seek more knowledge, man, because after
00:28:28I acquired it, after I started to...
00:28:32study more, right, the
00:28:35businesses, right? Uh, damn, everything changed,
00:28:38you know? Ah,
00:28:41people, let's let's let's talk about
00:28:45the time of a hiring. I would go
00:28:48deeper, you know? More time dedicated
00:28:52to people, that's what I do today. Every
00:28:55manager today who comes in, every, it's
00:28:59logical, I don't
00:29:02hire everyone, but the
00:29:05ones who have the main decisions,
00:29:08I I'm always with them, right?
00:29:12So, because people are what makes a business, right? If you have a
00:29:16team, I think
00:29:18difference between me and
00:29:21the biggest auto parts industry in Brazil
00:29:25or the world is in people, right? It's who is doing
00:29:28that business better, right? So I...
00:29:33Today I invest a lot
00:29:35in this, and from 6 years ago until now, this has been the
00:29:39big difference. What what is the main quality
00:29:43that you you look for in a guy to be yours, to
00:29:45work with you, your manager, your
00:29:49even your employee? What is the main quality? Look,
00:29:52he has an entrepreneurial vision, that's it, you know? An
00:29:56entrepreneur or a salesman?
00:29:59It could be, because I'm going to tell you, I'll give you an example, Adib. I'm
00:30:03friends with the guy who does Adib's communication there, I've been with them a few times
00:30:06there. Adib was saying the other day, my legal team has to think about
00:30:10sales, my logistics has to think about sales.
00:30:14My salesman leaves at 9 am and hits
00:30:17the street, you shouldn't be calling him, let him sell, then the next day you
00:30:21talk. And he
00:30:23says that the people he hires have to have a salesman's
00:30:27mindset, in any of the areas.
00:30:30Yes, no, I... I say it because it's like
00:30:33this: if you are a good
00:30:37entrepreneur, what is a good entrepreneur? My financial
00:30:41team, they will sell. Then you say: "Ah,
00:30:44but he has to be a salesman." No, he doesn't know he's a salesman, but he's
00:30:48selling, because the system will make him
00:30:51uh uh
00:30:53manage that as it should be, that he will, he will
00:30:57at the time of a relationship with the client.