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00:00:00These festivals may bring back attention to these
00:00:03crafts, which perhaps were very present in the past, but
00:00:07today there is perhaps a decline in interest in them.
00:00:10Hmm, this is an important question. First, just to point
00:00:14out that this festival comes under the patronage of His Excellency President
00:00:18Abu Mazen, who we explained to him the importance
00:00:21of these crafts, and he kindly
00:00:24agreed to be the main sponsor
00:00:27and host for this festival.
00:00:31Frankly, I find that the problem with handicrafts is
00:00:35that the methods used in making crafts are still the same old methods,
00:00:39without any form
00:00:41a department with the orphanage in of modernization or the introduction of some form of partnerships among
00:00:44the different crafts.
00:00:48and how can we make them an industry that keeps pace
00:00:51with modernity? This is the important question. Therefore, we are talking about
00:00:57the school prepared a transformative idea in that these handicrafts preserve their authenticity but at the same time
00:01:00are presented in a more modern way, meaning that they are marketable
00:01:04and promotable, especially in light of the existence of
00:01:07many markets that offer some crafts. You know, now
00:01:11East Asia, China, and others, and Asia in general, offer
00:01:15very many crafts with modern techniques. Therefore,
00:01:18how can we make Palestinian crafts preserve their authenticity and enter the market
00:01:22strongly and then become a national industry? This is an important question that requires
00:01:26large partnerships with private capital. It needs partnerships
00:01:30and incubators, including the Arab Construction Project. It needs to have
00:01:34networking and interconnectedness among different artisans
00:01:38to answer this and needs to have more modern tools. You will find during
00:01:42the festival some Palestinian youth who have developed
00:01:45these crafts and will present
00:01:48amazing things, but they have not had the opportunity to be highlighted.
00:01:51Therefore, we have turned to many
00:01:55institutions, including most of the world's ambassadors
00:01:59and organizations that are involved in that can
00:02:02help us promote this craft on a global scale. They will be present at
00:02:06the festival. Yes, yes, Mr. Hussam, so
00:02:09choosing Jericho to host this festival and this event
00:02:13specifically has touristic and also
00:02:16economic dimensions. How can the festival contribute to stimulating
00:02:20domestic tourism and connecting the visitor with Palestinian
00:02:24And we started with products and heritage and boosting economic activity within
00:02:28the city? Firstly, the choice of Jericho
00:02:31primarily aims to shed light on the Palestinian national identity
00:02:35through the fact that heritage constitutes a Palestinian national
00:02:40crafts. We have contacted Palestinian communities abroad identity. Crafts constitute a Palestinian national identity, coming from the depths of history.
00:02:44Jericho is the oldest Palestinian city and the oldest city in the
00:02:48world to this day, and therefore we
00:02:50product of Palestinian are talking about the ancient Palestinian heritage that
00:02:53is over 5,000 years old and the Palestinian's connection
00:02:56to this land. Jericho is the most illustrative
00:03:00and most capable on
00:03:03a global level to show the importance
00:03:07of this place. Secondly, I
00:03:10can say that highlighting
00:03:13handicrafts and connecting them because Jericho is also connected to the city
00:03:16of Jerusalem in one way or another. This connection to
00:03:20the city of Jerusalem, which is very close to it, and this historical relationship
00:03:24between Jericho and Jerusalem
00:03:27segment from also helped in the selection. Thirdly, that Jericho is a tourist
00:03:31city, and therefore we are living in difficult
00:03:34Cinema Festival in and harsh conditions, and the movement of Palestinians
00:03:37is almost due to the Israeli checkpoints
00:03:40and occupation barriers that divide the West Bank. There is no
00:03:43outlet for people. We tried to create a new outlet.
00:03:47Therefore, we sought to have, alongside this heritage
00:03:51present on the international stage, festival, also an artistic aspect, meaning that some Palestinian artists will present
00:03:55committed segments that entertain the
00:03:58Palestinian citizen from one side, in addition to having a special program for children
00:04:02also, so that families can enjoy the
00:04:04land areas owned by the Arab Construction Project
00:04:08are capable of accommodating this number of citizens and are capable
00:04:11of providing them with a recreational space
00:04:15and also a space related to the Palestinian national industry and highlighting
00:04:19of films was selected what we need.
00:04:21to be part of this Yes, okay, Mr. Hussam, these
00:04:23festival today? First of all, initially, artisans need care, they need
00:04:25support. Will this festival perhaps provide
00:04:29them with an opportunity to develop these projects and embrace these
00:04:32individual works? From our side, as a construction project,
00:04:36we have a decision in the board of directors
00:04:38standard of good production. of the association to be an incubator for all these projects
00:04:41and these crafts and to develop them until they become a national industry.
00:04:45Secondly, that all Palestinian artisans, in addition to
00:04:49the productive women who present and produce
00:04:52some products in small industries, that
00:04:56all these matters will be free of charge, meaning that all booths related
00:05:00to artisans and productive women are free booths that were held under
00:05:03the patronage of a number of Palestinian institutions, whether they were insurance
00:05:07companies or banks or some wealthy Palestinian sponsors.
00:05:10Therefore, we also went to support and
00:05:14contribute through creating this partnership between private capital and official institutions,
00:05:18in addition to the various ministries. We have five partner ministries
00:05:22in this festival: the Ministry of Industry
00:05:25and Economy, Agriculture, Culture, and Tourism.
00:05:28Therefore, we are talking about a networking situation between private capital, between
00:05:31official institutions, between civil society organizations, in addition to
00:05:35having an implementing company Just Pro
00:05:39Event, which thankfully offered to implement this
00:05:42project only with operating expenses, and the rest
00:05:46will be for the benefit of
00:05:48the orphanage. Therefore, we also established
00:05:53Al-Eizariya specifically to accommodate approximately 300
00:05:57children from our beloved Gaza Strip, orphans, if we are able to transfer them. The department is now
00:06:00ready, and the land of the construction project will be converted into a vocational
00:06:04college where the student completes their high school education in
00:06:09for these, and then moves to the college on the land of the construction
00:06:13project in the field of also developing these crafts to become also
00:06:17an academic program for them and become specialized
00:06:20study courses. Yes, so when the festival days end,
00:06:23how will you measure the success of this experience,
00:06:27and are there clear indicators related to
00:06:30the number of projects that will continue after the festival
00:06:34ends, and the job opportunities that will be created,
00:06:37and the commercial agreements that will be concluded, and the markets
00:06:41that will open to the Palestinian
00:06:44product that maintains its authenticity? Certainly,
00:06:47we have a plan, meaning it is too early
00:06:51question, but we have a plan for how to network
00:06:55between private capital and Palestinian artisans,
00:06:58and how to encourage and promote the adoption of such
00:07:02crafts and their entry into the field of national industries. We are working
00:07:06hard. We have received more than 250 artisans when
00:07:09we announced this festival. We received hundreds of women
00:07:13who produce in their homes, and we went to
00:07:17the things that are closer, meaning similar. We took
00:07:20titles from all these crafts. If there was stone carving, we took
00:07:24the most important stone carvers. If there was carving or drawing
00:07:27on pottery, we took the most important in that, the most capable of producing
00:07:31something distinctive, and similarly for carving on wood.
00:07:37this vision, and we put
00:07:40everyone who applied to us, and we are studying these
00:07:44cases at this stage, leading up to what happens after the festival,
00:07:48how the construction project can be an incubator for all these
00:07:53who have expressed their full readiness
00:07:56to be a national market abroad
00:07:59for the Palestinian
00:08:02artisans. We wish you all the best, Mr. Hussam,
00:08:06and we certainly wish you continued success in such
00:08:08festivals. Thank you very much for being with us. Thank
00:08:12you. Thank you and thank you for this opportunity
00:08:15and for this talk to our people through
00:08:19the screen of our beloved Palestine TV. Thank you, thank
00:08:22you. So, dear viewers, we move on to our next
00:08:25stop, and from Sweden, we talk about the
00:08:29Palestinian Cinema Festival in
00:08:31Sweden. Let's watch this report by our colleague Rima Al-Amleh, whom
00:08:35we missed her stories and reports. She prepared this
00:08:40Sweden. Welcome, dear viewers, from the atmosphere
00:08:43of the Fourth International
00:08:46Sweden, specifically in the city of Malmö.
00:08:49We welcome, of course, our great director
00:08:52and professor, Muhammad Al-Sahli, who
00:09:04and we see how fruitful these efforts are today
00:09:08with this gathering that we see, a gathering of
00:09:10directors, a gathering of artists.
00:09:18Mr. Muhammad, we are talking about a Palestinian cinema festival in
00:09:22Malmö. First, and as the artistic director, what are the most important
00:09:25artistic and objective criteria
00:09:29based on which a collection
00:09:35the most important thing for us was that the topic was Palestinian
00:09:39or related to Palestine. Palestinian concerns, so there were
00:09:42three things we considered. This is the
00:09:45first point. Technically, of course, the film had to be of a high
00:09:51We are not talking about the budget here. We are talking about the quality of the film, that the film
00:09:54has a message, that the film has a goal, that
00:09:57the film is made correctly and well,
00:10:01because in the end, we want to address a society other
00:10:05than our traditional Palestinian society that we know in our countries. We are addressing
00:10:08here either an immigrant Arab society and we are addressing the second and third
00:10:12generations, or we are addressing Swedish society at the same time.
00:10:15So we want to present them with something that proves who
00:10:18Palestine is. When we talked about Palestine, we did not include in these
00:10:22films that are present in the festival,
00:10:25we did not take films that talk about
00:10:28victimized Palestine or terrorist Palestine, no.
00:10:32We took films that represent Palestine in everything the word
00:10:35Palestinian society means. We have those who love, and we have those who hate, and we have those who plot,
00:10:39and we have the oppressed, and we have Palestine,
00:10:43the human Palestine, the human. Exactly. We want to show that we are
00:10:46an existing society, a living society. We have
00:10:50everything that exists in other societies, and this was one of
00:10:53the most important things we considered when
00:10:56we talked about the films and the films we chose. How do you see it today?